题目
题型：不详难度：来源：
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal （丑闻） showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．
小题1:The downfall of the Arthur Andersen accounting firm is due to ________．
| A．its dishonesty in business | B．its previous images |
| C．its bad management | D．its poor service |
| A．Their images were not well built up |
| B．They failed to live up to their images． |
| C．They felt much pressure from the public |
| D．They paid little attention to fame and fortune． |
A: Argument P: Point C: Conclusion
小题4:The author tries to argue that _________．
| A．image creates everything | B．image is the key to success |
| C．truth is unlikely ever to be equaled | D．truth and image are equally important |
答案
小题1:A
小题2:B
小题3:A
小题4:D
解析
试题分析：
小题1:A 推理题。根据第二段倒数3,4行．But the recent scandal （丑闻） showed that behind that image, it cheated in business practices．说明这个公司的问题在于他们不诚实的欺诈行为，故A正确。
小题2:B 推理题。根据第三段4,5,6行But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune说明这些人与第二段中描述的公司一样，如果不能符合人们的期待，也会失败。故B正确。
小题3:A 篇章结构题。文章第一段提出问题，2,3两段方便从两个方面展开，最后一段总结。是一个总分总的结构，故A正确。
小题4:D 主旨大意题。根据文章最后一段最后三 行But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．说明image与truth同等重要。故D正确。
点评：文章谈及了一场讨论image与truth那个更重要。以推理题的考查为主，不能以自己的观点代替作者的观点，推理的根据来自于上下文，最主要的方法是根据词义关系推断具体细节。
核心考点
试题【“Image is everything．” An entire industry has been built upon the assumption tha】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
“What I mean is,” explained the recorder, “do you have a job, or are you just a …”
“Of course I have a job,” said Emily. “I’m a mother.”
“We don’t list ‘mother’ as an occupation… ‘housewife’ covers it,” said the recorder.
One day I found myself in the same situation. The clerk was obviously a career woman, confident and possessed of a high sounding title. “What is your occupation?” she asked.
The words simply popped out. “I’m a Research Associate in the field of Child Development and Human Relations.”
The clerk paused, ballpoint pen frozen in midair.
I repeated the title slowly, then I stared with wonder as my statement was written in bold, black ink on the official questionnaire.
“Might I ask,” said the clerk with new interest, “Just what you do in this field?”
Coolly, without any trace of panic in my voice, I heard myself reply, “I have a continuing program of research (what mother doesn’t), in the lab and in the field (normally I would have said indoors and out). Of course, the job is one of the most demanding in the humanities (any mother care to disagree?), and I often work 14 hours a day (24 is more like it). But the job is more challenging than most careers and rewards are more of a satisfaction rather than just money.”
There was an increasing note of respect in the clerk’s voice as she completed the form, stood up, and showed me out.
As I drove into our driveway, buoyed up (受鼓舞) by my glamorous new career, I was greeted by my lab assistants---ages 13, 7, and 3.
Upstairs I could hear our new experimental model (a 6 month old baby), in the child-development program, testing out a new vocal pattern.
I felt proud! I had gone on the official records as someone more distinguished and indispensable (不可缺少的) to mankind than “just another mother.”
Motherhood…What a glorious career! Especially when there’s a title on the door.
小题1:What can we infer from the conversation between the woman and the recorder at the beginning of the passage?
| A．The recorder was impatient and rude. |
| B．The woman felt ashamed to admit what her job was. |
| C．The author was upset about the situation that mothers faced. |
| D．Motherhood was not recognized and respected as a job by society. |
| A．curious | B．indifferent | C．puzzled | D．interested |
| A．Because the author cared little about rewards. |
| B．Because she thought the author did admirable work. |
| C．Because she admired the author’s research work in the lab. |
| D．Because the writer did something she had little knowledge of. |
| A．To show how you describe your job affects your feelings toward it. |
| B．To argue that motherhood is a worthy career and deserves respect. |
| C．To show that the author had a greater job than Emily. |
| D．To show that being a mother is hard and boring work. |
"That million number has driven me crazy!" says Sandy Baum, a Skidmore economist who studied the value of a college degree for the College Board last year.
Baum"s research showed that college graduates earn, on average, about $20,000 a year more than those who finished their educations at high school. Add that up over a 40-year working life and the total differential is about $800,000, she figures. But since much of that bonus is earned many years from now, taking away the impact of inflation means that$800,000 in future dollars is worth only about $450,000 in today"s dollars.
Then, if you remove the cost of a college degree--about ,$30,000 in tuition and books for students who get no aid and attend public in-state universities--and the money a student could have earned at a job instead of attending school, the real net value in today"s dollars is somewhere in the $300,000 range, a number confirmed by other studies.
But, especially these days, that still makes a college degree one of the most lucrative investments a person can make, Baum notes.
Better yet, college graduates can go on to earn advanced degrees, which return even bigger payoffs. The average holder of a bachelor"s degree earns about$51,000 a year, Baum calculates. But those who"ve gone on to earn MBAs, law degrees, or other professional degrees earn about $100,000 a year.
In addition, Baum found that there are plenty of other rewards for a degree. The quality of the jobs college graduates get is far better, for example. College graduates are more likely to get jobs with health insurance. And it is easier for them to find and hold jobs. The unemployment rate for college graduates was just 2.2 percent last year, half the unemployment level of those with only high school diplomas.
There are lots of other nonmonetary benefits as well. College graduates are healthier, contribute more to their communities, and raise kids who are better prepared academically, studies show.
Other researchers have found that the payoff of a degree is especially lucrative for students from low-income families, since the education and degrees give them a chance to break out of low-paying careers.
小题1:What can be inferred from Para 1 ?
| A．The payoff of a college degree is still big enough to match the advertised. |
| B．It’s more and more difficult to get a college degree. |
| C．The return of a college degree is less than often quoted. |
| D．A college degree is worth about one million dollars. |
| A．attractive | B．worthless | C．approachable | D．balanced |
| A．By getting jobs with health insurance immediately. |
| B．By going on for higher degrees. |
| C．By breaking out of low-paying jobs. |
| D．By contributing more to his or her community. |
| A． According to Baum"s research, high school graduates earn more than those who have college degrees. |
| B． College education is enough to ensure you a good life. |
| C． Nonmonetary benefits from the degree attract students more than monetary ones. |
| D．Students from low-income families still think degrees are profitable to change their life. |
I would get up every morning at the orphanage, make my bed just like the little soldier that I had become and then I would get into one of the two straight lines and march to breakfast with the other twenty or thirty boys who also lived in my dormitory.
After breakfast one Saturday morning I returned to the dormitory and saw the house parent chasing the beautiful monarch butterflies who lived by the hundreds in the bushes scattered around the orphanage.
I carefully watched as he caught these beautiful creatures, one after another, and then took them from the net and then stuck straight pins through their head and wings，pinning them onto a heavy cardboard sheet．
How cruel it was to kill something of such beauty. I had walked many times out into the bushes，all by myself, just so the butterflies could land on my head，face and hands so I could look at them up close.
When the telephone rang the house parent laid the large cardboard paper down on the back cement（水泥）step and went inside to answer the phone. I walked up to the cardboard and looked at the one butterfly who he had just pinned to the large paper. It was still moving about so I reached down and touched it on the wing causing one of the pins to fall out．It started flying around and around trying to get away but it was still pinned by the one wing with the other straight pin．Finally its wing broke off and the butterfly fell to the ground and just trembled.
I picked up the torn wing and the butterfly and I spat on its wing and tried to get it to stick back on so it could fly away and be free before the house parent came back．But it would not stay on him.
小题1:The author set the living butterfly free because_______.
| A．he liked it very much |
| B．he had sympathy for the beautiful butterfly |
| C．he couldn’t bear a butterfly dying in his favorite bushes |
| D．its wing broke off |
| A．dull and full of strict rules |
| B．simple and easy |
| C．happy and full of hope |
| D．hard and busy |
| A．tolerant | B．unconcerned | C．disgusted | D．discouraged |
A. the author lived alone in the dormitory
B. there were one hundred butterflies living in the bushes
C the cardboard paper was left on the step so as to be watched
D. the author failed to stick the worn wing onto the butterfly with his spit
小题5:Which of the following is right according to the passage?
| A．I found beauty meant nothing special to me. |
| B．The house parent helped the children handle the quilt. |
| C．The house parent chased the butterfly in order to show it to the children. |
| D．I thought it cruel to catch the butterfly. |
‘‘So… Your leg? I mean, how did your leg heal (恢复健全)?”
“To tell you the truth — my legs have been well all my life,” she sighed.
“But I don’t understand!” I said, “Your dancing career (事业)… You pretended all these years?”
‘‘Very much so, and for a very good reason.”
She thought for a while and then continued. “We were talking about engagement (订婚) when your grandfather had to go to war. I was so afraid of losing him that the only way I could stay normal was to dance. I put all my energy and time into practicing and I became very good. Critics praised me, the public loved me, but all I could feel was the ache in my heart, not knowing whether the love of my life would ever return. Then one day a letter came. There were only three sentences: ‘I have lost my leg. I am no longer a whole man and now give you back your freedom. It is best you forget about me.’’’
“I made my decision there and then. I traveled away from the city. When I returned I had bought myself a stick. I told everyone I had been in a car crash and that my leg would never completely heal again. My dancing days were over. No one doubted the story — I had learned to limp (一瘸一拐地走) convincingly before I returned home. And I made sure the first person to hear of my accident was a reporter I knew well. Then I traveled to the hospital. They had pushed your grandfather outside in his wheelchair. I took a deep breath, leaned on my stick and limped to him.”
“I showed him newspaper articles of my accident. ‘There is a whole life waiting for us out there! But I am not going to carry you. You are going to walk yourself.’”
“I limped a few steps toward him and showed him what I’d taken out of my pocket. ‘Now show me you are still a man.’ I said. He bent to take his stick from the ground and struggled out of that wheelchair. He managed it on his own and walked to me and never sat in a wheelchair again in his life.”
“What did you show him?” I had to know. Grandma looked at me and smiled. “Two engagement rings, of course. I had bought them the day after he left for the war and I was not going to waste them on any other man.”
小题1:What does the underlined word “it” in the first paragraph refer to?
| A．Her accident. | B．Her pet. | C．Her leg. | D．Her dancing career. |
a. Grandfather lost his leg in the war.
b. Grandmother bought two engagement rings.
c. Grandfather was inspired to stand up on his own.
d. Grandmother pretended she was lame.
e. Grandmother became an excellent dancer.
f. Grandfather had to go to war.
| A．e-f-b-a-d-c | B．f-e-a-c-b-d |
| C．f-b-e-a-d-c | D．e-b-f-a-c-d |
| A．Thoughtful and determined. | B．Unselfish but stubborn. |
| C．Courageous but unreliable. | D．Sensitive and dishonest. |
| A．The love of a disabled couple. | B．The grandmother’s unconditional love. |
| C．The meaning of an engagement. | D．The grandfather’s brave story. |
When Dr. Gibbs didn’t work, he planted trees. His house covered an area of ten acres, and his life’s goal was to make it _ 13_ .
He had some interesting _ 14 _ concerning planting. He belonged to the “No pains, no gains” __15 of plant growing. He never watered his new trees. Once I asked _16__, he said, “Watering plants will spoil them, and if you water them, each successive tree_ 17_ will grow weaker and weaker. So you have to make things 18__for them and weed out the weak ones.” So he never watered his trees. He would _19__a pine, and instead of _20__it every morning, he beat it with a rolled-up newspaper. I __21__ him why he did so, and he said it was to get the tree’s _22__.
I planted a couple of trees a few _23__ ago. I carried water to them for a solid summer, sprayed them and prayed over them. Two years of careful tending has _24__ in trees that expect to be _25__ to hand and foot. Whenever a cold wind blows in, they tremble their branches.
Dr. Gibbs passed away a _26__of years after I left home. Now and then, I walked by his house and looked at the trees. They’re _27__ now, big and healthy.
Funny things about Dr. Gibbs’ trees. Hardship and difficulty seemed to benefit them _28__
comfort and ease never could.
Life is tough, whether we want 29_ to be or not. Too many times we pray for ease, but that’s a prayer seldom met. What we need to do is to pray for 30_ that reach deep into the earth, so when the rains fall and the winds blow, we won’t be swept away.
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