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英语翻译
In the household products aisle,Procter & Gamble stages the brand expression for its Cascade Complete automatic dishwasher detergent by calling on shape to communicate the brand's chief emotional purchase driver—confidence that dishes will get clean on the first attempt.
Shape works with color to convey a value message for the reformulated Cascade Complete All in 1 ActionPacs automatic dishwasher detergent.
The detergent gel is filled in a vortex shape inside the ActionPacs dissolvable packs.The gel bears the brand’s signature green and blue colors.This swirl sparkles on the container’s clear,pressure-sensitive label.The packs come inside a clear polypropylene container (P&G would not identify its suppliers) resembling a jewelry box to be displayed on countertops.The container’s narrow base extends outward to a wider shoulder—a departure from the category’s linear paperboard cartons and opaque-bottle forms.Together,the ActionPac and container shapes softly communicate power and instill confidence in Cascade’s cleaning capability for consumers who demand dependable product performance.

提问时间:2021-12-22

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