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阅读理解。     You"re in a department store and you see a couple of attractive young women looking at a sweater. You
listen to their conversation:
     "I can"t believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn"t it beautiful? And it"s a lot
cheaper than the one Sara bought in Rome."
     They leave and you go over to see this incredible sweater. It"s nice and the price is right. You"ve never
heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never
realize that those young women are employees of an advertising agency. They are actually paid to go from
store to store, talking loudly about Lorenzo Bertolla clothes.
     Every day we notice what people are wearing, driving and eating. If the person looks cool, the product
seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to
use it.
     Undercover marketing is important because it reaches people that don"t pay attention to traditional
advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It is
a golden group. They have a lot of money to spend, but they don"t trust ads.
     So advertising agencies hire young actors to "perform" in bars and other places where young adults go.
Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it
creative. "Look at traditional advertising. Its effectiveness is decreasing."
     However, one might ask what exactly is "real" about of young women pretending to be enthusiastic
about a sweater? Advertising executives would say it"s no less real than an ad. The difference is that you
know an ad is trying to persuade you to buy something. You don" t know when a conversation you overhear
is just a performance. 1. The two attractive young women were talking so that they could _____. A. get the sweater at a lower price
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater 2. Lorenzo Bertolla is _____. A. a very popular male singer
B. an advertising agency
C. a clothing company in Rome
D. the brand name of a sweater 3. Which of the following can be inferred from the passage? A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it"s too direct.
D. Undercover marketing will surely be banned soon by the government. 4. Which of the following would be the best title for the text? A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Ways of Advertising
D. Undercover Marketing
答案
1-4: BDCD
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试题【阅读理解。     You"re in a department store and you see a couple of attractive young 】;主要考察你对题材分类等知识点的理解。[详细]
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阅读理解。     "I sat-in at a restaurant for six months, and when they finally agreed to serve me, they didn"t have what
I wanted"-so went a famous line. In reality, the sit-in movement was not a joke. It began in Greensboro,
North Carolina, at 4:30 P. M., on the afternoon of February 1, 1960. On that day, Ezell Blair Jr., Joseph
McNeil, David Richmond, and Franklin McClain entered an F. W. Woolworth store. They sat down at a
segregated (隔离的) lunch counter, ordered coffee, and then refused to leave when told, "We don"t serve
Negroes."
     The four young men had expected not to be served. What no one had expected, however, was that they
would sit there and politely, but firmly, refuse to leave. This was 1960, and throughout the South black
people were not allowed to sit at the same lunch counters with whites, swim at the same beaches, use the
same water fountains, or worship at the same churches. Segregation was the law, and it meant separation
of the races in every way.
     The next day, the four returned to Woolworth"s-this time accompanied by sixteen other students. Again
they sat at the lunch counter and requested service. Again they were refused. And again, they declined to
leave. On Wednesday, February 3, seventy students filled the Woolworth"s store. This time, the group
included white students as well as black. Many brought school books and studied while they waited. By this
time, their protest had become known nationwide as a "sit-in".
     On Thursday, there was trouble. An angry group of white teenagers began shoving (推搡) and cursing
them but were quickly removed by the police. By February 10, the sit-in movement had spread to five other
states.
     By September 1961, more than 70,000 people, both black and white, had participated in sit-ins at segregated
restaurants and lunch counters, kneel-ins at segregated churches, read-ins at segregated libraries, and swim-ins
at segregated pools and beaches. Over 3,600 people had been arrested, and more than 100 students had been
driven away. But they were getting results. On June 10, 1964, the U. S Senate passed a major civil rights bill
outlawing (宣布为非法) racial discrimination in all public places. President Lyndon Johnson signed it on July
2, and it became law. But the highest credit still goes to the four brave students from North Carolina who first
sat-in and waited it out. 1. In this passage, "sit-in" refers to _____. A. an activity where people sit together and drink coffee freely
B. a bill which outlaws racial discrimination in all public places
C. a form in which people peacefully sit and decline to leave
D. a polite behavior that everyone enjoys 2. Which statement can be concluded from the fifth paragraph in the passage? A. The sit-in movement was not successful.
B. The sit-in movement had a positive result.
C. Only black people participated in sit-ins.
D. A lot of protesters were arrested, with some students driven away from school. 3. What was the purpose of the civil rights bill passed in 1964? A. The highest credit went to the four brave students.
B. It declared that segregation was a law.
C. The students were allowed to participate in sit-ins.
D. It made racial segregation against the law in all public places. 4. What is the passage mainly about? A. Segregation was the law in the South.
B. The first sit-in was in 1960.
C. The sit-ins helped to end segregation.
D. The civil rights bill was passed in 1964 by the U. S. Senate.
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阅读理解。     Housing price in China has always caused heated discussions among property (房产) developers and
ordinary Chinese. To many property developers and local government officials, housing price in China is
still low compared with many developed countries. However, the average housing price in the United States
is only 8,000 yuan per square meter, while in China, it is even higher than in the United States. This shows
that there are some bubbles(泡沫) in Chinese real estate market, the International Finance News reported.
     Although the average price of residential houses in the United States, after converted to Renminbi, is
about 8,000 yuan per square meter, the houses in US are not sold in terms of building area, as most Chinese
property developers do when they sell their houses. If US property developers sell their houses according to
the building area, then the housing price will be even lower than 8,000 yuan per square meter. In most big
Chinese cities, such as Beijing, Shanghai, and Shenzhen, houses are sold at a price even higher than those in
the US.
     The high housing sales price in large cities in China proves that Chinese real estate market does have some
bubbles. Moreover, Chinese houses can not be compared with houses in US in terms of building quality,
environment and supporting facilities. Furthermore, it should be noted that American people"s average income
is several dozen times higher than that of Chinese people. How can the Chinese afford to buy a house which
is even more expensive than that sold in US?
     At the beginning of 2007, Chinese government issued a set of policies that aimed to benefit the public. Now
in order to reduce the high housing prices, the government can regulate (控制) the real estate market by
raising tax on property industry and controlling the release of loans and lands to property developers. At the
same time, the government should allow people to build more houses through various fund-raising channels,
such as funds collected from buyers or raised by working units. By applying these multiple means, it is
expected that the high housing prices can be lowered. 1. What is the average housing price per square meter in China? A. 8000 yuan
B. 10000 yuan
C. 7000 yuan
D. It"s not mentioned here 2. Which of the following does NOT support the idea that the average housing price in China is even higher
    than in the United States? A. Chinese houses can not be compared with houses in US in terms of building quality, environment and
     supporting facilities.
B. American people"s average income is several dozen times higher than that of Chinese people.
C. The houses in US are not sold in terms of building area, as most Chinese property developers do when they
     sell their houses.
D. There are more people who need houses in China is larger than that in the United States. 3. How many measures are mentioned in the last paragraph in order to reduce the high housing prices? A. Four
B. Three
C. Two
D. One 4. What is the main idea of this passage? A. The housing price in China is so high that the government should do something useful to prevent it.
B. There are some bubbles in Chinese real estate market.
C. The average housing price in China is even higher than in the United States.
D. Chinese government issued a set of policies that aimed to benefit the public.
题型:0128 模拟题难度:| 查看答案
阅读理解。     American cities are similar to other cities around the world. In every country, cities reflect the values
of the culture. American cities are changing, just as American society is changing.
     After World War Ⅱ, the population of most large American cities decreased; however, the population
in many Sun Belt cities increased. Los Angles and Houston are cities where population shifts (转移) to
and from the city reflect the changing values of American society. In the late 1940s and early 1950s, city
residents became wealthier. They had more children so they needed more space. They moved out of their
apartments in the city to buy their own homes. They bought houses in the suburbs.
     Now things are changing. The children of the people who left the cities in the 1950s are now adults.
Many, unlike their parents, want to live in the cities. They continue to move to Sun Belt cities and older
ones of the Northeast and Midwest. Many young professionals are moving back into the city. They prefer
the city to the suburbs because their jobs are there; or they just enjoy the excitement and possibilities that
the city offers.
     This population shift is bringing problems as well as benefits. Countless poor people must leave their
apartments in the city because the owners want to sell the buildings or make apartments for sale instead
of for rent. In the 1950s, many poor people did not have enough money to move to the suburbs; now many
of these same people do not have enough money to stay in the cities.
     Only a few years ago, people thought that the older American cities were dying. Some city residents
now see a bright, new future. Others see only problems and conflicts. One thing is sure: many dying cities
are alive again. 1. What does the author think of cities all over the world? A. They are similar.
B. They are hopeless.
C. They are alive.
D. They are different. 2. Why did American city residents want to live in the suburbs after World War Ⅱ? A. Because older American cities were dying.
B. Because they were richer and needed more space.
C. Because they could hardly afford to live in the city.
D. Because cities contained the worst parts of society. 3. According to the 4th paragraph, a great many poor people in American cities ________.A. are forced to move to the suburbs
B. are faced with housing problems
C. want to sell their buildings
D. need more money for daily expenses 4. We can conclude from the text that ________. A. American cities are changing for the worse
B. the population is decreasing in older American cities
C. many people are now moving from American cities
D. people have different views on American cities
题型:0128 模拟题难度:| 查看答案
阅读理解。     Doctors" moonlighting is becoming popular in hospitals around China. It has not only raised a lot of heated
discussions in the media, but also caught the attention of the central government in Beijing.
     On December 26, a spokesman of the Ministry of Health stressed that the ministry was firmly against
doctors" moonlighting, while strict regulations should be applied to doctors taking part-time jobs, the Xinhua
News Agency reported.
     Last year, the Ministry sent out a notice to a variety of health organizations to speed up the reform of their
personnel (人事) system. According to the notice, medical organizations can hire medical experts as part-time
doctors but such activities should take place under the hospital"s management and regulations (规定).
     As for moonlighting-meaning that the doctor provides medical service without the permission of the original
hospital-such activity goes against China"s Practicing Doctor Law, Xinhua reported.
     In China, doctors used to be controlled by hospitals and they could work for only one hospital. However,
as China"s medical personnel system reform developed, it has been recognized that medical human resources,
just like human resources in other areas, should be shared by the whole society. But on the other hand, doctors"
taking part-time jobs should follow the relative regulations applied in the medical field.
     First of all, they should follow relative government laws and regulations. They should also follow the rules
and regulations set by the medical organizations they work for. In addition, they should pay taxes for their
income from the part-time jobs. What matters most is that they should first finish their regular jobs as required
and be responsible for patients to ensure qualified and safe medical treatment. 1. What is the greatest difference between moonlighting and taking part-time jobs? A. Doctors can earn more money by moonlighting than by taking part-time jobs.
B. Doctors pay fewer taxes for the money made by moonlighting than by taking part-time jobs.
C. Taking part-time jobs is permitted by hospitals while moonlighting is-against the present regulations.
D. Doctor"s part-time jobs, instead of moonlighting, are encouraged by health organizations. 2. From this passage we know that doctors are allowed to _____ nowadays. A. only work for one hospital
B. work for more than one hospital
C. work any time when they are free
D. be out of control of hospitals 3. The passage is taken most probably from _____. A. a notice sent out by the Ministry of Health
B. regulations made by health organizations
C. China"s Practicing Doctor Law
D. a magazine or a newspaper 4. According to the passage, we have got to know that _____. A. all doctors around China prefer moonlighting to part-time jobs
B. moonlighting has been permitted by China"s practicing Doctor Law
C. taxes should be paid for the money doctors get from their part-time jobs
D. strict management policies have been adopted to direct the moonlighting
题型:模拟题难度:| 查看答案
阅读理解。     The cost of rice is expected to go up in the coming months, as an improving global economy raises
demand, and drought (旱灾) cuts production in countries such as India. Some economists say prices for
rice, the Precision Castingstaple food for much of the world"s population, could be returning to levels that
sparked inflation (通货膨胀) fears in much of Asia last year.
     Charuk Singhapreecha is dean of the faculty (系)of economics at Thailand"s Kasetsart University. He
says prices-especially for Thai rice-are being pushed higher by new customers coming into the market
after the economic slowdown of the past year."They expect that the world demand will increase andCast
steel we expect that the price of rice will increase next year, " Charuk said."There are many new markets
for the Thai rice and also we still have for our old customer-China, some Arab countries-they will increase
the demand."
     Prices on the global market could again near the record above $1,000 a ton set in the middle of 2008.
This month, export prices for Southeast Asian rice have jumped from about $550 a ton or less to more
than $650.
     Vichai Sriprasert, president of the Thai Rice Exporters Association, says further weakness in the US
dollar and concerns over drought add to pressure on prices. Market experts say next year India is likely
to try to import three million tons of rice - entering the world market for the first time in 21 years-because
of a drought.
     Vichai also warns that increasing demand for bio-fuels (生物燃料) from grain could reduce food crops,
forcing the price of food grains higher. "This is very serious. That"s why the price of rice will not go back
to the level that we used to see," Vichai said. "It will have to be elevated at a higher level, but I don"t know
where." 
     The Philippines this week said it is cutting rice imports because of high prices, even though the country
lost more than a million tons of grain to typhoons this year. Officials from Vietnam, a leading export
competitor with Thailand, predict prices will reach about $800 a ton by the middle of 2010. This week
the Philippines" National Food Authority offered almost $665 a ton for 600,000 tons of Vietnamese rice.
     Economists say higher food prices will only increase the problems faced by the region"s poor, who are
highly dependent on rice as a staple food. 1. Which of the following is NOT true according to paragraph 1? A. Drought reduces production of rice in India.
B. Prices for rice were lower all the time in 2008.
C. Rice is a major food for the world"s population.
D. The improving global economy increases the need for rice. 2. How many reasons did Vichai mention about rice price"s going up? A. 1.
B. 2.
C. 3.
D. 4. 3. Why does the Philippines plan to cut rice imports? A. Because of high prices.
B. Because of typhoons.
C. Because of civil war.
D. Because of drought. 4. What"s the best title of the passage?A. Higher food prices will increase problems
B. There are many new markets for the Thai rice
C. The global economy is improving
D. Prices for rice are expected to rise
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