题目
题型：云南省期末题难度：来源：
of poor quality on high price because of an advertisement. For example, some advertisers have appealed to
(迎合) people"s desire for better fuel economy for their cars by advertising automotive products that improve
gasoline mileage (英里数). Some of the products work. Others are worthless and a waste of consumers"
money.
Sometimes advertising is misleading on purpose. A few years ago a brand of bread was offered to dieters
(节食者) with the message that there were fewer calories (热量单位, 大卡) in every slice. It turned out that
the bread was not dietetic (适合于节食的). But there were the same number of calories in every loaf.
On the positive side, Advertising may sometimes respond to a consumer"s real needs. Consider fire
insurance (保险). Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason
for fire insurance. The security of knowing that property is protected by insurance makes the buy of fire
insurance a worthwhile investment (投资) for most people. If consumers consider the quality of the insurance
plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must be clear about her or his own situation. Are the benefits of the product important
enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy
the product. Consumers still control the final buying decision.
B. thin slices of bread could contain more calories
C. the loaf was cut into regular slices
D. the bread was not real bread
B. the buying motives of consumers are controlled by advertisements
C. sometimes advertisements really sell what the consumer needs
D. fire insurance is seldom a worthwhile investment
B. think carefully about the benefits described in the advertisements
C. know the nature of advertisements is cheating
D. avoid buying products described in the advertisements
B. how to make a wise buying decision
C. the function of advertisements in increasing sales
D. the positive and negative aspects of advertising
答案
核心考点
试题【阅读理解。 Advertising can have both negative and positive effects. Consumers may】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
order to connect with the office. After work he puts on his headphones, watches a movie on his home video
recorder or plays baseball on the computer. On many days, Michael doesn"t talk to any other human beings,
and he doesn"t see any people except the ones on television. Michael is imaginary, but his life style is very
possible. The inventions of modern technology seem to be cutting us off from communicating with our fellow
human beings.
The world of business is one area in which technology is separating us. Experts say, for example, that
many people will soon be able to work at home. With access to a large central computer, employees such as
office clerks, insurance agents, and accountants could do their job at display terminals in their own homes.
They would never have to actually see the people they"re dealing with. Also, the way employees are paid will
change. Workers" salaries will be automatically paid into their bank accounts, making paper checks
unnecessary. No workers will stand in line to receive their pay or cash their checks. Personal banking will
change, too. Customers will deal with machines to put in or take out money from their accounts.
Another area in which technology is changing is entertainment. Music, for instance, was once a group
experience. People listened to music at concert halls or in small social gatherings. For many people now,
however, music is an individual experience. Walking along the street or sitting in their living rooms, they wear
headphones to build a wall of music around them. Movie entertainment is changing, too. Movies used to be
social events. Now, fewer people are going out to see a movie. Many more are choosing to wait for a film to
appear on television or are borrowing videotapes to watch at home. Instead of laughing with others, viewers
watch movies in their own living rooms.
B. Michael is not a real person but the life style does exist
C. Michael has ambitions but he can"t make his dreams come true
D. Michael is full of imagination and his life style is common nowadays
B. People will never go to the concert in future.
C. How to borrow videotapes at home.
D. How to see a movie at home.
B. Modern technology seems to be separating people.
C. We may no longer need to work in the office.
D. Modern technology makes it possible for us to work at home.
hire someone in the first three minutes of the interview. They judge you by your appearance, attitude (态度)
and manners.
A friendly smile when you walk into the room is important. A smile shows a confident (自信的) and
positive attitude.
When you introduce yourself, make eye contact with the interviewer. Some interviewers offer a handshake.
Others don"t.
Try to be as natural as possible. But pay attention to your body language. The way you sit, walk, gesture,
use your voice and show feelings on your face is all part of your body language. It makes the interviewer
know how you feel about yourself and the situation you are in. Are you feeling positively about yourself? Your
abilities? Your interest in the job?
Speak clearly and loudly enough. Show interest and enthusiasm in your voice. When you speak, look at
the interviewer. Also, don"t say negative things about yourself, or former employer.
Listen to questions carefully. If you don"t understand a question, ask the interviewer to repeat or explain:
"I"m sorry, but I didn"t catch that."
"I"m not sure exactly what you mean."
Almost everyone is nervous in a job interview. Interviewers know that. They don"t expect you to be totally
calm and relaxed. But they expect you to try to control your nervousness. They expect you to show confidence
in your ability to do the job.
At the end of the interview, thank the interviewer for her or his time.
It"s a good idea to send a short thank-you letter right after the interview, or deliver it by hand.
Phone the company if you have not heard anything after one week. Ask if they have made a decision about
the job.
Good luck!
B. you should stand still with respect before the employer
C. the first impression is very important in an interview
D. employers understand and like employees" nervousness
B. Because it can help us feel about the employer.
C. Because it is needed by our employer.
D. Because we need it to improve our feelings.
B. to tell right from wrong about job interviews
C. to explain why we should do something about an interview
D. to suggest not being shy in an interview
B. Making a Good Expression
C. Don"t Be Nervous
D. Sending a Thank-You Letter
environment and so on. After that are pieces of related information (A-F). Now decide which piece of
information would be most suitable for the thought and idea mentioned in questions 1-5 and mark your
answer letter (A-F) on your answer sheet. There is one extra paragraph which you do not need to use.
that is, the clear water and fresh air are nowhere to be found again as they were. Above all, a great deal of
waste hardly rots away.
______ 2. More and more people are beginning to have a good knowledge of the importance of a safer and
cleaner environment, which in turn forces the business to be cleaned up.
______ 3. Organic products are getting more and more popular among people, but we should know the fact
that organic products might also have something to do with pesticides (农药).
______ 4. I"m very much fond of growing some vegetables of my own in my small garden, for many
vegetables on sale in markets are actually becoming more and more dangerous as a result of widespread
pesticides.
______ 5. Nowadays it is very convenient for consumers to find and buy green food in supermarkets as they
are clearly marked.
supporting family farms instead of large farms. And more often than not it is locally grown and seasonal, so
it is more tasty." Gold is one of a growing number of shoppers buying into the organic trend, and supermarkets
across Britain are counting on more like him as they grow their organic food business.
B. Market research shows that Gold and others who buy organic food can generally give clear reasons for
their preferences - but their knowledge of organic food is far from complete. For example, small amounts of
pesticides can be used on organic products. And about three quarters of organic food in Britain is not local
but imported to meet growing demand. "The demand for organic food is increasing by about one third every
year, so it is a very fast-growing market," said Sue Flock, a specialist in this line of business.
C. Many cities around the world today are heavily polluted. Careless methods of production and lack of
consumer demand for environment-friendly products have contributed to the pollution problem. One result is
that millions of tons of glass, paper, plastic, and metal containers are produced, and these are difficult to get
rid of.
D. However, today, more and more consumers are choosing "green" and demanding that the products they
buy should be safe for the environment. Before they buy a product, they ask questions like these:"Will this
shampoo damage the environment?" "Can this metal container be reused or can it only be used once?"
E. Only a few years ago, it was impossible to find green products in supermarkets, but now there are hundreds.
Some supermarket products carry labels (标签) to show that the product is green. Some companies have
made the manufacturing (制造) of clean and safe products their main selling point and emphasize it in their
advertising.
F. The concern for a safer and cleaner environment is making companies rethink how they do business. No
longer will the public accept the old attitude of "Buy it, use it, throw it away, and forget it." The public
pressure is on, and gradually business is cleaning up its act.
1______ They make friends with trees and stones. They breathe fresh air. They fight with strong winds.
2______.
This contact with nature is good for health. There are many diseases that are common in the city, but are
not to be found in the country, For example, near-sightedness is almost unknown to country people.
Because of the absence of cars, one can walk more freely in the country than in the city, 3______
People living in the country can easily get fresh vegetables, fresh fruit and fresh milk, and they get them
at lower prices than in the city.
4______ There are practically no temptations to waste money.
5______ They say what they mean, and make and keep promises with sincerity (诚意). They do not put
on air (摆架子). They do not pretend to have those ridiculous manners which are necessary in what we call
polite society.
B. Country people are mostly honest.
C. They are in close contact with nature.
D. Country people are far from town life.
E. Country life is economical (节俭的) in other ways, too.
F. Country life provides much more enjoyment.
G. There are no rules of the road nor traffic signs to obey.
阅读下面短文，根据以下提示：1）汉语提示，2）首字母提示，3）语境提示，在每个空格内填
入一个适当的英语单词，并将该词完整地写在右边相对应的横线上。所填单词要求意义准确，拼写
正确。