题目
题型：江苏期末题难度：来源：
critics (批评家) seem to hate them because they think this entirely unproductive industry should absorb
millions of pounds each year. Why don"t they stop advertising and reduce the price of their goods?
The poor consumer (消费者)! He"d have to pay a great deal more if advertising didn"t create mass markets
for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get
the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function
is to inform. A great deal of the knowledge we have about household goods comes largely from the
advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones
we already know about.
Lots of people pretend that they never read advertisements, but this claim (说法) may be seriously doubted.
It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a
railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or
reading railway bylaws while waiting for a train? Would you like to read only closely printed columns of news
in your daily paper?
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers,
commercial radio and television companies could not exist without this source of revenue (税收). The fact
that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money
spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
B. Advertisements keep the consumers fully informed of the goods.
C. Advertisers perform a useful service to the public.
D. Advertisements make the goods more expensive.
B. optimistic.
C. negative.
D. dissatisfactory
B. Because advertisement is a"waste of money".
C. Because customers are encouraged to buy more than necessary.
D. Because advertisements often misunderstand consumers.
B. We can buy what we want thanks to advertisements.
C. Good quality products don"t need to be advertised.
D. In terms of money, we benefit a lot from the advertisements.
答案
核心考点
试题【阅读理解。 Advertisers tend to think big and perhaps this is why they"re always c】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
October 19, 2003. Hundreds of people came to watch the end of his starvation experiment, which has
become one of London"s main tourist attractions.
Looking thinner and darker, 30 year-old Blaine was taken out of his box over the River Thames and
immediately went to hospital. He was then slowly reintroduced to food, a process doctors say could be
life threatening. He had been drinking only water since September 5.
A native of Brooklyn, New York, Blaine first became known as a street magician in the early 1990s.
He soon found himself doing magic tricks in bars for the likes of American actor Leonardo DiCaprio and
his super model friends.
Over the last decade Blaine has become famous with a combination of breathtaking magic and clever
tricks aimed at getting a lot of attentionIn 1999, he was buried in a coffin (棺材) for one week and, in 2000,
he spent 62 hours in a giant block of ice. Last year he stood on top of a 25-meter pillar (柱子) in the center
of New York for 35 hours before jumping into a pile of boxes.
"I think a lot of people are unable to accept that they"re able to do what they can do," he said. "They
don"t realize we can survive. The human being is an amazing creation."
But he seems to have suffered from spending so long in the glass box. He said that at times he was
unable to see, had serious back pains and lost his sense of taste.
B. delicious
C. dangerous
D. important
B. he had serious back pains
C. he lost his sense of taste
D. he was in weak health
B. Adventurous
C. Smart
D. Crazy
B. Blaine was born and brought up in England.
C. In Blaine"s opinion, people can work a wonder.
D. Blaine didn"t have any food for 44 days.
failure to wear a seat belt. It"s reported that seatbelt use has gone up by 10 percent since 2000, hitting a record
81 percent nationwide in 2006. And the agency reports that safety belts saved about 15,434 lives in 2004. But
for some groups, particularly teens and young adults, usage still lags. Sixty-two percent of the 5,135 young
people ages 16 to 20 killed when riding in passenger vehicles (交通工具) in 2004 were not wearing safety belts.
So if you"re the parent of a teen, remind them to fasten up every time they get into a car. Yes, even it"s just for
a short ride and even if they"re in the back seat. And for kids under 13, be sure to follow these safety guidelines
(准则).
● Children from birth until age 1 or under 20 pounds should ride in the back seat in a rear-facing (向后)
child safety seat.
● Children over 1 year old and weighing more than 20 pounds can ride in a forward-facing child safety seat
in the back seat.
● All children who have outgrown child safety seats should be properly put in booster seats (幼儿加高座位)
until they are at least 8 years old or 4 feet, 9 inches tall.
● Once children outgrow their booster seats, they can use an adult seat belt in the back seat as long as it fits
properly.
● New rules require manufacturers(制造商 )to start using"smart" air bags for all 2007 cars. The new air
bags are constructed so that they don"t injure smaller passengers in the front seat.
B. 71
C. 81
D. 91
B. moves very quickly
C. holds still
D. slows down
B. when the children are in the back seat of the car, they needn"t wear a seat belt
C. a 2-year-old child can ride in a forward-facing child safety seat in the back seat
D. the smaller passengers in the cars with new air bags won"t have danger
B. You don"t have to wear a seat belt when you are just going for a short ride.
C. 62% of the young people were killed when riding in passenger vehicles in 2004.
D. Teens and young adults should always remember to wear seat belts.
Getting ready for work, you pause in front of the mirror, "Turn red," you say. Your shirt changes from
sky blue to deep red. Tiny preprogrammed electronic are rearranged (重新设置) in your shirt to change its
color. Looking into the mirror, you find it hard to believe that you are 40. You look much younger. With
amazing advances in medicine, people in your generation may live to be 150 years old. You"re not even
middle-aged.
As you go into the kitchen and prepare to pour your cereal (谷类 )breakfast into a bowl, you hear: "To
lose weight, you shouldn"t eat that," from your shoes. They read the tiny electronic code on the cereal box
to find out the nutrition details. You decide to listen to your shoes. "Kitchen, what can I have for breakfast?"
A list of possible foods appear on the counter as kitchen checks its food supplies.
"Ready for your trip to space. You ask your son and daughter." In 2005 only specially trained astronauts
went into space.- and very few of them. Today anyone can go to space for day trips or longer vacation. Your
best friend even works in space. Handing your children three strawberries each, you add, "The doctor said
you need these for space travel." Thanks to medical advices, vaccination shots (疫苗注射) are a thing of the
past. Ordinary foods contain specific vaccines. With the berries in their mouths, the kids head for the front
door.
It"s time for you to go to work. Your car checks your fingerprints and unlocks the doors. "My office.
Autopilot (自动驾驶)." you command. Your car drives itself down the road and moves smoothly into traffic
on the highway. You sit back and unroll your e-newspaper. The latest news downloads and fills the viewer.
Looking through the pages, you watch the news as video films rather than read it.
B. The shirt itself.
C. The counter.
D.The medicine.
B. By listening to the doctor"s advice.
C. By testing the food supplies in the kitchen.
D. By checking the nutrition details of the food.
B. lunch
C. vaccines
D. nutrition
B. In order of character.
C. In order of preference.
D. In order of importance.
their own homes. In those days labor was fairly cheap and most people would have thought it
worthwhile to employ a professional painter and decorator, unless of course they were either very
hand up or were in the trade themselves. Today, however, it is quite a different story. Men and
women in all walks of life turn their hands to all sorts of jobs round the house including painting,
papering, putting up shelves and wall units, and tiling walls and floors. Some people with no
professional training of any kind have even successfully built their own houses. These jobs have
been made easier today by the introduction of prepared materials, which require the minimum amount
of skill to use. In every high street throughout Britain nowadays there is at least one
"Do-it-Yourself" shop containing a vast range of timber, tiles, paints, wallpapers and floor
coverings besides tools of every description including power drills and many accessories.
"Do-it-Yourself" is a booming business; all these shops do a roaring trade and look like continuing
to do so. Probably the main reason for the craze is the high cost of present-day labor and the shortage
of building firms willing to do small jobs.
B. Because professional workers were very cheap.
C. Because they had no time.
D. Because professional workers could do much better.
B. Few people chose to be a professional worker.
C. People with no professional training successfully built their own houses.
D. New expensive materials required no skills at all.
B. "Do-it-Yourself" is a booming business.
C. There were fewer building companies.
D. High cost of professional workers.
B. Changes in building.
C. Changes in housing.
D. Great changes in these thirty years.
Between the innocence of babyhood and the seriousness of manhood we find a delightful creature called
a "boy". Boys come in different sizes, weights, and colors, but all boys have the same belief: to enjoy every
second of every minute of every hour of every day and to fill the air with noise until the adult males send them
off to bed at night.
Boys are found everywhere-on top of, under, inside of, climbing on, swinging from, running around, or
jumping to. Mothers spoil them, little girls hate them, older sisters and brothers love them, and God protects
them. A boy is TRUTH with dirt on its face, BEAUTY with a cut on its finger, WISDOM with chocolate in its
hair, and the HOPE of the future with a snake in its pocket.
When you are busy, a boy is a trouble-maker and a noise. When you want him to make a good impression,
his brain turns to jelly or else he becomes a wild creature destroying the world and himself with it.
A boy is a mixture-he has the stomach of a horse, the digestion of stones and sand, the energy of an atomic
bomb, the curiosity of a cat, the imagination of a superman, the shyness of a sweet girl, the brave nature of a
bull, the violence of a firecracker (鞭炮), but when you ask him to make something, he has five thumbs on
each hand.
He likes ice cream, knives, saws, Christmas, comic books, woods, water (in its natural habitat), large
animals, Dad, trains, Saturday mornings, and fire engines. He is not much for Sunday schools, company,
schools, books without pictures, music lessons, neckties, barbers, girls, overcoats, adults, or bedtime. Nobody
else is so early to rise, or so late to supper.
Nobody else gets so much fun out of trees, dogs, and breezes. Nobody else can put into one pocket a rusty
knife, a half eaten apple, a three-foot rope, six cents and some unknown things.
A boy is a magical creature-he is your headache but when you come home at night with only destroyed
pieces of your hopes and dreams, he can mend them like new with two magic words, "Hi, Dad!"
B. anger and disappointment
C. hope and expectation
D. confidence and imagination
B. He is slow, foolish and clumsy.
C. He becomes clever and smart.
D. He cuts his hand with a knife.
B. comic books
C. Saturday mornings
D. Sunday schools
B. He is tired of these creatures.
C. He is amazed by their naughtiness.
D. He feels unsafe staying with them.
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