题目
题型:不详难度:来源:
Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers, researchers have discovered that this does not seem to be the case. British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.
In a sample of 298 students, researchers presented a magazine advertisement for a digital camera that was endorsed (为…做广告宣传) by a fictional student claiming the camera was “hot” and his “preferred choice”. The same advertisement was shown to other students, but with a difference: The camera was endorsed by a famous person in Germany.
While the students said that both advertisements were beneficial, the one made by the student topped the celebrity one if students aimed to impress others with their purchases (购买). More than half of the students, who admitted purchasing products that would impress others, said they were influenced by the student’s advertisement. Only 20% said the celebrity one would affect their buying decision.
Professor Brett Martin of the University of Bath’s School of Management, explained that the findings could be used not only in Germany, but in other countries as well. “ Our research questions whether celebrities are the best ways to sell products,” said Prof Martin.“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow student. This is because many people feel a need to keep up with the Jones when they buy.”
小题1:Some companies think the celebrities endorsement .
A.is popular with the consumers |
B.can pull all the consumers into the shops |
C.can affect the consumers’ purchasing |
D.is as effective as an endorsement from common people |
the experiment?
An ad featuring lovely pandas.
An ad made by David Beckham.
An ad made by fictional common people.
An ad with beautiful natural scenery.
小题3:The underlined words “the Jones” in the last paragragh refer to“ ”.
A.someone called Jones | B.common people |
C.the Jones family | D.celebrities |
A.celebrities cheat consumers in advertisement |
B.the researchers here are against celebrity endorsement |
C.the student’s ads are more reliable than those made by celebrities |
D.companies needn’t spend so much money on celebrity endorsement |
A.a local newspaper | B.a science report |
C.an academic journal | D.a textbook |
答案
小题1:C
小题2:C
小题3:B
小题4:D
小题5:A
解析
试题分析:本文讲述的是在销售行业中的名人效应其实效果并不大,用普通人做的广告,也许效果会更好。
小题1:C 细节题。根据文章第一句Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers,可知很多公司都认为名人效应可以让人们多购买有关的产品。故C正确。
小题2:C 推理题。根据第一段最后一句British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.可知普通人做的广告可能更有说服力。故C项正确。
小题3:B 推理题。根据This is because many people feel a need to keep up with the Jones when they buy.”可知这里的the Jones中使用“the+姓的复数形式”表示某某一家人。故B正确。
小题4:D 推断题。推理题。根据文章第一段最后一句British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.可知普通人做的广告可能更有说服力。那么公司没有必要去邀请名人做广告的,故D正确。
小题5:A 推理题。本文讲述的是一项社会现象的调查报告的结果,不是科学研究,也不是医学研究更不会出现在教科书里,最可能的是在报纸上出现。故A正确。
点评:本文讲述的是在销售行业中的名人效应其实效果并不大,用普通人做的广告,也许效果会更好。要求考生在阅读理解整体语篇的基础上,把握文章的真正内涵。要吃透文章的字面意思,从字里行间捕捉有用的提示和线索,这是推理的前提和基础;要对文字的表面信息进行挖掘加工,由表入里,由浅入深,从具体到抽象,从非凡到一般,通过分析、综合、判定等,进行深层处理,符合逻辑地推理。不能就是论事,断章取义,以偏概全。要忠实于原文,以文章提供的事实和线索为依据。
核心考点
试题【Celebrity endorsements Despite the fact that companies believe celebrities had a】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
But it is not as easy as it used to be to find work. Unless you speak the language of the country well, there will be very 4 openings. For example, when you arrive to wash dishes in a restaurant in Paris, the owner will 5 you to speak French. British students only have a language 6 for jobs in the USA and Australia.
Not every one 7 the experience. Sarah James was once responsible for forty American children in Europe. During the 8 , one child lost his passport; four children were lost in Madrid for a whole day; the whole group was thrown out of one hotel because of the 9 they made. Sarah says, “It really was a 24-hour-a-day job since the kids never 10 ! And the pay was awful. It wasn’t worth it.”
The trouble is that 11 expect to have an easy time of it. After all, they see it as a 12 . In practice, though, they have to work hard. At the same time, all vacation work is casual work, and jobs are 13 only when the hotel, the restaurant, or the campsite is busy. But students have few employment 14 . As soon as the holiday season finishes, companies will get rid of them. And if their employer doesn’t like them, they’ll be 15 , too.
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This is most clearly seen in the example of South Korea. The country has the world"s highest percentage of highspeed Internet services. It also has a high number of online game players and related problems. It was once reported that a young man collapsed (突然晕倒) and died while playing online games. He had been playing almost nonstop for 86 hours at an Internet cafe. Another young man killed his sister after becoming confused between the online world and real life. A 12yearold boy stole US $ 16000 from his father and ran away from home. He did this to continue his obsession (着迷) with online game. Such problems, however, don"t just happen in South Korea. They are spreading to other parts of Asia, as well.
What kinds of people develop online game addiction? What does the problem look like? Dr SueHuei Chen, a clinical psychologist, researches Internet addiction. She discovered some signs of atrisk individuals such as lack friendship and good social skills. Those problem individuals feel it so compulsive to play online games that they could sacrifice things such as school and family. They feel the need to spend more and more time online. And they become upset if anyone tries to limit their online game playing.
How many problem game players are there? In mainland China, the potential number of problem online gamers is alarming. Just in 2004, China has had 13.8 million online game players according to China Daily. Furthermore, it stated that 80 percent of these were under 25 and had signs of addiction. Such numbers point toward a growing problem among Chinese youth.
Make sure to keep control over your online game playing. If you don"t control it, it can get control of you.
小题1:The underlined word “diversion” in the first paragraph is closest in meaning to _____.
A.solution | B.comfort | C.escape | D.support |
A.the side effects are caused by highspeed Internet services |
B.online game playing can even cause death |
C.online games have caused much damage to young people |
D.the teenage boy can"t resist the temptation of the online games |
A.Limit the speed of the Internet services. |
B.Sacrifice things such as school and family. |
C.Spend more and more time online. |
D.Care much for the young and improve their ability to get along with others. |
A.the demand for online services continues to grow |
B.China is fighting a battle against online games |
C.the problems caused by online games don"t just exist in South Korea |
D.in the year 2004 there were a total of 13.8 million Chinese visiting the Internet |
A.Internet Problem | B.Addiction to online Game |
C.Problem People in the World | D.Online Game Can Control People |
小题1:Which is the best title for this passage?
A.Let’s Go to the Beach! | B.How to Enjoy Your Holidays |
C.Welcome to Britain! | D.How to Travel in Britain |
A.geography book | B.storybook | C.travel guide | D.news magazine |
A.Black pool. | B.Brighton. | C.South Cornwall. | D.North Cornwall. |
A.In Brighton you can satisfy your appetite for shopping. |
B.In 1786, George IV decided to build a house there. |
C.There is an interesting pier in Brighton. |
D.You can enjoy yourself on the beautiful beaches. |
A.there are no beaches in the east and west of Britain |
B.Black pool is the most famous place in the UK |
C.the pier is more interesting than the beaches in Brighton |
D.the climate in South Cornwall is attractive to many people |
After school, I developed the film and printed two sets of photos. That evening, I started to match the names with the faces. I kept one set of pictures at home for about a week so that I could review their names each night. On the second day of school, I put up the other set of photos as a bulletin board (公布栏), with a title such as "Presenting Room 108, ..."
The kids loved it! After I had learned all of their names I brought the second set back to school and stuck them onto an 8 ×11 sheet of paper. I placed it in the classroom for other teachers.
The cardboard name cards that were made on the first day were collected and put on a shelf. From time to time, they were given back to the students and placed on their desks so that guests or supply teachers (代课老师) could identify all of the students.
I’ve been doing this with my grade 7 students for the last nine years and they liked it. It’s fun to bring the photos out again at the end of the school year to see how much they have all changed in ten months.
小题1:The cardboards were used to ______.
A.play some kind of game | B.decorate the classroom |
C.identify the students | D.print the photos on |
A.head teacher | B.monitor | C.photographer | D.supply teacher |
A.To memorize the students’ names at home. | B.To make cardboard name cards for supply teachers. |
C.To make a bulletin board in the classroom. | D.To match the students’ names with their faces |
A.The students didn’t have to use the cardboard name cards to identify each other. |
B.Other teachers couldn’t identify the students without the cardboard name cards. |
C.The writer kept the cardboard name cards as a souvenir for nine years. |
D.The guests will know the students’ names by reading the cardboard name cards. |
A.a method of identifying students | B.a method of decorating classrooms |
C.the development of photography | D.the importance of cardboard name cards |
According to a study by Spectrem Group, 58% of millionaire pet owners have a dog. Only 37% own a cat. Only 3% keep fish, 2% birds and 2% have a horse. Similarly, 39% of U. S. households own a dog, compared to 33% of households owning a cat, released by the Humane Society.
Jennifer Cona, a trust and estates attorney(信托和资产律师) and partner with Genser Subow Genser & Cona in New York, does a lot of work on pet trusts. She said of all the pet trusts she’s worked on, 90% are for dogs and only 10% are for cats.
She said dogs provide one thing especially important for the wealthy: unconditional love.
“You don’t get that from a cat,” she said, “Dogs are like children for some families, except that they don’t mess up in college or run off with money. Sometimes it’s easy to see why dogs are the favorite children.”
Millionaires show their love for their dogs in part by their spending. One quarter of millionaire pet owners spend more than $1, 000 a year on their pets, the Spectrem study said, while more than half spend more than $500 a year.
Many would say those numbers are understated, given all the diamond-dog collars, dog foods and booming dog spas in evidence these days, not to mention the medical bills.
The survey showed 34% of pet owners spend money on decorating, while 6% spend on “sweaters, outfits and costumes.”
More than half of millionaire pet owners spend money on teeth cleaning for their pets. More than 16%, meanwhile, said they would spend money on reconstructive surgeries and “anti-anxiety, anti-depression” medication for their pets.
小题1:What is the passage mainly about?
A.Millionaires like dogs more than other Americans. |
B.Keeping dogs as pets is quite popular among Americans. |
C.Pet dogs help relieve their owners’ anxiety and depression. |
D.Millionaires spend much money on teeth cleaning for their pets. |
A.about one third of American households own a cat |
B.more than half of millionaire pet owners have a dog |
C.millionaire pet owners spend $1, 000 on their pets daily |
D.34% of pet owners spend money on dog clothing |
A.They can afford the high expense to raise pet dogs. |
B.Pet dogs have never made a mess of things around. |
C.Millionaires feel more secure in company of dogs. |
D.Pet dogs show unconditional love for their owners. |
A.Ridiculous. | B.Acceptable. | C.Negative. | D.Indifferent. |
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