题目
题型：重庆市期末题难度：来源：
into that restaurant you recently tried, how did you know that it served great food?If you are like most
people on the planet, you want to lower your risk of a big ugly surprise so you asked people you trust to
refer to a business they trust. Marketers call this friendtofriend recognition of a business "wordofmouth"
advertising.
When you do a great job for your customer or a bad job, people are going to talk about your business. Unfortunately, because we humans seem to feel negative emotions more intensively than positive ones,
we"re more likely to tell more of our friends about bad experiences with a business than positive ones.
Understand this:Customers believe their own experience. You can"t make them believe that your company is wonderful when they felt they were treated badly.
So, to get positive wordofmouth going for your business in this servicebased economy, you"ve got to
do a really outstanding job for everyone, exactly.
And when you do, you build a great reputation. That takes time. But it forms a close link with your
customers in a way that no advertising and no promotional coupon (优惠券) ever could.
The good news is that because there are so many different businesses chasing after your customers"
money, people want to know whom they can trust. So people are going to be talking about you. Create
a free sales force for your business-an army of delighted customers who tell everyone that they know
how good your company is to do business with. That"s a great antidote (解毒剂) to defectionitis.
B. A person should rely on his friends for business.
C. Advertising can make customers believe it"s wonderful.
D. A company can rely on its associates to survive.
B. media assistance
C. particular recognition
D. associates"recommendation
B. have a mutual understanding with your customers
C. build a great reputation immediately
D. earn your fame as well as advertise for your company
B. customers" distrust
C. customers"protection
D. service advertisement
答案
核心考点
试题【阅读理解。 When you were looking for a reliable, honest auto mechanic, how did yo】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
they?They"re the only two whale sharks at a North American aquarium (水族馆).
You can see Ralph and Norton at the world"s largest aquarium, the new Georgia Aquarium in Atlanta.
The aquarium"s giant tanks hold eight million gallons of water and will be home to about 100,000 fish!
The aquarium was designed to look like a giant ship breaking through the waves. It has 60 different
habitats from the sea and five galleries (展馆),each with a different theme. About 2.4 million visitors are
expected to come each year ."We want to be the world"s most engaging aquarium." said Jeff Swanagan,
the aquarium"s executive director.
Ralph and Norton arrived in June,2005 from Taiwan. They were only 15 and 13 feet long, but they
may grow to be more than 40 feet long!Whale sharks are the world"s largest fish. Three fulltime vets will
work there to make sure that Ralph, Norton, and all of the aquarium"s sea life stay healthy .Students from
the University of Georgia will help run the aquarium and conduct research at the animal hospital.
The aquarium was paid for almost completely by a $200 million gift from Berne Marcus, cofounder of
the Home Depot Inc, and his wife, Billi."It"s going to be the most unique aquarium in the world," said
Marcus. Marcus said the aquarium was a "thank you" note to the city of Atlanta and the State of Georgia, where the Home Depot first opened for business.
B. whale sharks
C. penguins
D. dolphins
B. New York
C. Atlanta
D. Miami
B. The aquarium"s giant tanks can hold eighteen million gallons of water.
C. Ralph and Norton arrived in June,2005 from Japan.
D. Marcus helped to build the aquarium to show his thanks to Atlanta.
B. the aquarium will be home to very special sea animals
C. the aquarium will be rebuilt and will be made even larger
D. the aquarium will be the largest habitat for sea life
Away from home, eating is more than just a way to keep your stomach full. It is a language all its own, and no words can say, "Glad to meet you … glad to be doing business with you ..." quite like sharing a
meal offered by your host.
Clearly, mealtime is not the time for you to say, "Thanks, but no." Acceptance of the food on your
plate means acceptance of the host, the country, and the company. So, no matter how difficult it may be
to swallow (吞咽), swallow. Or, as one experienced traveler says, "Travel with a cast-iron (铸铁的)
stomach and eat everything everywhere."
Often, the food offered represents proudly your host country"s eating culture. What would Americans
think of a French person who refused to take a bite of homemade apple pie or sirloin? Our discomfort
comes not so much from the thing itself; it comes from our unfamiliarity (不熟悉) with it. After all, an
oyster has remarkably the same look as a sheep"s eye; and a first look at a lobster would remind almost
anybody of a creature from a science fiction movie, not something you dip in butter and eat. By the way,
in Saudi Arabia sheep"s eyes are a famous dish and in parts of China it"s pig"s tails.
Can you refuse such food without being rude? Most experienced business travelers say no, at least
not before taking at least a few bites. It helps, though, to slice (切) any item very thin. This way, you
minimize (最小化) the taste and the reminder of where it came from. Or, "Swallow it quickly," as one
traveler recommends. "I still can"t tell you what sheep"s eyeballs taste like." As for dealing with taste, the
old line that "it tastes just like chicken" is often thankfully true. Even when the "it" is really rat or snake.
Another useful piece of advice is not knowing what you are eating. What"s for dinner? Don"t ask.
Avoid glancing into the kitchen or looking at English-language menus. Your host will be pleased that you
are eating the food he offers, and who knows? Maybe it really is chicken in that soup.
B. share the writer"s personal experiences
C. suggest ways to overcome a cultural barrier (障碍)
D. advise on how to politely refuse to eat foreign food
B. safety worries
C. not knowing much about it
D. the unfamiliar atmosphere
B. one should refuse strange food after a few bites
C. English-language menus are not always dependable
D. one needs a cast-iron stomach to travel in other cultures
B. greeting people with different dieting habits
C. judging chefs at an international food festival
D. getting someone to try an unpleasant meal
frustrated (沮丧的)because our children are not old enough and that all will be well when they are older.
Then we are frustrated because they reach teenage years and we must deal with them. Surely we"ll be
happier when they grow out of the teen years.
We tell ourselves our life will be better when our spouse (配偶) gets his/her act together, when we
have a nicer car, when we can take a vacation, when we finally retire. The truth is that there is no better
time to be happy than right now. If not, then when? Your life will always be full of challenges. It is better
to admit as much and to decide to be happy in spite of it all.
For the longest time, it seemed that life was about to start-real life.
But there were always some obstacles (挫折) along the way, an ordeal (苦难) to get through, some
work to be finished, some time to be given, a bill to be paid. Then life would start. It finally occurred to
me that that those obstacles were part of life. Little by little, that point of view also helped me see that
there isn"t any road to happiness.
Happiness is the road. So, enjoy every moment. And keep in mind that __________. So stop waiting
for school to end, for a return to school, to lose ten pounds, to gain ten pounds, for work to begin, to
get married, for Friday evening, for Sunday morning, waiting for a new car, for your mortgage (借款) to
be paid off, for spring, for summer, for fall, for winter, for the first or the fifteenth of the month, for your
song to be played on the radio, to die, to be reborn… before deciding to be happy.
Happiness is a voyage, not a destination. There is no better time to be happy than… NOW! Live and
enjoy the moment!
B. Happiness is a Destination
C. Happiness is a Dream
D. Happiness is a Process
B. so long as you believe you can, you can
C. people often think the future will be better than now
D. people feel confused about their life
B. enjoying our present life
C. finding our own shortcut to success
D. facing obstacles and challenges bravely
B. Time is money.
C. Tomorrow is another day.
D. Time can work wonders
spend Christmas, New Year, and Chinese New Year in Sydney. All hotels in Sydney are also prepared
for business activities. The Christmas spirit is more wonderful when evening falls. Nightlife in Sydney is
full of energy, but during holidays it owns a special taste.
White sandy beaches are located only within a short walk from hotels. You will find beach barbecues (烧烤), surfing, and diving under the sea very enjoyable. There are also public street festivals such as
Chinese New Year between January and February. You need to book hotels in advance because they
are often filled fast.
Running from Christmas to the New Year, numerous musical events are held in different locations,
from hotel restaurants to the Royal Botanical Gardens. Christmas carol (欢歌) performances are free
for visitors to enjoy when the Sydney Youth Orchestra plays at the Royal Botanical Gardens.
Chinese New Year is one of Sydney"s annual Attractions. 500,000 people will gather in the city, so if
you are traveling to Sydney, this is a reason to extend your vacations. Hotels near Belmore Park offer
food events during Chinese New Year, and Darling Harbor runs traditional Dragon Boat Races. Others
offer tours to the Sze Yup Temple, a Taoist (道教) Church located in Evergreen.
Seasonal food is also offered at the restaurants, cafes, and room service. In addition, New Year brings
the opportunity to celebrate dining with other guests at your hotel.
B. In a student"s geography book.
C. In a newspaper.
D. In a popular youth magazine.
B. Surfing.
C. Camping.
D. Running.
B. Darling Harbor
C. Belmore Park
D. Royal Botanical Gardens
B. the life in the night is worse in holidays in Sydney
C. a visitor will own a no longer lonely dinner in the New Year
D. a visitor can join in the traditional Dragon Boat Races by himself
play games, and share hobby tips. Others buy and sell products. Still others look for friendship, or even
love.
Unlike the real world, however, your knowledge about a person is limited to words on a computer
screen. Identity (身份) and appearance mean very little in cyberspace. Rather, a person"s thoughts or at
least the thoughts they type are what really counts. So even the shyest person can become a chat-room
star.
Usually, this "faceless" communication doesn"t create problems. Identity doesn"t really matter when
you are in a chat-room discussing politics or hobbies. In fact, this emphasis (重视) on the idea themselves makes the Internet a great place for exciting conversation. Where else can so many people come together
to chat?
Some Internet users want more than just someone to chat with. They are looking for serious love
relationships. Is cyberspace a good place to find love? That answer depends on whom you ask. Some of
these relationships actually succeed. Others end in tears. Supporters of online relationships claim that the
Internet allows couples to know how intelligent they are first. Personal appearance doesn"t get in the way.
But critics (批评者) of online relationships argue that no one can truly know another person in
cyberspace. Why? Because the Internet gives users a lot of control over how others view them. Internet
users can carefully choose their words to fit whatever image they want to give. And they don"t have to
worry about what their non-verbal communication is doing for their image. In a sense, they"re not really
themselves. All of this may be fine if the relationship stays in cyberspace. But not knowing a person is a
big problem in a love relationship. With so many unknowns, it"s easy to let one"s imagination "fall in the
blanks". This surely leads to disappointment when couples meet in person. How someone imagines an
online friend is often quite different from the real person.
So before looking for love in cyberspace, remember the advice of Internet pioneer Clifford Stoll,
"Life in the real world is far richer than anything you"ll find on a computer screen."
B. Internet users can choose words to create any image they like.
C. The Internet allows couples to know how intelligent they are.
D. In a sense, Internet users are not really themselves.
a person"s ________.
B. thoughts typed on the screen
C. knowledge and appearance
D. identity shown in the chat
B. forming personal relationship in cyberspace.
C. having exciting conversations online.
D. knowing a person in a love relationship.
B. Disinterested
C. Interested
D. Negative
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