题目
题型：不详难度：来源：
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
小题1:Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
小题2:What is the immediate cause of the downfall of America’s public relations?
| A．The number of US public relations agencies had greatly decreased by 1991． |
| B．Other countries have increased their efforts in public relations． |
| C．On the global scale, cultural differences have significantly shrunk． |
| D．The British companies are becoming especially sophisticated and creative in public relations． |
| A．an American | B．a Briton |
| C．Ted Turner | D．an Asian |
| A．strict in thinking | B．like people from rural areas |
| C．limited in outlook | D．interested in geographical knowledge |
答案
小题2:B
小题3:A
小题4:C
解析
小题1:从文章第三段的内容看出是A．B．都对，选D， They tend to be more internationally minded“他们往往有国际化的思维”They speak more and better foreign languages．“他们说更多更好的语言”。
小题2:从第二段的： since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries．看出美国公共关系的下降导致其它国家增加了努力。选B。
小题3:从文章出现的abroad ，Overseas,这样的词看出作者是美国人。选A
小题4:从后面的句子：take more of an interest in local affairs，对当地事业更感兴趣，说明选C。“地方的”。
核心考点
试题【The rise of multinational corporations （跨国公司）, global marketing, new communicati】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
Experts say Facebook could raise about five billion dollars. That would be one of the biggest IPO sales ever. And it would be much bigger than Google’s first public stock sale in 2004. At that time, the Internet search company raised almost two billion dollars.
Facebook has 800 million users around the world. It is the second most visited website after Google. Now, experts say the social media network is in a position to become one of the most valuable Internet companies.
Stock expert Anupam Palit at Greencrest Capital says that among social media sites, Facebook is in a class by itself.
“It is the biggest company in this space and we believe what makes it very unique from every other company that went public last year in this space is that it is very, very profitable.” said Anupam Palit.
Early estimates place the total value of the social network between 75 and 100 billion dollars. That includes earlier investments by other companies. David Kirkpatrick wrote the book The Facebook Effect. He says Facebook’s IPO will be historic.
The stock sale could also make Facebook founder Mark Zuckerberg one of the world’s youngest billionaires. He is only 27.
Investment companies are likely to buy Facebook stock first. But investment manager Jim O’Shaugnessy says that is not so bad. He says the prices of some IPO stocks are too high and fall not long after they first go on sale.
Recently, share prices of some Internet businesses have fallen after their stocks were first offered. For example, stocks of Linkedln, Groupon and Zynga, dropped in price by as much as 25% after going public.
There were similar questions eight years ago when Google first sold stock to the public. Today, Google is one of the world’s most valuable technology companies.
小题1:Which of the following is true about Google?
| A．Google’s first public stock sale began in 2005. |
| B．Google is the world’s most valuable company. |
| C．Google’s share price rose after its stock was first offered. |
| D．Google raised almost two billion dollars from its first public stock sale. |
| A．has 800 million users in the USA | B．has announced the date for its first stock sale |
| C．is the most visited website today | D．is the world’s biggest social media network |
| A．Facebook stock is being sold very well |
| B．Mark Zuckerberg will get much money from the stock sale |
| C．Mark Zuckerberg was only 27 when Facebook was founded |
| D．investment companies have bought many Facebook shares |
| A．Facebook and Its IPO | B．The Difference Between Facebook and Google |
| C．The Founder of Facebook | D．A Book Called The Facebook Effect |
Kimchi traditionally has a rosy color. Korea.net says: “The color red wards off (避开) evil spirits. The color represents the spirit of the Korean people and kimchi is more than just a food. It’s a culture.”
A meal without kimchi is unthinkable. So what is kimchi?
Joan Raymond, food writer for US website health.com, writes: “It’s a reddish, fermented (发酵的) cabbage dish , made with a mix of garlic salt, vinegar, chili peppers and other spices.
It is served at every meal, either along with or mixed with rice and noodles. It is part of a high-fiber, low fat diet, which has kept obesity(肥胖) at bay.”
Kimchi is used in everything from soups to pancakes and as a topping (配料) on pizza and burgers.
Health.com named kimchi in its list of the world’s top five healthiest foods as it is rich in vitamins, aids digestion and may even reduce the risk of cancer.
A study conducted by Seoul National University claimed that chickens infected with the H5N1 virus (bird flu) recovered after eating food containing the same bacteria found in kimchi.
When Koreans pose for photos, they say “kimchi”, instead of “cheese”.
小题1:According to the article, which of the following statements is TRUE?
| A．Kimchi contains something that can kill the H5N1 virus. |
| B．Kimchi is rated as the healthiest food in the world. |
| C．Kimchi is a cultural treasure for Koreans. |
| D．Each person eats 40 pounds of kimchi per month. |
| A．predict | B．prevent | C．overcome | D．develop |
| A．The nutritional value of kimchi. | B．Ways of making kimchi. |
| C．The origin of kimchi. | D．Kimchi and what it means to Koreans. |
rural citizens as both groups become increasingly integrated. Experts suggest a possible model
way may be “re-inventing” a “garden city”.
China’s mega-cities are bursting at the borders and the country is now undergoing the quickest and biggest urbanization in the history of mankind. It is estimated that by 2025, China will have 400 million more people living in its cities, raising its urban population to 900 million. Besides, new satellite towns are mushrooming on the urban fringes while city ring roads are rippling outwards into the countryside at amazing speed. Satellite maps collected by Professor Joshua Bolchover at the University of Hong Kong bring the problem sharply into focus. They track the changing rural-urban framework in the past 30 years, and suggest that cities are cruelly destroying surrounding rural land and rapidly reducing the amount of arable（可耕种的）land, which gives way to new residential blocks, new industrial zones, new financial centers and the other inevitable signs and signatures of economic growth.
This, however, is not sustainable growth pattern, especially when China has the world’s largest population to feed. So concerned urban planners are starting to note the social and physical effects of diaspora（大移居）when replaced rural communities are forced into the cities.
On the other hand, a trend of thought is gradually taking shape and this is the concept of the “garden city”, a combination of country and city that is being proposed by architects and city planners. Hua Li, from Tao Architects, is among the many professionals with such a voice. His argument is supported by a long-term study on this subject. As Hua says, the answer is to preserve patches of productive farmland within urban boundaries. Less transportation means we have fresh agricultural products at lower costs and less carbon emission in the city. And urban farmland can also be showcased for agricultural tourism and education.
The concept is already practiced at the grassroot level. Agriculture has gone into the air, up to roof and balcony in some communities in the cities. It’s common to see organic “hanging garden” on the roof of some traditional courtyard home. According to some people, the rooftop project translate to tangible (=" practical)" benefits, such as safe, nutritious vegetables, a cooler home in summer. Some say thanks to the tomatoes they plant that are natural insect killers, there’re fewer mosquitoes. Apart from these, it also contributes to better bonding with neighbors. Zhang, a doctor in Beijing, began creating his hanging garden five years ago. Since his garden became home to 30 kinds of vegetables and fruit --- all enough to feed his family, neighbors have enjoyed dropping by for a relaxing chat or just to see how well the lovely vegetables and fruit are doing.
Although people like Zhang are still rare and the greening of roof space with vegetables and fruit takes skill and energy, with more positive media exposure and advanced technology there is the prospect that garden city will become common practice in the near future. By then, cities will no longer look so gray when seen from the satellites.
小题1:What is the purpose of paragraph 2?
| A．To show the experts’ concern about the increase of population. |
| B．To persuade people into supporting economic growth in cities. |
| C．To explain the reasons for the change of rural-urban framework. |
| D．To inform the readers of the consequences of quick urbanization. |
| A．benefit the environment and lower living costs |
| B．become a project that needs a long-term study |
| C．lead to more rural communities being replaced |
| D．attract more farmers to take tours in cities |
| A．he achieves his dream to own a hanging garden |
| B．hanging gardens are becoming more popular |
| C．the garden contributes to a better neighborhood |
| D．he is a pioneer to practise the gardening concept |
| A．desperate | B．hopeful | C．disappointed | D．concerned |
Not only is there a wide range of prices for goods in America, there is also a wide range in the quality of goods offered for sale. Unlike some countries,
Americans generally pay the price of a product without question, instead of trying to get a lower price by bargaining. However, there are many “sales” in the United States, during which time stores will lower their normal prices. This may all be very confusing to visitors. How are you going to know how to “get your money’s worth” when you shop? Perhaps the best advice is: Don’t hurry. Visit various stores and determine the quality of goods. Read the advertisements so that you can compare prices.
There is a great variety of shops in the United States, ranging from very large stores called “department stores” to very small shops. There are “discount houses” offering goods at low prices, and “dime stores” specializing in a wide range of inexpensive items.
Most department stores in large cities carry better quality products at higher prices. However, they offer the shoppers great convenience since they contain such a wide variety of products.
If convenience isn’t as important to you as price, you may want to shop in discount houses. These stores have nearly as great a variety of goods as department stores, but offer lower prices. They can do so for several reasons. They don’t offer the same services to buyers that department stores do; there may be fewer sales people; and the store probably doesn’t deliver purchases.
Another popular shop is the “dime store”. No longer selling many things for five or ten cents, these stores got their name in the last century when it was decided that a small profit on a great quantity of goods would be better than a large profit on fewer sales. Dime stores specialize in a wide variety of inexpensive items and today, prices range from a quarter or 50 cents up to several dollars.
小题1:The passage is mainly about______
| A．American hospitality. | B．the life of Americans. |
| C．American stores. | D．the business of Americans. |
a. They have fewer employees.
b. They have larger quantities of goods.
c. They offer fewer services.
d. They don’t provide delivery service.
| A．a b c | B．a b d | C．a c d | D．b c d |
| A．They sell lots of goods at a small profit. |
| B．They make big profits by selling some goods. |
| C．They provide goods with a price lower than 50 cents. |
| D．They provide goods ranging from bargains to expensive ones. |
| A．In a research paper. | B．In a science report. |
| C．In a geography book. | D．In a travel magazine. |
In some New Guinea societies, the nuclear family is not the unit that eats together. The men take their meals in a men’s house, separately from their wives and children. Women prepare and eat their food in their own houses and take the husband’s portion to the men’s house. The women eat with their children in their own houses. This pattern is also widespread among Near Eastern societies.
Eating is a metaphor that is sometimes used to signify marriage. In many New Guinea societies, like that of the Lese on the island of New Ireland in the Pacific and that of the Trobriand Islanders, marriage is symbolized by the couple’s eating together for the first time. Eating symbolizes their new status as a married couple. In U.S. society, it is just the reverse. A couple may go out to dinner on a first date.
Other cultural rules have to do with taboos against eating certain things. In some societies, members of a family group, arc not allowed to eat the animal or bird that is their ancestor. Since they believe themselves to be children of that ancestor, it would be like eating that ancestor or eating themselves.
There is also an association between food prohibitions and rank, which is found in its most extreme form in the caste (social class) system of India. A caste system consists of ranked groups, each with a different economic specialization. In India, there is an association between caste and the idea of pollution. Members of highly ranked groups can be polluted by coming into contact with the bodily secretions, particularly saliva（唾液）,of individuals of lower-ranked castes. Because of the fear of pollution, Brahmans and other high-ranked individuals will not share food with, not eat from the same plate as, not even accept food from an individual or from a low-ranking class.
小题1:According to the passage, who will NOT eat together?
| A．The English during regular meals. |
| B．Americans on their first date. |
| C．Men and women in Near Eastern societies. |
| D．Newly-married people on the island of New Ireland. |
| A．favors | B．prohibitions | C．hatred | D．gossips |
| A．the type of food | B．social relations. |
| C．marital status | D．family ties. |
| A．Different kinds of food in western countries. |
| B． Relations between food and social units. |
| C． Symbolic meanings of different kinds of food. |
| D．Food consumption in different cultures. |
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