题目
题型：不详难度：来源：
Written advertisements probably began with hieroglyphics more than three thousand years ago, but only a few people could read these symbols. So merchants made signs with pictures or hung their tools over their doors to identify their businesses.
In the time of the Roman Empire, wall paintings were a popular form of advertisement. An ad for a play, or some other performance was painted on part of a building or on a wall around a city. People often advertised a house for rent or a freshwater bath in this way, too.
Today, large wall signs are still used for outdoor advertising. But outdoor advertising is only a small fraction of the total advertising. About forty per -cent of all ads are printed in daily newspapers. Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.
Advertisements in magazines and on television reach many people, too. However, usually only large companies can advertise on a national network, because TV commercials shown across the country can cost many thousands of dollars.
Then there are ads that are almost part of daily living. If you use public transportation, you will see large printed ads, called ear cards, on buses and taxis and in trains. Ads are painted on the trucks that deliver products people are buying or selling.
小题1:Which is the passage mainly discussing?
| A．Modern advertising | B．Significance of advertising |
| C．Development of advertising | D．Origin of advertising |
| A．Signs with pictures | B．Wall signs |
| C．Street crying | D．Wall painting |
| A．A signal | B．A signature | C．A symbol | D．A form |
| A．To have their houses decorated. |
| B．To make their business known by public. |
| C．To enable people to learn how to read |
| D．To advertise their houses to rent |
| A．they can be heard everywhere in a country |
| B．they are cheap and fast |
| C．they are most recently developed |
| D．they can be understood by those who can neither read nor write |
答案
小题1:C
小题2:C
小题3:C
小题4:B
小题5:A
解析
试题分析：本文是关于广告也的发展历程，从远古的广告到现代的各种广告形式。
小题1:C 主旨大意题。通过文章的描述可知本文是关于广告也的发展历程，从远古的广告到现代的各种广告形式。故C正确。
小题2:C 细节题。根据第一段Many adults in the United States can remember crying the nursery rhyme in the street "Hot cross buns!" But only a few people realize this was an early form of advertising.
说明Street crying是最初的广告形式，故C正确。
小题3:C 推理题。根据本句Written advertisements probably began with hieroglyphics more than three thousand years ago以及下面的So merchants made signs with pictures or hung their tools over their doors说明在3千年前就有了带有具体符号的书面广告，故该词是指symbol。C正确。
小题4:B 细节题。根据第二段最后一句. So merchants made signs with pictures or hung their tools over their doors to identify their businesses说明他们这样做是让他们的生意被别人知道，故B正确。
小题5:A 细节题。根据第4段3,4行Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.说明A正确。
点评：本文介绍了从古到今的各种广告的形式和广告业的发展历程。考查细节题较多，如2,4,5对于文章中的细节题，要注意文本内容的理解。关键是找出原文的根据，认真核查题支和原文的异同，常犯错误有：绝对化语言，范围扩大或缩小，以偏概全，张冠李戴等。带着问题，再读全文，找出答题所需要的依据，完成阅读。
核心考点
试题【Many adults in the United States can remember crying the nursery rhyme in the st】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
It used to be that one followed in the footsteps of their father or grandfather or took over the family business when it came to making a career choice. These days, a career path can start anywhere and then veer off into something totally different.Career choices must be realistic and well thought out. It is not uncommon for persons to start a career path and realize they have made a terrible mistake, feeling as if it may be too late to turn around. Not only does a career choice concern your strongest skills and interest, it is also something that you will be doing continuously to bring in income. This is why a career choice can be such a personal decision. Formerly it used to be unusual for someone to change occupations or careers more than once or twice in a lifetime; it is now even more unusual to keep the same career during someone"s working life.
There are a great many measures in helping one choose the right profession. A number of websites offering tools such as career tests and information, educational resources, resume services and the kind can be found. It is important for one to research one"s career in this changing economy situation, and choose the best from several related career choices.
小题1:According to the author choosing the right career ______.
| A．is not difficult at all | B．needs a lot of dreams |
| C．is an interesting thing | D．needs a lot of thoughts |
| A．set out to do the same job | B．change the former course |
| C．compare two different things | D．dream of getting an easy job |
| A．change his job often | B．do the same job all his life |
| C．find a few good jobs at a time | D．live without a job for many years |
| A．tests and information | B．training courses |
| C．employers" phone numbers | D．instructions on resume |
The growth in urban areas will go with the construction of roads and buildings, water and sanitation facilities, and energy and transport systems that will transform land cover and cities globally． Recent estimates suggest that between $25 trillion（万亿） and $30 trillion will be spent on infrastructure（基础设施） worldwide by 2030, with $100 billion a year in China alone．
"Considering the long life and near unavoidability of infrastructure investments, it will be critical for current urbanization-related policies to consider their lasting impacts," said Karen Seto, lead author of the study． "We have a huge opportunity to shape how cities develop and their environmental impacts．"
Nearly half of the increase in high-probability ----defined as greater than 75 percent ---- urban expansion is forecasted to occur in Asia, with China and India absorbing 55 percent of the regional total． In China, urban- expansion is expected to create a l,l00-mile coastal urban corridor from Hangzhou to Shenyang． In India, urban expansion will be gathered around seven state capital cities, with large areas of low-probability growth forecasted for the Himalaya region where many small villages and towns currently exist．
Africa"s urban land cover will grow the fastest, at 590 percent above the 2000 level of 16,000 square miles． Urban expansion win be concentrated in that continent"s five regions: the Nile River in Egypt; the coast of West Africa on the Gulf of Guinea; the northern shores of Lake Victoria in Kenya and Uganda and extending into Rwanda and Burundi; the Kano region in northern Nigeria; and greater Addis Ababa, Ethiopia．
"Urban expansion is concentrated in． only a few areas where there are large cities and industry," said Seto． "From the northern shore of Lake Victoria down to Rwanda is also a major hotspot of urban expansion．"
In North America, where 78 percent of the total population lives in urban areas, urban land cover will nearly double by 96,000 square miles by 2030．The study also forecasts that 48 of the 221 countries in the study will experience insignificant amounts of urban expansion． "
小题1:As for China, the expansion of urban area means ．
| A．$ 100 billion will be spent on infrastructure a year |
| B．creating a coastal urban corridor from Hangzhou to Qingdao |
| C．it will become the fastest developing country in the next decade |
| D．it will make up 55% of the increase in urban expansion in Asia |
| A．construction of roads | B．sanitation facilities |
| C．energy systems | D．land cover transformation |
| A．the development of cities | B．urbanization-related policies |
| C．infrastructure in vestments | D．China’s expansion of urban area |
| A．The limitation of urban expansion |
| B．More investment on infrastructure |
| C．The fast development of the third world |
| D．The future urban expansion of the world |
Invented a few years ago by students and seized upon by digital marketers, this festival for lonely hearts falls annually on the llth day of the llth month （since l is the loneliest number）．It is like St Valentine"s Day, only worse． Singletons shower each other with tender gifts: a barrage of pearls; a storm of sweets．
This November llth they spent a surprising 19 billion yuan on Alibaba"s online platforms-a fourfold increase on a year ago, and more than double what Americans spent online last Cyber Monday （the Monday after Thanksgiving, when retailers urge Americans to shop online）． About 100m purchases were logged, accounting for 80% of the packages shipped that day． Couriers（怏递员） were buried in parcels．
So life is good for China"s e-tailers, then? Not exactly． The number of digital marketers is increasing and online sales are booming． Consumers are enjoying lower prices, better service and more variety． The problem? The pressure on profits in Chinese e-commerce is worse than in America, reckons Elinor Leung of CLSA, a broker． "Almost no one makes money," she says．
The fiercest battles are being fought between online retailers and their bricks-and-mortar（实体的） rivals．Dangdang, a firm． that resembles Amazon,．and 360buy, another online retailer, have cut prices fiercely． Tencent, a cash-rich online giant known for its instant-messaging software, is splashing out to win market share． 360buy has also just raised $400m from investors to do the same． But it is unclear how much longer such firms can burn through capital．
小题1:What"s the best title of this passage?
| A．The Ambition of Alibaba |
| B．Fierce Competition between Retailers |
| C．A Newly Sprung Festival for the Singles |
| D．Chinese Booming and Developing E-commerce |
| A．outweigh Amazon and eBay in worldwide influence |
| B．rank top among all the Internet firms |
| C．have more than 159 billion dollars" sale |
| D．create another sales miracle just like the one on Singles Day |
| A．About 80 million． | B．About 100 million． |
| C．About 125 million． | D．About 180 million． |
| A．Optimistic． | B．Concerned． |
| C．Sympathetic． | D．Indifferent． |
Last week when I was on the train, there was a man sitting by himself in the back of the train carrying on a mobile phone conversation—in another language. It was loud and disturbed most of the people on the train. I think it was annoying.
Fortunately I sat next to a wonderful old lady who was taking a two-day trip by train. She said her two daughters were worried at the thought of driving for three days to reach her home, although she had no trouble driving. The train ride was the only choice for her. She loved to look out of the window and watch the world go by on the train.
She was fun to talk to and asked me when my children started being parents. That is a very good question. Both of us are old and have children. She asked that same question from time to time.
There are always many people on the train from all walks of life, different countries, and many languages. Riding the train is a great way to increase your knowledge and learn all kinds of cultures. If you get hungry, you can buy food in the food car at any time. If you need to use the restroom, there is always one for you.
It surely beats driving the car, which has to stop for food and restrooms. And it is better than taking the bus.
小题1:According to the passage, the purpose of the author’s train ride was ______.
| A．to do business | B．to see her children |
| C．to visit places of interest | D．to see her old friends |
| A．the services are quite good | B．the food is terribly expensive |
| C．all the passengers are polite | D．all the passengers are American |
| A．A painful experience on the train | B．A wonderful lady |
| C．Train ride—a cultural experience | D．The history of Amtrak |
There is no pollution, for instance. No dogs are permitted in Reykjavik, the capital. There is no television on Thursdays or during the entire month of July, and only three hours of black-and-white TV the rest of the time. There is no hard liquor on Wednesdays and no beer at any time. There are no handguns; only one jail of thirty-five cells（牢房） in the entire land – an admirable figure, even for a small country of 313,376 people.
There is no army, air force or navy. There is no tipping for anything. There are no large stores open on Saturdays or Sundays. Since Iceland is situated just under the Arctic Circle, there is no darkness in summer and do daylight in winter. But thanks to Gulf Stream, the climate is rather mild, with temperatures ranging from 34 degrees Fahrenheit to 52 degrees in July.
The rules on television, liquor, and guns are the result of governmental decision. But the absence of pollution is due in great part to the fact that Iceland gets its power from the enormous geyser（间歇泉）and the thousands of hot springs that come out of the ground. They provide all the energy needed by the country. In fact, Iceland uses only 3 percent of all its available power.
Iceland has been described as a democratic (民主的) independent country where more fish are caught and more books published per person than anywhere else in the world. The Icelanders have always felt a particular love for literature. They composed their first works in the ninth and tenth centuries AD. These works were poems and tales about the kings, heroes, and heroines of Iceland and Norway. At first the stories were memorized and passed from generation to generation. The Icelanders have never stopped writing ever since. “Rather shoeless than bookless," they proudly say.
小题1:American visitors enjoy visiting Iceland probably because .
| A．no dogs are permitted in the capital |
| B．the police do not carry handguns |
| C．it is very different from America |
| D．the climate is rather mild. |
| A．there are no soldiers in Iceland |
| B．the Icelanders don"t drink beer |
| C．there is no service fee of any kind |
| D．there are no crimes in Iceland |
| A．Iceland uses only 3 percent of all its available power |
| B．the Icelanders use hot water from the ground below as their energy |
| C．it is located just under the Arctic Circle |
| D．it is a democratic independent country |
| A．they regard books more important than shoes. |
| B．they would rather have shoes on than write books |
| C．they prefer traveling to reading |
| D．they prefer not to have shoes or books |
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