题目
题型:不详难度:来源:
Research, market testing, talent, time and money-----all come together to make us want to buy a product.No matter how bad we think a commercial is, it works.The sales of Charm went up once the ads began.TV commercials actually buy their way into our head.We, in turn, buy the product.
And the ads work because so much time an attention are given them.Here are some rules of commercial ad making.If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice.Put some people in the ad who work with their hands.If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (识别) with.If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself
We laugh at commercials.We don"t think we pay that much attention them.But facts show we are kidding ourselves.The making of a commercial that costs so much money is not kid stuff.It"s big, big business.And it"s telling us what to think, what we need, and what to buy.To put it simply, the TV commercial is a form of brainwashing.
小题1:TV commercials are more important than other programs to television because _______.
A.they bring in great profits (利润) | B.they require a lot of money to make |
C.they are not difficult to produce | D.they attract more viewers than other programs |
A.to persuade people to buy the product | B.to show how valuable the product is |
C.to test the market value of the product | D.to make them as interesting as TV movies |
A.the lower-middle-class buyer likes to work with his hand |
B.the more stupid the characters, the more buyers of the product |
C.ad designers attract different people with different skills |
D.an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer |
A.few people like to watch TV commercials |
B.TV commercials are a good guide to buyers |
C.TV commercials often make people laugh |
D.people do not think highly of TV commercials |
答案
小题1:A
小题2:A
小题3:C
小题4:D
解析
小题1:从文章整体来看,强调了商业广告的是重要的,目的是为挣钱.参看文章第一段最后一句话.
小题2:题干强调的是电视商业广告的目的,很明显是让消费者购买.
小题3:注意题干中有一词rules,可参看文章第三段.第二句开始讲述对不同阶层的人电视广告要采用不同的方法,其目的就是要吸引不同的人购买物品.
小题4:阅读整篇文章不难看出人们对电视广告的态度并不是很好.A中few people不正确;B中good guide不正确;C中often不正确.
核心考点
试题【Making an advertisement for television often costs more than a movie.For example】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
Many companies who want to send a great deal of advertising might use the services of a “spammer.” A spammer is a person or company that uses computers to send out millions of copies of the same sales information.Spammers find e-mail addresses from websites, news groups and “chat rooms” where people send messages to each other.Most spare is sent by companies who are trying to get you to buy their products.Some of these are honest companies that offer good products or services for a fair price.These companies can offer their products at a cheaper price than you might find in a store.However, much of the spam on the Internet is sent by criminals who are trying to sell products that do not exist or offer services they will not provide.They are only interested in stealing your money.When you answer their spam you find you are expected to send them money and receive a gift.One country in Africa has become famous for the number of criminals who try every known trick to separate people from their money.
小题1:What does the underlined word “spam” in the paragraph probably refer to ?
A.Unwanted electronic information that reaches computer users. |
B.Computer virus that causes computer communication difficulties. |
C.Advertisements sent out by companies who want to sell their products. |
D.Companies that send out millions of copies of the same sales information. |
A.Companies who want to send a great deal of advertising are referred to as spammers. |
B.Spammers are people who collect e-mail addresses from websites, newsgroups and “chat rooms”. |
C.Either individuals or organizations can be regarded as spammers if they send out spam. |
D.Spammers are people who receive spam on their computers. |
A.Spain is very helpful in providing you with useful information about product sales. |
B.Spam helps companies to sell more of their products so it should be valued by people. |
C.Spam is sent out by those who want to separate you from your money. |
D.Look out for any spam that reaches your computer |
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217053025-87105.jpg)
The scientist’s knowledge must be exact. There is no room for half right or right just half the time. He must be as nearly right as the conditions permit. What works under one set of conditions at one time must work under the same conditions at other times. If the conditions are different, any changes the scientist observes in a demonstration must be explained by the changes in the conditions. This is one reason that investigations are important in science. Albert Einstein, who developed the theory of relativity, arrived at this theory through mathematics. The accuracy of his mathematics was later tested through investigations. Einstein’s ideas were shown to be correct. A scientist uses many tools for measurements. Then the measurements are used to make mathematical calculations that may test his investigations.
小题1:What makes a scientist according to the passage?
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217053025-87105.jpg)
A.The tools he uses. | B.His ways of learning. |
C.The way he uses his tools. | D.The various tools he use |
A.the importance of information |
B.the importance of thinking |
C.the difference between scientists and ordinary people![]() |
D.the difference between carpenters and people with other jobs. |
A.does not only work under one set of conditions at one time, but also works under the same conditions at other times |
B.leaves no room for improvement |
C.does not allow any change even under different conditions![]() |
D.can be used for many purposes |
A.Scientists are different from ordinary people. |
B.The theory of relativity. |
C.Exactness is the core(核心)of science. |
D.Exactness and way of using tools are the keys to the making of a scientist. |
Do you like playing football? Do you know what on earth about Chinese football? Are you in
__1__ of watching Chinese football? If you are,you will know that China"s football world is a mess (混乱) recently. It looks as if only an earthquake 2 the system and a reform has to 3 . Last week, the fa"st steps towards change might have been 4 when the Chinese Football Association(CFA) agreed 5 out the reform of the Chinese Premier League (中超联赛). For example, no team will leave the league for its bad performance this year. The move came following pressure from both clubs and the fans.
The story starts when the Beijing Hyundai Football Club quit a match (罢赛) on October 2,2004 in protest against a penalty kick (违规点球). The club disagreed 6 their punishment made by the CFA, 7 included a fine and a points cut. It warned it might leave the league. Many fans and clubs supported Beijing Hyundai"s position. They said that the fault did not lie 8 the club but the troubled Chinese football world. Scold of match fixing and" black whistles" have been frequent since the late 1990s. In an important match 9 Yanbian Hyundai and Sichuan Quanxing in 1995, one side gave up defending to protest 10 unfair referees(判罚) and watched the other side score almost freely. Some teams lose 11 purpose because it 12 the same owner with its opposition. Most football fans are losing interest in such games because of their lack 13 professional spirit.
Most football clubs are 14 and some cannot pay their players. Smaller and smaller crowds means ticket sales, their other main income, 15 falling. All the facts show that Chinese football has come to its most critical point for years. "There is no choice 16 . The CFA will help those clubs which are losing money to 17 confidence l8 a profit ",said Yan Shiduo, the vice president of the CFA. Wang Wen, 19 of Beijing"s Football Fans Association said," The fans are 20 by Chinese football and we hope for effective reform of the league."
1.A.habit B.a habit C.the habit D.habits
2.A.will shake up B.shake up C.would shake up D.should shake up
3.A.carry out B. be carried out C.make D.be made
4.A.made B.carried C.taken D.brought
5.A.to carry B.carrying C.with carrying D.on carrying
6.A.with B.to C.on D./
7.A.it B.which C.that D.this
8.A.in B.on C.at D.with
9.A.between B.among C.in D.on
10.A.at B.for C.against D.in
11. A.for B. on C. in D. with
12.A. shares B. spares C. owns D. wants
13. A. for B. of C. with D. to
14. A. on debts B. in red C. in the debt D. in the red
15. A. is B. are C. was D. were
16. A. but reform B. but reforming C. but to reform D.other than to reform
17.A.build B.build up C. set up D. put up
18.A.to make B. making C. make D.made
19.A.head B.thehead C. a head D.heads
20.A.harmed B.hurt C.injured D.destroyed
My newly-rented small apartment was far away from the centre of London and it was becoming essential for me to find a job, so finally I spent a whole morning getting to town and putting my name down to be considered by London Transport for a job on the underground. They were looking for guards, not drivers. This suited me. I couldn’t drive a car but thought that I could probably guard a train, and perhaps continue to write my poems between stations. The writers Keats and Chekhov had been doctors. T.S. Eliot had worked in a bank and Wallace Stevens for an insurance company.
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217052938-96973.gif)
The next day I sat down, with almost a hundred other candidates, for the intelligence test. I must have done all right because after about half an hour’s wait I was sent into another room for a psychological test. This time there were only about f
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217052939-71184.gif)
![](http://img.shitiku.com.cn/uploads/allimg/20191217/20191217052938-96973.gif)
I can remember the questions now: “Why did you leave your last job?” “Why did you leave your job before that?” “And the one before that?” I can’t recall my answers, except that they were short at first and grew progressively shorter. His closing statement, I thought, revealed (揭示) a lack of sensitivity which helped to explain why as a psychologist, he had risen no higher than the underground railway. “You’ve failed the psychological test and we are unable to offer you a position.”
Failing to get that job was my low point. Or so I thought, believing that the work was easy. Actually, such jobs — being a postman is another one I still desire — demand exactly the sort of elementary yet responsible awareness that the habitual dreamer is least qualified to give. But I was still far short of full self-understanding. I was also short of cash.
小题1:The writer applied for the job chiefly because _________.
A.he wanted to work in the centre of London |
B.he could no longer afford to live without one |
C.he was not interested in any other available job |
D.he had received some suitable training |
A.he often traveled underground | B.he had written many poems |
C.he could deal with difficult situations | D.he had worked in a company |
A.he was not going to be offered the job |
B.he had not done well in the intelligence test |
C.he did not like the interviewer at all |
D.he had little work experience to talk about |
A.How unpleasant ordinary jobs can be. | B.How difficult it is to be a poet. |
C.How unsuitable he was for the job. | D.How badly he did in the interview. |
A.He was very aggressive. | B.He was unhappy with his job. |
C.He was quite inefficient. | D.He was rather unsympathetic. |
Nowadays people are troubled by the violence that spreads throughout the media. Movies, television and video games are full of gunplay and bloodshed, and one might reasonably ask what’s wrong with a society that presents videos of violence as entertainment.
Viewing large amounts of violent television and video games may well contribute to violent behavior in certain individuals. The trouble comes when researchers downplay uncertainties in their studies or overstate the case for causality(因果关系). Skeptics were dismayed several years ago when a group of societies including the American Medical Association tried to end the debate by issuing a joint statement: “At this time, well over 1,000 studies… point to a causal connection between media violence and aggressive behavior in some children.”
Freedom-of-speech advocates accused the societies of catering to politicians, and even disputed the number of studies (most were review articles and essays, they said). When Jonathan Freedman, a social psychologist at the University of Toronto, reviewed the literature, he found only 200 or so studies of television-watching and aggression. And when he weeded out “the most doubtful measures of aggression”, only 28% supported a connection.
The critical point here is causality. The alarmists say they have proved that violent media cause aggression. But the assumptions behind their observations need to be examined. When labeling games as violent or non-violent, should a hero eating a ghost really be counted as a violent event? And when experimenters record the time it takes game players to read “aggressive” or “non-aggressive” words from a list, can we be sure what they are actually measuring? The intention of the new Harvard Center on Media and Child Health to collect and standardize studies of media violence in order to compare their methodologies, assumptions and conclusions is an important step in the right direction.
Another appropriate step would be to tone down the criticism until we know more. Several researchers write, speak and testify quite a lot on the threat posed by violence in the media. That is, of course, their privilege. But when doing so, they often come out with statements that the matter has now been settled, drawing criticism from colleagues. In response, the alarmists accuse critics and news reporters of being deceived by the entertainment industry. Such clashes help neither science nor society.
小题1:Why is there so much violence shown in movies, TV and video games?
A.Showing violence is thought to be entertaining. |
B.Something has gone wrong with today’s society |
C.Many people are fond of gunplay and bloodshed. |
D.There is a lot of violence in the real world today. |
A.Violence on television is fairly accurate reflection of real-world life. |
B.Most studies exaggerate (夸大) the effect of media violence on the viewers. |
C.A causal relationship exists between media and real-world violence. |
D.The influence of media violence on children has been underestimated. |
A.use standardized measurements in the studies of media violence |
B.initiated the debate over the influence of violent media on reality |
C.insist on a direct link between violent media and aggressive behavior |
D.use appropriate methodology in examining aggressive behavior |
A.got rid of things that are not good | B.removed unwanted parts from something |
C.picked out things that are useful | D.took away unnecessary details of a report |
A.He more than agrees with the views held by the alarmists. |
B.It should come to an end since the matter has now been settled. |
C.The past studies in this field have proved to be misleading. |
D.More studies should be conducted before conclusions are drawn. |
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