Microsoft is the richest man again for the eleventh successive year with a fortune of forty four billion dollars.
There are a record 691 dollar billionaires according to Forbes magazine. Between them they have a fortune
of two point two trillion dollars. The highest concentration of the ultra-rich is in New York followed by
Moscow and San Fransisco and then London and Los Angeles. But in total the very wealthy live in forty seven
different countries with Iceland Kazakstan Ukraine and Poland entering the list for the first time this year.
Laksmi Mittal, an Indian born steel tycoon (巨头) enjoyed the biggest increase in personal fortune. His net
worth has quadrupled (变成四倍) to thirteen billion dollars making him the world"s third richest man. Ingvar
Kamprad founder of the Swedish furniture chain Ikea also saw a big increase in wealth taking him to the sixth
place. Developing countries make more of a showing than in past years - there are for example three Russians
and four Indians in the top sixty richest people, though surprisingly perhaps none from China excluding Hong
Kong. Asian wealth is probably under represented as its usually spread among families whereas Forbes looks
at individuals. Relatively few women feature in the list - among them is JK Rowling, author of the Harry Potter
novels ranked 620th with a fortune of 519 million dollars. New entrants to the list include the founders of the
Internet search group Google Sergie Brin and Larry Page each worth more than seven billion dollars after their
company"s recent stock market debut. The richest Italian is the prime minister Silvio Berlusconi ranked number
25 in the global wealth league.
B. Ingvar Kamprad.
C. JK Rowling.
D. Silvio Berlusconi.
B. 180
C. 70
D. 150
B. Russia is a developing country.
C. This is the first time that Sergie Brin and Larry Page has been included in the list.
D. There are more billionaires (亿万富翁) in New York than any other city in the world.
B. Ukraine is a very rich country in the world.
C. JK Rowling"s novels have sold very well.
D. The IT industry is a profit making industry.
was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general
acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many
brands were introduced (stage of rapid growth). After a while, people became attached to one brand and
sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were
introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle
call for different strategies. The goal is to extend product life so that sales and profits do not decline. One
strategy is called market modification. It means that marketing managers look for new users and market
sections. Did you know, for example, that the backpacks that so many students carry today were originally
designed for the military?
Market modification also means searching for increased usage among present customers or going for a
different market, such as senior citizens. A marketer may re-position the product to appeal to new market
sections.
Another product extension strategy is called product modification. It involves changing product quality,
features, or style to attract new users or more usage from present users. American auto manufacturers are
using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once
changed styles dramatically from year to year to keep demand from falling.
B. remain at the same level
C. become unstable
D. improve enormously
B. promote its production
C. increase its popularity
D. speed up its life cycle
B. increasing usage among students
C. exploring new market sections
D. serving both military and civil needs
B. increasing product features
C. modernizing product style
D. re-positioning their product in the market
What are the basic elements (要素) of good manners? Certainly a strong sense of justice is one; courtesy
(谦恭) is often 1 more than a highly developed sense of fair play. A friend of mine once told me about a
time he was 2 along a narrow, unpaved (未铺柏油的) mountain road. 3 was another car that produced
clouds of 4 , and it was a long way to the nearest 5 highway. Suddenly, at a 6 place, the car ahead
pulled off the road. 7 that its owner might have engine trouble, my friend stopped and asked if anything
was wrong." 8 ,"said the other driver,"but you"ve endured (忍受) my dust this far; I"ll 9 with yours the
rest of the way."
Another element of courtesy is empathy (善解人意), a 10 that enables a person to see into the mind or
heart of someone else, to understand the pain or 11 there and to do something to minimize it. A man 12
alone in a restaurant was trying to open the cap of a beer bottle, 13 he couldn"t do it because of badly injured
14 . He asked a young busboy to help him. The boy took the bottle, turned his back 15 and loosened the
cap without difficulty. Then he 16 it again. Turning back to the man, he 17 to make great efforts to open
the bottle without success. 18 he took it into the kitchen and returned shortly, saying that he had managed
to loosen it-but only with a pair of pliers (钳子).
Yet another element of politeness is the ability to treat all people 19 , in spite of all status or importance.
20 when you have doubts about some people, act as if they are worthy of your best manners. You may
also be astonished to find out what they really are. Courtesy is the key to a happier world.
( )1. A. nothing ( )2. A. walking ( )3. A. Behind ( )4. A. dust ( )5. A. opened ( )6. A. easier ( )7. A. Hoping ( )8. A. Yes ( )9. A. do away ( )10. A. tool ( )11. A. unhappiness ( )12. A. dining ( )13. A. so ( )14. A. legs ( )15. A. hurriedly ( )16. A. loosened ( )17. A. seemed ( )18. A. Luckily ( )19. A. alike ( )20. A. Ever | B. anything B. running B. Ahead B. smoke B. used B. wider B. Seeing B. Sure B. catch up B. way B. joy B. singing B. but B. arms B. happily B. took B. pretended B. Finally B. friendly B. Specially | C. something C. riding C. After C. gas C. paved C. narrower C. Recognizing C. No C. put up C. behavior C. feeling C. working C. why C. fingers C. momentarily C. hid C. managed C. Happily C. warmly C. Especially | D. nobody D. driving D. Beside D. pollution D. repaired D. bigger D. Thinking D. OK D. go on D. quality D. thought D. sitting D. however D. ears D. secretly D. tightened D. tried D. Sadly D. nicely D. Even |
阅读理解。 | |||
In Kenya, educational and career opportunities are almost non-existent for people born with physical challenges. They face many forms of discrimination-including beliefs that their condition was caused by a curse. But one father whose son Brain was born deaf, mute and blind aims to change all that. Joseph Shiroko started a school four years ago that teaches students who can not hear, speak and who have very low or no vision a wide range of skills to support themselves. The baby clothes the students knit (编织) are well known in the local community. And the school has developed a reputation for its dried smoked meat products. Brain Resource Center, a boarding school, teaches deaf and blind young Kenyans from across the country a variety of skills they can use to earn a living. "We have a number of philosophies that inform what we are doing: accepting these people; loving them; giving them opportunities." said founder Joseph Shiroko. Teachers, most of whom are graduates from the school or are themselves physically challenged, work with students. Mary Kerubo, 22, has a passion for knitting sweaters, which she plans to continue in her village. "I feel comfortable here because Sween - my teacher understands me," said Kerubo. "Even if I do not see well, she always repeats her lessons again and again so that I may understand how to make sweaters. I know I will make it." Kerubo"s teacher, Sween Lyaka, was among the first graduates of Brain Resource Center four years ago. She says her students have a lot of unrecognized potential. Sween says in the future, she plans to purchase four sewing machines that she will use to teach students and produce and sell sweaters in her home village. The center also works with students" families to set up projects that will continue after the students graduate. Founder Joseph Shiroko"s son, Brain, was the inspiration behind Brain Resource Center. The senior Shiroko says he began the school initially as a project to teach Brain bakery skills. The family later expanded Brain"s training and brought in other young people with similar physical conditions. | |||
1. What"s the function of the first paragraph? | |||
A. Attract the reader"s attention. B. Lead us to the topic. C. Tell us important news. D. Warn us of a serious problem. | |||
2. The founder Joseph Shiroko treats children with physical problems except ____. | |||
A. loving them B. accepting them C. ignoring them D. giving them opportunities | |||
3. According to the passage, we know ____. | |||
A. the teachers in Brian Resource Center are healthy and normal B. the teachers merely help students who can"t hear or speak in Resource centre C. Kerubo was among the first graduates of Brian Resource Centre D. Joseph"s son gave Joseph the inspiration to found Brian Resource Centre | |||
4. What"s the main idea of the passage? | |||
A. There are non-existent opportunities for the disabled in Kenya. B. Joseph Shiroko started a new school four years ago. C. Brian Resource Centre teaches the disabled skills to support themselves. D. The baby clothes the disabled students knit are well-known in Kenya. | |||
阅读理解。 | |||
With the development of science and technology, most of us will comment: "Life is speeding up. Everyone is getting unwell." This may sound like something someone would say today. But in fact, an unknown citizen who lived in Rome in 53 AD wrote it. We all love new inventions. They are exciting, amazing and can even change our lives. But have all these developments really improve the quality of our lives? Picture this, you"re rushing to finish your homework on the computer. Your mobile phone rings, a QQ message from your friend appears on the screen, and the noise from the television is getting louder and louder. Suddenly the computer goes blank and you lose all your work. Now you have to stay up all night to get it done. How calm and happy do you feel? Inventions have speeded up our lives so much that they often leave us feeling stressed and tired. Why do you think people who live far away from noisy cities, who have no telephones, no cars, even no electricity often seem to be happier? Perhaps because they lead simpler lives. One family in the UK went "back in time" to see what life was like without all the inventions we have today. The grandparents, with their daughter, and grandsons Benjamin, 10, and Thomas, 7, spent nine weeks in a 1940s house. They had no washing machine, microwave, computer or mobile phones. The grandmother, Lynn said,"It was hard physically, but not mentally." She believed life was less materialistic. "The more things you have the more difficult life becomes." She said. The boys said they found less to fight over, such as their computer. Benjamin also noticed that his grandmother had changed from being a"trendy, beer-drinking granny to one who cooked things". Here are some simple ways to beat the stress often caused by our inventions! ●Don"t be available all the time. Turn off your mobile phone at certain times of the day. Don"t check your emails every day. ●Make sure you spend some time talking to your family. Set aside one evening a week when you don"t turn on the television. Play cards and chat instead. ●Get a low-tech hobby. Every day,do something in the old-fashioned way,such as walking to have a face-to-face meeting instead of using the email or telephone. ●Don"t worry too much about life-laugh more! | |||
1. The passage is mainly about _____. | |||
A. the important roles technology plays in our everyday life B. improvements of our life with technology C. problems with technology D. major changes are likely to happen to technology | |||
2. The writer uses the quote at the beginning of the story to _____. | |||
A. point out that you experience some big problems and they may be the same B. tell us what life was like long time ago C. make us wonder what causes such a thing to happen D. share a truth about life | |||
3. Why did the family choose to spend some time in a 1940s house? | |||
A. Because they were curious about how people lived without modern inventions. B. Because they liked to live simple lives. C. Because they were troubled by modern inventions. D. Because living in a different time would be a lot of fun for them. | |||
4. What does the underlined word "available" in the first suggestion offered by the writer mean? | |||
A. Busy on line. B. Free. C. Be able to move. D. Be found by others. | |||
5. The writer may support that ______. | |||
A. you ring back your boss immediately when you get home and see his message to you. B. you take your iphone and taptop and power them on all the time while traveling. C. you find fun in some exercise like hiking and jogging instead of chatting on the Internet. D. you check your mail account as frequently as you can. | |||
阅读理解。 | |||
To celebrities, what question is frequently asked besides their loving affairs? It"s plastic surgery. And many perfect-looking pop stars keep denying they have changed their facial appearance. Some even get angry at any claims that they"ve been under the knife. So it was a bit shocking when Chinese singer Heng Yue boldly announced last month she would have plastic surgery, becoming the first celebrity to do so in the mainland. Heng, with a broad range and penetrating (有穿透力的) voice, had been invited to sing the theme song for Chen Kaige"s film The Promise and TV drama such as Ma Dashuai and Liu Laogen. But the popularity of the songs shaded her. Her look just wasn"t very charming. On March 24, Heng, who declined to reveal her age, endured2 18 operations on her face. It was a comprehensive 8-hour plastic surgery job including nose reshaping and eye operations, said to cost around 650,000 yuan. "I am so fond of singing," said Heng, "I"m hoping to go further in my career as a singer. However, I"ve found my plain looks are making me less competitive." Heng said that many TV shows were interested in her singing, but rejected her, saying that she looked just so so. So the chance went to someone who looked more attractive or charming on camera. Certainly, Heng"s not the only star to go seeking perfection. Tian Yungcheng, a doctor specializing in plastic surgery, said that Heng was just one of about 200 stars he had operated on. "Whenever we turn on the TV, mose of the celebrity faces on stage, I believe, have had operation." Tian said. "Pop stars are reluctant to tell anyone about their surgery since they"re under the pressure from the public who find it hard to accept fake beauty. But I don"t see it as wrong if a person just wants to be perfect or have a more pleasant look for others to appreciate." Tian said. | |||
1.What does the underlined sentence"they"ve been under the knife" (in Para. 1) mean? | |||
A. They have been wounded with a knife. B. They have had operations on their faces. C. They have been threatened by people. D. They have been the victims of the operations. | |||
2. Which of the following is NOT TRUE about Heng Yue? | |||
A. She has a gift for music. B. She keeps her age as a secret. C. She used to have an unattractive face. D. She was the first pop star to have plastic surgery. | |||
3. We can infer that _____. | |||
A. Tian Yungcheng is well-known in celebrity circles B. most people support the beauty industry C. Tian Yungcheng is an attractive doctor D. people have little trouble in accepting fake beauty | |||
4. Why did Heng Yue have plastic surgery? | |||
A. She wanted to be a pop star. B. She wanted to marry an attractive man. C. She wanted to be an actress. D. She wanted to be more competitive. | |||
5. Why do some stars get angry when asked about plastic surgery? | |||
A. Because they don"t want to show off their beauty and wealth. B. Because they can"t accept their fake beauty and status in their career. C. Because it"s hard to explain to their fans. D. Because they may suffer the pressure from people if they tell the truth. |