Online grocery shopping was counted as the next great innovation to make our lives easier. In China more than 3,000 websites offer the service, but none have turned a profit.
Xiang Nian has had a hard day at the office but at least she can skip the trip to the grocery store. A text message on her phone lets her know the order she placed earlier in the day has been delivered to a locker outside her apartment.
"It’s really convenient for an office worker like me. My fresh products are waiting for me when I get home and can start cooking. No need to go to the supermarket any more," Xiang says.
One of the largest online supermarkets in Wuhan is Just-easy Fresh Produce. Over the past 3 years, the company has developed its online retail grocery business by guaranteeing fresh produce and an innovative delivery system. They"ve installed thousands of lockers in communitieshttp:// / around downtown Wuhan.
"We get an average of 8,000 orders per day. That"s the most in China, I"m proud of it. We have placed over 20 thousand lockers in more than half of the communities in Wuhan and we plan to expand to all of them. Many e-commerce giants, like Taobao, are talking about cooperation with us," Jie Xiaofeng, manager of Wuhan Just-easy Agricultural Science & Technology Co., says.
While Just-easy may have thousands of customers, a staff of almost 300 and 40 delivery trucks, it"s still operating in the red.
"There are over 3,000 companies selling fresh products online in China. But none is making a profit. It will take them at least 3 years before they make a profit. The major challenge is the cost of delivery. But they do have many advantages. The price of their goods is lower than the supermarkets," professor He Dehua at Huazhong Agricultural University, says.
A number of China"s e-commerce giants are making moves into online grocery sales, with Taobao opening an online platform it calls "Cainiao". And traditional retailers(零售店) including Wal-Mart and Carrefour are also looking to start selling their produce online.
Many big B2C e-commerce players usually take fresh farm produce as the last category to add to their offerings. But now more and more large businesses have set their eyes on the industry. They want to prove the fresh food market is definitely suited to online sales.
小题1:What is the main idea of the passage?| A．The online grocery shopping is making our life easier. | | B．Just-easy Fresh Produce is a pioneer of the online retail grocery business. | | C．Conventional retailers are facing challenges. | | D．None of the online grocery supermarkets has made a profit. |
小题2:The underlined part “it"s still operating in the red” probably means _______.| A．the present situation of the company makes them angry | | B．the company is not making a profit | | C．the company is very popular with customers | | D．the staff of the company are aggressive |
小题3:What can we learn from the last two paragraphs?| A．The fresh food market is definitely suited to online sales. | | B．Fresh farm produce is the last category that people will buy online. | | C．Online grocery sales have drawn the attention of e-commerce giants. | | D．Traditional retailers choose to sell their produce on Cainiao. |
小题4:What’s the author’s attitude towards online grocery shopping?| A．Pessimistic. | B．Indifferent. | C．Objective. | D．Supportive. |
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小题1:D
小题2:B
小题3:C
小题4:C |
试题分析：文章介绍了网上购买新鲜农贸产品是快捷、方便、便宜的，但至少三年才会产生利润，目前各网络销售新鲜农贸公司都没有盈利。
小题1:推理题：根据文章第一段第二句“In China more than 3,000 websites offer the service, but none have turned a profit.”在中国超过3000的网站提供的服务,但都没有盈利。由此可知在线销售新鲜农贸产品公司不会有盈利。故选D。
小题2:推理题： 划线部分句意是公司亏本运营。只有B项公司不盈利与句意相符。故选B。
小题3:推理题：根据后两段内容可知国内国外的电子商务公司把目光放在新鲜农贸商品的在线销售上。故选C。
小题4:推理题：根据文章内容可知作者列举新鲜农贸商品在线销售的优势，也举例说明的目前不盈利的状态，由此可知作者的态度是客观的。故选C。 |
核心考点
试题【Online grocery shopping was counted as the next great innovation to make our liv】；主要考察你对
题材分类等知识点的理解。
[详细]举一反三
It is pretty much a one-way street．While it may“be common for university researchers to try their luck in the commercial world，there is very little traffic in the opposite direction．Pay has always been the biggest deterrent，as people with families often feel they cannot afford the drop in salary when moving to a university job．For some industrial scientists，however, the attractions of academia（学术界）outweigh any financial considerations．
Helen Lee took a 70％cut in salary when she moved from a senior post in Abbott Laboratories to a medical department at the University of Cambridge．Her main reason for returning to academia halfway was to take advantage of the greater freedom to choose research questions．Some areas of research have few chances of a commercial return，and Lee’s is one of them．
The powerful effect of a salary cut is probably less severe for a scientist in the early stages of an occupation．Guy Grant，now a research associate at the Unilever Centre for Molecular Informatics at the University of Cambridge，spent two years working for a medicine company before returning to university as a post-doctoral researcher．He took a 30％salary cut but felt it worthwhile for the greater intellectual opportunities．
Higher up the ladder，where a pay cut is usually more significant，the demand for scientists with a wealth of experience in industry is forcing universities to make the transition（转换）to academia more attractive，according to Lee．Industrial scientists tend to receive training that academics do not，such as how to build a multidisciplinary team，manage budgets and negotiate contracts（合同）．They are also well placed to bring something extra to the teaching side of an academic role that will help students get a job when they graduate，says Lee，perhaps experience in manufacturing practice or product development．“Only a small number of undergraduates will continue in an academic occupation．So someone leaving university who already has the skills needed to work in an industrial lab has far more potential in the job market than someone who has spent a11 their time on a narrow research project．”
小题1:The underlined word“deterrent”in Paragraph 1 most probably refers to something that| A．helps to move the traffic | B．attracts people’s attention | | C．keeps someone from taking action | D．brings someone a financtal burden |
小题2:What was Helen Lee’s major consideration when she changed her j ob halfway?| A．Flexible work hours． | B．Her research interests． | | C．Chances of academic accomplishments | D．Her preference for the lifestyle at university |
小题3:Why did Guy Grant choose to work as a researcher at Cambridge?| A．To do financially more rewarding work． | | B．To raise his status in the academic world． | | C．To enjoy better intellectual opportunities． | | D．To gain more experience in medical research． |
小题4:What contribution can industrial scientists make when they come to teach in a university?| A．Suit its research to practical applications． | | B．Develop its students’potential in research． | | C．Help it obtain financial support from industry． | | D．Increase its graduates’competitiveness in the j ob market． |
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A survey reveals that employees in China say they are not engaged in their jobs. Judging by the survey data, many Chinese workplaces are black holes of misery and despair.
Only 6% of Chinese employees said they are "engaged" in their jobs, according to a global Gallup survey released this month. China"s numbers equal the numbers out of war-weary（厌战的） Iraq.
Workers across all income levels and industries were surveyed by Gallup in China, defined by Gallup to mean they were "psychologically committed to their jobs and likely to be making positive contributions to their organizations".
Out of 94 countries polled, only six countries scored lower rates of job engagement than China, including Tunisia, Israel and Syria. Unsurprisingly, 0% of Syrians admitted to being engaged at work.
In a related survey, China ranked near the bottom in a poll measuring job satisfaction among 22 Asian countries. Only 49% of Chinese respondents said they were happy in their jobs.
Part of the problem, I suspect, is that very few in China have the luxury to pursue a career that truly interests them.
Even university graduates often feel they have no choice but to choose the positions with the government or state-run enterprises, since those jobs are thought to be stable.
That makes those who are happy at work in China a rare find indeed.
小题1:What can we infer from Paragraph 4?| A．The people in Israel are not engaged in their jobs. | | B．People in Syria are more engaged at work than the Chinese. | | C．Most Chinese people are happy in work. | | D．China ranked the top in the job engagement. |
小题2:What is the meaning of the underlined word “luxury” in Paragraph 6?| A．happiness | B．dream | C．willing | D．courage |
小题3:According to the author, why most Chinese dislike their jobs?| A．Because they don’t take the jobs they really like | | B．Because many Chinese workplaces are full of misery and despair. | | C．Because they have no choice but to choose the stable jobs. | | D．Because they are not psychologically committed to their jobs. |
小题4:Which of the following jobs are the university graduates nowadays more likely to choose?| A．Lawyers | B．Civil Servants (公务员) | | C．self-made men | D．Doctors |
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The word I"m going to introduce to you today is — phubbing. Let"s see the definition of this term：
phubbing n. the act of snubbing(冷落)someone in a social setting by looking at your cell phone instead of paying attention
As you can probably guess，phubbing is a blend of phone and snubbing. The term was coined by a 23—year—old Melbourne resident Alex Haigh. Obviously，he got fed up with how people are always checking Facebook or Twitter on their phones when they are supposed to be interacting with someone face to face. He wanted to put an end to this social phenomenon，therefore he came up with this catchy term.
And it did catch on. The word"s earliest media mention dates back to June 2012，and in a little over a year"s time，phubbing has already been picked up by almost all the mainstream media outlets one can think of.
Here is a typical example from the British newspaper The Independent. In the article titled The Rise of Phubbing，which was published on August 5，2013，Tom Chatfield writes，there"s an uncomfortable truth at the heart of phubbing：other people are easier to handle when seen on screen. They"re less likely to demand unreasonable efforts such as undivided attention or clean shirts.
While the term phubbing has undoubtedly taken off，some people question why it is called phubbing instead of phnubbing. Alex Haigh has not personally addressed the issue，but word has it that phubbing sounds more crispy and thus easier to remember.
Phubbing is indeed a universal problem that can no longer be ignored. So why do people keep phubbing each other if they know it"s rude? Is there anything we can do to stop it? Or maybe we should just be more kind，because sometimes there are good excuses to phub.
I think there is plenty we can do to try and stop phubbing. For starters，we can join Alex Haigh in his Stop Phubbing campaign. Remind our friends and family that phubbing is not appreciated. We can also make or download some anti—phubbing posters to spread the word in public places. And don"t forget that some phubbers simply do not realize the harmful effect their behavior has on others，so be brave enough to stop them，even if you are a total stranger.
小题1:This passage is mainly talking about _______. | A．the rise of phubbing in all the mainstream media outlets | | B．a new term “phubbing”and its problem | | C．the campaign of keeping phubbing | | D．different opinions on phubbing |
小题2: The author’s attitude towards the act of phubbing can be described as ___________. | A．bearable | | B．unacceptable | | C．reasonable | | D．understandable |
小题3:What can we infer from this passage? | A．People are easier to handle when seen on screen. | | B．Alex Haigh doesn’t like the term “phnubbing” | | C．More and more people have become phubbers. | | D．We can phub if we have proper excuses. |
小题4:The write suggests we should _________. | A．stop phubbing in public places | | B．not be afraid of the harmful effect | | C．be brave to support a stranger phubbing | | D．remind our friends of Stop Phubbing campaign |
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Years ago, if a teenager had some problems in her life, she might go home and write in her diary. Now, a teenager with problems might go onto the Internet and write about them in a blog (博客). In many ways, a diary and a blog are very .So, what makes blogging different from writing in diary?
The biggest difference is that blogging is much more than a diary. Usually, a teenager treats her diary like a book full of that she does not want to .
It’s interesting that someone who writes in a blog a diary will probably write nearly the same information. I have a little sister, and sometimes I go online to read her . She writes about things like waking up early for swimming practice and not studying enough for her chemistry test. I was at her age, I wrote about the same things, but in my diary. Then, after I had finished writing, I would hide my diary in a secret place because I was that my sister might read it!
The biggest with blogging is that anyone can read what you write. If I was angry with a friend during high school and wrote something about her in my diary, she would never know. , if my sister ever wrote something bad about a friend, that friend read her blog and get angry.
There are also to blogging, of course. If I was feeling sad one day and wrote in my diary, “Nobody cares about me.” would know about it. However, if my sister wrote the same sentence in her blog, her best friends would respond and tell her how much they her. Blogs help people stay in with their friends and to hear what the people around them are doing.
| 小题1: | | A．the same | B．troublesome | C．difficult | D．daily |
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| 小题2: | | A．familiar | B．special | C．similar | D．different |
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| 小题3: | | A．a personal | B．an ordinary | C．a common | D．a traditional |
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| 小题4: | | A．attractive | B．public | C．convenient | D．quick |
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| 小题5: | | A．thoughts | B．puzzles | C．mysteries | D．secrets |
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| 小题6: | | A．tell | B．share | C．publish | D．solve |
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| 小题7: | | A．instead of | B．as well as | C．in favour of | D．in spite of |
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| 小题8: | | A．blog | B．diary | C．report | D．web |
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| 小题9: | | A．Although | B．Since | C．When | D．Because |
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| 小题10: | | A．only | B．already | C．still | D．never |
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| 小题11: | | A．angry | B．hopeless | C．glad | D．worried |
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| 小题12: | | A．problem | B．doubt | C．trouble | D．mistake |
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| 小题13: | | A．hard | B．wrong | C．mean | D．funny |
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| 小题14: | | A．Besides | B．However | C．Therefore | D．Then |
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| 小题15: | | A．should | B．will | C．must | D．might |
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| 小题16: | | A．reasons | B．disadvantages | C．shortcomings | D．advantages |
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| 小题17: | | A．everyone | B．no one | C．anyone | D．someone |
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| 小题18: | | A．happily | B．especially | C．quickly | D．immediately |
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| 小题20: | | A．friendship | B．touch | C．debate | D．mind |
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Travel Unaccompanied
Now many young people are traveling around the world on their own, not because they have no one to travel with, but because they prefer to go alone．
Kristina Wegscheider from California first traveled alone when she was at college and believes that it is something everyone should do at least once in their life. “It opens up your mind to new things and pushes you out of your comfort zone.” Wegscheider has visited 46 countries covering all seven continents．
In foreign countries, with no one to help you read a map, look after you if you get ill, or lend you money if your wallet is stolen. It is challenging. This is what drives young people to travel alone．It is seen as character building and a chance to prove that they can make it on their own．
Chris Richardson decided to leave his sales job in Australia to go traveling last year．He set up a website, The Aussie Nomad, to document his adventures. He said he wished he had traveled alone earlier. “The people you meet, the places you visit, or the things you do, everything is up to you and it forces you to grow as a person,” said the 30-year-old．
Richardson describes traveling alone like “a shot in the arm”, which “makes you a more confident person that was ready to deal with anything”. He said: “The feeling of having conquered something on my own is a major part of what drives me each day when I’m dealing with a difficult task. I walk around with my head up because I know deep down inside that nothing is impossible if you try.”
The great 19th century explorer John Muir once said: “Only by going alone in silence can one truly get into the heart of the wilderness.”
小题1:Which of the following will Kristina Wegscheider agree with?| A．Traveling alone is a necessary experience for everyone. | | B．It is more meaningful to travel in foreign countries. | | C．It is comfortable to travel around without a friend. | | D．Traveling abroad helps people to find new things. |
小题2:Traveling alone is challenging because .| A．it will finally build your character | | B．you have to make things on your own | | C．you depend on yourself whatever happens | | D．it is hard for you to prove yourself to others |
小题3:What can we infer about Chris Richardson?| A．He started traveling at an early age． | B．He was once shot in the arm. | | C．His website inspires others a lot. | D．He used to work as a salesman． |
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