题目
题型：不详难度：来源：
Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company"s $ 3 billion profits every year. But the U.S. snack food market is largely saturated(饱和),and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first, a global product offers economies of scale(规模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative(创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company"s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company"s long-held marketing image of its chips, would help make the company"s global development very easy.
The managers admit that they try to change national eating habits to a food created in America, but they don"t think that means economic imperialism (霸主). "We"re making products in those countries, we"re adapting them to the tastes of those countries, building businesses and employing people and changing lives , "said Steve Reinemund, Pepsico"s chief manager.
小题1:Amin"s belief is that _________.
| A．people all over the world enjoy eating their potato chips |
| B．the light golden color increases the attraction of their potato chips |
| C．they must find new ways to promote sales in their country |
| D．potato chips can hardly control the world market |
| A．It gives half of its profits to its parent company every year. |
| B．It needs to turn to the world market for development. |
| C．Its products used to be popular among overseas consumers. |
| D．Its development has caused fierce competition in the snack market. |
| A．consumers worldwide today are attracted by global brands |
| B．products suiting Chinese consumers" needs bring more profits |
| C．local brands cannot compete successfully with American brands |
| D．products identified as American will have promising market value |
| A．To suit changing tastes of young consumers. |
| B．To compete with other American chip producers. |
| C．To change the company"s long-held marketing image. |
| D．To promote the company"s strategy of globalization. |
答案
小题1:C
小题2:A
小题3:B
小题4:D
解析
小题1:全文。
小题2:第一节最后一句。resist抵制。
小题3:第二节最后一句。look over seas向海外。
小题4:第四节第2句。help make…有助于使…。
核心考点
试题【Just five one-hundredths of an inch thick and light golden in color, the Lay"s p】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
小题1:This passage is__________.
| A．a piece of sports news broadcast over radio |
| B．a piece of sports news in a newspaper |
| C．an advertisement about sports |
| D．an essay about sports |
| A．An act of pulling. |
| B．Taking money from a bank. |
| C．A state in which neither side wins. |
| D．Making pictures with a pencil or a pen. |
| A．The French team is a visiting team while the Welsh team is the home team. |
| B．The French goalkeeper was brave and he didn’t quit the match even after he had his head seriously injured in the game. |
| C．People liked the French forwards for they were very active on the field. |
| D．A French player did kick a goal but the referee refused to admit it. |
Some people are glad about those new ways of shopping and communicating(交流)．Others do not think that computers will replace（代替）our old ways．
Some people think that one day we will not read books made of paper. Instead, we will buy and read books using computers, which will keep many different books in them at the same time．We won’t need to turn lots of pages and paper will be saved．Computerized (计算机化的) books will be used more and more．
While many people say it is a pleasure to go into shops and look at things you want to buy．It is also unlikely that many people will want to read large texts on our computers. Because paper books will perhaps be more friendly．Maybe computers won’t change these two habits．
小题1:Which is the main idea of this passage?
| A．People like going shopping | B．Reading books is important |
| C．Computers are important | D．Computer can be used to play games |
| A．There is no paper in the future. | B．People don’t like reading books. |
| C．They are very expensive. | D．We can read passages from computers. |
| A．We can see films by computers. | B．People all like to go shopping by computers. |
| C．We can’t buy anything using computers. | D．All the people like reading books from computers. |
| A．Computers can help us e-mail our friends. | B．We can chat by using computers. |
| C．Computers can help us make telephone calls. | D．We can listen to the music by computers. |
Rache
l was there thanks to a new technology called Facemail. Facemail lets you send e-mail that gets ready to the receiver by an attractive male or female form or by a clown(小丑). The software, which is free, can be downloaded at www. Facemail.com.
Facemail faces are lifelike, and they simulate(模拟) emotions based on emotions that you put in your text. For example, type in-X, and Rachel blows a kiss.
LifeFX, the company that develops the Facemail, is sure there are broad business uses. The reason e-business is not popular, the company says, is that buying over the Internet lacks the human touch. But what if you went to the Nike website and Michael Jordan greeted you by name, waited on you and personally closed the sale? And it is talking with Whirl(惠而浦公司) about using the technology in a computer screen on a fridge. Then if Morn can"t be home when the kids get back from school, she can leave a note with voice and image telling them what there is to eat.
Facemail could get hot fast. Personally, I"m a fan. But Facemail should be used with care. The clown looks lively and funny at first. But if you select the clown, put a few rude words in an e-mail and add some angry emotions, you"ve got a Psycho-mail(疯人型电子邮件).
小题1:The pretty woman that appears on the writer"s computer screen was ______.
A. a woman working on the Internet B. his brother"s girlfriend
C not a real person D. the picture of his pen-friend
小题2: The main advantage of Facemail is that ______.
| A．you can hire a beautiful woman to read the e-mail to you |
| B．you can see the person who sends you the e-mail |
| C．yon can send an e-mail free of charge |
| D．e-mail can be attractive in a more lovely way |
| A．Famous people like Michael Jordan also like to use Facemail |
| B．Facemail can make shopping on the Internet more interesting |
| C．Nike website will increase its sales by Jordan |
| D．Michael Jordan will serve you himself on Nike website |
| A．He thinks it needs further improvement. |
| B．He thinks it cool and funny. |
| C．He thinks it a danger to the Internet. |
| D．He thinks people should be careful with Facemail. |
So how to select a suitable university is of great importance. How do you decide on a school when there are thousands of them to pick from? Start by asking yourself questions about your preferences:
What are my strengths?
1.Am I interested in liberal arts or science or business?
2.What kind of learning environment is best for me?
3.Would I be more comfortable in a small school or a large one?
4.Do I want to stay close to home or live far away?
5.Would I prefer to be in a city environment or a small college town?
6.Do I like being with people who are mostly like me or do I want to meet a different group?
Ask friends and older people who are in college about their schools and about other schools they’re familiar with. Talk to one of your teachers and go to college fairs when they visit your town.
Once you’ve narrowed down your choices, ask the schools to send you related materials and visit their websites. When you’ve cut your list down to a manageable number, make arrangements to visit. Try to do this when the schools are having regular classes, so you can get a good idea of what life is really like on campus.
And remember: you’re not the only one making a decision. Schools are picking from a large pool of students. They want to know how excellent you are and what makes you stand out from everyone else. They will look at your school performance, test scores, and so on, so it’s important to devote time and effort to all these things.
小题1: According to the passage, when deciding on a college you need NOT consider ______.
| A．in which aspect you are superior to others |
| B．what kind of people you’d like to meet |
| C．what kind of college environment you like |
| D．whether the college has an exchange-student program |
| A．visit the schools when they have regular classes |
| B．ask the schools to send you related materials |
| C．go to college fairs with your friends |
| D．discuss them with your teachers |
| A．you can’t make the decision all by yourself |
| B．schools are also judging whether you’re qualified for them |
| C．your school grades often play a role in choosing a college |
| D．making a decision all by yourself is really hard |
Researchers at the Babraham Institute in Cambridge, southern. England, have shown that animals have a good memory system and are extremely good at recognizing faces--which they think is a sure sign of intelligence.
Behavioral scientist Keith Kendrick and his friends trained 20 sheep to recognize and distinguish(区别) 25 pairs of sheep faces and used electrodes(电极) to measure their brain activity, which showed they could remember 50 faces for up to two years.
"If they can do that with faces, the fact is that they have to have reasonable intelligence, otherwise, what is the point of having a system for remembering anything else," Kendrick said in an interview.
So hours of seemingly mindless eating grass may not be so mindless after all.
Kendrick believes sheep got their reputation as dumb animals because they live in large groups and do not appear to have much ind
ividuality and are frightened of just about everything.
All animals, including humans, once they are frightened don"t tend to show signs of intelligent action," he explained.
In research reported in the science journal Nature, Kendrick and his team showed that sheep, like humans, have a specialized system in the brain, which allows them to distinguish between many different faces that look extremely similar.
"The most important findings of the study is that they are able, both from a behavioral point of view and from looking at the way the brain is organized, to remember a large number of faces of individuals for a very long time," said Kendrick. "It is a very strange system. They are showing similar abilities in many ways to humans. "
小题1: From the first paragraph we can find that ______.
| A．people used to think sheep are smarter than the other animals |
| B．people used to raise sheep in a wrong way |
| C．people don"t consider sheep as clever animals |
| D．people have done a lot of research on sheep |
| A．scientists have learned a lot about sheep"s intelligence |
| B．scientists have learned little about sheep"s intelligence |
| C．scientists can"t do anything more about sheep"s memory |
| D．scientists don"t have to research animals" memory |
| A．sheep are among the weak animals |
| B．it is not right for people to raise sheep in groups |
| C．when sheep eat grass in the fields their minds may be active |
| D．if people feel frightened, they may become more brave |
| A．worrying | B．moving | C．frightening | D．interesting |
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