题目

英语翻译
Good Marketing includes forward pricing
By Kevin Hursh
Canadian grain producers who forward priced a portion of their 2007 crop may be regretting the decision.Most grain prices moved steadily higher in 2007,eclipsing the prices available before harvest.On the other hand,hog producers who forward priced 2007 production limited the financial damage from a soaring Canadian loonie and dropping hog prices.Not every decision to forward contract will be a money maker,but pricing commodities before they're produced can be an essential component of an overall marketing plan.
Who can forward contract?
Forward contracting is not a viable option for all commodities,and there are differences from one part of the country to another.
Across Canada,various marketing and pricing tools are available in the grain sector.While grain producers forward contract sales,livestock producers can forward contract the purchasing of feed grains.
In the beef cattle sector,some feedlots hedge the value of the Canadian dollar and use American futures contracts for finished cattle.However,Herb Lock of FarmSense Marketing out of Edmonton says it's more common for feedlots to deal directly with packing plants,including U.S.plants.
“Feedlots often have unwritten contracts with packers,” Lock notes.“Often these are long-held relationships.”
Cow-calf producers can create marketing options if they're able to consider alternatives other than selling their calves in the fall,but there are virtually no forward pricing tools available.
Part of the problem,Lock explains,is that the sale item is not readily definable.One lot of 600-pound calves can be dramatically different from another.
For hog producers,forward pricing is easily accomplished in some parts of the country,but not in others.In Alberta,the Western Hog Exchange markets about two million of the 3.1 million hogs produced in the province.Ron Landry,assistant general manager of the WHE,says for many years the exchange traded in American hog futures and U.S.dollars to provide a service to its producers.That was dropped in 2006.
“There were many times when producers should have acted to lock in prices and the directors agonized over dropping the service,” Landry says.In the end,limited use caused its demise.“When it ended,no one complained.”
The primary customer for market hogs in Alberta is Olymel,located in Red Deer.Olymel doesn't offer forward pricing.Yet further east in Saskatchewan and Manitoba,producers delivering to Maple Leaf facilities have the option of forward pricing through the packer.
“Anyone with a Maple Leaf contract can utilize it,” Don Hrapchak of SPI Marketing Group in Saskatoon explains.SPI is a producer-run marketing organization in Saskatchewan.

提问时间：2021-01-07

答案

好的营销包含着定价
赫斯由凯文
加拿大的粮食价格是谁提出的2007年作物的一部分生产者可能会后悔的决定.多数粮食价格稳步提高,2007年提出,超过收获前的价格提供.另一方面,猪谁提出2007年的产量有限,价格飙升从1加元的加拿大经济损失和丢弃生猪价格的生产者.并不是每一个决定,远期合约将是一个赚钱机器,但他们的定价产生之前,可以成为一个整体营销计划的重要组成部分商品.
谁可以远期合约?
远期合约是不是所有商品可行的选择,并有从一个到另一个国家的一部分的分歧.
加拿大各地,各种营销和定价工具可在粮食部门.尽管粮食生产远期合同销售,牲畜生产者可以远期合约的饲料粮的采购.
在肉牛部门,一些饲养场对冲加元的价值,并使用美国成品牛期货合约.然而,香草的FarmSense营销锁定埃德蒙顿了说,这是更常见的饲养场处理包装厂,其中包括美国工厂直接.
“饲养场往往因封隔器不成文的合同,”锁定笔记.“通常这些都是长期持有的关系.”
奶牛,犊牛生产商可以创造行销方式,如果他们能够考虑选择在秋季比卖其他的小腿,但也有远期价格几乎没有可用的工具.
部分问题,是出售产品没有现成的答案.一个600磅重的小牛可以很多,从另一个显着不同.
对于生猪生产,远期价格是很容易实现在该国某些地区,但不是在别人.在艾伯塔省,西方霍格外汇约2全省生猪生产的310万亿元的市场.罗恩兰德里,助理WHE总经理说,多年来美国生猪期货和美元的交易提供服务,其生产商的交流.那是在2006年下跌.
“有采取行动时,生产者应锁定在价格和服务下降了痛苦的董事很多次,”兰德里说.最后,限制使用造成的死亡.“当它结束,没有人抱怨.”
为在艾伯塔省是Olymel,在雷德迪尔位于市场生猪的主要客户.Olymel不提供远期价格.然而,进一步在萨斯喀彻温省和马尼托巴省东部,生产者,提供给枫叶设施,通过封隔器的远期定价功能选项.
“以枫叶合同可以利用它任何人,”唐SPI的营销集团Hrapchak在萨斯卡通解释.SPI是在萨斯喀彻温省生产经营的营销组织