题目
题型：不详难度：来源：
To begin with, background music was intended simply to create a soothing (舒适的) atmosphere. Recently, however, it"s becoming a big business. An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.
But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts(收入) by 34%. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isn"t always the answer. The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion(消化不良) leads to complaints.
小题1:Background music was first used ________.
| A．in the cinemas and theatres in the USA |
| B．in the offices and hospitals in the USA |
| C．in the schools and churches in the USA |
| D．in the factories, shops and restaurants in the USA |
| A．increase sales or factory production |
| B．create a soothing atmosphere |
| C．make people slow down |
| D．make people forget their worries |
| A．shops |
| B．restaurants |
| C．factories |
| D．cinemas |
| A．lively music |
| B．loud music |
| C．slower music |
| D．faster music |
答案
小题1:D
小题2:A
小题3:B
小题4:D
解析
试题分析：本文讲述的是背景音乐在不同的场合下的不同的作用。
小题1:D 细节题。根据第一段第二句Recorded background music first found its way into factories, shops and restaurants in the USA.可知D正确。
小题2:A 细节题。根据第二段最后一句An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.可知A正确。
小题3:B 细节题。根据第三段第三行The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales.可知在餐厅里播放轻音乐是没有效果的，反而会减少销量。故B正确。
小题4:D 细节题。根据文章最后一段. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion(消化不良) leads to complaints.可知我们要建议餐厅里播放快速的音乐来增加销量。故D正确。
点评：本文讲述的是背景音乐在不同的场合下的不同的作用。文章基本上是考查细节题，对此类题型考生可以首先从问题中找到关键词，然后以此为线索，运用略读及查阅的技巧在文中迅速寻找这一细节，找到后再把这一部分内容仔细阅读一遍，仔细比较所给选项与文中细节的细微区别，在准确理解细节的前提下，最后确定最佳答案。
核心考点
试题【Background music may seem harmless, but it can have a powerful effect on those w】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
However, to our delight, China also hosted its first Olympic games that summer in Beijing. It was a very successful games with a great opening ceremony. 43 new world records and 132 new Olympic records were made. And China came out first with 51 gold medals.
小题1:When did the Great Sichuan Earthquake happen?
| A．In 2005. | B．In 2006. | C．In 2007. | D．In 2008. |
| A．were killed | B．were injured |
| C．went missing | D．went hungry |
| A．175. | B．132. | C．51. | D．43. |
| A．sad | B．happy | C．neither sad nor happy | D．both sad and happy |
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的) and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
小题1:What does the passage mainly tell us?
| A．How to use music in advertising. |
| B．Advertising music can help sell products. |
| C．How to get an advertising jingle. |
| D．Advertisements are important in promoting. |
| A．Wonderful sayings. | B．Word and pictures. |
| C．Beautiful voice. | D．Music and tune. |
| A．to collect works from public | B．to invite a famous singer |
| C．to get advice from experts | D．to hire a top songwriter |
| A．It will save much time. | B．You can get the best works. |
| C．It will cost less money. | D．You can sell more products. |
“Parents are continuing their financial involvement longer than we expected,” said Ted Beck, president of National Endowment for Financial Education (NEFE).
About 60 percent of parents questioned in the survey said they’re helping their adult children who are no longer in school financially. Half are providing housing and nearly half are helping with living expenses.
For an increasing number of adult children, the situation is bad. Two-thirds of adult children, aged 18 to 39, who are not in school said they faced tougher financial pressures than previous generations, according to the survey. And nearly one-third of parents agreed that it was easier for them to find their financial feet than for their children.
Parents are helping their children out of genuine concern because they do not want to see them struggle. But Beck said that parents who make sacrifices(牺牲) to help their adult children should be careful about their own finances.
“If you are taking on extra debt or delaying(推迟) retirement to help your adult child, you could be making a mistake and putting your own financial future in danger,” Beck warned.
Boomerang children can also cause other problems for their parents. Thirty percent of parents said they had given up privacy since their adult children moved back home, while more than a quarter have taken on added debt, and seven percent have delayed retirement. But the survey also showed 42 percent of adult children living at home are helping with the cooking and cleaning.
小题1:According to the text, boomerang kids refer to ____.
| A．married adult children |
| B．grown-ups living with parents |
| C．adult children independent and successful in life |
| D．young adults depending on parents for financial support |
| A．about 30% of parents offer their adult children housing |
| B．one-third of adult children earn money more easily than their parents |
| C．two-thirds of adult children are faced with financial problems in school |
| D．about 50% of parents give money to their adult children to cover the daily cost |
| A．Asking their children to help with the housework. |
| B．Being careful when helping their children financially. |
| C．Leaving their children to struggle to live. |
| D．Putting off their time of retirement. |
| A．Adult children are less independent | B．Parents help support adult children |
| C．Bad conditions affect children a lot | D．Adult children like living with parents |
With the coming of industrialization (工业化) and technological development, the lifestyles of human beings started to change. The needs of human beings started to grow. In this process, women slowly started to move outside the home. Women received the same education as men. Gradually, women slowly started to think independently and participated equally with men in all fields of life, including politics, sports and even military.
With changing environments, the role of women has become more important in society. To match today’s standard of living, it is necessary for both men and women to support the family.
Today, women have been given bigger roles to play in society. They are even taking more responsibility than men. At first, men disagreed with women pursuing (追求) their careers outside the home. However, with growing needs and a shortage of money, they had no other way but to accept the reality.
The financial contributions from women to their families have increased, but in some places, the home is still managed only by women as in the past. It is a challenging task for women to manage both. Women are bearing the stress and suffering mental difficulties with both managing the home and pursuing their careers.
小题1:The best title for the passage would be _________.
| A．Women"s Responsibility in Society | B．The Changing Social Environments |
| C．The Changing Role of Women in Society | D．Women"s Financial Contributions |
| A．wash clothes | B．prepare dinners |
| C．look after children | D．make money for the family |
| A．women don"t need to manage the home today |
| B．women are taking more responsibility than before |
| C．men still disagree with women pursuing their careers |
| D．men have begun to do more housework than women |
“In south Korea, the Internet has become a babysitter, said Lee Kyong Ko, a professor at Duksing, Women’s University in Seoul.
Online role-playing games, where participants make friends and band together, have a strong appeal to Koreans,“One problem with those games is that you build your online person through countless hours of battles, and you develop a huge emotional attachment to your game character,”said Chang Woo Min, a one-time online gamer.
Parents report that their children steal money and do not come home for days and even weeks, practically living in Internet Cafes, and sometimes they refuse to look for jobs and play games all night and sleep during the day.
The authorities require Internet cafes to keep their distance from schools, and they open camps for teenage addicts and distribute booklets(小册子) on the dangers of game addiction. In addition, they are training hundreds of counselors, who visit schools and Internet Cafes.
In the 28,000 Internet Cafes in South Korea, persons under 18 are banded from entry after 10 p.m.. The authorities have even discussed reducing the points of gamers who play for more than three consecutive (连续的) hours, But such talks have produced no agreement, amid concerns that such restrictions would put a high-growth industry in danger and worse the problem of teenagers stealing adult online identification numbers,“Sooner or later we will be able to announce our measures,”the minister of Information and Communication, Rho Jun Hyoung, said at a news conference in May.“Since South Korea is one of the most active and developed countries in the Internet, the world is paying great attention to What policy we will adopt on this problem.”
小题1:According to the passage, in order to solve the Internet problem, the authorities of South Korea took the following measures EXCEPT
| A．demanding the Internet Cafes to be far away from schools |
| B．telling the students about the dangers of game addiction |
| C．training counselors to visit schools and cafes |
| D．banning all the people from entering the Internet after 10 p.m. |
| A．most children under 6 in the South Korea use the Internet |
| B．some parents hope their children use the Internet only at home |
| C．all kinds of measures are not supported by all the people |
| D．the authorities in the South Korea believe that it is most active and developed country in the Inter |
| A．children are well looked after on the Internet |
| B．children likes sitting in the Internet Cafes |
| C．children can earn money working as a babysitter in Internet Cafes |
| D．Internet has become a place where children are looked after while their parents are not there |
| A．the Internet problems in South Korea | B．the bad effects of the Internet |
| C．the measures of the authorities | D．teenagers like going surfing in South Korea |
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