题目
题型：不详难度：来源：
The view from the bridge today, however, is more likely to be of a giant billboard selling Bulgari or Coca – cola. Beyond the billboards, monuments are being restored. The money comes from advertising profits.
But when the Coke billboards went up this summer on buildings near the Piazza San Marco, which is at the historic heart of Venice, there was a public debate.
“We can’t commercialize everything,” said Alessandra Mottola Molfino, a Venetian. “The lesson that goes out is that a price is for everything.”
“We couldn’t stay quiet,” said Maria Camilla Bianchini d’Alberigo, president of a heritage protection association. “Too much is too much.”
There needed to be rules, she added, rules that prevent the advertising billboards clashing (冲突) with the monuments of the city.
City of officials, however, argue that without these ads, the city could not afford to maintain its heritage. Many have been damaged by centuries of wear and are even a threat to public safety.
“I can’t turn down the image of bottle when there are pieces of the Palazzo Ducale falling to the ground,” said Renata Codello, a Cultrue Ministry official.
The Culture Minister has a budget of about $ 47 million (315 million yuan) for restoration of monuments, but Italy has a rich architectural heritage, and funds are always tight．Of that amount,
$ 1.8 million was given to the entire Vector region, which includes Venice．
Two years ago, the city signed an agreement with the Dotter Group, a company responsible for the restoration of the Bridge of Sighs and the Palazzo Ducale．It allows it to sell ad space．
But there is a condition in the agreement: The ads should not offend public taste,
In August, Venice banned US actress Julianne Moore"s Bulgrari ad from a billboard in the Piazza San Marco．
The photo shows a naked Moore covered with lion cubs, handbags and jewelry, Mayor Giorgio Orsoni called the image too racy (猥亵) and unsuitable for the Piazza San Marco．
"I take account of the fact that Venice is part of the real world… but we cannot accept these Hollywood-style images．There arc intelligent sponsors, and we need to come up with advertising that suits Venice, not Times Square," he said in a speech．
小题1:The article is mainly about in Venice
| A．restoration of cultural heritage |
| B．widespread commercialization |
| C．the conflict between ads and cultural heritage |
| D．the difficulty of restoring monuments |
| A．introduce other monuments of the ancient city |
| B．show how much many ancient structures need restoring |
| C．indicate that the view is blocked by huge ads |
| D．create interest in the famous city |
| A．is in favor of | B．is worried about |
| C．objects to | D．doesn"t mind |
| A．They are intolerant of commercialization． |
| B．They feel the ads are damaging the city． |
| C．The ads are usually racy and in an American style． |
| D．The ads don"t present a traditional view of Venice, |
| A．Hollywood stars" ads cannot go up in Venice |
| B．the mayor of Venice is expecting new advertising |
| C．the Dotter Group may stop its restoration work for lack of funds |
| D．people can buy Bulgaria or Coca-cola on the Bridge of Sighs |
答案
小题1:C
小题1:C
小题1:A
小题1:B
小题1:B
解析
核心考点
试题【According to legend, the Bridge of Sighs in Venice, Italy, which connects the Pa】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
In every cultivated language there are two greet classes of words which, taken together, comprise the whole vocabulary. First, there are those words 1 which we become acquainted in daily conversation, which we 2 ,that is to say, from the 3 of our own family and from our familiar associates, and 4 we should know and use we could not read or write. They 5 the common things of life, and are the stock in trade of all who 6 the language. Such words may be called “popular”, since they belong to the people 7 and are not the exclusive of a limited class. On the other hand, our language 9 a multitude of words which are comparatively used in ordinary conversation. Their meanings are known to every educated person, but there is little 10 to use them at home or in the market-place. Our 11 acquaintance with them comes not from our mother"s or from the talk of our school-mates, from books that we read, lectures that we 12 ,or the more 13 conversation of highly educated speakers who are discussing some particular 14 in a style appropriately elevated above the habitual of everyday life. Such words are called “learned”, and the 15 between them and the “popular” words is of great importance to a right understanding of linguistic process.
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The Wife-carrying World Championship is becoming increasingly popular. A large number of competitors, people, and journalists from Finland to Canada attend the Wife-carrying World championship every year.
The event is well-known for its warm and humorous atmosphere. The Wife-carrying World Championship is held on a 253.5 meters long official track. The track has two dry obstacles and a water obstacle, about a meter deep.
There are a few basic rules and the winning team is the couple who complete the course in the shortest time. The wife to be carried may be your own, or your neighbor’s. the minimum weight of the wife to be carried is 49kg. if she is less than 49kg, the wife will be given a heavy bag to carry. Each time a competitor drops his wife, that couple will be fined 15 seconds.
Along with the Wife-carrying World Championship, there is also a team competition. The distance is the same but three men in the team carry the wife in turns. At the exchange point the carrier has to drink the official “wife-carrying drink” before continuing the race. A special prize is awarded to the team with the best costumes.
Alongside with the Wife-carrying World Championship, there are bands playing music, a wife-carrying dance and other forms of entertainment.
小题1:According to the passage, the Wife-carrying World championship ___________.
| A．was first celebrated in 1992. |
| B．was first held by Rosvo-Ronkainen |
| C．is celebrated in Finland or Canada every year |
| D．will award “wife-carrying drinks” to the winners |
| A．it is held on a 253.5 meters long track |
| B．many competitors take part in it |
| C．it has a pleasant atmosphere |
| D．the winner will be awarded a lot of money |
| A．15 seconds | B．35 seconds | C．45 seconds | D．60 seconds |
| A．is more exciting | B．has a special prize |
| C．has a different track | D．has three teams altogether |
| A．warn people that the competition is dangerous |
| B．attract more visitors to the Wife-carrying World championship |
| C．introduce how the Wife-carrying World championship has become popular |
| D．tell us something about the Wife-carrying World championship |
Social purpose
One of the most important things is that Indian leaders lead with a sense of social purpose．Every leader in India gave a specific social purpose as being the goal of their business．Those purposes ranged from improving healthcare to getting cell phones to people who didn"t have access to communication tools．Having a social purpose motivates workers．
Invest in employees
Indian firms invest an enormous amount in their employees" training and development．IT firms typically offer 60 days of formal training for newly hired workers and they even spend months training experienced workers．A study said that Western firms have largely abandoned investing in employees, seeing it as a waste if they quit．But Indian bosses believe that investing in employees ensures the quality of those who stay at the company．
Take the long view
Indian bosses stress far less on shareholders than it is typical at Western business．As a result they"re more able to take a long-term view．Western companies can"t just ignore their shareholders, but their CEOs can do more to protect their -employees from short-term financial pressures, letting them get on with their jobs．
Work fromtheir strengths
Western companies often think about strategy in terms of chasing customers or pursuing market opportunities, but Indian firms will more often start by identifying their strengths and customers’ needs, and then try to meet those needs．
Act as a role model
Being a personal role model for their employees is an amazing thing for a CEO．If Western bosses could think of themselves as role models, it would have a real impact on their workers．
小题1:Indian CEOs use their sense of social purpose to _________．
| A．improve the workers" healthcare system |
| B．provide cell phones to people in need |
| C．motivate and encourage their employees |
| D．promote the development of communication systems |
| A．it takes too long to complete the formal training of newly hired workers |
| B．they often hire experienced workers who don"t need much training |
| C．they are afraid of the losses brought about by the resignation of employees |
| D．they don"t care about the quality of the employees in their firms |
| A．They stress on workers more than shareholders． |
| B．They always act as role models for employees． |
| C．They are good at identifying their own strengths． |
| D．They pay closer attention to market opportunities． |
In fact, it’s likely that some of these things have already happened to you. Who would watch you without your permission? It might be a spouse, a girlfriend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen or even do something that may bring a disaster to you.
Psychologists tell us boundaries are healthy, and that it’s important to reveal to friends, family and lovers at appropriate times. But few boundaries remain nowadays. The digital bread crumbs you leave everywhere make it easy for strangers to know who you are, where you are and what you like. In some cases, a simple Google search can leak the deepest thought in your mind. Like it or not, increasingly we live in a world where you simply cannot keep a secret.
The key question is: Does that matter? For many Americans, the answer apparently is “No”.
When opinion polls ask Americans about privacy, most of them say they are really concerned about losing it. And 60 percent of the respondents say they feel their privacy is “slipping away, and that bothers me”.
But people say one thing and do another. Only a small of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths(收费站) to avoid using the EZ-Pass system that track automobile movements. Privacy economist Acquisti has run a series of tests that reveal people will give up personal information such as telephone number, address, or social security numbers just to get their hands on a pitiful 50-cent-off coupon(优惠券). But privacy does matter—at least sometimes. It’s like health; when you have it, you don’t notice it. Only when it’s gone do you wish you’d done more to protect it. Without privacy, one will be naked in front of others.
小题1:What would psychologists advise on the relationships between friends?
| A．Friends should open their hearts to each other. |
| B．Friends should always be faithful to each other. |
| C．There should be a distance even between friends. |
| D．There should be fewer quarrels between friends. |
| A．Modern society has finally developed into an open society. |
| B．People leave traces around when using modern technology. |
| C．There are always people who are curious about others’ affairs. |
| D．Many search engines profit by revealing people’s identities. |
| A．No Privacy, No Health |
| B．Treasure Your Privacy |
| C．Boundaries are Important between Friends |
| D．The information Age Has Its Own Shortcomings |
In the English-speaking world, black is the color of mourning—people wear black at the funeral. Red is concerned with danger or bloodshed（伤亡）. Yellow is the word for fear. If you are afraid, you are yellow. Yet none of these sayings is true outside the English-speaking world. In China and Korea white is the color of mourning. In Russia, China and some other countries, red stands for beauty, life and excellence. In Italy and Germany, you are yellow with anger, not with fear.
Even within the English-speaking area, it is not difficult to find color contradictions（矛盾）.A redcap in the United States is a porter in a railway station. In Britain, however, a redcap is a military policeman. Both names are logical, because both men wear red caps. Similarly, the British term for an American white-collar worker is sometimes called a black-coated worker.
One does not have to cross an area to find color differences. Would you rather be red-blooded or a blue-blooded? If we go back to the origin, we find that both terms are logical as both names suggest. The expression “blueblood” comes from Spain, where some noble families proudly told the world that they had “blue blood”. Actually they meant that they had no Moorish or Jewish blood. But then why “blue” blood? Because they were fair-skinned, and it is only natural that their blood vessels (血管)stood out appearing blue.
小题1: Yellow is concerned with anger in ________________.
| A．India | B．Britain |
| C．China | D．Italy |
| A．a redcap is a porter in a station |
| B．black is the color of mourning |
| C．red stands for beauty and excellence |
| D．a black-coated worker is employed in an office |
| A．porter | B．nobleman | C．clerk | D．military policeman |
| A．The Origin of Blue Blood |
| B．Colors that Carry Bad Meanings |
| C．The Meaning Concerned with Certain Colors |
| D．The Development of the Symbolic Use of Colors |
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