题目
题型:不详难度:来源:
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of
bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
56. Advertising can persuade the consumer to buy worthless products by _________.
A. stressing their high quality
B. convincing him of their low price
C. maintaining a balance between quality and price
D. appealing to his buying motives
57. The reason why the bread advertisement is misleading is that ________.
A. thin slices of bread could contain more calories
B. the loaf was cut into regular slices
C. the bread was not genuine bread
D. the total number of calories in the loaf remained the same
58. The passage tells us that _______.
A. sometimes advertisements really sell what the consumer needs
B. advertisements occasionally force consumers into buying things they don’t need
C. the buying motives of consumers are controlled by advertisements
D. fire insurance is seldom a worthwhile investment
59. It can be inferred from the passage that a smart consumer should ________.
A. think carefully about the benefits described in the advertisements
B. guard against the deceiving nature of advertisements
C. be familiar with various advertising strategies
D. avoid buying products that have strong emotional appeal
60. The passage is mainly about ________.
A. how to make a wise buying decision
B. ways to protect the interests of the consumer
C. the positive and negative aspects of advertising
D. the function of advertisements in promoting sales
答案
小题1:D
小题2:D
小题3:A
小题4:A
小题5:C
解析
核心考点
试题【The appeal of advertising to buying motives can have both negative and positive 】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
Skinner Creek ESL Guest Ranch offers a unique outdoor adventure camp for inter national students.
Students who come to Skinner Creek have the opportunity to learn English in an environment entirely different from a regular school setting.English classes are designed to meet the academic and spoken levels of each student.All English classes will be taught by instructors qualified in Teaching English as a Second Language.All levels of English are available.
After class,students can enjoy many outdoor activities in a controlled.safe environment.Experienced supervisors(管理人)and camp teachers will prepare each activity to the level appropriate for each student.
Students’safety is a priority(优先考虑的事)for the staff of Skinner Creek ESI.Guest Ranch.Students are monitored at all times and supervisors are in the cabins with the students at night.Staff members have St.John’s First Aid and Transportation and Wilderness First Aid.An emergency clinic is nearby and accessible 24 hours.
English Classes:
Class hours are from Monday to Friday,9:00 am—2:00 pm.with a one—hour break for lunch.
Students are challenged in reading,writing,grammar,vocabulary building and conversational English.
Vocabulary is specific to related outdoor activities in some classes.
Fun after-class outdoor and evening activities
Great after—class activities on site include:horseback riding lessons.Hiking,baseball,volleyball,badminton,mountain hiking,bonfires(篝火)and much more.
Time to watch videos and TV and play games.
Experience Canadian family life.
Weekends:
Special all—day and overnight weekend activities include:camping,days at the lake(fishing,swimming,boating),cowboy church and more.
Travel Information:
Students will be picked up at Vancouver airport and dropped off again for their individual flights.Transportation to and from the ranch will be provided as well as overnight stays in Vancouver.
Please contact the ranch directly for prices:skinnercreek@telus.net
59.If you attend Skinner Creek Summer Camp,you will .
A.sometimes have English classes outdoors
B.learn how to deal with dangers in the wild
C.enjoy different sports activities after class
D.experience the traditional farmer 1ifestyle
60.How many hours of English classes do students have every week in Skinner Creek?
A.35 hours. B.28 hours. C.25 hours. D.20 hours
61.Skinner Creek ESL Guest Ranch is in .
A.Canada B.America C.England D.Australia
62.How will most students travel to Skinner Creek if they want to attend the camp?
A.By air. B.By car. C.By boat. D.By train.
Busy senior managers need no longer waste time by showering themselves—an Australian company has invented a suit that can be worn while they wash.
The suit has been specially designed SO that it can be cleaned under the showerhead. There is no need for soaking(浸泡),dry cleaning—or even soap.
The Javanese market has taken a liking to the “shower suit",described as “revolutionary” by its owner Australian Wool Innovation(AWI),which is the research and marketing body that represents Australian woolgrowers. Orders have been placed for 170,000 of the woolen suits.
The suit could be W01Tt in the shower,although it was probably better to hang it on a clothes hanger and carry it instead,AWI corporate affairs spokesman Stephen Feighan said. “The idea is that you hang it up and then…you give it a spray (喷雾) ,and it"s dry the next morning,”Mr Feighan said.
A Japanese researcher working for AWI invented the suit by combining three technologies. The secret is the best lining(内衬),which allows the suit to dry quickly. The shower suit attract busy corporate people,particularly those who often traveled or stayed up late,Mr Feighan said. The airline industry was alone interested.
Mr Feighan confessed he had not WOD3 one of the suits yet,or tried to wash it in the shower,because they cut to fit Japanese figures.
AWI believes that the shower suit will spread from the Japanese market through Europe and India. Mr Feighan hoped the suit,made from local wool,would be available in Australia in 12 to 18 months’ time.
71. What is the writing purpose of the article?
A. To introduce a newly-designed shower suit.
B. To help the white collars arrange their life more sensibly.
C. To provide suggestions on saving time in bath.
D. To praise AWI for its important achievement.
72. Which is true about the suit according to the passage 7?
A. It can spare the owner"s trouble of soaking,dry cleaning and applying soap.
B. It is of the quality of fast dry for its best cloth.
C. It is not suitable for hanging.
D. It has attracted more orders than any other suit.
73. The suit draws the attention from all the following groups EXCEPT .
A. corporate people who are always on the go
B. people on occasional business trips
C. the airline industry D. people burning the midnight oil
74. Which of the following has much to do with Mr Feighan?
A. The invention of the suit.
B. The try-on of the suit.
C. The combination of the three technologies on the suit.
D. The popularization of the suit and best wishes for it.
75. It can be inferred from the passage that . .
A. Australians prefer foreign markets to the domestic one
B. wool is the most favorite material for clothing
C. Westerners have different body sizes and figures from Easterners
D. Australia’s economy will not recover within a year
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217181151-86180.jpg)
The China Pavilion, which is called Oriental Crown
(东方之冠), is located at the center of the Expo site. Standing 63 meters tall, the China Pavilion takes the shape of an emperor’s crown, with the upper layers larger than the lower ones. Covering 160,000 square meters in floor space, the pavilion consists of a national hall and a regional hall. Construction on the China Pavilion began on Dec. 18, 2007. The design of the China Pavilion was picked from a total of 344 designs put forward by Chinese from around the world. The pavilion possesses both traditional and modern features, which helps develop the theme of the 2010 Expo “Better City, Better Life”. For example, it is red in appearance, which contains the elements of traditional Chinese culture, and it is green indoors, with the use of energy-saving techniques. The Shanghai World Expo is expected to attract 70 million visitors from across the globe. It is estimated that 400,000 people will visit the Expo and its 140 pavilions every day during the period, but the China Pavilion is only able to receive about one tenth of the total. How to accommodate so many people in the pavilion remains a tough task. Luckily, the China Pavilion is built as a permanent landmark.
During the Expo, the main structure will be used for an exhibition based on the theme of “Chinese wisdom in urban development" by explaining the values of harmony, nature and spirit. The three-story pavilion has three sections. The top floor’s "Footprint of the East" will show some of the changes in Chinese cities. There, you can see a film which shows how Chinese cities have changed, especially in the past 30 years. According to Lu Chuan, director of the film, the scenery is like something from The Lord of the Rings. On the second floor, "Journey of Wisdom” will explain China’s four great inventions. And the ground’s “Blossoming City” will display scenes from cities of the future.
小题1:Which of the following words can be used to describe the China Pavilion?
A.Tiny. | B.Round. |
C.Foreign. | D.Environment-friendly. |
A.40,000 | B.400,000 | C.100,000 | D.20,000 |
A.the China Pavilion will be pulled down after the World Expo 2010 is over |
B.the China Pavilion will probably continue to be open to visitors after the Expo is over |
C.you can continue to visit the Japanese Pavilion after the Expo is over |
D.some foreign friends took part in the designs of the China Pavilion |
A.enjoy a film about the changes of cities in China |
B.learn what Shanghai looked like in the 1920s |
C.find out how paper was invented |
D.see how Chinese cities will look like in the future |
Gwent Police have abandoned colors such as grays and browns of the 20th-century police cell (牢房) and have used color psychology(心理学) to decorate them.
Ystrad Mynach station, which recently opened at a cost of £5 million, has four cells with glass doors for prisoners who suffer from claustrophobia(幽闭恐怖症). Designers have painted the frames yellow, which researchers say is a calming color. Other cells contain a royal blue line because psychologists believe that the color is likely to encourage truthfulness.
The station has
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217180948-63071.gif)
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217180948-49671.gif)
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217180948-94106.gif)
Designers and psychologists have worked for years on color. Blue is said to suggest trust, efficiency, duty, logic, coolness, thinking and calm. It also suggests coldness and un
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217180949-71861.gif)
Yellow is linked with confidence, self-respect and friendliness. Get the color wrong and it could cause fear, depression and anxiety, but the right y
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217180949-64467.gif)
Ingrid Collins, a psychologist who specializes in the effects of color, said that color was an “energy force”. She said: “Blue does enhance communication but I am not sure it would enhance truthful communication.”
Yellow, she said, affected the mind. Red, on the other hand, should never be considered because it could increase aggression(攻击性). Mrs. Collins praised the designers for using colors in the cells. Gwent is not the first British force to experiment with color to calm down or persuade prisoners to co-operate. In the 1990s Strathclyde Police used pink in cells based on research carried out by the US Navy.
49. The expression “tip the balance” in paragraph 1 probably indicates that the blue might _____.
A. let suspects keep their balance B. help suspects to confess their crimes
C. make suspects cold and unfriendly in law court D. enable suspects to change their attitudes to colors
50. Which of the following colors should NOT be used in cells according to the passage?
A. Pink. B. Yellow
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217180949-43341.gif)
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217180949-52592.gif)
51. Which of the following helps alert officers if someone stops breathing?
A. Scanning equipment. B. Royal blue lines. C. Glass doors. D. Yellow frames.
52. The passage is mainly concerned with _____.
A. the relationship between colors and psychology
B. a comparison of different functions of colors
C. the use of colors in cells to affect criminals’ psychology
D. scientific ways to help criminals reform themselves in prison
第三部分:阅读理解(共对小题;每小题2分,满分物分)
阅读下列短文,从每题所给的四个选项(A、B、C和D中,选出最佳选项,并在答题卡上将该项涂黑。
Relation between the United States and Columbia suffered for many years because of an incident involving the Republic of Panama. By the end of the Spanish-American War in 1898, many Americans felt that an easier and faster way was needed to get ships from the Atlantic Ocean to the Pacific Ocean. Some people in the United States first believed that a canal across Nicaragua was the answer. However, President Theodore Roosevelt decided that a canal through Panama would be a better choice.
In order to build the canal , the United States had to negotiate (谈判) a treaty with Columbia , which at that time controlled Panama . Roosevelt offered Columbia $ 10 million plus $ 250,000 a year for 99 years for a six-mile-wide strip of land across Panama. Columbia rejected the United States’ offer. This ranged President Roosevelt, and negotiations with Columbia ended.
In 1903, a revolution broke out in Panama. The United States ships were sent by President Roosevelt to protect the Panamanian revolutionaries from Columbian forces. The revolution succeeded, and Panama declared its independence from Columbia. The United States then negotiated with the newly formed government. A treaty was signed, and the United States began building the canal.
As a result of the incident, Columbia and the United States remained on bad terms for many years. Not until 1921, when the United States agreed to pay Columbia some compensation (赔偿) for its territory, did relations between the two countries improve.
56. According to the passage, the United States and Columbia were on bad terms because the United States had ________.
A. at first wished to build a canal through Nicaragua
B. promised to pay Columbia $ 10 million for Panama
C. wished to build a canal through Panama
D. supported Panamanian revolutionaries in their fight for independence from Columbia.
57. From the information in the passage, it can be concluded that the United States ______.
A. wanted to build a canal because it was considered starting a war
B. felt that building a canal through Panama was worth the risk of ruining relations with Columbia
C. believed that a canal through Nicaragua would be profitable
D. had lost the Spanish-American War
58. It can be inferred from the passage that an important reason for the decision of the United States to build a canal was to _______.
A. develop trade relations with Europe
B. improve relations with South American countries
C. prevent European ships from reaching the Pacific Ocean
D. reduce travel time for its ships in case of war
59. The passage mainly gives us________.
A. advice B. information C. humor D. news
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