题目
题型：不详难度：来源：
Some are the 46 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 47 about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how 48 if you hire someone to be a walking ad or launch a T-shirt advertising, 49 , you can print your products on T-shirts of your 50 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 51 .
More grand ways are as follows: virtual showroom. Build a website to 52 a virtual showroom. Use it when people call to ask 53 about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 54 effective, and in the long run, cheap. Nothing is quite as powerful as a public 55 that seizes the public’s attention. You can invite a band to give a performance. 56 , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t 57 the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your 58 . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the 59 is based on previous positive experiences.
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答案
小题1:C
小题2:B
小题3:A
小题4:C
小题5:A
小题6:D
小题7:C
小题8:B
小题9:D
小题10:A
小题11:D
小题12:B
小题13:C
小题14:D
小题15:A
解析
试题分析：今天，要想做广告有效，你必须抛弃旧的教条的“面向大众化”的观念。现在所有的广告都有地域性和私人化的特点。如今有效做广告的关键是聚焦在个人。方法很多，你可以把广告插在住户加的门环上，或者车的挡风玻璃上。用灯箱或印在衣服上或者。还可以在网上建立虚拟展厅，或者请一些名人当街表演。当然口碑是最好的宣传。
小题1:考查名词在语境中的用法辨析。如今有效做广告的关键是聚焦在个人。person 人；product 产品；individual 个人； style 风格。结合前一句话，故选C。
小题2:考查形容词在语境中的用法辨析。有一些是每一个做广告的人都能解决的普遍做法。special；特别的；common 普遍的； amusing 有趣的；normal 正常的。根据every advertiser一词判断，选B。
小题3:考查名词在语境中的用法辨析。环形门环的门吊架会把你提供的东西的优点直接地展现出来。description描述；decision 决定；discussion 讨论；permission允许。两者结合，故选A。
小题4:考查形容词在语境中的用法辨析。想像一下，如果你雇一个人做走动着的广告或者做一个T恤衫的广告，会给人留下多么深刻的印象。surprising令人惊奇的；funny 好玩的； impressive 印象深刻的； amazing令人惊奇的。故选C。
小题5:考查短语在语境中的用法辨析。也就是说，你可以把你的产品印在T-恤衫上。that is 也就是说；at the same time 同时； as a result 结果； on occasion 有时。本句是对前一句的想法的具体实施。故选A。
小题6:考查名词在语境中的用法辨析。也就是说，你可以把你的产品印在顾客T-恤衫上。customers顾客；employers 雇主 ；consumers 消费者； employees雇员。和your有关的应该是顾客更好。故选D。
小题7:考查形容词在语境中的用法辨析。从那以后，喷漆标志就变得越来越流行了。expensive昂贵的；usual 通常的；popular 流行的；meaningless 毫无意义的。故选C。
小题8:考查动词短语在语境中的用法辨析。建一个网站用作虚拟展厅。refer to 参考；serve as 作为……服务。强调的是服务性的、暂时性的；stand for 代表；use as 用作……，强调用途。故选B。
小题9:考查名词在语境中的用法辨析。使用它当人们打电话询问关于你的公司、产品或服务的细节时。location 位置；business-hours 营业时间；salary 工资；details 细节。故选D。
小题10:考查副词在语境中的用法辨析。这些方法都是令人难以置信地有效，而且长远来看很便宜。unbelievably令人难以置信地；consequently 结果；accidentally偶然地；occasionally 偶尔。结合后一句判断，选A。
小题11:考查名词在语境中的用法辨析。没什么能和当众表演节目更吸引公众的注意力的了。speech讲话；sport 运动； debate 讨论； performance 表演。结合后面的解释，故选D。
小题12:考查连词在语境中的用法辨析。你可以邀请一个乐队来表演。比如，你可以雇一些著名的模特来生动地展示它。For example例如；Moreover 而且；However 但是；To be exact 准确的说。故选B。
小题13:考查动词在语境中的用法辨析。你简直不能想象你的名字印在书的封面上的力量。create 创造；guess 猜测；imagine 想象；think 思考。故选C。
小题14:考查名词在语境中的用法辨析。当然口碑是推动你的生意的最好的办法。production 生产；reflection 反映；consciousness 意识；business 生意。故选D。
小题15:考查名词在语境中的用法辨析。口碑管用是因为这些信息是以先前的积极的经历为基础的。information信息；relationship 关系；pronunciation 发音；achievement 成就。故选A。
核心考点
试题【To advertise effectively today, you must abandon the old-school idea of “reachin】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
The biggest difference is that a blog is much more 29 than a diary. Usually, a teenager treats his diary like a book full of 30 that he does not want to 31 with others.
It’s interesting that someone who writes in a blog 32 a diary will probably write nearly the same information.
I have a little sister, and sometimes I go online to read her 33 . She writes about things like waking up early for swimming practice and not studying enough for her chemistry test. 34 I was her age, I wrote about the same things, but 35 in my dairy. Then, after I had finished writing, I would hide my diary in a secret place because I was 36 that my sister might read it.
The biggest 37 with blogging is that anyone can read what you write. If I was angry with a friend during high school and wrote something 38 about him in my diary, he would never know. 39 , if my sister ever wrote something bad about a friend, that friend might 40 her blog and get angry.
There are also 41 to blogging, of course. If I was feeling sad one day and wrote in my diary, “ Nobody cares about me”, because no one would 42 about it. However, if my sister wrote the same sentence in her blog, her best friends would quickly 43 and tell her how much they 44 her. Blogs help people 45 in contact with their friends and know what the people around them are doing.
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The money making process begins when． a yearly order is sent by the Federal Reserve Board． That order will then be divided in half． Half will be done here in Washington, D． C．and the other half will be done in Fort Worth, Texas． Next, the Bureau orders special paper which is actually cloth since it is 75% cotton and 25% linen．
This paper is made so that it can last a long time． And, it is made with details that make it hard to copy． For example, bills contain security threads． These narrow pieces of plastic are inside the paper and run along the width of the bill． This special paper is also made with very small blue and red fibers．
Once the money is printed, guillotine cutters separate the sheets into two notes, then into individual notes． The notes are organized in "bricks," each of which contains forty one-hundred-note packages． The bricks then go to one of twelve Federal Reserve Districts, which then give the money to local banks． Ninety-five percent of the bills printed each year are used to replace money that is in circulation, or that has already been removed from circulation．
You may know that America"s first president, George Washington, is pictured on the one- dollar bill． But do you know whose face is on the two, five, ten, twenty, fifty and one hundred-dollar bills? They are, in order． President Thomas Jefferson, President Abraham Lincoln, Treasury Secretary Alexander Hamilton, President Andrew Jackson, President Ulysses Grant and statesman Benjamin Franklin．
The average life span of a one-dollar bill is twenty-one months． But a ten-dollar bill lasts only about eighteen months． The one hundred-dollar bill lasts the longest, eighty-nine months． One popular question is about the two-dollar bill． This bill is not printed very often． This is because many Americans believe two-dollar bills are lucky, so they keep them．
小题1:During money production, we must consider all EXCEPT that it must .
| A．last a long time |
| B．be hard to copy |
| C．be interesting to look at |
| D．be done by the president"s order |
| A．are narrow pieces of plastic |
| B．are pressed outside the bills |
| C．are longer than the width of the bills |
| D．are actually made of cotton and linen |
| A．Four | B．Five | C．Six | D．Seven |
| A．Because no one wants them． |
| B．Because their material is a bit more expensive． |
| C．Because they aren"t used in America any more． |
| D．Because they aren"t damaged quickly like other bills． |
Class means a person’s economic position in society. A commonly used classification is lower class, middle class and upper class. While sociologists disagree on how these terms should be exactly defined, they do describe societies like the United States quite well. One study shows that 53% of Americans belong to the lower class, 46% the middle class, and 1% the upper class. Interestingly, a surgeon earning ＄500,000 a year and a bus driver earning ＄50,000 a year both regard themselves as the middle class!
Power refers to the amount of control a person has over other people. Obviously, people in positions of great power (such as governors) exercise（行使）big power, but people who take orders from others have less power. Power and class do not always go hand in hand, however. For example, the governor of a state has great power, but he or she may not belong to a corresponding （相应的）economic class. Generally, however, there is a relationship between power and class.
To our knowledge, there aren’t too many people who aren’t millionaires in the U.S. Senate!
Status is the honor or respect attached to a person’s position in society. It can also be affected by power and class, but not necessarily so. For example, a university professor may have a high status but not belong to a high social class or have a lot of power over others.
小题1:What can we learn about “the middle class” from Paragraph 2?
| A．People earning ＄50,000 a year belong to the middle class. |
| B．Nearly half Americans belong to the middle class. |
| C．People generally consider bus drivers as the middle class. |
| D．Sociologists have a clear definition of the middle class. |
| A．power and class do not always correspond with each other |
| B．status refers to a person’s economic position in society |
| C．people with high status have a lot of control over others |
| D．class is less important in deciding a person’s social rank |
Millions of people will be transfixed（让…出神）by this unique festival of sport and friendship. We are thoroughly looking forward to football of the highest quality. We"re delighted to welcome the biggest names in the sport as well as those nations set to appear at the finals for the first time. And we"re looking forward to greeting fans from all over the world as they fill our cities with even more colour and life. A heartfelt welcome to everyone!
Brazil is a cosmopolitan（四海一家的）country with a passion for football. The people will devote themselves to the job of ensuring the 2014 FIFA World Cup is an unforgettable experience, a fact demonstrated by the thousands of ordinary folk who have come forward as volunteers.
Brazil is well prepared to host the FIFA World Cup. We have finished constructing our new, modern stadiums and an outstanding transportation system. The organization is in the enormously capable hands of the Organizing Committee headed by RonaldoLuiz Nazario de Lima. The slogan "A time to make friends" perfectly describes our intention to ensure everyone delighted in a secure and peaceful festival of football.
The FIFA World Cup is a unique opportunity for Brazil to present herself as a hospitable, joyful and modern nation bursting with ideas. I am convinced that the flames of passion and togetherness engendered by the FIFA World Cup in Brazil will spread to the entire world.
I"m personally looking forward to a festival of goals, excitement and fair play. We Brazilians will be right behind our national team, but our aim is to act as welcoming hosts and friends to every team and their fans. Passionate and cosmopolitan Brazil is delighted to welcome visitors to the 2014 FIFA World Cup.
小题1:The charm of football includes all except .
| A．thrilling goals | B．the players |
| C．violence | D．the fans |
| A．brought about | B．handed over |
| C．turned into | D．passed down |
| A．has organized groups of passionate fans |
| B．sets up a national team |
| C．has constructed new , modern stadiums |
| D．tries to take a friendly disguise |
| A．a news report | B．a feature story |
| C．greeting speech | D．an advertisement |
| Cannstatter Volkfest, Stuttgart, Germany Stuttgart’s Cannstatter Volkfest is listed as the world’s second largest beer-drinking event–following Munich’s Oktoberfest. But it is considered Germany’s more authentic celebration of local heritage and, of course, beer. Started as an agricultural fair in 1818–a symbolic 24-meter-high “fruit column” pays homage to the past–the three-week festival (from September 23 to October 9 this year) features live music, a re-created Alpine village, and carnival（狂欢节） rides. In addition, Stuttgart is recognized as a global car capital. Both the Mercedes-Benz and Porsche museums are worth a visit. |
| Churchill, Manitoba, Canada Here in the northern Canadian town at Hudson Bay, visitors can see the area’s most famous fall residents–polar bears. More than a thousand of the world’s largest land carnivores migrate through the “polar bear capital of the world” during October and November, when the first ice forms on the edge of Hudson Bay. The frozen conditions make it easier for hungry bears to hunt for seals (by walking instead of swimming). Under the snowy, winter weather, visitors can hardly have too many clothes to put on. Insulated boots, jackets, and gloves; layered clothing; thermal underwear; and woolen socks and hats are required. |
| Dublin, Ireland The Ireland’s capital and largest city is a center for arts, entertainment, culture and commerce. With few tourists and lower temperatures, fall is the ideal season for walking the historic Georgian streets and cruising the River Liffey. Visitors can explore the city’s 20 square kilometers of public gardens, nature reserves, and parks, including St. Stephen’s Green, which borders Grafton Street, one of the world’s most expensive retail locations. Along the way, enjoy traditional, paper-wrapped fish and chips at Leo Burdock. Healthier eats will be on the menu on October 31, when more than 12,000 runners are expected for the National Lottery Dublin Marathon, named “the Friendly Marathon” for the affable crowds cheering there. |
| A．care for fun and culture around the world |
| B．have planned to go for traveling this autumn |
| C．hate to have their holidays in other seasons |
| D．have not ever been to Europe and America |
| A．enjoy live music at the beer – drinking festival |
| B．watch polar bears hunt seals |
| C．taste traditional, paper – wrapped fish and clips |
| D．win a prize in “the Friendly Marathon” |
| A．Car exhibitions will be held for two months. |
| B．It’s not necessary to take more clothes with you to Churehill, Martitoba |
| C．The beer – drinking event in German dates from the eighteenth century |
| D．Your favourite goods might be available in the expensive shop in Dublin |
| A．economics | B．science | C．tourism | D．fashion |
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