题目
题型:不详难度:来源:
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”
小题1:Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package. | B.The price of the product. |
C.The colour of its package. | D.The brand name of the product. |
A.attracted the customers strongly |
B.caused the customers to lose interest |
C.tricked the customers into shopping |
D.had weak effects on the customers |
A.The way to promote goods. |
B.The discovery of a genius. |
C.The team to produce a good product. |
D.The brand name used by successful producers. |
A.making soap is so easy that any fool in the world can make it. |
B.greens, yellows or silver are considered to be healthy colours. |
C.25 years ago, the founder of Pears soap was a pretty girl herself. |
D.the size of a product can have an effect on the shoppers. |
A.Choice of Good Products |
B.Disadvantages of Products |
C.Effect of Packaging on Shopping |
D.Brand Names and Shopping Tricks |
答案
小题1:C
小题2:B
小题3:A
小题4:D
小题5:C
解析
试题分析:文章集中描述了产品的包装对产品销售的影响,包括颜色,大小,和推销手段。等。
小题1:细节题:该文重点描述了产品包装的颜色对购买者的影响,这也是促使消费者购买的手段之一。选C
小题2:推理题:根据“because they made the product look weak and ineffective”这句话的说明,我们可以判断,既然产品看起来似乎是无效的,因此消费者当然没有购买的兴趣。选B
小题3:推理题:根据文章最后一段所举的一个实例可以看出:光有好的产品还不够,重要的是对产品的大力推销,这才是产品畅销的关键。选A
小题4:细节题:参见文章中“The size of a product can attract a shopper”一句话可知。选D
小题5:主旨大意题。文章集中描述了产品的包装对产品销售的影响,因此 C 选项最佳。
点评:做题时要审清题干,发觉和把握试题中有效的提示性信息,确认命题的角度、阅读范围和答题方式。
核心考点
试题【Shopping is not as simple as you may think! There are all sorts of tricks at pla】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
Young British people find the US accent attractive while young US people like a British accent. Especially when the person speaking is of the opposite sex(异性)! Let’s listen to what they have to say.
Stephen Yang, 17, from London, UK
A US accent is cute, especially when a girl speaks it. Whether it’s Jessia Alba speaking or the girl- next-door, the way US girls speak has a sweet tingle that is really sassy(时髦). A girl from Texas recently moved into our neighborhood. Her Texan twang(鼻音) had all the boys here on their knees within seconds of meeting her.
To me, accents reflect the attitudes, characteristics and lifestyles of the people.
Jennifer Sun, 16, from New Jersey, US
From watching English actors like Daniel Radcliffe, my friends and I have developed a soft spot for British men.Some are attracted to the qualities of English males, while others admire their sense of style.
Everyone, however, agrees that the most appealing aspect of an English man is his accent. For example, many American girls watch Harry Potter movies over and over again just to listen to the actors speak.
The English accent seems almost like art.
小题1:In Stephen Yang’s opinion, accents just show__________.
A.the beauty of the language |
B.how the language is spoken |
C.the cultural differences of the speakers |
D.the meeting of the day |
A.All the boys broke their knees |
B.All the boys fell to the ground |
C.All the boys liked her accent very much |
D.All the boys imitated(模仿)her accent |
A.learn the acting skills of the these stars |
B.learn the magic performed by Harry Potter |
C.imitate the actors’ accents |
D.know more about British English |
A.British English and American English |
B.British Accent or American Accent |
C.American English Accent is Most Accepted |
D.The difference between British Accent and American Accent. |
For Chinese people, however, the dragon is not an evil monster. It’s a cultural and spiritual symbol for prosperity and good luck. The dragon’s main task is to create harmony and bring rain. Dragons are celebrated in art and architecture, and of course the dragon dance is a very popular ritual (仪式).
China isn’t the only country to have the dragon as its symbol. Wales in the UK, has a red dragon proudly displayed on its flag. Another country in the world with a dragon on its flag is Bhutan, a tiny country between China and India.
Almost all countries in the world have an animal symbol representing their countries. This is particularly obvious during sports. The English think lions to be brave and proud animal and the English football teams have three lions on their football shirts.
Australia is famous for kangaroos, of course. The national rugby team is more commonly known as the Wallabies, a type of small kangaroo.The South African team is known as the Springboks, a type of African antelope. Likewise the New Zealanders, whether playing sports or not, are commonly known as kiwis. A kiwi is a native New Zealand bird that can’t fly.
All countries are proud of their symbols, which they feel reflect national characteristics or the beauty and variety of their natural environments. Recently, a Shang hai professor claimed that using the dragon as a national symbol could make western countries have a negative view of China. But in an Internet survey 90% of Chinese people wanted to keep the dragon.
小题1:In the opinion of the west, the dragon is ______.
A.a terrible animal that is not popular |
B.a cultural and spiritual symbol of good luck |
C.a reflection of China’s national characteristics |
D.an animal that can create harmony and bring rain |
A.China. | B.Wales. | C.Bhutan. | D.India. |
A.The national rugby team from the South Africa is well known as the Wallabies. |
B.The Australian team is known as Springboks, a type of kangaroo. |
C.The New Zealanders are commonly known as kiwis only when playing sports. |
D.The dragon is mentioned to have been used on the flag in two countries. |
I had a part-time job as a waiter in a Chinese restaurant. One time, when I was serving food to a middle-aged couple, the wife asked me how the food could be served so quickly. I told her that I had made sure they got their food quickly because I always respect the elderly. As soon as I said that, her face showed great displeasure. My manager, who happened to hear what I said, took me aside and gave me a long lecture about how sensitive(敏感) Americans are and how they dislike the description “old”. I then walked back to the table and apologized to the wife. After the couple heard my reason, they understood that the problem was caused by cultural differences, so they laughed and were no longer angry.
In my village in China, people are proud of being old. Not so many people live to be seventy or eighty, and people who reach such an age have the most knowledge and experience. Young people always respect older people because they know they can learn from their rich experience.
However, in the United States, people think “growing old” is a problem since “old” shows that a person is going to retire or that the body is not working well. Here many people try to keep themselves away from growing old by doing exercises or jogging, and women put on makeup, hoping to look young. When I told the couple in the restaurant that I respect the elderly, they got angry because this caused them to feel they had failed to stay young. I had told them something they didn’t want to hear.
After that, I changed the way I had been with older people. It is not that I don’t respect them any more; I still respect them, but now I don’t show my feelings through words.
By Jack
小题1:Jack brought the couple their food very fast because _______.
A.the manager asked him to do so |
B.he respected the elderly |
C.the couple wanted him to do so |
D.he wanted more pay |
A.nervous | B.satisfied | C.unhappy | D.excited |
A.people dislike being called “old” |
B.people are proud of being old |
C.many people reach the age of seventy or eighty |
D.the elderly are the first to get food in restaurants |
A.The more Jack explained, the angrier the couple got. |
B.Jack wanted to show his feelings through words after his experience. |
C.The manager went back to the table and apologized to the couple. |
D.From this experience, Jack learned more about American culture. |
Sometimes, however, no one may know really where a word comes from. Did you ever think about why hamburgers are called hamburgers, especially when they are not made with ham( 火腿 )? About a hundred years ago, some men went to America from Europe. They came from a big city in Germany called Hamburger. They didn’t speak good English, but they ate good food. When some Americans saw them eating round pieces of beef, they asked the Germans what it was. The Germans did not understand the question and answered. “We came from Hamburger.” One of these Americans owned a restaurant, and had an idea. He cooked some round pieces of beef like what the men from Hamburger ate. Then he put them between two pieces of bread and started selling them. Today “ hamburgers” are sold in many countries around the world.
Whether this story is true or not, it certainly is interesting. Knowing why any word has a certain meaning is interesting, too. The reason may be found in any large English dictionary.
小题1:According to the writer, English ______.
A.is as old as Chinese | B.is not so old as Chinese |
C.is older than German | D.is very difficult to learn |
A.few Americans like hamburgers |
B.hamburgers are made with beef |
C.hamburgers are made with ham |
D.hamburgers were sold all over the world about a century ago |
A.Where all the new words come from |
B.Where those Germans came from |
C.The reason why any word has a certain meaning. |
D.The reason why English is spoken around the world |
A.China because it has a long history |
B.England because Germans don’t speak good English |
C.the round pieces of beef those people from Hamburger brought to America |
D.English speakers because they always create new words |
At some time or another, every one of us has to “face the music”, especially as children. We can all remember father’s angry word “I wasn’t to talk to you” and only because we did not listen to him. What a bad thing it was !
In the middle or at the end of every term, we students have to “face the music”. The result of the exam will decide whether we will face the music or not. If …that means parents’ cold faces and the contempt of the teachers and classmates.
“To face the music” is well known to every American, younger or old. It is at least 100 years old. It really means that you have to do something, no matter how terrible the whole thing might be, because you know you have no choice.
小题1:“To face the music” means “to ____________”
A.do something we don’t like to | B.go to the theater |
C.go to the music show | D.do something that we want to |
A.do something to please him | B.do something to make him angry |
C.be punished by him | D.be pleased with him |
A.we like to take the exam | B.we are afraid of taking the exam |
C.the exam is very important | D.we are afraid to pass the exam |
A.we got a “D” in the exam |
B.we got an “A” in the exam |
C.the exam is easy |
D.the exam is difficult |
最新试题
- 1加点字的拼音全都正确的一项是( )A.坍圮(pǐ)瓦楞(léng)召(zhào)唤滂滂(pāng)沱沱B.铿(kēn
- 2已知|x+2y-3|+(x-y+3)2=0,则(x+y)2012的值为( )A.22011B.-1C.1D.-2201
- 3(22分)充分认识区域地理特征,因地制宜开发区域优势资源,发展经济,保护生态,有利于促进区域可持续发展。左图是我国北方苹
- 4已知随机变量ξ~B(20,p),则Dξ的最大值为______.
- 5体验与探究在生产和生活中我们常遇到下列事例:投掷铅球时,铅球被举起一定的高度,斜向上用力推出去,铅球会落到很远的地方,投
- 6The beautiful scenery in Switzerland is very ________to the
- 7下列句子标点符号使用正确的一项是A.劳动和社会保障部郑斯林部长曾透露出一个数字:目前我国养老金缺口达2.5万亿元,这个资
- 8过点(2,3)的正比例函数解析式是( )A.y=23xB.y=6xC.y=2x-1D.y=32x
- 9根据下图回答下面问题。(1)填写各部分结构名称。 ①_________ ②_________ ③__________ ④
- 10某学生配制一定物质的量浓度的氢氧化钠溶液后,经测定发现溶液浓度偏低。该学生找出以下原因,其中不会使溶液浓度偏低的是:[
热门考点
- 1把下面的长句变成语意连贯的三个短句。(6分)(不改变原意,可适当增加词语)。布什总统向国会提出约旦国王侯赛因逝世后,王储
- 2计算:3-(-1)-1+1=( )。
- 3补写出下列名篇名句中的空缺部分。(6分,每小题1分)小题1: , 。仁以为己任,
- 4甲、乙两物体在同一直线上,同时由一位置向同一方向运动,其速度-时间图象如图所示,下列说法正确的是( )A.甲作匀加速直
- 5读下图所给四个区域简图,完成下列各题。小题1:关于四地自然地理特征的说法,正确的是 A.乙、丁两地都是平原,气候宜人B.
- 6听材料,选择答案。1. What time does the Science Museum open? A. Fr
- 72008年9月23日,宁夏回族自治区成立五十周年庆祝大会在银川举行,中央代表团向宁夏赠送“民族团结宝鼎”。下列关于民族团
- 8______ big fish they are!A. What B. How C. What a D. How a
- 9现有A.氧气、B碳、C镁、D氧化铜、E水、F空气、G、碳酸氢铵(NH4HNO3)、H、氢氧化钙、I食盐水9种物质中,属于
- 10如图,ABC和ABD为两个光滑固定轨道,A、B、E在同一水平面上,C、D、E 在同一竖直线上,D点距水平面的高度为h,C