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The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad (一度时髦的风尚). Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and the UK — that plays music and video is called “iTeddy”. A slimmed-down version of The Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are aimed at young people and considering the major readers of The Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, former head of the Language Center at King’s College London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBCMagazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便).” Adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western world is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBCMagazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend unavoidably disappeared.
小题1:People use iPlayer to _________.
A.listen to musicB.make a call
C.watch TV programs onlineD.read newspapers
小题2:We can infer that The Independent’s i” is aimed at _________.
A.young readersB.old readers
C.fashionable womenD.engineers
小题3:Nowadays, the “i” term often reminds people of the products which are _________.
A.portableB.environmentally friendly
C.advancedD.recyclable
小题4:The writer suggests that _________.
A.“i” products are often of high quality
B.iTeddy is a living bear
C.the letter “b” replaces the letter “i” to name the products
D.the popularity of “i” products may not last long

答案

小题1:C
小题2:A
小题3:A
小题4:D
解析

试题分析:本文主要讲述的是“I”这个单词在英语的广泛使用,并分析了原因和前景。
小题1:C 细节题。根据第一段3,4行The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008.说明人们用这种工具在网上看电视节目,故C正确。
小题2:A 细节题。根据文章第三段Most “i” products are aimed at young people and considering the major readers of The Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.说明这样的产品主要的目标人群就是年轻人,故A正确。
小题3:A 细节题。根据文章倒数第三段“However, thanks to Apple, the term is now associated with portability (轻便).” Adds Thorne.说明这样的说法是与轻便有关,故A正确。
小题4:D 推理题。根据文章最后一段But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend unavoidably disappeared.说明人们对于时尚的品味是不断变化的,故也许不久以后,人们就会不再使用I这个字了。故D正确。
点评:本文主要讲述了I这个字母的流行的原因,本文主旨鲜明,做题时要注意文章的首段和每一段的首句或尾句,因为它们往往就是文章的主题句。阅读中要注意要点之间的关系。然后带着问题,再读全文,找出答题所需要的依据,完成阅读任务。
核心考点
试题【The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad 】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
As the railroads and the highways shaped the American West in the past centuries, a new electrical generating(发电)and transmission (输送) system for the 21st century will leave a lasting mark on the West, for better or worse. Much of the real significance of railroads and highways is not in their direct physical effect on the scenery, but in the ways that they affect the surrounding community. The same is true of big solar plants and the power lines that will be laid down to move electricity around.
The 19 th century saw land grants(政府拨地) offered to railroad companies to build the transcontinental railroads, leaving public land in between privately owned land. In much of the West, some of the railroad sections were developed while others remained undeveloped, and in both cases the landownership has presented unique challenges to land management. With the completion of the interstate highway system, many of the small towns, which sprang up as railway stops and developed well, have lost their lifeblood and died.
Big solar plants and their power lines will also have effects far beyond their direct footprint in the West. This is not an argument against building them. We need alternative energy badly, and to really take advantage of it we need to be able to move electricity around far more readily than we can now.
So trade-offs will have to be made. Some scenic spots will be sacrificed. Some species(物种) will be forced to move, or will be carefully moved to special accommodations. Deals will be struck to reduce the immediate effects.
The lasting effects of these trade-offs are another matter. The 21st century development of the American West as an ideal place for alternative energy is going to throw off a lot of power and money in the region. There are chances for that power and money to do a lot of good. But it is just as likely that they will be spent wastefully and will leave new problems behind, just like the railroads and the highways.
The money set aside in negotiated trade-offs and the institutions that control it will shape the West far beyond the immediate footprint of power plants and transmission lines. So let’s remember the effects of the railroads and the highways as we construct these new power plants in the West.
小题1:What was the problem caused by the construction of the railways?
A.Small towns along the railways became abandoned.
B.Land in the West was hard to manage.
C.Some railroad stops remained underused.
D.Land grants went into private hands.
小题2:What is the major concern in the development of alternative energy according to the last two paragraphs?
A.The use of money and power.
B.The transmission of power.
C.The conservation of solar energy.
D.The selection of an ideal place.
小题3:What is the author’s attitude towards building solar plants?
A.Disapproving.B.Approving.C.Doubtful.D.Cautious.
小题4:Which is the best title for the passage?
A.How the Railways Have Affected the West
B.How the Effects of Power Plants Can Be Reduced
C.How Solar Energy Could Reshape the West
D.How the Problems of the Highways Have Been Settled

题型:不详难度:| 查看答案
According to a study by SallieMae, 84 percent of undergraduate students have credit cards, and by the time they are seniors, they have accumulated US $ 4,100 in debt, on top of whatever student loans they may have taken out.
Credit cards are the most convenient form of payment, and they are aggressively marketed to college students.Reportedly, a typical college student carries 4.6 credit cards and US $ 3,173 in credit card debt.
Credit cards seem to be a fact of life, not just student life. In the long term,  using a credit card properly and paying off the balance can help establish a card history and increase your credit score, which will come in handy when you need an important loan, for a house or car, for example.Your credit score can affect even unrelated things like insurance rates.Credit cards also offer more protection for users than debit cards(借记卡).Under federal law, the credit card holder is only responsible for the first US  $ 50in fraudulent(欺诈的) purchases in cases of theft or loss.However, debit card users are responsible for the first US $ 500.                                   
SallieMae found some good news in the fact that two thirds of students had discussed credit issues with their parents, but 84 percent said they needed more information.Those who didn"t get any guidance were more likely to be surprised when they found out how much they owed.
While credit cards offer the easiest access to money, they make it easy to live outside your means.Less than a fifth of students surveyed paid off their balance every month, and carrying a balance brings finance charges, sometimes at a very high interest rates.
SallieMae found that almost 40 percent of students chose their first credit card based on direct mail, which is probably why students get credit card offers in the mail. But when the credit card offers flow in, be sure that you read the fine print.Offers of low or no interest rates can disappear, leaving you a debt that climbs beyond your ability to pay it off.
小题1:What does the first paragraph imply?
A.Most of the senior students are shocked to see how much they owed.
B.Students can only take out loans from credit cards.
C.Most of students" loans come from credit cards.
D.Credit cards have a bad effect on college students.
小题2:The underlined part "come in handy" in the third paragraph probably means “         ”
A.bring troubleB.make mistakes
C.be importantD.be useful
小题3:According to SallieMae, what is the possible reason why students get so many credit card offers in the mail?
A.Many students" first credit card is based on direct mail.
B.it costs the banks little to mail out credit cards.
C.Students don"t like to go to the bank to open a credit card account.
D.Banks have no other way to let students use their credit cards.
小题4:What is the theme of the third paragraph?
A.The advantages of using debit cards.
B.The similarities between credit cards and debit cards.
C.The advantages of using credit cards.
D.Credit cards are the most convenient form of payment.
小题5:According to SallieMae, how many students had not discussed credit issues with their parents?
A.l/3B.2/3 C.l/4D.3/4

题型:不详难度:| 查看答案
When I was going home to India last year, I called up my mother to ask if she wanted anything from China.
When India had not opened up its markets to the world, I carried suitcase loads of dark glasses and jeans. Thankfully, we can get all these anywhere in India now.
Still, her answer surprised me: “Green tea.”
As long as I can remember she didn’t even drink Indian tea.
I dutifully bought a big packet of Longjing and headed home to hear the story. My mother and her brother, both regular newspaper readers, believed that Chinese green tea was the wonder drug for all illnesses.
At the turn of the century, China was not really familiar to the average Indian. It was a strange country.
How things change! And how soon!
Now every town of any size seems to have a “China Market”. And everyone is talking about China.
The government of India has planned to send a team to China to see how things are done. A minister once said that India must open the doors for more foreign investment (投资) and such a step would “work wonders as it did for China”.
But it’s a two-way street. I just heard about a thousand Shenzhen office workers who have gone to Rangalore to train in software. Meanwhile, all the IT majors are setting up a strong presence in China.
No wonder that trade, which was only in the millions just ten years ago, is expected to hit about US $15 billion for last year and US $20 billion by 2012, a goal set by both governments.
No wonder, my colleague wrote some weeks ago about this being the Sino-Indian (中国和印度的) century as the two countries started on January 1st the Sino-Indian Friendship Year.
But what is still a wonder to me is my mother’s drinking Chinese tea.
小题1:Why did the mother ask for Chinese green tea?
A.She was tired of Indian tea.
B.She had a son working in China.
C.She believed it had a curing effect.
D.She was fond of Chinese products.
小题2:What does the author mean by “it’s a two-way street” in Paragraph 10?
A.China and India have different traffic rules.
B.Tea trade works wonders in both India and China.
C.Chinese products are popular in both China and India.
D.There are exchanges between India and China.
小题3:What do we know about the Indian IT industry?
A.It is seeking further development in China.
B.It will move its head office to Shenzhen.
C.It has attracted an investment of US $15 billion.
D.It caught up with the US IT industry in 2008.
小题4:In the text the author expresses _______.
A.his concern for his mother’s health
B.his support for drinking Chinese green tea
C.his surprise at China’s recent development
D.his wonder at the growth of India’s IT industry
小题5:It is inferred in the text that _______.
A.the author’s mother loves China very much
B.the Indians were not familiar with China before
C.the government of India encourages their people to buy Chinese green tea
D.the two countries didn’t cooperate until last year

题型:不详难度:| 查看答案
I hated dinner parties. But I decided to give them another shot because I’m in London. And my friend Mallery invited me. And because dinner parties in London are very different from those back in New York. There, “I’m having a dinner party” means “I’m booking a table for 12 at a restaurant you can’t afford and we’ll be sharing the cheque evenly, no matter what you eat.”
Worse, in Manhattan there is always someone who leaves before the bill arrives. They’ll throw down cash, half of what they owe, and then people like me, who don’t drink, end up paying even more. But if I try to use the same trick, the hostess will shout “Where are you going?” And it’s not like I can say I have somewhere to go : everyone knows I have nowhere to go.
But in London, dinner parties are in people’s homes. Not only that, the guests are an interesting mix. The last time I went to one, the guests were from France, India, Denmark and Nigeria; it was like a gathering at the United Nations. In New York, the mix is less striking. It’s like a gathering at Bloomingdale’s, a well-known department store.
For New Yorkers, talking about other parts of the world means Brooklyn and Queens in New York. But at Mallery’s, when I said that I had been to Myanmar recently, people knew where it was. In New York people would think it was a usual new club.
小题1:What does the word “shot” in Paragraph 1 probably mean?
A.Choice.B.Try.C.Style. D.Goal.
小题2:What does the author dislike most about dinner parties in New York?
A.There is a strange mix of people.B.The restaurant are expensive.
C.The bill is not fairly shared.D.People have to pay cash.
小题3:What does the author think of the parties in London?
A.A bit unusual.B.Full of tricks.
C.Less costly.D.More interesting.
小题4:What is the author’s opinion of some New Yorkers from her experience?
A.Easygoing.. B.Self-centred.
C.Generous.D.Conservative.
小题5:What is the main idea of this article?
A.The author hated dinner parties.
B.The author prefer dinner parties in London to those in New York.
C.The difference between London and New York.
D.Mallery invited the author to a party.

题型:不详难度:| 查看答案
Greece is one of the most beautiful countries of the world. Millions of tourists visit this place every year. In Greece the bus is the most convenient and preferred means of travelling. There are intercity(城市间的) buses operated by KTEL that interconnect(相互连接) various cities of Greece, and there are international buses operated by OSE that connect Greece to other European cities.
Every tourist must visit Greece at least once in life. This country is really a vacation heaven. It is the perfect blend of history and art with adventure and romance. You can dive into deep blue waters, climb up the mountains or enjoy ancient architecture and history.
Buses in Greece are cheap and very comfortable. All bus stations display schedules of buses on every route. Conductors and drivers are very polite and helpful. Travelers never face any trouble locating and boarding buses to their destinations. Tourists can always ask the conductor to inform them about their stop, so that they can get down at the right stop. Everyone here is more than happy to help tourists.
Athens, the capital of Greece, has three bus terminals. Buses to different part of Greece leave from different terminals.
Air-conditioned express buses(空调快车) also operated between major cities. They are faster and more comfortable than other buses. Tourists can choose guided Greece bus tour. These tours are the perfect way of exploring this great country.
Buses in Greece are also a great way of saving bucks on the journey. The long-distance bus system is very cheap. Buses save a lot of money to cover long distances, cheaper than taxis or cars. They are also the best means of interacting with local people. You can sit next to a native Greece and get some information about the place.
小题1:The company KTEL offers bus services__________.
A.to different cities in Greece
B.B.from Greece to other countries
C.to tourist attractions in Greece
D.from Greece to its bordering(相邻的) countries
小题2:It can be inferred from Paragraph 3 that the Greece are_________.
A.generousB.hard-workingC.economicalD.warm-hearted
小题3:If you are a tourist of Greece from oversea(海外), you’d better choose________.
A. taxis
B.B.cars
C.C.guided Greece bus tours
D.D.air-conditioned express buses
小题4:The underlined word “bucks” in the last paragraph probable refers to_______.
A.moneyB.energyC.timeD.trouble
小题5:While taking long-distance buses, you can________.
A.know more about the bus schedules
B.B.make friends with the conductors
C.learn more about bus systems in Greece
D.learn something about the place you’re visiting
题型:不详难度:| 查看答案
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