题目
题型：不详难度：来源：
Three centuries after the appearance of Franklin’s Courant, few believe that newspapers in their present printed from will remain alive for long. Newspaper companies are losing advertisers(广告商)，readers, market value, and in some cases, their sense of purpose at a speed that would not have been imaginable just several years ago. The chief editor(主编) of the Times said recently, “At places where they gather, editors ask one another, ‘How are you?’, as if they have just come out of the hospital or a lost law case.” An article about the newspaper appeared on the website of the Guandian, under the headline “NOT DEAD YET.”
Perhaps not, but the rise of the Internet, which has made the daily newspaper look slow and out of step with the world, has brought about a real sense of death. Some American newspapers have lost 42% of their market value in the past three years. The New York Times Company has seen its stock(股票) drop by 54% since the end of 2004, with much of the loss coming in the past year. A manager at Deutsche Bank suggested that stock-holders sell off their Times stock. The Washington Post Company has prevented the trouble only by changing part of its business to education; its testing and test-preparation service now brings in at least half the company’s income.
小题1:What can we learn about the New England Courant?
| A．It is mainly about the stock market. |
| B．It marks the beginning of the American newspaper. |
| C．It remains a successful newspaper in America. |
| D．It carries articles by political leaders. |
| A．They often accept readers’ suggestions. |
| B．They care a lot about each other’s health. |
| C．They stop doing business with advertisers. |
| D．They face great difficulties in their business. |
| A．The Washington Post. |
| B．The Guardian. |
| C．The New York Times. |
| D．New England Courant. |
| A．Satisfied. |
| B．Hopeful. |
| C．Worried. |
| D．Surprised. |
答案
小题1:B
小题2:D
小题3:A
小题4:C
解析
小题1:细节题。根据文章第一段可得知答案。
小题2:推理判断题。通过全文可知旨在说明报纸存在危机。尤其是文章第二段的编辑之间的谈话部分。
小题3:细节题。根据文章最后一段可得知答案。
小题4:推断作者态度题。通读全文，作者在列举报纸业所面临的种种问题，可以判断作者对此很担忧。
核心考点
试题【The American newspaper has been around for about three hundred years. In 1721, t】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
Viti Levu – Great Fiji – is the largest island. Here you’ll find the capital Suva and the international airport at Nadi. Vatoa, on the other hand, is a tiny island in the farthest part of Fiji. Then there are 331 other islands, many of them with places to stay.
Whit less than a million people living on islands, you’ll never feel crowded. And with a climate(气候) that changes only for five degrees between seasons, there’s never a bad time to come.
From cities to villages, from mountains to beaches, from water sports to wooden artworks, Fiji can give you more adventures and special experiences than you could find almost anywhere in the world.
Whenever you come, wherever you go, you’re sure to see some unforgettable events. From war dances to religious(宗教的) songs. From market days to religious days. It’s not just staged for tourists; it’s still a part of everyday life in Fiji. And any one of us can enjoy Fiji’s spirit by being part of the traditional(传统的) sharing of yaqona, a drink made from the root of a Fiji plant.
So why not join us for the experience of a life me?
小题1:Where is the international airport of Fiji?
| A．In Suva. |
| B．In Sydney. |
| C．On the island of Vatoa. |
| D．On the island of Viti Levu. |
| A．They invented “Fiji time” for visitors. |
| B．They stick to a traditional way of life. |
| C．They like to travel from place to place. |
| D．They love taking adventures abroad. |
| A．it’s comfortable hotels |
| B．its good weather all year round |
| C．its exciting football matches |
| D．its religious beliefs |
| A．In a personal diary | B．In a science report |
| C．In a travel magazine | D．In a geography textbook |
Many people of our nation are still working as farmers, eating what they grow and harvest and therefore enjoying everything more. It"s widely known that you value more anything that needs your effort in the first place. In most homes in Poland, especially those of farmers, the whole family would try and have their meals together--extremely difficult now, but so rewarding (值得) ! You can share other members" troubles and successes, give your children some attention, or just sit down for a moment instead of rushing through life aimlessly. Furthermore, your body, and stomach in particular will be very grateful (感激) for such a time!
In Poland, a wedding, Christmas or even a birthday is celebrated with a great meal. Women in the house get together and cook, sometimes for a few days before the event, and the extremely good or unusual food will be remembered and widely talked about.
You cannot over-value the importance of food in the country. What"s more, almost everyone in Poland will be as interested in the topic as I am.
小题1:When the writer was a child, he / she ________.
| A．found people were crazy about bread | B．began to realize the importance of food |
| C．thought that cutting bread was amazing | D．learned people hardly baked their own bread |
| A．he/she makes food from scratch | B．his/her parents would blame him/her |
| C．some customs still have effect on him/her | D．many people are still working hard as farmers |
| A．most meals can be interesting topics for a long time |
| B．the whole family often have meals together nowadays |
| C．it"s common for women to get together to cook for a few days |
| D．family members can know more. about each other by having meals together |
I recently returned to my home city and my first stop was at a museum on the River Mersey. Blanketed in mist （薄雾）, Victorian architecture rose from the banks of the river, responded to the sounds of sea-birds, and appeared unbelievably charming. When I headed toward the centre, I found myself surrounded by buildings that mirror the best palaces of Europe. It is not hard to imagine why, on first seeing the city, most visitors would be overpowered by the beauty of the noble buildings, which are solid signs of Liverpool’s history.
As if stress its cultural role, Liverpool has more museums and galleries （美术馆） than most cities in Britain. At Walker Art Gallery, I was told that it has best collections of Victorian paintings in the world, and is the home of modern art in the north of England. However, culture is more than galleries. Liverpool offers many music events. As Britain’s No.1 music city, it has the biggest city music festival in Europe, and its musicians are famous all over the world. Liverpool is also well-known for its football and other sports events. Every year, the Mersey River Festival attracts thousands of visitors, madding the city a place of wonder.
As you would expect from such a city, there are restaurants serving food from around the world. When my trip was about to complete, I chose to rest my legs in Liverpool’s famous Philharmonic pub（酒馆）. It is a monument to perfection, and a heritage attraction itself.
Being a World Heritage Site, my home city is certainly a place of “outstanding universal value”. It is a treasure house with plenty of secrets for the world to explore.
小题1:Visitors who see the city for the first time would be deeply impressed by __________.
| A．its charming banks |
| B．its famous museums |
| C．its wonderful palaces |
| D．its attractive buildings |
| A．providing different examples |
| B．following the order of space |
| C．making comparisons |
| D．analyzing causes |
| A．Liverpool is a well-known city for its restaurants |
| B．Liverpool is an impressive place full of attraction |
| C．a pub is a wonderful place for visitors to relax themselves |
| D．a pub is a perfect choice for visitors to complete their journey |
| A．The universal value of the world heritage in Liverpool. |
| B．The exciting experience of the author in Liverpool. |
| C．The special cultural atmosphere of Liverpool. |
| D．The beautiful historic sites of Liverpool. |
1.Add a lucky red door. Red is a traditional color of 2 . It"s an important part of the Chinese New Year to 3 on doing what one can to bring about good luck for the New Year. If you don"t want to 4 the door red, how about wrapping it up like a present with red wrapping paper. If changing your front door"s color is not workable, how about the door to your child"s bedroom?
2.Eat. A huge part of most cultures is that of food and the Chinese New Year is not 5 , it"s eating jiaozi at midnight on New Year"s Eve, or longevity noodles on day seven of the festivities to 6 long life. The Chinese New Year celebrations mean many fancy meals that your child will 7 .
3.Create a lantern. Sara Naumann, the Guide to China Travel, shares a bit about the legend of the Lantern Festival or Yuanxiao, which occurs on the 8 day of the Chinese New Year festivities. It"s a 9 that includes an emperor, a young woman who misses her family, and tricking the God of Fire. Your kids should love this story. After 10 it with them, or while reading the story, enjoy making your own paper lantern to display.
4.Give lucky money. The Guide to Mandarin Language shares that another very popular 11 during the Chinese New Year is that of the gift of red envelopes with 12 in them. These gifts are given to children and usually follow a bit of superstition（迷信） in that the money needs to be given in even amounts and never contain 13 numbers, such as four. Therefore, four dollars is not a good gift. The envelopes are also decorated with lucky symbols and New Year 14 .
5.Give a small gift. The giving of simple gifts is also an appropriate way to 15 the Chinese New Year. What better gift than that of a children"s book about the Chinese New Year or the Chinese Culture.
6.Make some noise. Just like in America, the Chinese use 16 in ringing in their New Year. In the Chinese culture it began as a way to 17 away any demons（鬼） that threaten to bring a profitable and lucky New Year, but today it"s also about excitement and 18 . Consider setting off a few firecrackers of your own, if allowed in your area. If not, make a cute firework picture with a bit of glitter and glue. A pretend firecracker is another great craft that could also be considered a festive way to decorate your New Year table.
7.Sing Happy Birthday to your dog. The second day of the Chinese New Year is 19 the birthday of all dogs. Why not 20 your child to throw Fido a birthday celebration? Perhaps an extra ride in the car or new chew toy is in order? I know my dog would appreciate a few extra belly rubs too.
( ) 1. A. tradition B. culture C. civilization D. habit
( ) 2. A. wealth B. disaster C. belief D. luck
( ) 3. A. focus B. accuse C. adapt D. mind
( ) 4. A. boil B. paint C. wash D. purchase
( ) 5. A. same B. similar C. common D. different
( ) 6. A. come about B. take about C. bring about D. get out
( ) 7. A. bore B. destroy C. enjoy D. absorb
( ) 8. A. last B. first C. second D. next
( ) 9. A. play B. story C. novel D. history
( ) 10. A. sharing B. listening C. reading D. making
( ) 11. A. invention B. story C. race D. tradition
( ) 12. A. food B. clothes C. money D. jewels
( ) 13. A. unclear B. unlucky C. unfair D. uncertain
( ) 14. A. wishes B. signs C. presents D. happiness
( ) 15. A. spend B. envy C. buy D. celebrate
( ) 16. A. firecrackers B. songs C. dances D. goods
( ) 17. A. take B. scare C. get D. burn
( ) 18. A. fun B. relax C. sleep D. travel
( ) 19. A. fixed B. named C. considered D. marked
( ) 20. A. order B. accompany C. tease D. allow
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（组成部分）of culture: language, values and attitudes, and customs and manners.
Language
A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
小题1:A. knowledge of the local language allows international business people _________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
小题2:The act of many people buying chocolate of Switzerland shows the role of ________.
| A．manners | B．values | C．attitudes | D．customs |
| A．Misconceptions in Business | B．Basic Beliefs in Business |
| C．International Business Culture | D．Successful International Business |
| A．how to take a right attitude in business |
| B．how to avoid misunderstandings in business |
| C．how to use a local language in business |
| D．how to act politely and properly in business |
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