题目
题型：广西自治区模拟题难度：来源：
listen to their conversation:
"I can"t believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn"t it beautiful? And it"s a lot
cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It"s nice and the price is right. You"ve never
heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never
realize that those young women are employees of an advertising agency. They are actually paid to go from
store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product
seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to
use it.
Undercover marketing is important because it reaches people that don"t pay attention to traditional
advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It is
a golden group. They have a lot of money to spend, but they don"t trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go.
Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it
creative. "Look at traditional advertising. Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic
about a sweater? Advertising executives would say it"s no less real than an ad. The difference is that you
know an ad is trying to persuade you to buy something. You don" t know when a conversation you overhear
is just a performance.
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater
B. an advertising agency
C. a clothing company in Rome
D. the brand name of a sweater
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it"s too direct.
D. Undercover marketing will surely be banned soon by the government.
B. Lorenzo Bertolla Sweaters
C. Ways of Advertising
D. Undercover Marketing
答案
核心考点
试题【阅读理解。 You"re in a department store and you see a couple of attractive young 】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
I wanted"-so went a famous line. In reality, the sit-in movement was not a joke. It began in Greensboro,
North Carolina, at 4:30 P. M., on the afternoon of February 1, 1960. On that day, Ezell Blair Jr., Joseph
McNeil, David Richmond, and Franklin McClain entered an F. W. Woolworth store. They sat down at a
segregated (隔离的) lunch counter, ordered coffee, and then refused to leave when told, "We don"t serve
Negroes."
The four young men had expected not to be served. What no one had expected, however, was that they
would sit there and politely, but firmly, refuse to leave. This was 1960, and throughout the South black
people were not allowed to sit at the same lunch counters with whites, swim at the same beaches, use the
same water fountains, or worship at the same churches. Segregation was the law, and it meant separation
of the races in every way.
The next day, the four returned to Woolworth"s-this time accompanied by sixteen other students. Again
they sat at the lunch counter and requested service. Again they were refused. And again, they declined to
leave. On Wednesday, February 3, seventy students filled the Woolworth"s store. This time, the group
included white students as well as black. Many brought school books and studied while they waited. By this
time, their protest had become known nationwide as a "sit-in".
On Thursday, there was trouble. An angry group of white teenagers began shoving (推搡) and cursing
them but were quickly removed by the police. By February 10, the sit-in movement had spread to five other
states.
By September 1961, more than 70,000 people, both black and white, had participated in sit-ins at segregated
restaurants and lunch counters, kneel-ins at segregated churches, read-ins at segregated libraries, and swim-ins
at segregated pools and beaches. Over 3,600 people had been arrested, and more than 100 students had been
driven away. But they were getting results. On June 10, 1964, the U. S Senate passed a major civil rights bill
outlawing (宣布为非法) racial discrimination in all public places. President Lyndon Johnson signed it on July
2, and it became law. But the highest credit still goes to the four brave students from North Carolina who first
sat-in and waited it out.
B. a bill which outlaws racial discrimination in all public places
C. a form in which people peacefully sit and decline to leave
D. a polite behavior that everyone enjoys
B. The sit-in movement had a positive result.
C. Only black people participated in sit-ins.
D. A lot of protesters were arrested, with some students driven away from school.
B. It declared that segregation was a law.
C. The students were allowed to participate in sit-ins.
D. It made racial segregation against the law in all public places.
B. The first sit-in was in 1960.
C. The sit-ins helped to end segregation.
D. The civil rights bill was passed in 1964 by the U. S. Senate.
ordinary Chinese. To many property developers and local government officials, housing price in China is
still low compared with many developed countries. However, the average housing price in the United States
is only 8,000 yuan per square meter, while in China, it is even higher than in the United States. This shows
that there are some bubbles(泡沫) in Chinese real estate market, the International Finance News reported.
Although the average price of residential houses in the United States, after converted to Renminbi, is
about 8,000 yuan per square meter, the houses in US are not sold in terms of building area, as most Chinese
property developers do when they sell their houses. If US property developers sell their houses according to
the building area, then the housing price will be even lower than 8,000 yuan per square meter. In most big
Chinese cities, such as Beijing, Shanghai, and Shenzhen, houses are sold at a price even higher than those in
the US.
The high housing sales price in large cities in China proves that Chinese real estate market does have some
bubbles. Moreover, Chinese houses can not be compared with houses in US in terms of building quality,
environment and supporting facilities. Furthermore, it should be noted that American people"s average income
is several dozen times higher than that of Chinese people. How can the Chinese afford to buy a house which
is even more expensive than that sold in US?
At the beginning of 2007, Chinese government issued a set of policies that aimed to benefit the public. Now
in order to reduce the high housing prices, the government can regulate (控制) the real estate market by
raising tax on property industry and controlling the release of loans and lands to property developers. At the
same time, the government should allow people to build more houses through various fund-raising channels,
such as funds collected from buyers or raised by working units. By applying these multiple means, it is
expected that the high housing prices can be lowered.
B. 10000 yuan
C. 7000 yuan
D. It"s not mentioned here
than in the United States?
supporting facilities.
B. American people"s average income is several dozen times higher than that of Chinese people.
C. The houses in US are not sold in terms of building area, as most Chinese property developers do when they
sell their houses.
D. There are more people who need houses in China is larger than that in the United States.
B. Three
C. Two
D. One
B. There are some bubbles in Chinese real estate market.
C. The average housing price in China is even higher than in the United States.
D. Chinese government issued a set of policies that aimed to benefit the public.
of the culture. American cities are changing, just as American society is changing.
After World War Ⅱ, the population of most large American cities decreased; however, the population
in many Sun Belt cities increased. Los Angles and Houston are cities where population shifts (转移) to
and from the city reflect the changing values of American society. In the late 1940s and early 1950s, city
residents became wealthier. They had more children so they needed more space. They moved out of their
apartments in the city to buy their own homes. They bought houses in the suburbs.
Now things are changing. The children of the people who left the cities in the 1950s are now adults.
Many, unlike their parents, want to live in the cities. They continue to move to Sun Belt cities and older
ones of the Northeast and Midwest. Many young professionals are moving back into the city. They prefer
the city to the suburbs because their jobs are there; or they just enjoy the excitement and possibilities that
the city offers.
This population shift is bringing problems as well as benefits. Countless poor people must leave their
apartments in the city because the owners want to sell the buildings or make apartments for sale instead
of for rent. In the 1950s, many poor people did not have enough money to move to the suburbs; now many
of these same people do not have enough money to stay in the cities.
Only a few years ago, people thought that the older American cities were dying. Some city residents
now see a bright, new future. Others see only problems and conflicts. One thing is sure: many dying cities
are alive again.
B. They are hopeless.
C. They are alive.
D. They are different.
B. Because they were richer and needed more space.
C. Because they could hardly afford to live in the city.
D. Because cities contained the worst parts of society.
B. are faced with housing problems
C. want to sell their buildings
D. need more money for daily expenses
B. the population is decreasing in older American cities
C. many people are now moving from American cities
D. people have different views on American cities
discussions in the media, but also caught the attention of the central government in Beijing.
On December 26, a spokesman of the Ministry of Health stressed that the ministry was firmly against
doctors" moonlighting, while strict regulations should be applied to doctors taking part-time jobs, the Xinhua
News Agency reported.
Last year, the Ministry sent out a notice to a variety of health organizations to speed up the reform of their
personnel (人事) system. According to the notice, medical organizations can hire medical experts as part-time
doctors but such activities should take place under the hospital"s management and regulations (规定).
As for moonlighting-meaning that the doctor provides medical service without the permission of the original
hospital-such activity goes against China"s Practicing Doctor Law, Xinhua reported.
In China, doctors used to be controlled by hospitals and they could work for only one hospital. However,
as China"s medical personnel system reform developed, it has been recognized that medical human resources,
just like human resources in other areas, should be shared by the whole society. But on the other hand, doctors"
taking part-time jobs should follow the relative regulations applied in the medical field.
First of all, they should follow relative government laws and regulations. They should also follow the rules
and regulations set by the medical organizations they work for. In addition, they should pay taxes for their
income from the part-time jobs. What matters most is that they should first finish their regular jobs as required
and be responsible for patients to ensure qualified and safe medical treatment.
B. Doctors pay fewer taxes for the money made by moonlighting than by taking part-time jobs.
C. Taking part-time jobs is permitted by hospitals while moonlighting is-against the present regulations.
D. Doctor"s part-time jobs, instead of moonlighting, are encouraged by health organizations.
B. work for more than one hospital
C. work any time when they are free
D. be out of control of hospitals
B. regulations made by health organizations
C. China"s Practicing Doctor Law
D. a magazine or a newspaper
B. moonlighting has been permitted by China"s practicing Doctor Law
C. taxes should be paid for the money doctors get from their part-time jobs
D. strict management policies have been adopted to direct the moonlighting
demand, and drought (旱灾) cuts production in countries such as India. Some economists say prices for
rice, the Precision Castingstaple food for much of the world"s population, could be returning to levels that
sparked inflation (通货膨胀) fears in much of Asia last year.
Charuk Singhapreecha is dean of the faculty (系)of economics at Thailand"s Kasetsart University. He
says prices-especially for Thai rice-are being pushed higher by new customers coming into the market
after the economic slowdown of the past year."They expect that the world demand will increase andCast
steel we expect that the price of rice will increase next year, " Charuk said."There are many new markets
for the Thai rice and also we still have for our old customer-China, some Arab countries-they will increase
the demand."
Prices on the global market could again near the record above $1,000 a ton set in the middle of 2008.
This month, export prices for Southeast Asian rice have jumped from about $550 a ton or less to more
than $650.
Vichai Sriprasert, president of the Thai Rice Exporters Association, says further weakness in the US
dollar and concerns over drought add to pressure on prices. Market experts say next year India is likely
to try to import three million tons of rice - entering the world market for the first time in 21 years-because
of a drought.
Vichai also warns that increasing demand for bio-fuels (生物燃料) from grain could reduce food crops,
forcing the price of food grains higher. "This is very serious. That"s why the price of rice will not go back
to the level that we used to see," Vichai said. "It will have to be elevated at a higher level, but I don"t know
where."
The Philippines this week said it is cutting rice imports because of high prices, even though the country
lost more than a million tons of grain to typhoons this year. Officials from Vietnam, a leading export
competitor with Thailand, predict prices will reach about $800 a ton by the middle of 2010. This week
the Philippines" National Food Authority offered almost $665 a ton for 600,000 tons of Vietnamese rice.
Economists say higher food prices will only increase the problems faced by the region"s poor, who are
highly dependent on rice as a staple food.
B. Prices for rice were lower all the time in 2008.
C. Rice is a major food for the world"s population.
D. The improving global economy increases the need for rice.
B. 2.
C. 3.
D. 4.
B. Because of typhoons.
C. Because of civil war.
D. Because of drought.
B. There are many new markets for the Thai rice
C. The global economy is improving
D. Prices for rice are expected to rise
最新试题
- 1同学们在测滑轮组机械效率时，摆放在实验桌上的器材有：轻质弹簧测力计（量程为0～2N）、铁架台、钩码三个（每个重1N）、滑
- 22009年，欧洲航天局发射了两颗太空望远镜--天文卫星，它们飞往距离地球约160万公里的地点（图中L2）．L2点处在太阳
- 3今天是你的生日，你最好的朋友却没有送礼物给你，你会认为她真不够朋友，下次再也不理她了。[ ]
- 4下列各句中，没有语病的一句是( )（3分）A．要想从根本上解决城市交通“拥堵”问题，必须采取“疏导”措施，从转变消费观
- 5迄今我国境内发现的早期人类中，最早掌握人工取火技术的是[ ]A．元谋人 B．北京人
- 6辛亥革命爆发后，英美列强积极扶植袁世凯的主要原因是A．清政府已经不可救药B．袁世凯较清政府更加忠实于帝国主义C．革命党人
- 7下列选项不符合英国工业革命时期实际情形的是[ ]A．棉纺厂的机器以蒸汽为动力B．豪华的汽车穿梭于伦敦街头C．富人
- 8下列读音全对的一项是（ ）A．血泊（bó）悚（sǒng）然颀（qí）长整饬（chì）B．溃（kuì）脓臀（tún）
- 9深秋，落叶树的叶片大部分落下后，土壤中的水和矿物质向树干上部运输逐渐减少，其主要原因是（ ）A．根的呼吸作用减弱B．蒸
- 10若，且，则的值为A．B．C．D．
热门考点
- 1对下面文段中加点字的解释错误的一项是（2分） （ ）东坡现右足，鲁直现左足，各微侧，其两膝相比者，各隐卷底衣
- 2下列各句中，没有语病的一句是( )A．同传统大拆大建方法相比，这一技术可以节省30％－60％的工程投资，减少工期一
- 3根据拼音写出汉字。(4分)①(yōu)_____扬 ②真(zhì) ③新陈(dài) 谢 ④一(
- 4阅读下面文字，把文中拼音所表示的汉字和加点字的注音依次分类填在方格内。（2分） 新西兰麦肯齐盆地的特卡波镇，以拥有全球最
- 5乐观、幽默的生活态度，是陶冶高雅生活情趣的重要条件。乐观幽默的人[ ]A．思想活跃，活泼开朗，富有幽默感
- 6小名同学在《大国崛起》第四集《工业先声》（英国·下）中看到了这样一个场景：在一个煤炭资源丰富的地区，某工厂烟囱林立，黑烟
- 7交警通过酒精检测仪显示的颜色变化，可快速测出司机是否酒后驾车．反应原理：2CrO3（红色）+3C2H5OH+3H2SO4
- 8如图是关节模式图，请据图回答：（1）使关节牢固的结构有[______]______，它的外面有许多______．（2）关
- 9我们所熟悉的玉皇大帝、太上老君、八仙、土地等人物都来自道教的虚构神仙世界，那么道教的思想来源于 [ ]A．孔子的
- 10学了物理，小青同学对与人身体相关的物理量很关注，并进行了估测。以下估测量中合理的是[ ]A.手指甲的宽度约为1.