题目
题型:不详难度:来源:
An advertising slogan(广告标语)is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans 1eave a message inside people’sminds.It’s almost certain that every brand has a popular slogan.
Here are a few examples:
“Just do it!”一This slogan speaks out to teens.It tells them to do something,but only if they think it’s worth it.And if so,why not do it wearing Nike? “Always Coca-Cola.”一Coke’s slogans change every few years,but this one has enjoyed lasting popularity because it shows the brand’s spirit.It seems to say “coke is the only drink there is;there are no other forms of drinks.”
“Share moments,share life.”——This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!
小题1:what would be the best title for the text?
A.Just Do It! |
B.Slogan And Brand |
C.Famous slogans |
D.What Is A Good slogan? |
A.A good advertising slogan should draw people’s attention. |
B.A brand should have an advertising slogan just as people have eyes. |
C.An advertising slogan is as important to a brand as eyes are to a person. |
D.An advertising slogan acts as the eyes of a brand |
A.people | B.the happy moments |
C.photos and beauty | D.Kodak film |
答案
小题1:B
小题1:C
小题1:B
解析
核心考点
试题【On hearing the words “Just do it!”,you will know there is a Nike product nearby.】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
It is necessary to set reasonable, intelligent goals in order to succeed in life. Do not be unrealistic because life is not a fairy tale. But you should try to recognize what you want, and to be as specific as possible when attempting to visualize(形象化) or otherwise express what your goals in life are.
In order for a goal to sufficiently motivate you, it needs to be a major one. The bigger your goals are, then the more motivated you will need to be to work towards accomplishing them. If you want, for example, to be the greatest concert pianist, in the world, then you are going to find yourself a lot more motivated than you would be if your goal were merely to, say, play a couple of Beethoven pieces extremely well. If you are a beginner, then no doubt mastering those tough songs is a very intelligent and realistic goal to set. But if that is your only goal as a pianist, then you will stop growing as a pianist once that goal has been achieved. This is why it is necessary to constantly stop and re-evaluate our goals so that we are aware of what they are, and thus stay motivated.
小题1:From the passage, if your goals have all been achieved, you should then ______.
A.ask yourself some serious questions |
B.take a hard look at your success |
C.set some other intelligent goals |
D.stretch yourself to relax |
A.set as big a goal as possible |
B.try hard to realize your dream |
C.make your goals practical |
D.abandon all your ambitions |
A.is not suitable for the pianist |
B.is appropriate for a beginner |
C.stops you from growing as a pianist |
D.is very easy to achieve |
A.Set Intelligent Goals for Yourself |
B.Try to Accomplish Your Goals |
C.Get Yourself More Motivated |
D.Goals Help You to Succeed |
3 as high as he could, but even at his tallest 4 , he was unable to touch it. He began to 5 up and down , as high as he could, at the 6 of each jump stretching his arms to get the apple . Still it remained out of 7 . Not giving up , he thought , if only he had something to 8 on . His school bag wouldn’t give enough height and he didn’t want to 9 the things inside , like his lunch box , pencil case , and Game boy. Looking around, he hoped he might find an old box , a rock , or , with luck , even a ladder , but it was a tidy neighborhood and there was nothing he could use. He had tried everything he could think to do. Without seeing any other choices , he gave up and started to walk 10 . At first he felt angry and disappointed thinking about how hungry he had become from his 11 , and how he really wanted that apple .The more he 12 like this , the more unhappy he became.
However ,the boy of our story was a pretty smart guy, even if he couldn’t always get what he wanted .He started to say to himself . This isn’t 13 ,I don’t have the apple and I’m feeling miserable as well. There’s 14 more I can do to get the apple-that is unchangeable-but we are supposed to be able to 15 our feelings. If that’s the case, what can I do to feel better?
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All that seemed 44 and came right from their heart. Nothing seemed to 45 to them: their playtime, the heat outside—they just wanted to 46 others and do something nice in the community!
I helped them make some fresh lemonade and brought out some additional 47 to help clean cars. The passersby were 48 and one even shouted back to them saying “God Bless You, my kids…” One of them even tried giving them 5 dollars, which they refused. A pretty heartwarming 49 ! I feel blessed by being 50 by such wonderful and loving souls.
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She was tempted (想要) to say that intelligence differs and that yes, her son’s friend really was the smarter boy. But that would have so upset her son. Thank goodness she resisted the temptation to say it.
Her son and his friend went on to high school that year, but despite trying as hard as he could, her son’s friend still outdid him. But she was proud of her boy for his hard work, sincerely proud. It was around this time she decided to take him on a trip to the seaside. On the trip, she at last found an answer for him.
Today her son no longer cares about rankings. He doesn’t have to, for he himself is now the top of the class – at the top national university he attends. Invited to speak to his old high school, he mentioned a valuable childhood experience: “Once, on a trip to the sea, my mother and I were lying on the beach. She pointed to the sea and said to me: ‘Do you see the seabirds fighting for food out there? When a wave comes near, the little birds rise quickly. The “clumsy” seagulls (海鸥) are far less agile (灵活的) and have to struggle to get away from the wave. But these “clumsy” birds prove to have the biggest, strongest wings, which open the widest and allow the bird to travel the furthest. When the season changes, they leave for foreign shores, leaving the little birds behind. Son, I have a feeling that you are one of those seagulls.”
小题1: From the first paragraph, we could conclude the mother ______.
A.knew her son was not bright enough |
B.saw the negative effects of the ranking system |
C.decided to help with her son’s school work |
D.was troubled by her son’s low rankings |
A.she knew her son would forget his rankings soon |
B.she felt intelligence doesn’t mean everything |
C.she knew he was not strong enough for the truth |
D.she wanted to avoid another blow to her son’s self-respect |
a. only rankings show intelligence
b. hard work and confidence can lead to a change in rankings
c. parents should see children’s strengths and encourage them
d. competition between students is good for society
A.bc | B.cd | C.abc | D.bcd |
A.How important are rankings? |
B.Little birds and seagulls |
C.The answer Mom gave |
D.Hard work pays off! |
Weeks passed and the ___30_____over the coming Christmas grew into restlessness until the last day of ___31___before the holiday break. I smiled in ___32____as the last of them hurried out the door. Turning around I saw David ____33___standing by my desk.
“I have something for you,” he said and ___34___ from behind his back a small box. ____35___it to me, he said anxiously. “Open it.” I took the box from him, thanked him and slowly unwrapped it. I lift the lid and to my ___36___saw nothing. I looked at David’s smiling face and back into the box and said, “The box is nice, David, but it’s ___37____”.
“Oh no, it isn’t,” said David. “It’s full of love, my mum told me before she died that love was something you couldn’t see or touch unless you know it’s there.”
Tears filled my eyes ___38___I looked at the proud dirty face that I had rarely given ____39___to. After that Christmas, David and I became good friends and I never forgot the meaning ____40___the little empty box set on my desk..
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