题目
题型：不详难度：来源：
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective．
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm． The size of a product can attract a shopper．But quite often a bottle doesn’t contain as much as it appears to．
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product．The founder of Pears soap, who for 25 years has used pretty little girls to promote （推销） their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it．”
小题1:Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package． | B．The price of the product． |
| C．The colour of its package． | D．The brand name of the product． |
A．attracted the customers strongly B．had weak effects on the customers
C．tricked the customers into shopping D．caused the customers to lose interest
小题3:Which of the following is the key to the success in product sales?
| A．The way to promote goods． | B．The discovery of a genius． |
| C．The team to produce a good product． | D．The brand name used by successful producers． |
| A．Choice of Good Products | B．Disadvantages of Products |
| C．Effect of Packaging on Shopping | D．Brand Names and Shopping Tricks |
答案
小题1:C
小题2:D
小题3:A
小题4:C
解析
核心考点
试题【Shopping is not as simple as you may think! There are all sorts of tricks at pla】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
r reaches of the river, especially the Macao Special Administrative Region．The Guangxi Zhuang Autonomous Region in the upper and middle reaches of the Pearl River has been rapidly urbanized（城市化）and industrialized in recent years, leading to a rise in the amount of urban rubbish to the damage of the land, rivers and atmosphere．
Refuse dumps and special plants in most cities treat rubbish to make it harmless, with 5,800 tons of wastes being burnt, buried or made into fertilizers on a daily basis．
He Suping, a woman engineer with the water resources department in Guangxi said, it is imperative for the autonomous region to treat sewage wastes to protect the area’s Karst terrain（喀斯特地形）and rain water which brings contact between groundwater and surface water, making groundwater more easily polluted．
The Xijiang River, a branch of the Pearl River which runs from Guangxi to neighboring Guangdong Province, provide
s fresh water for a n
umber of riverside cities such as Macao, Zhuhai, Zhongshan and Zhaoqing, so Guangxi must begin to treat rubbish quickly to protect the water sources, said Liu Chen, a senior engineer with the Ministry of Water Resources．The government 2001—2006 plan to spend billions of yuan to turn wastes harmless has been mainly provided by national debt payments and overseas investment．So far wastes treatment projects have received a total of 400 million yuan（48 million US dollars）from national debts and 60 million yuan（7．22 million US doll
ars）from overseas loans（贷款）．小题1:The main idea of the passage is __
| A．A large number of waterways have been polluted in China up to now． |
| B．Guangxi and Guangdong have taken the lead in making water clean． |
| C．China"s rivers are badly in need of improvement． |
| D．China is making efforts to reduce pollution of the rivers． |
| A．The government has no ability to afford the expenses of treating wastes． |
| B．The government has a long-term plan to treat wastes． |
| C．National debt payments and overseas investment are taking an important part in developing China"s economy． |
| D．A great deal of money is needed in dealing with wastes． |
| A．the improvement of people’s living standard |
| B．people’s wasting too much |
| C．urbanization and industrialization |
| D．too many tourists’ coming |
means _______．| A．unnecessary | B．important | C．easy | D．unbelievable |
In Scotland the sound denoted by the letter "R" is generally a strong sound, and "R" is often pronounced in words in which it would be silent in southern English. In the Highlands and the Western Isles the ancient Scottish language, Gaelic, is still heard. The Scots are said to be a serious, cautious, thrifty(节约的) people, rather inventive(善于创造的) and somewhat mystical. All the Celtic peoples of Britain (the Welsh, the Irish, the Scots) are often described as being more "fiery(暴躁的)" than the English. They are often of a race that is quite different from the English.
The Welsh have protected their language to a remarkable extent. The English generally look upon the Welsh as an emotional(易动感情的) people who are, however, somewhat difficult to get to know easily.
Ireland is divided into two parts. The six countries of Northern Ireland are still part of Great Britain, though, in normal circumstances(环境), they have their own Parliament. The Irish are known for their charm and vivacity(活泼), as well as for the beauty of the Irish girls. Irish, often calls Erse, is a form of Gaelic. It was in danger of dying out, but when the territory(地域) of the Republic became independent, Erse was received, and is now the official first language of the Republic, English being the second. The Irish are known for their charm and vivacity, as well as for the beauty of the Irish girls.
小题1:Why do many foreigners call the inhabitants English?
| A．Because only English live on the British Isles. |
| B．Because only English plays a more important role than the others. |
| C．Because all the people are glad to be regarded as English. |
| D．Because they are used to thinking of the British Isles as England. |
| A．both England and Scotland |
| B．both Wales and Ireland |
| C．both Highland and Western Isles |
| D．both Northern Ireland and England |
| A．“R” is often pronounced in words in which it would be silent in north English. |
| B．The Welsh, the Irish and the Scots are all the Celtic peoples of Britain. |
| C．The Celtic peoples are often of a race that is little different from the English. |
| D．The Welsh have not protected their language very carefully. |
| A．English; first | B．Gaelic; second | C．Gaelic; first | D．English; second |
MacDonald began his quest last summer when he decided he wanted to live in a house. He didn’t have a job， so instead of posting a resumé， he looked at a red paper clip on his desk and decided to trade it on an Internet website. The response was immediate —a fish pen was offered for exchange. MacDonald then bartered the fish pen for a handmade doorknob from a potter in Seattle.
In Massachusetts， MacDonald traded the doorknob for a camp stove. He traded the stove to a U.S. soldier in California for a generator. Then he exchanged the generator for an “instant party kit” — an empty keg(小桶) and an illuminated Budweiser beer sign. MacDonald then traded the keg and sign for a snowmobile. He bartered all the way up to an afternoon with rock star Alice Cooper， a KISS snow globe and finally a paid role in a Corbin Bernsen movie.
“Now， I’m sure the first question on your mind is， ‘Why would Corbin Bernsen trade a role in a film for a snow globe？ A KISS snow globe，’ MacDonald said on his website.”Well， Corbin happens to be arguably one of the biggest snow globe collectors on the planet.
Now， the town of Kipling， Sask.， Canada， with a population of 1,100，has offered MacDonald a farmhouse in exchange for the role in the movie. The town is going to hold a competition for the movie role.
MacDonald said： “There’re people all over the world that are saying that they have paper clips clipped to the top of their computer， or on their desk or on their shirt， and it proves that anything is possible and I think to a certain degree it’s true.”
MacDonald， who has attracted international media attention in his quest， said the journey has turned out to be more exciting than the goal. “This is not the end. This may be the end of this part of the story， but this story will go on.”
小题1:The best title for this passage is “ ”.
| A．A lucky paper clip | B．From poor to rich |
| C．A lucky young man | D．From paper clip to house |
| A．to get something for free | B．to sell something at a price |
| C．to sell goods on the Internet | D．to exchange goods for other goods |
| A．Paper clipsnow globesnowmobilehouse |
| B．Paper clipkeg of beerdoorknobsnowmobile |
| C．Paper clipcamp stovesnowmobilemovie role |
| D．Paper clipkeg of beercamp stovesnowmobile |
| A．All of his trades were done in his country. |
| B．A film role was offered due to Bernsen’s hobby. |
| C．They took over a year and some of them were really unbelievable. |
| D．The house in Kipling has been offered to MacDonald to attract media. |
| A．He wanted to gain fame through his quest. |
| B．His success largely depended on the Internet. |
| C．He never expected his aim could be achieved. |
| D．He intends to begin another quest on the Web. |
On average，Hispanics outlive whites by 2.5 years and blacks by 7.7 years. Their life expectancy at birth in 2006 was 80.6 years，compared with 78.1 for whites，72.9 for blacks and 77.7 years for the total population.
The report shows that the Hispanic population has higher life expectancy at birth and at almost every age despite a socioeconomic status lower than that of whites.“Mortality is very correlated with income，education and health care access，”says Elizabeth Arias，author of the report.“You would expect the Hispanic population would have higher mortality，”in line with the black population.
The Hispanic paradox has been documented for more than two decades，but this is the first time the government has had enough data to issue national numbers. Researchers are struggling to explain why Hispanics live longer.
“We don’t know，”says David Hayes-Bautista，director of the Center for the Study of Latino Health and Culture at UCLA’s David Geffen School of Medicine.“We thought it was a problem in the data，but we can pretty much say this is real.”
Potential factors:
·Culture and lifestyle. Support from extended family and lower rates of smoking and drinking.Latino groups in particular have very strong family and social ties.
·Migration. The“healthy migrant effect”argues that healthy people are more likely to emigrate. And when immigrants become ill，they might return home and die there.
Solving the puzzle may help the nation deal with health care issues because Hispanics use health services less—they make fewer doctors visits and spend less time in hospitals，Hayes-Bautista says.“It’s clearly something in the Latino culture，”he says.
小题1:In 2006，Hispanics’life expectancy is years longer than the average of the total population.
| A．2.5 | B．7.7 | C．2.9 | D．80.6 |
| A．To live longer than… | B．To live shorter than… |
| C．To die out. | D．To expect to live. |
| A．Hispanics were born better than whites. |
| B．Morality is closely related with health care access. |
| C．Whites should have longer life expectancy. |
| D．Even experts can’t explain the phenomenon. |
| A．He supports there is a problem with the data. |
| B．He intends to trust the cultural factor. |
| C．He believes in the“healthy migrant effect”. |
| D．He thinks health care the most important factor. |
| A．Black people suffer the lowest social status in America. |
| B．Hispanics might have healthier ways of life. |
| C．Only healthy people can immigrate into America. |
| D．White people don’t have strong family ties. |
Of course, my father is a gentleman of the old school, a member of the generation to whom a good deal of modern architecture is upsetting, but I am convinced that his negative response was not so much to the architecture as to a violation of his concept of the nature of money. In his generation money was thought of as a real commodity (实物) that could be carried, or stolen.
Consequently, to attract the custom of a sensible man, a bank had to have heavy walls, barred windows, and bronze doors, to affirm the fact, however untrue, that money would be safe inside. If a building’s design made it appear impenetrable（难以渗透的), the institution was necessarily reliable, and the meaning of the heavy wall as an architecture symbol reflected people’s prevailing attitude toward money.
But the attitude toward money has, of course, changed. Excepting pocket money, cash of any kind is now rarely used; money as a tangible commodity has largely been replaced by credit. A deficit (赤字) economy, accompanied by huge expansion, has led us to think of money as product of the creative imagination. The banker no longer offers us a safe: he offers us a service in which the most valuable element is the creativity for the invention of large numbers. It is in no way surprising, in view of this change in attitude, that we are witnessing the disappearance of the heavy-walled bank.
Just as the older bank emphasized its strength, this bank by its architecture boasts of imaginative powers. From this point of view it is hard to say where architecture ends and human assertion (人们的说法) begins.
36. 小题1:The main idea of this passage is that________.
| A．money is not as valuable as it was in the past |
| B．changes have taken place in both the appearance and the concept of banks |
| C．the architectural style of the older bank is superior to that of the modern bank |
| D．prejudice makes the older generation think that the modern bank is unreliable |
| A．The former thinks more of money than the latter. |
| B．The younger generation values money more than the older generation. |
| C．Both generations rely on the imaginative power of bankers to make money. |
| D．To the former money is a real commodity but to the latter be a means to produce more money. |
| A．that can be replaceable | B．that is usable |
| C．that can be touched | D．that can be reproduced |
| A．ambitious and friendly | B．reliable and powerful |
| C．sensible and impenetrable | D．imaginative and creative |
| A．cautious | B．regretful | C．positive | D．hostile |
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