题目
题型:不详难度:来源:
But while these wise people have realized that they don’t need them, others — including some distinguished ones of our time — are spending total fortunes on them. Brands such as Rolex, Patek Philippe and Breitling command shocking prices, up to £ 250.000 for a piece.
This is ridiculous. Expensive cars go faster than cheap cars. Expensive clothes hang better than cheap clothes. But these days, all watches tell the time as well as all other watches. Yes, you may say expensive watches will come with some extra functions — but who needs them? How often do you dive to 300 metres into the sea to test its function of waterproof, or need to find your direction in the area around the South Pole by using its compass? So why pay that much of five years’ school fees for watches that allow you to do these things?
If justice were done, the Swiss watch industry should have closed down when the Japanese discovered how to make accurate watches for a five-pound note. Instead, the Swiss re-invented the watch, with the aid of millions of pounds’ worth of advertising, as a message about the man —— usually a famous star, wearing it. Rolexes are for those who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family; a Breitling suggests you like to pilot planes across the world.
Watches are classified as “investment items” (投资项目) now. A 1994 Philippe recently sold for nearly £ 350, 000, while 1960s Rolexes have gone from 15, 000 to 30, 000 plus in a year. But, to some wealthy people, a watch is more than an investment. It’s a valuable toy for self-satisfaction, a matter of fashion. Prices may keep going up — they’ve been rising for fifteen years. But when fashion moves on, the owner of that £ 350, 000 treasured object will suddenly find his pride and joy is no more a good investment than my childhood Times.
小题1:The sales of watches to young people have fallen because ______.
A.they have other devices to tell the time |
B.they think watches are too expensive |
C.they have little sense of time now |
D.they prefer to wear an iPod on their wrists |
A.some people often dive 300 metres deep into the sea |
B.expensive clothes sell much better than cheap ones |
C.cheap cars usually don’t run as fast as expensive ones |
D.expensive watches with unnecessary functions still sell |
A.It targets rich people as its potential customers. |
B.It seems hard for the industry to beat its competitors. |
C.It wastes a huge amount of money in advertising. |
D.It is easy for the industry to re-invent cheap watches. |
A.Timex Being better than Rolex |
B.My Expensive Childhood Timex |
C.Super-level Watches? Not for Me! |
D.Watches — a Valuable Collection |
答案
小题1:A
小题2:D
小题3:A
小题4:C
解析
小题1:细节理解题。在文中第一段就提到,身边最来越多的年轻人不再使用手表,而是使用手机,iPod或是类似的产品来报时。选项B,D在文中没有提及,选项C只提到单一的替代品,不完整。所以选A
小题2:细节理解题。选项A在文中第三段提到,但作者嘲笑的并不是有人潜入300米深的海底,属于偷换概念,故不选;选项B,C作者只描述了社会现象并未加入自己的评论,故不选。所以选D
小题3:推理判断题。选项A是反复在文中反应出的观点;选项B在文中并未提到;选项C,答案曲解了作者的意思,作者并未觉得这个行为是一种巨大的浪费;选项D文中没有提及到。综上,选A
小题4:文章标题题。本文主旨在批判手表作为奢侈品在销售的一种现象,选项A形式像是比较两种表的优劣,选项B明显示意这是篇描述物品或童年的记叙文,选项D与文章主旨矛盾,三选项皆与主旨不符。所以选C
核心考点
试题【When I was seven, my father gave me a Timex, my first watch. I loved it, wore it】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
We tell ourselves our __4__ will be better when our spouse(配偶)gets his/her act together, when we have a nicer car, when we can take a __5__, when we finally retire. The truth is that there is no better time to be happy than __6__.If not, then when? Your life will always be full of challenges. It is better to admit as much and to decide to be happy __7__it all. For the longest time, it seemed that life was about to start—real life.
But there were always some obstacles along the way, an ordeal(苦难) to __8__, some work to be finished, some time to be given, a bill to be __9__.Then life would start. It finally dawned on me that those __10__ were part of life. Little by little, that point of __11__ also helped me see that there isn’t any road to happiness.
Happiness is the road. So, enjoy every moment. And bear in mind that __12__ waits for no one. So stop __13__ school to end, for a return to school, to lose ten pounds, to __14__ ten pounds, for work to begin, to get married,...before deciding to be happy.
Happiness is a voyage, not a destination. There is no __15__ time to be happy than...NOW! Live and enjoy the moment.
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“Parents and teachers who catch their children lying should not be alarmed. Their children are not going to turn out to be abnormal liars,” says Dr. Lee, a professor at the University of Toronto and director of the Institute of Child Study. He has spent the last 15 years studying how lying changes as kids get older, why some people lie more than others as well as which factors can reduce lying. The fact that children tell lies is a sign that they have reached a new developmental stage. Dr. Lee conducted a series of studies in which they bring children into a lab with hidden cameras. Children and young adults aged 2 to 17 are likely to lie while being told not to look at a toy, which is put behind the child’s back. Whether or not the child takes a secret look is caught on tape.
For young kids, the desire to cheat is big and 90% take a secret look in these experiments. When the test-giver returns to the room, the child is asked if he or she looked secretly. At age 2, about a quarter of children will lie and say they didn’t. By 3, half of kids will lie, and by 4, that figure is 90%, studies show.
Researchers have found that it’s kids with better understanding abilities who lie more. That’s because to lie you also have to keep the truth in mind, which includes many brain processes, such as combining several sources of information and faking that information. The ability to lie — and lie successfully — is thought to be related to development of brain regions that allow so called “executive functioning”, or higher order thinking and reasoning abilities. Kids who perform better on tests that involve executive functioning also lie more.
小题1:What’s the purpose of children telling lies?
A.To help their friends out. |
B.To get rid of trouble. |
C.To get attention from others. |
D.To create a popular image. |
A.tell lies | B.handle troubles |
C.raise questions | D.do research |
A.which factors can reduce lying |
B.why some lie more than others |
C.it is normal for kids to tell lies |
D.how lying changes as kids grow |
A.children’s lies are the same as adults’ |
B.the better kids are, the more they lie |
C.the older kids are, the more they lie |
D.kids always keep the truth in their mind |
A.The reasons why kids tell lies. |
B.Which kind of kids tells more lies. |
C.Experiments about lying of young kids. |
D.What to do with lying children. |
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”
小题1:Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package. | B.The price of the product. |
C.The colour of its package. | D.The brand name of the product. |
A.attracted the customers strongly |
B.had weak effects on the customers |
C.tricked the customers into shopping |
D.caused the customers to lose interest |
A.The way to promote goods. |
B.The discovery of a genius. |
C.The team to produce a good product. |
D.The brand name used by successful producers. |
A.Choice of Good Products | B.Disadvantages of Products |
C.Effect of Packaging on Shopping | D.Brand Names and Shopping Tricks |
The man who knows the __23__ is the “special-effects” man. He has one of the most important jobs in the film __24__. He may be __25__ to create a flood or to make a battlefield explode. But he may also be told to create a __26_ effect which is much less exciting, though just as important to the success of the film. In a __27__ for one movie there was a big glass bowl __28__with water in which small fish __29__ swimming. The director of the movie__30__ the fish to stop swimming suddenly __31_ they seemed to stare at(盯着) an actor. Then the director wanted the fish to stop staring and swim away. But fish suddenly __32__ be ordered to do anything. It was quite a __33_.
The special-effects man __34_ about this problem for a long time. The result was an idea for __35_ the fish with a harmless use of electricity. __36__he applied electricity to the fish bowl causing the fish to be totally still(静止的). Then he rapidly reduced the __37__ of electricity allowing the fish to be free. __38_ he got the humorous effect the director wanted.
__39_in other parts of movie making there are those who have developed __40__ skill in creating certain kinds of effects. Jim White, who has been a special-effects man for thirty-two years, is best known for work with ships and airplanes.
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The medical world is slowly realizing that the quality of the environment in hospitals may play an important role in helping patients to recover(康复).
As part of a nationwide effort in Britain to bring art out of the museums and into public places, some of the country’s best artists have been called in to change older hospitals and to soften the hard, modern buildings. Of the 2500 national health service hospitals in Britain, almost 100 now have collections of art in passages(走廊), waiting areas and treatment rooms.
These recent movements were first started by one artist, Peter Senior, who set up his studio at a Manchester hospital in northeastern England during the early 1970’s. He felt the artist had lost his place in modern society, and that art should be enjoyed by more people.
A common hospital waiting room might have as many as 5000 visitors each week. What a good place to hold exhibitions(展览) of art! Senior held the first exhibition of his own paintings in the waiting area of the Manchester Royal Hospital in 1975. Believed to be Britain’s first hospital artist, Senior was so much in demand that he was soon joined by a team of six young art school graduates.
The effect is amazing. Now in the passages and waiting rooms the visitors experience a full view of fresh colors, playful images(形象) and restful courtyards.
The quality of the environment may reduce the need for expensive drugs when a patient is recovering from an illness. A study has shown that a patient who had a view onto gardens needed half the number of strong pain killers compared with(与……相比) patients who had no view at all or only a brick wall to look at.
小题1:Some best artists of Britain have been called in to_____
A.set up new hospitals |
B.make the corners of hospital collect paintings |
C.bring art into hospitals |
D.help patients recover from serious illness |
A.patients no longer take drugs to kill their pains |
B.patients don’t have to stay long in hospital |
C.patients need fewer pain killers when they suffer from an illness |
D.patients feel happy in hospital |
A.the role of hospital environment is being recognized |
B.hospital artists have done more than doctors |
C.exhibitions attract more people in hospitals than in museums |
D.the hospitals is a better place for people than the museum in Britain |
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