阅读理解。 Celebrity (名人) has become one of the most impor-tant representatives o - 高中英语试题 - 超级试练试题库

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阅读理解。     Celebrity (名人) has become one of the most impor-tant representatives of popular culture.
Fans used to be cra-zy about a specific film,but now the public tends to base its consumption
(消费)on the interest of celebrity attached to any given product. Besides, fashion magazines
have almost abandoned the practice of putting models on the cover be-cause they don"t sell
nearly as well as famous faces. As a result,celebrities have realized their unbelievably powerful
market potential,moving from advertising for others" prod-ucts to developing their own.
     Celebrity clothing lines aren"t a completely new phenome-non,but in the past they were
typically aimed at the ordinary consumers,and limited to a few TV actresses. Today they"re
started by first-class stars whose products enjoy equal fame with some world top brands.
The most successful start-ups have been those by celebrities with specific personal style.As
celebrities become more and more experienced at the market,they expand their production
scale rapidly,cover-ing almost all the products of daily life.
      However, for every success story, there"s a related warning tale of a celebrity who
overvalued his consumer appeal. No matter how famous the product"s origin is,if it fails
to impress consumers with its own qualities it begins to resemble an exercise in self-promotional
marketing. And once the initial(最初的) attention dies down,consumer m-terest might fade,
loyalty(忠诚)returning to tired-and-true labels.
     Today, celebrities face even more severe embarrass-ment. The pop-cultural circle might
be bigger than ever,but its rate of turnover has speeded up as well. Each mis-step threatens
to reduce a celebrity"s shelf life, and thesame newspaper or magazine that once brought him
fame has no problem picking him to pieces when the opportunity appears. Still, the  ego"s
(自我的 ) potential  for  expansion  is limitless. Having already achieved great wealth and
public recognition, many celebrities see fashion as the next fron-tier to be conquered. As
the saying goes, success and failure always go hand in hand. Their success as designers might
last only a short time, but fashion-like celebrity-has always been temporary. 1. Fashion magazines today _______ .       A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities" market potential
D. judge the market potential of every celebrity correctly2.A change in the consumer market can be found today that_______.      A. price rather than brand name is more concerned
B. producers prefer models to celebrities for advertisements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned 3. The underlined sentence in Paragraph 4 indicates that any wrong step will possibly_______.A. decrease the popularity of a celebrity and the sales of  his products
B. damage the image of a celebrity in the eyes of the  general public
C. cut short the artistic career of a celebrity in show business
D. influence the price of a celebrity"s products4. The passage is mainly about  ______    A. celebrity and personal style
B. celebrity and market potential
C. celebrity and fashion design
D. celebrity and clothing industry

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试题【阅读理解。 Celebrity (名人) has become one of the most impor-tant representatives o】；主要考察你对题材分类等知识点的理解。[详细]

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阅读理解。     The rise of multinational corporations (跨国公司), global marketing, new communications
technologies, and shrinking cultural differences have led to an unparalleled increase in global
public relations or PR.
     Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public
relations is being threatened by PR efforts in other countries. Ten years ago, for example, the
world"s top five public relations agencies were American-owned. In 1991, only one was. The
British in particular are becoming more sophisticated and creative. A recent survey found that
more than half of all British companies include PR as part of their corporate (公司的) planning
activities, compared to about one-third of U.S. companies. It may not be long before London
replaces New York as the capital of PR.
     Why is America lagging behind in the global PR race? First, Americans as a whole tend to
be fairly provincial and take more of an interest in local affairs. Knowledge of world geography,
for example, has never been strong in this country. Secondly, Americans lag behind their European
and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of
Burson-Marshall"s U.S. employees know two languages. Ogilvy and Mather has about the
same percentage. Conversely, some European firms have half or more of their employees fluent
in a second language. Finally, people involved in PR abroad tend to keep a closer eye on
international affairs. In the financial PR area, for instance, most Americans read the Wall Street
Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London
and The Economist, publications not often read in this country.
     Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network).
Turner recently announced that the word "foreign" would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world
so interdependent that there is no longer any such thing as foreign.
1. According to the passage, U.S. leadership in public relations is being threatened because _______.A. an unparalleled increase in the number of public relations companies
B. shrinking cultural differences and new communications technologies
C. the decreasing number of multinational corporations in the U.S.
D. increased efforts of other countries in public relations2. London could soon replace New York as the center of PR because ________.A. British companies are more ambitious than U.S. companies
B. British companies place more importance on PR than U.S. companies
C. British companies are heavily involved in planning activities
D. Four of the world"s top public relations agencies are British-owned3. The word "provincial" in Para.3 most probably means"________."A. limited in outlook
B like people from the provinces
C. rigid in thinking
D interested in world financial affairs
4. We learn from the third paragraph that employees in the American PR industry ________.A. speak at least one foreign language fluently
B. are ignorant about world geography
C. are not as sophisticated as their European counterparts
D. enjoy reading a great variety of English business publications5. What lesson might the PR industry take from Ted Turner of CNN?______A. American PR companies should be more internationally-minded.
B. The American PR industry should develop global communications technologies.
C. People working in PR should be more fluent in foreign languages.
D. People involved in PR should avoid using the word "foreign".

题型：专项题难度：| 查看答案

阅读理解. It is a matter of common observation that although money income keeps going up over the
years, we never seem to become richer. Prices are rising continuously. This condition is what
we call inflation (通胀) the money supply is becoming inflated so that each unit of it becomes
less valuable. We have got used to higher and higher rates of inflation in recent years. What
could be bought twenty years ago for one pound now costs well over 2 pounds. And at present
this rate of inflation seems to be rising rather than falling. If in the real world our money incomes
go up at the same rate as prices do?One might think that inflation doesn"t matter. But it does .
When money is losing value it also loses one of the qualities of a good money-stability(稳定)
of value. It is no longer acceptable as a store of value; and it becomes an unsuitable means
of delayed payment. Nobody wants to hold a wasting possession, so people try to get rid
of money as quickly as possible. Inflation therefore simply simulates(刺激)our spending and
discourages saving.1．From the passage we can know that inflation is a situation in which________.A. everyone"s incomes rise
B. money will hold its value
C. we can watch our money grow
D. money constantly loses its value2．In the writer"s view, if incomes and prices rise at the same rate, ________.A. inflation maybe still be a problem
B. we have nothing to worry about
C. inflation is no longer a problem
D. we will become richer and richer3．Under inflation people are likely to ________.A. go to the bank more often than usual
B. save more money since their incomes rise
C.spend money quickly rather than to save it
D.keep money at home instead of going to banks4．We can conclude according to the passage that ________.A. the writer is a government official
B. the writer is worried about inflation
C. the writer encourages people to spend money
D. the writer has become richer because of inflation5. Which of the following words is omitted (省略) at the end of the underlined sentence
"But it does"?______.A. Matter.
B. Goes.
C. Rises.
D. Falls

题型：广东省月考题难度：| 查看答案

阅读理解      Homebuyers nationwide are watching housing prices going up, up, and up."How high can they go?"
is the question on everyone"s lips."As long as interest rates stay around 5 percent, nothing might be able
to prevent housing prices going up, " said one house seller in Santa Monica, California.
     "It"s crazy, " said Tim, who is looking for a house near the beach."In 1993, I bought my first place,
a twobedroom flat in Venice, for $70,000.My friends thought then that I was overpaying.Five years later,
I had to move.I sold it for $230,000, which was a nice profit.Last year, while visiting friends here, I saw
in the local paper that the exact same flat was for sale for $510,000!"
     It is a seller"s market.Homebuyers feel like they have to offer at least 10 percent more than the asking
price.Donna, a new owner of a onebedroom flat on Venice Beach, said, "That"s what I did.I told the
owner that whatever anyone offers you, I"ll give you $20,000 more under the table, so you don"t have
to pay your house seller any of it.I was tired of negotiating with the house sellers."
     Tim says he hopes he doesn"t get that desperate."Whether you decide to buy or not, you still feel like
you made the wrong decision.If you buy, you feel like you overpaid.If you don"t buy, you want to kick
yourself for passing up a great opportunity."
     Everyone says the bubble (气泡) has to burst sometime, but everyone hopes it will burst the day
after they sell their house.Even government officials have no idea what the future will bring."All we can
say is that, clearly, these things go in regular cycles, " said the state director of housing."What goes up
must come down.But, as we all know, housing prices always stay up a little higher than they go down
(被接受). So you can"t lose over the long run.Twenty years down the road, your house is always worth
more than you paid for it."
1. If Tim had sold his flat last year, he could have earned________.A. $510,000
B. $440,000
C. $280,000
D. $160,0002. Donna paid another $20,000 to the owner secretly because________.A. she felt like offering 10% more
B. secret money made low price
C. the owner asked for the money
D. she was bored with bargaining3. We can infer from Tim"s words in Paragraph 4 that________.A. homebuyers feel hesitate facing rising house prices
B. buying a house is always a great opportunity
C. homebuyers never make the right decision
D. both sellers and buyers become desperate4. Which of the following is TRUE about the housing bubble?A. It is something everyone hates to see.
B. Only experts know when it will burst.
C. It is unavoidable in the regular circles.
D. It usually stays for about twenty years

题型：陕西省同步题难度：| 查看答案

阅读理解

     More and more people are annoyed at the continually rising house prices.They want to know
who is to blame for it.Local governments, developers and speculators (投机商) share a vested (既
得的) interest in it.People who are really in need of homes are most likely to suffer heavy losses.
     Many local governments depend on selling land to keep its normal operation.The higher land
prices, the more money.Therefore, developers back the local governments by buying land at high
prices.In return, the governments make favorable policies to help the developers.For example, drive
all the possible home buyers to this nasty (危险的) market.They even encourage large numbers of
speculators to catch more people.
     Rising house prices have already become the fence which divides the Chinese society.It has
caused widespread dissatisfaction.The government will lose the support of the common people if
leaving house prices out of control.Besides, rising house prices will stop us building the new
countryside as the present policy actually forbid people to flow freely from cities to the countryside.
     Collecting taxes on houses can fundamentally solve this problem.On one hand, it will discourage
the speculators.On the other hand, it will offer a stable tax resource apart from reducing the sales
cost of the developers.Secondly, stop the developers selling the houses before completion.If so, the
developers will certainly try their best to sell all their houses once completed.And this will also lower
speculators" expectation of price rising, which will decrease speculations.

1. The only victims of rising house prices are________.A. governments
B. real home buyers
C. developers
D. speculators2. The local governments reward the developers by________.A. offering enough land
B. allowing sales in advance
C. providing enough buyers
D. making favorable policies3. We can infer from the passage that continually rising house prices will________.A. benefit the government
B. draw more home buyers
C. help the housing industry develop soundly
D. affect the sound development of the Chinese society4. Collecting taxes on houses has all the following effects except________.A. making the developers do their best to sell their houses
B. cutting down speculations
C. supplying a stable tax resource for the government
D. decreasing the sales cost

题型：陕西省同步题难度：| 查看答案

阅读理解.     America has long been considered the land of opportunity(机遇)by those from
other countries. Americans, too, believe that the United States gives almost limitless
opportunity for those who want to open business on their own.
     Today, Americans are still fond of trying their hand at becoming small business
people, even though only one out of two survives in the first two years. Many of these
people start their business for the wrong reason: to get away from the paper work of
their present jobs or to exchange the responsibility(责任)of their present jobs for free
life styles. But more, not less paper work and responsibility come with the ownership
of a small business.
     Not all small businesses succeed. Fifty percent of the 4,550,000 that start in the
United States ever fail(失败). Still ninety-five percent of businesses in the U.S. can
be regarded as small, and these businesses altogether produce forty percent of
America"s total national products.1. According to the passage, which of the following statements is TRUE?______A. People from other countries and Americans think there are a lot of
opportunities in theU.S.
B. Only the Americans think the U.S. can give them many opportunities.
C. Both people from other countries and Americans believe they have many
opportunities in the U.S so that they can do whatever they like.
D. People from other countries and Americans all think the U.S. the place where
they can realize their dreams.2. From this passage, we know that ____.A. many people from other countries think that in the past there were many
opportunities in the U.S. but not now
B. now Americans don"t believe the U.S. can give them a lot of opportunities
C. people from other countries still think they have more opportunities in the
U.S. than in their own countries
D. Americans think they have more opportunities to start their own business than
those from other countries3. According to this passage, many American people like to start their own
business because ____.A. they want to become rich soon
B. they not only dislike their present job but also want a free life style
C. they don"t want to do paper work
D. they want to have more chances4. From this passage, we can get the idea that ____.A. it is easy to do business successfully in the U.S.
B. it is easy to start a business but hard to make it successful
C. there are more big businesses than small businesses in the U.S.
D. only big businesses can succeed in the U.S.

题型：甘肃省同步题难度：| 查看答案

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