题目
题型:不详难度:来源:
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
小题1:What is main idea of this passage?
A.Advertisement. |
B.The benefits of advertisement. |
C.Advertisers perform a useful service to communities. |
D.The costs of advertisement. |
A.appreciative. |
B.trustworthy. |
C.critical. |
D.dissatisfactory. |
A.Because advertisers often brag. |
B.Because critics think advertisement is a “waste of money”. |
C.Because customers are encouraged to buy more than necessary. |
D.Because customers pay more. |
A.Advertisement makes contribution to our pockets and we may know everything. |
B.We can buy what we want. |
C.Good quality products don’t need to be advertised. |
D.Advertisement makes our life colorful. |
A.Narration. |
B.Description. |
C.Criticism. |
D.Argumentation. |
come in for ( sth. ) 是某事物的对象,吸引(某事物),获得
flair 天资,天分
iniquitous 极邪恶的,极不公正的
drab 单调的,乏味的
subsist 活下去,生存下去,维持下去
hatch 孵化(指生孩子)
match 匹配,婚姻
dispatch 派遣,发送
agony 极大痛苦,煎熬
agony column (报刊中关于个人疑难问题征询意见的)读者来信专栏
答案
小题1:C
小题2:A
小题3:A
小题4:C
小题5:C
解析
难句译注
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism.
【参考译文】广告商总是雄心勃勃(想得很大),也许这就是为什么他们老挨批评。
Their critics seem to resent them because they have a flair for self-promotion.
【参考译文】他们的批评者似乎对他们很气愤,因为他们在自我抬高/标榜上很有天分。
No other item in a newspaper provides such entertaining reading or offer such deep insight into human nature.
【参考译文】报纸任何其他栏目都难以提供如此有趣的文章,或提供对人性的内涵如此深刻的洞察。
It’s the best advertisement for advertising there is.
【参考译文】这是广告中最佳的广告。
写作方法与文章大意
文章以因果、对比的手法写出有没有广告的后果及广告的真正作用。文章首先指出广告商遭批评的原因:广告商夸大和人们认为广告浪费钱财、商品价格就搞;然后作者以有无广告的后果突出其功能,没有广告,商品价更高,生活单调、乏味。有了广告,商品价低,生活丰富多彩,人们获取各种信息。
小题1:C. 广告对社会的服务很有用。作者从三方面来叙述广告作用:第二段点出如果广告不为产品开辟广大的市场,我们就得付出很多钱,正是因为大量的广告费用,消费者的商品才会那么便宜。广告除销售商品外,其重要的功能在通知/告诉信息,有关家用商品的许多只是来自广告,还有新产品的介绍。
第三段讲了美化环境功能。如果火车站的墙上和报上没有广告,那会怎么样。一幅悦人心目,机智的广告将改变一切。
第四段讲了它为我们省钱:别忘了广告对我们口袋作出积极的贡献。报纸、电台、电视台公司没有这笔收入很难生存。我们的报纸,我们付给很少,或者说,我们能享受那么多的节目完全是因为广告商花的钱。如果要我们付报纸的全价,那我们要花多少钱!
最后一段讲了各种专栏的功能。人们可以在这些栏目找工作、买卖房子、宣布婚丧嫁娶信息。这些都围着一个中心:广告对社会服务的有用性。
小题2:A. 广告。太笼统。B. 广告之优点。文章不是讲优点,而是讲服务于社会的功能。D. 广告费用。
小题3:A. 欣赏/赞赏。从上述注释也可推知是A项。最重要的,作者提出种种功能,是为了反驳第一段内提到的论点:完全是非生产企业每年吸收几百万镑,这说明这些大公司利润有多高。最重要的是消费者付的广告费等。反驳更说明了A项对。
B. 值得信任。 C. 批评。 D. 不满意。
A. 因为广告商常常爱吹,。见难句译注1.。
B. 因为批评者认为广告浪费钱。 C. 因为广告促使消费者购买不必要的东西。 D. 因为消费者支付更多。
小题4:C. 优质产品不需要广告。一切产品都需要广告,新产品、老产品都需要。
A. 广告对我们的口袋作出贡献。 B. 我们可以买到我们所需的。 D. 广告使我们生活丰富多彩。这三条都提到也是真实的。
小题5:C. 文章一开始就提到对广告的批评,然后作者以对比的手法说明其功能。
A. 叙事。B. 描写。 D. 议论。
核心考点
试题【Advertisers tend to think big and perhaps this is why they’re always coming in f】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
A position is now open for a Research Operations Manager(ROM) to support our growing research team at the new laboratories in Hatfield,due to open in the autumn of 2010.
Reporting to the Director,you will help set up and run the technical and scientific support services of our new laboratories now under construction.You will be expected to provide expert knowledge about and be in charge of all areas of ALRL’S Health and Safety,and to communicate (沟通)with support employees at ALRL’S laboratories based at University College London.Working closely with scientists and other operations and technical employees,you will manage a small number of research support employees providing services to help with the research activities to be carried out at the new laboratories.
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-85231.png)
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-73774.png)
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-73774.png)
Candidates(申请人) will have experience of both management and research support/technical services.Knowledge of research operations and excellent communication skills are necessary. Education to degree level is also desirable.
If you are interested in this position,please send your CV(简历)to Alex London Research
Laboratory,University College London,Hatfield,London,W1E 6B7 or by email to ALRL@alex.co.uk.
For more Information.please visit www.alex.co.uk.
小题1: What can be learnt about the new laboratories from the text?
A.They have not yet been set up. |
B.They are in Hatfield,Australia. |
C.They belong to University College London. |
D.They are new workplaces for Australian researchers only. |
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-73774.png)
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-73774.png)
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-73774.png)
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-58882.png)
A.a,b,c. | B.a,b,d. |
C.b,c,d. | D.a,c,d. |
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-85231.png)
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-73774.png)
![](http://img.shitiku.com.cn/uploads/allimg/20191210/20191210124026-73774.png)
A.The technical skills of a would—be ROM. |
B.The practical experience of a would—be ROM. |
C.The personal information of a would—be ROM. |
D.The necessary requirements for a would—be ROM. |
A.To describe the job of a ROM. |
B.To provide information about ALRL. |
C.To announce an open position at ALRL. |
D.To make known the opening of the new laboratories. |
A
![]() Joshua, Helmut, and Bethlehem Michelle O. Donovan ISBN 9781462058679 Life is not easy for nine-year-old Joshua during World War II. Because of his family’s Jewish background, they are sent to live in the concentration camps (集中营). Scared and alone, Joshua one day makes frinds with a little mouse he calls Bethlehem who becomes his closest friend. ![]() Encourage Me! Inspirational Poetry Gloria Coykendall ISBN 9781412027854 It is an easy to read collection of poems originally written to encourage in faith and to be a cure for chromic depression(长期抑郁) … cure to strengthen identity and purpose. | ![]() More Things in Heaven Bill Bosworth ISBN 9780595433582 In his More Things in Heaven, Bill Bosworth presents presents the highlights of his 83 years of life, including his trips to India and the study of the writings of several great spiritual leaders. More things in Heaven will appeal to anyone who insists on finding the deepest meaning for their existence based on their own experience. | |
![]() Creation or Evolution Michael Ebifegha ISBN9781450289023 Were humans created, or did they evolve? How old is the Earth? The debate between science and religion continues to be heated. In Creation or Evolution, Michael Ebifegha examines these two opposed world views within the structure of empirical(实证的) science. | ||
![]() Seeking the Edge Dr. Joseph L. Rose ISBN 9781462031795 Seeking the Edge provides the tools and techniques to find that edge in one’s life. ---driving readers to achieve success whether in your current job, finding a new job, in education, family, or even hobbies. |
A.Bill Bosworth. | B.Michelle O. Donovan. | C.Dr. Joseph L. Rose. | D.Gloria Coykendall. |
A.9781462031795 | B.9781412027854 | C.9780595433582 | D.9781462058679 |
A.Those who are searching for the meaning of life. |
B.Those who are trying to be spiritual leaders. |
C.Those who study the art of writing. |
D.Those who like traveling abroad. |
A.Seeking the Edge. | B.Creation or Evolution. |
C.Joshua, Helmut, and Bethlehem. | D.More Things in Heaven. |
Scaly Spotted Feathered Frilled by Catherine Thimmesh, 58 pages, ages 9-12
Seeing a picture or a model of a dinosaur, do you wonder how anybody knows what they look like? After all, nobody has seen a living dinosaur. This book explains how scientists and artists work together to re-create dinosaurs. As scientific discoveries have been made, the models have changed. Scientific tests may one day expose what a dinosaur’s coloring was, but now artists have to use their imagination to determine how these huge creatures looked.
Beyond the Solar System by Mary Kay Carson, 128 pages, ages 10-13
This book takes readers back to the beginnings of space exploration—thousands of years ago, when people began star observation—and forward to today’s search for planets in distant parts of the Milky Way. Along with history lessons, readers get 21 activities, such as making a black hole and creating a model of Albert Einstein’s universe using a T-shirt. The activities are perfect for cold winter days.
Ultimate Bugopedia by Darlyne Murawski and Nancy Honovich, 272 pages, ages 7 and older
If you’re always on the lookout for butterflies, this book is for you. Hundreds of color photos of common and unusual insects fill this hardcover. There are fascinating stories related to the photos. For example, do you know an insect feeds on the tears of Asian cattle? There’s a question-and-answer section with an insect scientist and advice on how to help preserve endangered insects.
Journey Into the Invisible by Christine Schlitt, 80 pages, ages 9-12
If you use a magnifying(放大的)glass, you know a leaf looks quite different. This book explains what microscopes do and then shows what happens to things around the house when watched with this amazing scientific tool. The bacteria in your mouth, when magnified 20,000 times, look a bit like swimming pool noodles. Fascinating photos are paired with suggestions about how to learn about the world around you, just by looking a little closer.
小题1:Kids interested in pre-historical animals might read ______.
A.Ultimate Bugopedia |
B.Beyond the Solar System |
C.Journey Into the Invisible |
D.Scaly Spotted Feathered Frilled |
A.space exploration | B.the Milky Way |
C.history lessons | D.Albert Einstein’s universe |
A.butterflies are fond of the tears of Asian cattle |
B.scientists have discovered the dinosaur’s coloring |
C.microscopes can present you with an amazing world |
D.man has explored the black hole for thousands of years |
A.compare features of different books |
B.inspire people to become scientists |
C.teach children some knowledge of science |
D.recommend new science books to children |
September 4, 2013 by Michelle
New Plink members are invited to join and make any purchase at CVS to get a $10 gift card from your choice at places like Amazon.com, Target, Walmart, Kohls, Starbucks and more!
Just sign up with Plink, then make your purchase. You’ll receive 1,000 points in your Plink account --- enough to redeem (兑换) for a $10 gift card!
※ New Plink members only, one sign-up bonus per person.
※Plink Member must link a credit or debit card and make a purchase at CVS by Sunday, 9/15 11:59 EST.
※ Purchase is necessary (after the member links a credit/ debit card to their Plink account) to qualify for the bonus 1,000 Plink Points by Sunday, 9/15 11:59 EST.
※Bonus 1,000 Plink Points will be awarded within 7 business days of the transaction posting date.
※ CVS purchases that occur on 9/16 or later will not qualify the bonus.
I happen to love Plink because they make it easy to earn without doing anything extra!
小题1:What is the first step to get the gift card?
A.Link a credit or debit card. | B.Make a purchase at CVS. |
C.Open a bank account. | D.Sign up with Plink. |
A.9/14/2013 | B.9/16/2013 | C.9/17/2013 | D.9/18/2013 |
A.Goods at CVS are always sold at discounted rates. |
B.New Plink members have the chance to get two gift cards. |
C.The bonus is enough to be exchanged for a $ 10 gift card. |
D.The bonus can be sold for $ 10 whenever you like. |
Here you will find a selection of homestay hosts and host families in the UK. If you want to learn more about the British host family of your choice, please click on information at www. Homestaybooking. Com. You will then see a personal introduction of the UK homestay host. If you don’t want to search yourself, just register for free and receive our matching recommendations.
Chika and Tara from London, the United Kingdom
Information about the homestay host
Chika is 28 years old. She is away from home most of the time. Tara is 18 years old. She is at home every day. They both speak English.
Chika and Tara’s guests can stay for at least 5 nights and up to a maximum of 365 nights. Chika and Tara have no children living at home. It is a non-smoking residence(住宅). No pets live in this household.
Information about the homestay accommodation
The accommodation is in London. The name of the neighborhood is Greenwich. The distance to the city center is 1.6km. The next access point to public transport is at 15 m distance.
Three guests can stay in Tara and Chika’s house at the same time. The following accommodation is generally available:
Single room with shared use of the family bathroom
*Size: 12.0 ㎡
*Facilities: desk, Internet access, mirror, hairdryer and wardrobe(衣橱)
*Price per night per person: £20.00 per night(one single)
Twin room with shared use of the family bathroom
*Size: 15.0 ㎡
*Facilities: TV, desk, Internet access, mirror, hairdryer and wordrobe
*Price per night per person:
£20.00 per night(one guest)
£17.00 per night(two guests)
The room charge includes the following services: Internet access, regular room cleaning, breakfast, free use of the washing machine.
Additional available service at an extra charge: Pick-up service(£60.00 one-way); Lunch(£6.00 per person per day); Dinner(£6.00 per person per night)
Vegetarian(素食的) meals are available.
小题1:Chika and Tara’s house would be a good choice for _______.
A.a pet lover | B.a heavy smoker |
C.a person who eats no meat | D.one who needs a one-night stay |
A.It lies in the center of the city. |
B.It is not far away from Greenwich. |
C.Public transport is convenient there. |
D.The distance from the house to London is 1.6 km. |
A.£140. | B.£137. | C.£80. | D.£77 |
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