题目

英语翻译
和其正营销渠道模式策略分析 摘要营销渠道策略是整个营销系统的重要组成部分,它对降低企业成本和提高企业竞争力具有重要意义,是为使目标顾客能接近和得到其产品而进行各种活动的策略.提出必须有效的利用各种中间商和营销服务设施,以便更有效的将产品和服务提供给目标市场,是规划中的重中之重.随着市场发展进入新阶段,企业的营销渠道不断发生新的变革,旧的渠道模式已不能适应形势的变化.本文以和其正为例,介绍凉茶市场的发展状况,针对凉茶行业营销渠道的现状进行分析,阐述和其正的渠道类型,及其存在的问题,并加以修改完善.

提问时间：2020-10-25

答案

Analysis on the Heqizheng distribution channel strategy. Abstract: distribution channel strategy is an import part of the overall sales & marketing system, its ultimate purpose of keeping the product easily available to the customers gives it outstanding significance over cost controlling and competitiveness improvement. The highlight of the planning is to effectively leverage the various resellers and marketing facilities to increase the presence of the product and service in the market. The conventional channels are not adaptable to the changing environment any more as innovations and revolutions takes place everyday with the evolution of marketing. This article describes the types distribution channels of heqizheng along with existing problems and countermeasures, and takes this as an example of exposing the development of the current herbal tea market