A. After the September, 11 Event, Rossmiller began to identify would-be terrorists in e-mail exchanges. So far, she has tracked down a few arms dealers. Faced with death threats, the mother of three says,
"With anything important, you have to take risks."
B. "Stop them!" a passer-by yelled. "They stole a lady"s purse!" Kevin Croskey ran after two young
men. One of the teenagers pulled a weapon. He threw himself on the kids and sent them to the police
station.
C. In 2003, Mark and three other family members started to clean up the worsening bay in California. So far, they"ve poured $100,000 of their own money into this campaign and enlisted 1,100 others to try to return the bay to a safe, clean environment.
D. A tornado struck a nursery school in Alabama and trapped teachers and kids in the game area.
Minutes later, Justiss and a line of gathering volunteers rushed into the area and saved 31 kids they knew
nothing about.
E. Phillips searched for five years before she finally found her missing sister. In the process, she learned more about the missing people and their family members and founded a website to assist people looking
for loved ones.
F. A man was lying on the sidewalk, wildly kicking at two dogs which were biting him. Griggs stopped his car and grabbed a pipe on the ground. A direct blow made the male dog flee. Then Griggs used the
pipe to strike the female dog until she left. Next he helped to carry the man to the hospital.
1. Pearce is a magazine editor, responsible for providing information for those who searched for their relatives and friends. She appreciated the hard work people paid to get the lost one back.
2. Pickering insists all men are becoming colder, minding their own business. He thinks a hero should be the one who helps strangers out of trouble at the cost of his own life.
3. Fiona recently witnessed a theft but was not brave to stop it. She admired those with courage in face of a criminal.
4. Eliza started her own business with little money and suffered several severe failures. But she made herself on the Rich List, insisting that nothing is impossible if we take risks.
5. Higgins works for a hospital. In his spare time, he volunteers to do something to develop the environment-conscious public. He believes it is everyone"s duty to treasure our earth.
1. ________ 2. ________ 3. ________ 4. ________ 5. ________
never seem to become much better off! Prices are rising continuously. This condition is named one
of inflation(通货膨胀);the money supply is becoming inflated so that each unit of it becomes less
valuable. We have grown used in recent years to higher and higher rates of inflation. What could
be bought ten years ago for one dollar now costs well over two dollars. Present indications (迹象)
are that this rate of inflation is tending to rise rather than to fall. If in the real word our money incomes
go up at the same rate as prices, one might think that inflation does not matter. But it does. When
money is losing value it lacks one of the qualities of a good money-stability(坚固性)of value. It is
no longer acceptable as a store of value; and it becomes unsuitable standard of deferred(延期的)
payments. Nobody wants to hold a wasting asset (财产),so people try to get rid of money as quickly
as possible. Inflation therefore stimulates (刺激) consumer spending, and prevents saving.
B. are actually no better, if not worse, in our financial condition
C. can afford to buy more of the things that we want
D. have managed to keep prices down
B. employment no longer becomes a problem
C. people can always find better paying jobs
D. money keeps losing its value
B. money will hold its value
C. inflation will remain to be a problem
D. inflation causes no problem
B. save money
C. hold on to money as a dependable asset
D. spend money and not bother to save
workers face an 2 (increase) work pressure day by day, many of whom have made office 3 home.
Most of them range from 25 to 45. In the eyes of outsiders, they enjoy a 4 (comfort) life: they lead
the fashion trend in the city and earn a high salary; they enjoy a flexible working schedule and an excellent
working environment.
However, only the white collars themselves know 5 others see as a good life is actually a boring
one. They often work for extra hours, suffer from 6 (lose) of creative ability and have little time to make
friends. When going off 7 work late at night, sometimes they might think of asking for leave the next day
and having 8 holiday somewhere. However, when a new day 9 (begin), they find everything back to
normal and 10 pushed by new tasks
(留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon
forgotten. Once companies have attracted customers they often 2 the second half of the
story. In the excitement of beating off the competition, negotiating prices, securing orders,
and delivering the product, managers tend to become carried away. They forget what they
regard as the boring side of business- 3 that the customer remains a customer.
4 to concentrate on retaining as well as attracting customers costs business huge amounts
of money annually. It has been estimated that the average company loses between 10 and 30 per
cent of its customers every year. In constantly changing 5 , this is not surprising. What is surprising
is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the
6 implications. Cutting down the number of customers a company loses can make a big 7 in
its performance. Research in the US found that a five percent decrease in the number of defecting
(流失的) customers led to 8 increases of between 25 and 85 percent.
In the US, Domino"s Pizza estimates that a regular customer is worth more than $5,000 over ten
years. A customer who receives a poor quality product or service on their first visit and 9 never
returns, is losing the company thousands of dollars in 10 profits (more if you consider how many
people they are likely to tell about their bad experience).
The logic behind cultivating customer 11 is impossible to deny. "In practice most companies"
marketing effort is focused on getting customers, with little attention paid to 12 them", says Adrian
Payne of Cornfield University" School of Management. "Research suggests that there is a close
relationship between retaining customers and making profits. 13 customers tend to buy more, are
predictable and usually cost less to service than new customers. Furthermore, they tend to be less
price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15
for competitors to enter a market or increase their share of a market.
( )2.A.emphasize
( )3.A.denying
( )4.A.Moving
( )5.A.markets
( )6.A.culture
( )7.A.promise
( )8.A.cost
( )9.A.as a result
( )10.A.huge
( )11.A.beliefs
( )12.A.altering
( )13.A.Assumed
( )14.A.agreeable
( )15.A.unfair
B.doubt
B.ensuring
B.Hoping
B.tastes
B.social
B.plan
B.opportunity
B.on the whole
B.potential
B.loyalty
B.understanding
B.Respected
B.flexible
B.difficult
C.overlook
C.arguing
C.Starting
C.prices
C.financial
C.mistake
C.profit
C.in conclusion
C.extra
C.habits
C.keeping
C.Established
C.friendly
C.essential
D.believe
D.proving
D.Failing
D.expenses
D.economical
D.difference
D.budget
D.on the contrary
D.reasonable
D.interest
D.attracting
D.Unexpected
D.sensitive
D.convenient
Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice
cream.n price there is no real advantage. However, it adopted a unique marketing strategy, and quickly
occupiedthe market, a top ice cream brand.
Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure
fashion shops are in busy sections of malls. Thelayout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store layout will cost several million dollars.
Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood
that Haagen Dazs seldom does television advertising. The majority of ads are highly visual impact of the
print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the
consumer spending 500 yuan to fill in a small form can become their members, these members will be
regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs.
There is always much creative ingenuity (独创性) in Haagen Dazs advertising, so it is remembered by
the people.
☆initial advertisements such as: "Delicious Haagen Dazs, like 24K gold, Japan Kobe beef, original
palm oil, mushroom truffles and Chinese ceramics, Tiffany Africa …what "ice cream" was waiting for".
☆ "love her, let her eat Haagen Dazs" This classic sensational advertisement attracted more numerous Haagen Dazs lovers who become regulars.
Today, Haagen Dazs has 55 countries in the world with approximately 700 stores with annual sales of
more than 1 billion US dollars (about 8.28 billion yuan). Haagen Dazs has become the world"s most
popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.
Determined to take the "Qugaohegua" line, Haagen Dazs has combined accurate positioning in the
marketplace with dedicated brand goals. This is the real secret of success.
B. You can enjoy yourself both physically and spiritually by eating it.
C. It has become the world"s top ice cream brand through its efforts.
D. If you are one of its members, you may receive its advertisements regularly.
B. Because it doesn"t think television advertising attracts consumers.
C. Because it focuses on its target consumers by using other media.
D. Because its design isn"t suitable to be broadcast on the television.
B. The creative advertisements of Haagen-Dazs.
C. The Influence of Haagen-Dazs.
D. The marketing strategy of Haagen-Dazs.
already starting to transform business, government, science and everyday life. It has great potential for
good - aslong as consumers, companies and governments make the right choices about when to restrict
the flow ofdata, and when to encourage it.
A few industries have led the way in their ability to gather and take advantage of the data.
Credit-cardcompanies monitor every purchase and can identify cheats with a high degree of accuracy.
Stolen credit cards are more likely to be used to buy hard liquor than wine, for example, because it is
easier to overlook. Insurance firms are also good at combining clues to spot doubtful claims: dishonest
claims are more likely to be made on a Monday than a Tuesday, since policyholders (保险客户) who
stage accidents tend to assemble friends as false witnesses over the weekend. By combining many such
rules, it is possible to work out which cards are likeliest to have been stolen, and which claims are
untrue. By analyzing "basket data", supermarkets can make promotions to appeal to particular
customers" preferences. The oil industry uses supercomputers to help them before drilling wells.
But the data flood also poses risks. There are many examples of databases being stolen: disks
full of social-security data go missing, laptops loaded with tax records are left in taxis, credit-card
numbers are stolen by online purchase. The result can be privacy made public, identity stolen and
cheats permitted large space. Rather than owning and controlling their own personal data, they very
often find that they have lost control of it.
The best way to deal with the data flood is to make more data available in the right way, by requiring
greater transparency in several areas. First, users should be given greater access to and control over the
information held about them, including whom it is shared with. Google allows users to see what information
it holds about them, and lets them delete their search histories or modify the targeting of advertising, for
example. Second, organizations should be required to disclose details of security breaches, as is already
the case in some parts of the world, to encourage bosses to take information security more seriously.
Third, organizations should be subject to an annual security check, with the resulting grade made public
(though details of any problems exposed would not be). This would encourage companies to keep their
security measures up to date.
B. Benefits of Data Flood
C. Harms of Data Flood
D. How to Use Data in a Right Way
B. online purchases are becoming more and more popular
C. credit cards are not so secure to use and will go out of use very soon
D. insurance firms have to investigate before they confirm their policyholders" claims
B. companies and insurance firms are responsible for the data flood
C. the information flood is more useful to organizations than to individuals
D. the information flood has both positive and negative influence on modern life
- 1若与是同类项,则m-n= .
- 2观察下列等式(x2+x+1)0=1,(x2+x+1)1=x2+x+1,(x2+x+1)2=x4+2x3+3x2+2x+1
- 3【题文】若,则=____________.
- 4如图情景中可以用惯性知识解释的是( )A.用吸管吸饮料B.匀速行驶的汽车C.拉开拉力器D.斧头松了撞击斧柄
- 5液体内部向______都有压强,压强随液体的深度的增加而______;同种液体在同一深度向各个方向的压强大小______
- 6辽、宋、西夏、金时期的政治特点是A.地方军阀割据B.南北政权对峙C.民族政权并立D.战乱长期不息
- 7甲、乙两位同学用铜和硫酸做原料,设计了两种制取硫酸铜的方案:方案①:铜与浓硫酸加热直接反应,即方案②:由请回答下列问题:
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- 9三国两晋南北朝的阶段特征是A.政权分立和民族融合B.国家的产生和社会的变革C.统一国家的建立D.繁荣与开放的社会
- 10函数的最小值是A.B.C.D.
- 1I’m afraid he’s more of a talker than a doer, which is______
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- 4已知抛物线y=ax2+bx+c的图象如图所示,则关于x的方程ax2+bx+c-8=0的根的情况是 [ ]A.有两
- 5如图所示,倾角为30°的光滑斜面的下端有一水平传送带.传送带正以v=6m/s的速度运动,运动方向如图所示.一个质量为2㎏
- 6按要求转换下列句式,每空一词。1. Peter has an interesting book. (改为一般疑问句)__
- 7甲状腺激素具有促进蝌蚪发育的作用,为了证明甲状腺激素的作用,某生物兴趣小组设计了如下实验;取两个同样的水槽编成甲、乙两组
- 8近年来,“人肉搜索”“博客诽谤”等利用网络侵害公民合法权益的事件时有发生。2010年7月1日起施行的《侵权责任法》对网络
- 9位于南北纬30°— 40°,地中海沿岸最典型的气候是[ ]A.AB.BC.CD.D
- 10亚氯酸钠(NaClO2)是一种重要的化工原料,以下是过氧化氢法生产亚氯酸钠的工艺流程图: 已知:①NaClO2的溶解度随