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题目
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No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
小题1:.
. Why have advertisers made a close study of human weakness?
A.They thought it was very interesting to do so.
B.They wanted to persuade the customers to buy their products.
C.They thought it was their duty.
D.They wanted to research how much people spend buying their products.
小题2:.
. Why do advertisers offer free samples and other things to people?
A.They use them to attract people’s attention.
B.Their advertisements have little effect on customers.
C.Different means are being used to cheat people.
D.They produce too many products that can’t be sold out.
小题3:.
From the last paragraph, we know that the factory failed to expect _______.
A.how many people would take an interest in the competition
B.how many ingredients are needed to bake a large biscuit
C.it was possible to bake a biscuit as large as the student’s
D.the payment wouldn’t be as high as $ 24,000

答案

小题1:.B
小题1:.A
小题1:.C
解析

核心考点
试题【No one can avoid being influenced by advertisements. Much as we may pride oursel】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
In most people’s opinion, the tiger is not an animal that we would ordinarily think of as being chicken. However, one tiger, which lives in an English zoo, turned out to be more cowardly( 胆小的) than his keepers could ever have imagined.
Tanvir, a two-year-old Bengal tiger, got stuck at the top of a new 5m-high activity tower in the zoo, after climbing it for the first time.
The wooden tower had been designed to provide mental exercise for Tanvir by testing his ability of dealing with troublesome situations, but after climbing it in just a few seconds, he lost his courage when it came to coming back down. Tanvir went on to spend nearly two days at the top of the tower trying to collect the courage to attempt to get down.
A spokesperson for the zoo said that several days before Tanvir had taken half an hour to get down a lower tower only 1.5m high, and the taller tower had clearly been too much challenging for him.
“Every time he got to the edge, he looked out, put a paw over, and thought, ‘no, I cannot make it!’”laughed Samantha Cordrey, Tanvir’s keeper. In the end Tanvir’s hunger defeated his fear, and after almost 48 hours he made his way down. Burying himself in a big meal just like a hungry pig, Tanvir seemed to forget such a shameful experience for a while.
It appears that his experience would not be the worst in Tanvir’s life if he continued to act like a chicken. It is not known whether he will take courage to go back up his exercise tower again.
The whole episode(插曲) only serves to show the difficulties faced by zoo staff in creating environments that will improve animals’ living ability in enclosed space.
小题1:When speaking of Tanvir’s shameful experience, Samantha Cordrey might feel it was_____.
A.funnyB.surprisingC.excitingD.unbelievable
小题2:What made Tanvir get down the 5m-high activity tower at last?
A.The coldness of the weather.B.The direction from his keepers.
C.The sufferings of being hungryD.The fear of being alone
小题3: Why does the author say “this experience would not be the worst in Tanvir’s life if…”(Paragraph 6)?
A.Because Tanvir’s keepers will design more difficult exercise for him.
B.Because Tanvir is so cowardly that he has little courage to meet greater
challenges.
C.Because Tanvir’s bad health will bring him much trouble in practice.
D.Because Tanvir is always careless and often causes trouble by accident.
小题4: The zoo designed the 5m-high activity tower to______.
A.make Tanvir become brave
B.improve Tanvir’s performance skills
C.let tourists watch Tanvir better
D.improve Tanvir’s living ability

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Americans have taken over from the Indians many things besides their continent! Where did corn, potatoes, tomatoes, chocolate and maple sugar come from? The Indians. Who invented moccasins, snowshoes and hammocks? The Indians!
A list of the tools, plants, materials and designs we owe to the Indians would include hundreds of items. But there is something far more familiar, something that is always at hand. It is used daily by every American: a large vocabulary of Indian words.
Potato, tomato, chocolate, moccasin and hammock came into English from Indian languages. So did cocoa, tobacco, maize (an Indian word for corn) and succotash. Some words have changed on the way. Potato, for example, comes from a word that sounds like “batata”. Cocoa began as “cacahuatl”.
Some meanings have also changed. The long Indian word from which succotash comes means “something broken off in bits”. Indian women often varied their dishes by mixing bits of one food with another. White men who ate an Indian dish of mixed lima beans (青豆) and corn began using the Indian word to mean this particular mixture.
Put on your moccasins and take a walk in the country. If it is a cold day and you wear a mackinaw, your jacket will be as Indian as your shoes. But mackinaw came from “michilimackinac”, the Indian name of a place where a fort (集市) served as a trading post. Bright-colored blankets or jackets bought at the post soon became known as “mackinaws”.
Early white visitors to the continent found Indian words useful for the things new to them. But some Indian sounds, such as the “tl” at the end of many words, were hard to say. That is why “coyotl” became coyote and “tomatle” became tomato.
Some words simply seemed too long. So, “musickwautash” became succotash and “rockahominy” became hominy.
小题1:The first two paragraphs may serve as a(n)     .
A.explanationB.introductionC.commentD.background
小题2: Which of the following has been changed for easier pronunciation?
A.BatataB.ChocolateC.TomatleD.Rockahominy
小题3: Some words have changed because       .
A.they are too long
B.nobody can use them
C.the things they refer to have disappeared
D.they are too difficult for people to write
小题4: What is the passage mainly about?
A.How Indian traditions affect us.
B.Why Indian words were changed.
C.Things we owe to the Indians.
D.Indian words all around us.

题型:不详难度:| 查看答案
On a small farm in Mexico, there are no schools. A bus is the school! The driver of the bus is the teacher! It is a school bus, but it doesn"t take children to school. It just goes round from place to place, and sometimes it comes to this farm. The bus will stay here for three months. The farmers call it a school on wheels (车轮).
Every time the bus comes, the farmers come running to it, shouting and laughing. They warmly welcome the school bus!
When the bus is on the farm, in the morning, the teacher teaches the small children. In the afternoon, the bigger children come to have their lessons because they must work in the morning. At night, the fathers and mothers come to school. They want to learn, too. How the farmers hope that some day they can have a real(真正的) school on their farm!
小题1:.  . The driver of the bus is ________.
A.the teacherB.the studentC.the farmerD.the school
小题2:.  The bus school will ________.
A.take children to schoolB.stay there for lunch
C.take the fathers and mothers to schoolD.go round from place to place
小题3:.  . When the school bus comes, the farmers  are  ________.
A.sad B.angryC.be happy D.disappointed(失望)
小题4:.  . Which one of the following is true?
A.A school bus is a real school for farmers" children.
B.The bus school has no teacher at all.
C.The bus school has no students.
D.The children and their parents on the farm all come to the bus school to learn.

题型:不详难度:| 查看答案
This is the age of being busy.Many of us live in busy places and have busy lives.Even the roads are busy as we try to get from here to there.Adults are busy going to jobs and taking care of their families.Kids are busy,too,going to school and doing lots of homework after school and on weekends.
Busy isn’t bad,necessarily.If you’re not busy enough you might be bored.But if you’re too busy.you might break down.For instance,if you have a soccer game that runs late on a school night and you haven’t eaten dinner or done your homework.that’s a not—so—fun kind of busy.We wanted to know what kids thought,so we did a KidsPoll about being busy with 882 girls and boys aged 9 to 1 3.
Almost all of them said they felt stressed because they were too busy.About half said they felt this way once in a while or some of the time.But l 7%said they felt this way most of the time and 24%said they felt like this all the time! Oh dear,that’s no fun.
Only 4%of kids said they wanted less free time and l8%said they already had just the right amount.But,no big surprise,61%of kids wish they had a lot more free time.If they had more time.most would spend it hanging out or playing with friends.
Often,adults plan large parts of a kid’s day,especially during the school year.Kids can’t tell their parents they’ll be skipping school(逃学)today to get more free time!But they can tell their parents they’d like to play a game or read a book during their free time instead of watching TV.
小题1:.The purpose of the first paragraph is to
A.introduce the topic B.support the main idea
C.raise the topic sentence D.attract the readers’ attention
小题2:.According to the passage,the Kidspoll is done to carry out research on
A.how kids arrange their free timeB.what kids think of being busy
C.how many kids felt stressed D.what kids do with fheir study
小题3:.According to the KidsPoll,what conclusion can we draw?
A.91%of the kids think being busy is no fun.
B.22%of the kids don’t need more free time.
C.61%of the kids spend free time playing.
D.24%of the kids like the busy way.
小题4:.From the passage,we can infer that the writer agrees kids can
A.spend their free time hanging or playing out
B.get a lot more free time from their parents
C.have a right amount of free time with permission
D.get more free time from school work sometimes

题型:不详难度:| 查看答案
Chinese are very generous when it comes to educating their children. Not caring about the money, parents often send their children to the best schools or even abroad to England, the United States or Australia. They also want their children to take extra-course activities where they will learn a musical instrument or ballet or other classes which will give them a head start in life. The Chinese believe that the more expensive an education is , the better it is. So the parents will spend an unreasonable amount of money on education . Even poor couples will buy a computer for their son or daughter.
However, what most parents fail to see is that the best early education they can give their children is usually very cheap.
Parents can see that their children’s skills vary, skilled in some areas while poor in others. What most parents fail to realize though, is that today’s children lack (缺乏) self-respect and self-confidence.
The problem is that parents are only educating their children on how to take multiple-choice tests and how to study well, but parents aren’t teaching them the most important skills they need to be confident , happy and clever.
Parents can achieve this by teaching practical skills like cooking, sewing and doing housework.
Teaching a child to cook will improve many of the skills that he will need later in life. Cooking demands patience and time. It’s an enjoyable but difficult experiment. A good cook always tries to improve his cooking, so he will learn to work hard and gradually to finish his job successfully. His result, a well-cooked dinner, will give him much satisfaction and a lot of self-confidence.
Some old machines , such as a broken radio or TV set that you give your children to play with will make him curious (好奇) and arouse his interest He will spend hours looking at them, trying to fix them; your child might become an engineer when he grows up. These activities aren’t merely teaching a child to read a book , but rather to think, to use his mind. And that is more important.
小题1:.
Parents in China, according to this passage,_________.
A. are too strict with their children        
B. are too rich to educate their children
C have some problems in educating their children correctly
D. are too poor to educate their children
小题2:.
Generally speaking, children’s skills_______.
A.come from their parents
B.have nothing to do with their education
C.may be different
D.have something to do with their marks in the exams
小题3:.
The writer of this passage doesn’t seem to be satisfied with_______.
A.the parents’ idea of educating their children
B.the education system
C.children’s skills
D.children’s hobbies
小题4:.
. Doing some cooking at home helps children_________.
A.learn how to serve their parents
B.learn how to become strong and fat
C.benefit from it and prepare themselves for the future
D.make their parents believe that they are clever

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