题目
题型:不详难度:来源:
A.Ways to advertise a product B.Things to be advertised C.Advantages of advertising D.A scientific business E.Preparations for an advertisement F.Ways to try out an advertisement |
Advertising is a highly developed twentieth-century industry.The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising.Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales.Since it increases production, the price can be reduced.Therefore advertising, instead of making a product more expensive, makes it cheaper.
小题2:______________________
What can you advertise ? You can advertise products of all kinds, such as shoes or umbrellas, or services like car repairs and travel.In Europe and USA political leaders often use recorded TV advertisements to persuade people to vote for them.Besides broadcast advertisements on radio and TV, there are other ways to advertise : cinemas,magazines and newspapers, for example.Large boards can be used for printed posters,especially near main roads.A sign outside or inside a shop is a form of advertising.Balloons and light planes can be used to pull huge signs as they fly slowly over a city.
小题3:________________
Advertising is now a scientific business.Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don"t know which half." Now, all parts of an advertising programme are properly measured and researched.
小题4:_________________
How are advertisements made? A company goes to an advertising firm to discuss the advertising of its product.The firm collects as much information as possible about product and the consumers who might buy it.The person at the advertising firm in charge of the matter then holds a meeting.Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in the newspapers or time on TV.There will be a writer writing the text for the advertisement and a designer who will design it, using pictures or photographs or the text.
小题5:_________________
When the advertisement is ready, it is shown to the company.If the company agrees, they may try it out in a small part of the country to see if product sales increases as a result of the advertisement.If they do, then it will be used throughout the country.If the advertisement fails, the whole program will be reviewed.Researchers will go out and interview possibles customers to find out the reasons for this failure.
答案
小题1:C
小题2:B
小题3:D
小题4:E
小题5:F
解析
试题分析:
小题1:C 根据本段最后一句advertising, instead of making a product more expensive, makes it cheaper.说明本段是关于广告的好处的。故C符合上下文。
小题2:B 根据本段第一行What can you advertise ? You can advertise products of all kinds说明本段讲述的是什么样的物品可以做广告。故B正确。
小题3:D 根据本段第一行Advertising is now a scientific business.说明D是中心思想。
小题4:E 根据第一行How are advertisements made?说明本段讲述的是制作广告的过程,即如何来做广告,故E正确。
小题5:F 如果公司同意了这个广告,那么先在一个小的地方试用,如果效果好就推广。效果不好,再进行修改。所以本段是做广告的方法。故F正确。
点评:本文介绍了现代社会中非常流行的广告的原理,制作过程。什么样的物品可以做广告以及广告的好处。考查了学生的归纳总结能力,要求考生抓住每一段的主题句,归纳段落大意。
核心考点
试题【根据短文内容,从下框的A—F选项中选出能概括每一段主题的最佳选项,并在答题卡上将该选项涂黑。选项中有一项为多余选项。 A.Ways to advertis】;主要考察你对数词等知识点的理解。[详细]
举一反三
Know your introduction and your conclusion. Channel your nervous energy. Know your audience. Use deep-breathing techniques. Be prepared Select an appropriate topic. |
How you calm yourself before giving a speech? Both modern research and centuries of experience from experienced public speakers suggest some practical advice.
小题1:_____
Know to whom you’ll be speaking, and learn as much about your audience as you can. The more you can anticipate the kind of reaction your listeners will have to your speech, the more comfortable you’ll be in delivering your message. Be audience-centered rather than speaker-centered.
小题2:_____
You will feel less nervous if you talk about something you are familiar with or have some personal experience of. Your comfort with the subject of the speech will be reflected in your delivery.
小题3:_____
The better prepared you are, the less anxiety you will experience. Being prepared means that you have researched your topic and practiced your speech several times before you deliver it.
小题4:_____
You are likely to feel the most anxious during the opening moments of your speech. Therefore, it is a good idea to have a clear plan for how you will start your speech. Being familiar with your introduction will help you feel more comfortable about the entire speech. If you know how you will end your speech, you will have a safe harbour in case you lose your place. If you need to end your speech ahead of time, a well-delivered conclusion can permit you to make a graceful exit.
小题5:____
One of the symptoms(症状) of nervousness is a change in your breathing and heart rates. Nervous speakers tend to take short, shallow breaths. To help break the anxiety—reduce breathing pattern, consider taking a few slow deep breaths before you rise to speak.
A.Think while you are reading B.Select a proper material C.Five suggestions for achieving better results D.Read loudly E.Read on F.Use a dictionary at a right time |
小题1:( )
Don’t choose a rather difficult book or a too easy one for yourself to read. A book full of new words will make you feel discouraged quickly. To understand those new words, you have to turn to the dictionary quite often. .A too easy one will only waste your time and cannot do any help. The two extremes may at last make you give up reading. So it’s better for you to find a proper book with no more than five new words on each page.
小题2:( )
If you come across a new word, do not look it up in a dictionary at once.Leave it alone and guess the meaning of it based on the content of the text. This ability is quite necessary in reading. If you know your guess is right later, you will be highly excited at your “success”, and your interest in reading is well encouraged. If a word really prevents you from understanding the whole passage, turn to the dictionary by then. I am sure you can remember this word very well, as it has left you such a deep impression for its “troublesome image”.
小题3:( )
To comprehend what you are reading, you should think while you are reading, then form your own ideas. Your writing does not need to be quite formal but expressive. This practice can make you communicate with the original English authors. Day by day, your way of thinking in English will turn into a native way, which is quite important for English writing.
小题4:( )
Language has its own beauty, no matter Chinese or English. Don’t merely take English as a “test”. Take it as an “entertainment” instead and you will enjoy it through learning. Maybe you should find some beautiful literary works such as a prose or a poem to read, if you like. Try to read them as loudly as you can. During this process, not only you can enjoy yourself by the great emotions of the writers, but also your pronunciation and your manner of speaking English will be improved.
小题5:( )
The last but not the least, keep on reading. If you cannot keep it as a habit, you will suffer from paying without gaining.
增加:在缺词处加一个漏字符号(∧),并在其下面写出该加的词。
删除:把多余的词用斜线(/)划掉。
修改:在错的词下划一横线,并在该处下面写出修改后的词。
注意:1.每处错误以及修改均限一词;
2.只允许修改10处,多者(从第11处起)不计分。
Many students find it hardly to speak or read in front of others. Try taking a deep breath to relax after you begin, and then read slowly and clearly. It might help to practice read aloud to family members at the home. Reading aloud is a opportunity to get used to speak to an audience.The more often you do, the more comfortable and confidence you will probably feel. In this way, not only you gain confidence, but alsoyou can receive advices from your parents.
A.realized | B.recognized | C.recalled | D.reminded |
A.bother | B.disturb | C.interrupt | D.dislike |
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