题目
题型:不详难度:来源:
Expense reached US$23 3 billion, including television and print media, the survey/vas released by CTR Market Re-search on February 23, 2005.
The cosmetics and toiletries化妆品) sector was ranked No.1 in spending with US$4.8 billion, an increase of 34 percent.
Advertising can be seen as the "weather glass" of the overall development of the country"s economy, said Tian Tao, deputy general manager of CTR..
"The results of the survey reflect strong economic development in the country," Tian said.
"One of the most interesting-findings from the survey is that local and foreign mobile phone manufacturers reacted quite differently in terms of advertising spending," Tian said.
Most local mobile phone manufacturers had decreasing advertising expense while the foreign ones saw significant growth, Tian said.
Researchers also found that advertising on so called functional drink categories(种类) increased while milk makers decreased after a clear increase in advertising spending in 2003.
The survey also includes figures from Hong Kong and Taiwan, advertising expense in Hong Kong reached US $ 4.8 billion, an increase of roughly 15 per Cent from the previous year. Taiwan advertising spending reached US $15 billion, up roughly 27 per cent from the previous year.
In Hong Kong, the top three advertising categories were household and toiletries~ banking and investment services, and cosmetics.
In Taiwan, the top three advertising categories were real estate(房地产) , automobile and financial institutions.
小题1:The first largest advertising spending on the Chinese mainland in the year 2004 was .
A.real estate | B.household |
C.the cosmetics and toiletries | D.automobile |
A.agricultural development in the country |
B.trade development in the country |
C.industrial development in the country |
D.economic development in the country |
A.most foreign mobile phones |
B.most local mobile phones |
C.so-called functional drink categories |
D.banking and investment services |
A.the Chinese mainland | B.Hong Kong | C.Taiwan | D.Macao |
答案
小题1:C
小题2:D
小题3:B
小题4:C
解析
小题1:细节理解题。答案从第三段可知.
小题2:推理判断题.前三项都是经济发展的某一方面;且第五段也暗示了答案.
小题3:细节理解题.根据文章第六、七段可知B项正确.
小题4:细节理解题.通过第一段和倒数第三段中的广告业增长速度可以做出推断.
核心考点
试题【The total on advertising spent on the Chinese mainland last year rose by 25 per 】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
In fact, Clinton made the right decision in holding out for a better WTO deal. A lot more horse trading is needed before a final agreement can be reached. And without the Administration’s goal of a “bullet-proof agreement” that business lobbyists can enthusiastically sell to a Republican Congress, the whole process will end up in partisan acrimony that could harm relations with China for years.
THE HARD PART. Many business lobbyists, while disappointed that the deal was not closed, agree that better terms can still be had. And Treasury Secretary Robert E. Rubin, National Economic Council Director Gene B. Sperling, Commerce Secretary William M. Daley, and top trade negotiator Charlene Barshefsky all advised Clinton that while the Chinese had made a remarkable number of concessions, “we’re not there yet,” according to senior officials.
Negotiating with Zhu over the remaining issues may be the easy part. Although Clinton can signal U.S. approval for China’s entry into the WTO himself, he needs Congress to grant Beijing permanent most-favored-nation status as part of a broad trade accord. And the temptation for meddling on Capital Hill may prove over-whelming. Zhu had barely landed before Senate Majority Leader Trent Lott (R-Miss) declared himself skeptical that China deserved entry into the WTO. And Senators Jesse A. Helms (R-N.C.) and Emest F. Hollings (D-S. C.) promised to introduce a bill requiring congressional approval of any deal.
The hidden message from these three textile-state Southerners: Get more protection for the U. S. clothing industry. Hoping to smooth the way, the Administration tried, but failed, to budge Zhu on textiles. Also left in the lurch: Wall Street, Hollywood, and Detroit. Zhu refused to open up much of the lucrative Chinese securities market and insisted on “cultural” restrictions on American movies and music. He also blocked efforts to allow U. S. auto makers to provide fleet financing.
BIG JOB. Already, business lobbyists are blanketing Capitol Hill to presale any eventual agreement, but what they’ve heard so far isn’t encouraging. Republicans, including Lott, say that “the time just isn’t right” for the deal. Translation: We’re determined to make it look as if Clinton has capitulated to the Chinese and is ignoring human, religious, and labor rights violations; the theft of nuclear-weapons technology; and the sale of missile parts to America’s enemies. Beijing’s fierce critics within the Democratic Party, such as Senator Paul D. Wellstone of Minnesota and House Minority leader Richard A. Gephardt of Missouri, won’t help, either.
Just how tough the lobbying job on Capitol Hill will be become clear on Apr. 20, when Rubin lectured 19chief executives on the need to discipline their Republican allies. With business and the White House still trading charges over who is responsible for the defeat of fast-track trade negotiating legislation in 1997, working together won’t be easy. And Republicans—with a wink—say that they’ll eventually embrace China’s entry into the WTO as a favor to Corporate America. Though not long before they torture Clinton. But Zhu is out on a limb, and if Congress overdoes the criticism, he may be forced by domestic critics to renege. Business must make this much dear to both its GOP allies and the Whit House: This historic deal is too important to risk losing to any more partisan squabbling
1. The main idea of this passage is
[A]. The Contradiction between the Democratic Party and the Republican Party.
[B]. On China’s entry into WTO.
[C]. Clinton was right.
[D]. Business Lobbyists Control Capitol Hill.
2. What does the sentence “Also left in the lurch: Wall Street, Hollywood, Detroit” convey?
[A]. Premier Zhu rejected their requirements.
[B]. The three places overdid criticism.
[C]. They wanted more protection.
[D]. They are in trouble.
3. What was the attitude of the Republican Party toward China’s entry into the WTO?
[A]. Contradictory. [B].Appreciative.
[C]. Disapproving. [D]. Detestful.
4. Who plays the leading part in the deal in America?
[A]. White House . [B]. Republicans.
[C]. The Democratic Party. [D]. Businessmen.
5. It can be inferred from the passage that
[A]. America will make concessions.
[B]. America will hold out for a better WTO
[C]. Clinton has the right to signal U. S. approval for China’s entry.
[D]. Democratic party approve China’s entry into the WTO.
Humor bordering on slapstick combined with exciting choreography②by Yuen Wo Ping, who masterminded③the fight scenes in Crouching Tiger, Hidden Dragon and The Matrix, make Kung Fu Hustle a lively, visual treat.
There is plenty of violence, but it’s largely cartoonish. Stephen Chow wrote, directed, produced and stars in this non-stop action movie, which is in Cantonese with English subtitles④.
Chow plays Sing, an eager young man who longs to be a member of the powerful and cruel Axe Gang. When gang members appear on the scene, sometimes dancing with their frightening axes in hand, the sky breaks out with fireworks. The sets are shocking, with classic cars lining the neon-lighted streets and gambling casinos⑤serving as the backdrop to the underworld activities. All these give off the sensation of Old West shootouts.
One neighborhood is blessedly away from the disorder. Pig Sty Alley is so poverty-stricken it holds no interest for the Axe Gang. Then in wanders the unlucky Sing, who attempts to get money there. But folks are not what they seem: The town is full of kung fu masters.
Sing tries to single out someone he can fight, but it seems as if everyone, elderly and very young alike, has a body like Charles Atlas. During the time, Sing calls upon the Axe Gang, which faces off against the people of Pig Sty Alley, led by the town’ s landlords, the powerful lady in curlers and her husband. Fans of kung fu movies will have a rip-roaring time, but even moviegoers are sure to enjoy spirited action of Kung Fu Hustle.
Notes:
① top-grossing adj. 票房收入最高的
② choreography n. 舞蹈术
③ mastermind vt. 策划
④ subtitle n. 说明对白的字幕
⑤ gambling casino 赌博场
小题1:Which of the following characters does the passage mainly describe?
A.Stephen Chow | B.Yuen Wo Ping | C.Sing | D.Charles Atlas |
A. it is full of humor and exciting action B. it is full of cartoonish characters
B. it is mainly made up of dance D. it is a non-stop action movie
小题3: Which of the following about the Axe Gang is TRUE?
A.The Axe Gang is popular with fans of kung fu movies. |
B.The Axe Gang is always easy do good things. |
C.The Axe Gang doesn’t know how to use guns. |
D.The Axe Gang often fights against its enemy using the axes. |
A.Entertainment. | B.Travel. | C.News. | D.Books. |
There are those who say that the adoption of this or that ideology (意识形态)would prevent war. I believe this to be a complete error. All ideologies are based upon beliefs without proof which are, at best, doubtful, and at worst, totally false. Those people who believe them are willing to go to war in support of them.
The movement of world opinion during the past two years has changed very largely such as we can welcome. It has become a common belief that nuclear war must be avoided. Of course, very difficult problems remain in the international world, but the spirit in which they are being approached is a better one than it was some years ago. It has begun to be thought, even by the powerful men who decide whether we shall live or die, that agreements should be reached even if both sides do not find these agreements wholly satisfactory. It has begun to be understood that the important conflict (冲突) nowadays is not between East and West, but between Man and the Hbomb.
小题1:From the first paragraph we can know that ____.
A.we may face greater threat from weapons |
B.bacteriological or chemical weapons are less dangerous than nuclear weapons |
C.man’s idea of victory has changed |
D.dangerous weapons are forbidden in modern society |
A.it is impossible to live without war |
B.the difference between East and West will lead to war |
C.war must be stopped if man wants to survive |
D.war will be stopped by modern skill |
A.stop nuclear weapons |
B.settle international issues through agreements |
C.destroy bacteriological and chemical weapons |
D.let the stronger side take over the world |
A.nuclear war will definitely not take place |
B.real agreements have been now reached |
C.world opinion is still divided on nuclear war |
D.man is beginning to realize that nuclear war is his greatest enemy |
A.Disappointed. | B.Doubtful. | C.Worried. | D.Hopeful. |
When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters① will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy② in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home soil.
“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout③ internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 —and the Detroit Pistons’ 18-year-old Serb Darko Milicic —number two overall in this year’s draft —are icons④in-waiting. It is the ultimate⑤ revolution — the rest of the world teaching the US how to play basketball.
Notes:
① roster n. 花名册
② strategy n. 战略,策略
③ scout vt. 寻找,觅得
④ icon n. 偶像
⑤ ultimate adj. 最后的,根本的
Choose the best answers according to the above:
小题1: According to the report, ___.
A.Michael Jordan is still playing a very important role in NBA |
B.the part played by the foreign players in NBA will be great |
C.Yao Ming is to play two pre-season games in NBA |
D.European countries will host the 2004 NBA games |
A.NBA intends to make China its “marketing center” |
B.NBA is planning to set up some training centers in China |
C.there’ll be a big storm when NBA comes to China to play against the Sacramento Kings |
D.the NBA’s live basket games will be broadcasted on all the TVs in China |
A. NBA is expecting more foreign players to join the league.
B. China’s rapid development in sports affects NBA.
C. Yao Ming has taken the place of Michael Jordan.
D. The NBA will stop teaching the world how to play basketball.
小题4: When the writer talked of “home soil”, he was referring to __.
A.farms in the States | B.native Americans |
C.the NBA training center | D.the USA |
A.The Non-American Basketball Players | B.NBA Is Coming to China |
C.The Foreign Ties That Bind the NBA | D.NBA Is Making Big Progress |
“The Jews have taken land of the Muslims,” he said. “What if part of America was given to the Jews as Israel? Would the Americans let it happen? Of course not.”
His words angered many western governments, but Mahathir doesn’t care. “I like to speak my mind,” the 77-year-old explained. “Sometimes people don’t like it. But that is what leadership is all about.”
Loved by some and disliked by others, his 22 years in power have seen great changes in Malaysia. He has taken it from being one of Asia’s poorest countries to the world’s 18th largest trading nation. It is also a peaceful country with native Malaysians living alongside minority groups. Chinese make up a quarter of the population, while a further 7.4 percent are of Indian origin. Teenage girls wearing Muslim① headscarves happily walk around large stores as ethnic Chinese play mah-jong② in nearby cafes.
But Mahathir has made enemies at home and abroad and some people will be glad he has gone. The US was unhappy when he often blamed it for globalization. Meanwhile, critics say that he has limited the freedom of the Malaysian people in order to stay in control of the country. Despite this, he is a hero to leaders in Southeast Asia as well as those in the Islamic③ world. “He marked out the path to success for developing nations in the region to follow,” said Thai President Thaksin Shinawatra.
Now he just wants to enjoy his retirement and insists that he will not take on a special role in government. “I’m a nobody,” he said. But many Malaysians do not agree with this.
Notes:
① Muslim adj. 穆斯林的
② mah-jong n. 麻将
③ Islamic adj. 伊斯兰教的
Choose the best answers according to the above:
小题1:What does Mahathir probably mean by saying “But that is what leadership is all about.”?
A.The Jews have taken land of the Muslines by strong power of their leadership. |
B.America should give part of its land to Israel though its leadership is powerful. |
C.Leadership has the obligation to speak up what you think is right or wrong. |
D.As a leader of a country, you have the right to teach those in other countries what to do and how. |
A.Malaysia was no longer poor after Mahathir came into power. |
B.Malaysia is a country with natives and other minorities like Jews living alongside peacefully. |
C.Malaysia developed a lot within Mahathir’s power but freedom of Malaysians was limited. |
D.Mahathir’s role in the world is both a hero to leaders in Southeast Asia but also a possible enemy of some countries. |
A.A Religion Enthusiast | B.Mahathir’s Political Policy |
C.Mahathir Is Malaysia | D.Hero of the World |
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