We can see how the product life cycle works by looking at the introduction of instant coffee.When
it was introduced,most people did not like it as well as "regular" coffee and it took several years to gain
general acceptance (introduction stage). At one point,though,instant coffee grew rapidly in popularity
and many brands were introduced (stage of rapid growth).. After a while people became attached to
one brand,sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze
dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this:Different stages in the product life cycle
call for different strategies.The goal is to extend product life so that sales and profits do not decline.One
strategy is called market modification.It means that marketing managers look for new users and market
sections.Did you know,for example,that the backpacks that so many students carry today were originally
designed for the military?
Market modification also means searching for increased usage among present customers or going for
a different market,such as senior citizens.A marketer may re-position the product to appeal to new
market sections.
Another product extension strategy is called product modification.It involves changing product quality,
features,or style to attract new users or more usage from present users.American auto manufacturers are
using quality improvement as one way to recapture (夺回) world markets.Note,also,how auto
manufacturers once changed styles dramatically from year to year to keep demand from falling.
sales will________.
B. become unstable
C. improve enormously
D. remain at the same level
B. often more expensive than old ones
C. often inferior to old ones at first
D. not easily accepted by the public
B. promote its production
C. increase its popularity
D. speed up its life cycle
B. pleasing the young as well as the old
C. exploring new market sections
D. serving both military and civil needs
B. re-positioning their product in the market
C. modernizing product style
D. increasing product features
I was born in North Carolina and at an early age moved to Virginia where I grew up on a dairy farm.
I"m in my thirties, _1_.Presently I am a teacher at the elementary school_2_Indian Harbor Beach, Florida, where I teach the fourth_3_.I attended school at Virginia Polytechnic Institute in Blacksburg, Virginia,
where I_4_my husband, who was a senior engineering_5_.When I have free time, I like to read. 6 I"m
interested in reading English History and American Civil War stories, __7_I like to read historical fiction
stories as well, _8_the old South or about Kings and Queens of England from long ago.Also I like to__9_
and do needle work, which is quite a 10 for young people today.Traveling is a hobby that my husband
and I both 11 . Perhaps we have been more in the United Kingdom than in the US. The 12 thing in our
life in Florida is that we enjoy having no 13 .When my husband and I were both 14 of Virginia and we
grew up, we remembered having to 15 so many days of school for snow and ice, 16 it was a nice
change for us to move to Florida about sixteen years ago, 17 we enjoy swimming and tennis and boating. 18 , I must say that I still do miss the change of 19 and as long as I live in Florida and enjoy Florida. I will also miss the springtime flowers and the leaves 20 in the fall.
( )1. A. married ( )2. A. along ( )3. A. class ( )4. A. noticed ( )5. A. teacher ( )6. A. Mainly ( )7. A. unless ( )8. A. with ( )9. A. travel ( )10. A. fortune ( )11. A.enjoy ( )12. A.normal ( )13. A. rain ( )14. A. relatives ( )15. A. lose ( )16. A. as ( )17. A. how ( )18. A. Besides ( )19. A.custom ( )20. A.falling | B. tired B. in B. lesson B. met B. expert B. Specially B. although B. for B. read B. challenge B. expect B. common B. wind B. visitors B. miss B. but B. what B. Therefore B. seasons B. rising | C. worried C. at C. grade C. loved C. professor C. Gradually C. until C. about C. swim C. deal C. dislike C. important C. storm C. friends C. find C. when C. when C. However C. food C. shaking | D. puzzled D. off D. subject D. heard D. student D. Nearly D. since D. except D. sew D. problem D. require D. familiar D. snow D. natives D. value D. so D. where D. Otherwise D. scenes D. whispering | |||||||||||||||||||||||||
阅读理解 | ||||||||||||||||||||||||||||
I once thought that outer beauty is the only factor to become a greatperson.When I was young, I read many kinds of books, most of which described characters who are handsome or beautiful.So I think that being beautiful is the only way to become a success. As I grew up, the story of my best friend made me realize that outer beauty was not so important to make a person successful.She was so beautiful a girl that every classmate liked to chat with her, but she was very arrogant.In her opinion, she could get all she wanted because of her beauty, but all of her friends left her one by one!Only then did she come to know the importance of the beauty in a person"s heart, which c hanged her attitude and she made friends again. Turning on TV, we can see many advertisements, most of which seem to give us a feeling that physical attractiveness is the most important thing.There_seems_to_be_a_boom_in_plastic_surgery.It is surprising that more and more people, especially girls and women, try it like the first man-made beauty in China, Hao Lulu.It is a common sense that attractive people can easily find work.Most good looking guys usually get higher scores in the job interviews.But, what is real beauty? I want to say that is inner beauty because those who have beauty in their soul are really beautiful persons. As is known, the beauty judged with eyes is temporary, so we should concentrate on inner beauty. And if we make the efforts to make our minds beautiful, we"ll live a happier life. | ||||||||||||||||||||||||||||
1. Why did the author want to have a good appearance when she was young? | ||||||||||||||||||||||||||||
A. Because she wanted to be one of the characters in the book. B. Because she wanted to get higher scores in the job interviews. C. Because she wanted to follow her friend"s example mentioned in the passage. D. Because the successful characters in the books she read were attractive. | ||||||||||||||||||||||||||||
2. Why did the writer quote her friend"s story? | ||||||||||||||||||||||||||||
A. To show how important outer bea![]() B. To show how terrible to be a beautiful girl. C. To prove that outer beauty is temporary, which is not the key factor to become a great person. D. To show how beautiful her friend was. | ||||||||||||||||||||||||||||
3. What does the underlined sentence in the third paragraph mean? | ||||||||||||||||||||||||||||
A. A large number of people pay attention to outer beauty. B. Surgery is becoming more and more popular. C. The price of doing plastic surgery is becoming lower and lower, making more and more persons afford it. D. The living standard has been improved over the past years. | ||||||||||||||||||||||||||||
4. Which of the following covers the passage best? | ||||||||||||||||||||||||||||
A. How do attractive persons become successful? B. Plastic surgery is the best way to make a person become more beautiful and successful. C. The key factor to find a good job is being attractive. D. Inner beauty is the real beauty. | ||||||||||||||||||||||||||||
5. What do we know from the passage? | ||||||||||||||||||||||||||||
A. If you are too beautiful, all your friends will leave you out of envy. B. If you have a good appearance, you must get higher scores in the job interviews. C. Without the TV advertisements, there wouldn"t have been a boom in plastic surgery. D. Those who have good appearances should also develop the beauty in their hearts. | ||||||||||||||||||||||||||||
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The most unforgettable thing during my long summer holiday last year, of course is my trip_1_ England.This was my first time to go abroad, so it really made me_2_. There were quite a lot of interesting_3_in England, such as Oxford.When we walked around Oxford, we saw quite a lot of ancient buildings on_4_sides of the streets.One of the most famous tourist_5_in Oxford is Christ (基督) Church, it"s _6_one of Oxford University"s 39 colleges.There is a huge hall in Christ Church, _7_was used as the dining hall at Hogwarts in the Harry Potter_8_. I felt really excited ![]() called Stratford-upon-Avon.It was a small town.Maybe you haven"t _11_it, but I"m sure you have heard about William Shakespeare-the great man"s 12 . In Stratford-upon-Avon, I could 13 Shakespeare"s Birthplace, Shakespeare Countryside Museum, The Royal Shakespeare Theatre, and a lot of places that are connected with 14 . I went to Shakespeare"s Birthplace.It was the house 15 Shakespeare was born and 16 his early years. 17 sitting room, hallway (走廊), bedrooms, and kitchen were furnished (布置) in 16th -century 18 . I also went to see the Shakespeare Exhibition.It illustrated (展示, 说明) Shakespeare"s life and career in both Stratford and London. I really enjoyed this nice trip to England, 19 I learnt a lot.I"m very happy that I could visit such an interesting 20 . I want to go there again in the future. | ||||||||||||||||||||||||||||
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