题目

Capturing value from customers 请用英文解释,
我指的是对它的理解和一些步骤,like steps,中文翻译谁都会~我想说,我也没书,这只是个topic

提问时间：2020-08-07

答案

Capturing Value From Customers
Value is captured from customers via current and future sales, market share and profit.
Superior customer value leads to highly satisfied loyal customers who buy more.
Key outcomes of customer value include customer loyalty and retention, share of market, share of customer, and customer equity.
Capturing Value From Customers
Customer lifetime value
The value of the entire stream of purchases that the customer would make over a lifetime of patronage.
Share of customer
The portion of the customer’s purchasing that a company gets in their product categories.