Traditionally, customers may consider more about what they buy the product - 高中英语试题 - 超级试练试题库

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题型：安徽省同步题难度：来源：

     Traditionally, customers may consider more about what they buy the product for. However, the image
of product and the consuming circumstance have become the key points to attract customers"awareness
and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and
unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into
an increasingly important role. The image of product is emphasized, as well as the communication between
products and consumers."Customer behavior, which appears to be focused and directed at the object
and at pleasure, in fact responds to quite different objectives:displaced expression of desire, and the
production of a code of social values through the use of differential signs"(Baudrillard). The reason for
imageoriented customer behavior is probably that customers"lifestyle has been continuously virtualized by
paying much attention to "Virtual Reality". The evidences can be traced from computer games and
Hollywood movies, in which customers"preference for fleeing reality is perfectly matched.
     This change requires us to take efforts to enhance product image by integrating style, color, taste,
shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable
them to enjoy the distinctive experience image brings."A need is not a need for a particular object as much
as it is a"need"for difference." (Baudrillard) The typical example is Apple Computer"s IMAC, which has
strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through
image, and brand can be treated as living that can transform people. Other examples commonly used are
Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum,
consumption is negotiation, a neverending conversation held in the languages of advertising, packaging,
branding, fashion, and entertainmet.
                                         More Attention to the Image of Product

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核心考点

试题【 Traditionally, customers may consider more about what they buy the product 】；主要考察你对题材分类等知识点的理解。[详细]

举一反三

Main comparisons

Contexts

Different aspects 1.________about by people
when they are shopping.

In the past, people think more about the 2.________
of the goods.

People today are more easily 3.________by the
4.________of product and the buying atmosphere.

Different 5.________to promote sales

Traditionally, producers may focus more on the
functional utilities of goods.

Nowadays, product image should be 6.________and there
should be more effective 7.________ with customers.

More details worth noticing

The 8.________for imagecentered behaviour

Influenced by computer games and Hollywood movies,
people"s 9.________is virtualized.

10.________are given to prove the
importance of image

Apple Computer"s IMAC/Disney Fairyland/Las Vegas

1. concerned/cared 2. use/function 3. attracted 4. image 5. ways
6. stressed 7. communication 8. reason 9. lifestyle 10. Examples

任务型阅读

      Because six of every ten accidental deaths happen to Chinese children who are playing, Shanghai
Johnson & Johnson Pharmaceutical (SJJP), a US-based pharmaceutical(制药的) giant, is working on
a Safe Kids Program to prevent injuries and deaths.
     Since the Safe Kids Worldwide was set up in 1987 by Johnson & Johnson in the US, it has
contributed to a nearly 40 percent decline in the child death rate from accidental injuries there. Learning
from the successful experience, SJJP began the Safe Kids Program in China in 1999.
     A recent survey conducted by SJJP and Safe Kids Worldwide China indicates that more than half
of the responding parents didn"t know how to help their children keep safe and that half of the parents
didn"t know about their children"s motor skill development at different ages. The survey covered 3,359
Beijing, Shanghai and Guangzhou"s parents with children between infancy(婴幼年) and 14.
     Additionally, more than 40 percent of the parents didn"t know how to help their children to prepare
well for sports activities. For example, they don"t know how to have their children warm up or realize the
importance of a playground-check before sports activities.
     To help correct the problems, SJJP and Safe Kids Worldwide China have been translating and
editing safety education materials, sending them to parents free of charge, and delivering free lectures
in kindergartens, schools and communities for the last ten years.
     At present, a special team has been set up and traveling around 12 key cities of China to popularize
child sports safety knowledge and offer free training for young parents.
     Though SJJP refuses to say how much it has spent on the program, it says the number in terms of
money, staff and technology, is large.
                                                                Title: Safe Kids Pr ogram

题型：安徽省期末题难度：| 查看答案

Purpose

The program is intended for children"s injuries and deaths (1)____________.

Facts

(2) ___________ of accidental deaths happen to Chinese children who are playing . The Safe Kids Worldwide was (3)____________by Johnson & Johnson in the US. The child death rate from accidental inj uries has (4)_________ by nearly 40 percent. SJJP began the Safe Kids Program in China in 1999.

(5)________

More than half of the parents didn"t know how to help their children keep safe. Half of the parents are not (6)_________of their children"s motor skill development. Over 40% of the parents didn"t know how to help their children to warm up or (7)__________ the playground before sports activities.

Solutions

Translating and editing safety education materials. Sending materials to parents without asking for (8)____________. Delivering free lectures to schools and communities in the past (9) ____________. Traveling in China to make sports safety knowledge (10)_________among children.

题型：福建省同步题难度：| 查看答案

I have formed the habit of keeping a diary in English since
I started senior high school two year a________.
My English teacher encouraged us to write something in English,
She told________(记录) what had happened to us.
us that the________would become the past and be
forgotten. The best way to k________the past alive
was to keep a diary. On the other h________, writing a
diary in English would help a lot in learning English. Now my
diary________like my best friend. Sometimes
I reread the________(早期的) pieces to call
up those________(记忆) of happiness, sadness and
even embarrassment. ________always make me very
happy and give me a sweet feeling. Thanks to my diary,
I have not l________tracks of my past.

1. ________

2. ________
3. ________

4. ________

5. ________
6. ________
7. ________
8. ________
9. ________
10. ________

完形填空

     It is often said that politeness costs nothing. In fact, __1__hearing the phrase "thank you" or "well
done" means the same to employees as a modest pay__2__, researchers say.
     Praise and encouragement also__3__employees more likely to work hard and stay in their jobs,
saving on the cost of finding__4__.
     A third of 1,000 workers__5__said they did not get  thanked at all when they did well, and a(n)
__6__third said they were not thanked enough.
     In both__7__, the employees said they felt__8__, meaning they were less likely to be__9__to their
jobs and were more likely to look for employment elsewhere.
     According to the survey, praising employees has the same__10__as a 1 percent pay rise, and works
out much__11__for bosses.
     Three out of four employees said that regular__12__by  their bosses was important to them, __13__
only a quarter said they were actually given as much praise__14__they felt they needed. Those doing
manual (体力的) jobs were less likely to be given any __15__for doing well.
     Scottish employees felt__16__undervalued, eight out of ten saying they would like more praise.
However, workers in the northeast are less__17__by being buttered up by the boss, as only 69 percent
said they felt the__18__to be told "well done" regularly.
     The research found that words of praise did more than__19__a pleasant place to work-they could
__20__increase profits.

题型：安徽省同步题难度：| 查看答案

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Everyone has good days and bad days. Sometimes, you feel as if you"re on top of the world. But occasionally you feel horrible, and you lose things and you cannot focus on your schoolwork. For more than 20 years, scientists have suggested that high selfesteem (自尊) is the key to success. Now, new research shows that focusing just on building selfesteem may not be helpful. In some cases, having high selfesteem can bring bad results if it makes you less likeable or more upset when you fail at something. "Forget about selfesteem, " says Jennifer Crocker, a psychologist (心理学家) at the University of Michigan, US, "It"s not the important thing. " Feeling good Crocker"s advice may sound a bit strange because it is good to feel good about yourself. Studies show that people with high selfesteem are less likely to be depressed, anxious, shy, or lonely than those with low selfesteem. But, after reviewing about 18,000 studies on selfesteem, Roy Baumeister, a psychologist at Florida State University, has found that building up your selfesteem will not necessarily make you a better person. He believes that violent and wicked (邪恶的) people often have the highest selfesteem of all. He also said:"There"s no evidence that kids with high selfesteem do better in school. " Problems All types of people have problems. People with high selfesteem can have big egos (自我) that can make them less likeable to their peers (同龄人), said Kathleen Vohs, a psychology professor at Columbia University. People with high selfesteem tend to think more of themselves, Vohs says. People with low selfesteem are more likely to rely on their friends when they need help. What to do Researchers say it is best to listen to and support other people. Find positive ways to contribute to society. If you fail at something try to learn from the experience. "The best therapy (药方) is to recognize your faults," Vohs says. "It"s OK to say, I"m not so good at that, and then move on."
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