题目
题型:0118 月考题难度:来源:
that is aimed at them. The new site is called Admongo. It claims to provide visitors with an "aducation"
through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz" he says upon
arrival in a rocket ship that opens up with a crazy world inside it. Dabce plays in the background as Haiz tells
visitors that they need to learn about advertising.
The Admongo website is aimed at children eight to twelve years old. Its inventors say that is the age kids
develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: to identify the advertiser, to know what the
advertiser is really saying, and to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose
different skin colors, hairstyles, eye and mouth shapes. Then they begin a trip through ad- land. They take a
walk through the neighborhood. They seek out the advertising and capture treasures. There are ads on buses
and billboards. The players have to find all the marketing in the neighborhood before they can move on to the
next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be
found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission says it is an especially big business. The
F. T. C. estimates that food, drink and fast-food restaurants spent more that one and a half billion dollars on
advertising to young people in 2009.
The F. T. C. says children are important for three reasons. They buy products. They influence parents and
caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First
Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
![](http://img.shitiku.com.cn/uploads/allimg/20191212/20191212163833-45662.gif)
B. The cartoon guide named "Haiz"
C. An"aducation" website for children
D. A popular online video game
B. To help children know about advertising.
C. To attract the biggest market of buyers.
D. To sell the products of its company.
B. They can travel to a supermarket.
C. They can choose hairstyles for their own character.
D. They can eat in a fast-food restaurant.
B. are the most potential buyers
C. are easily influenced by ads
D. are easily affected by low-quality products
B. yummy
C. of high nutrition
D. healthy
答案
核心考点
试题【阅读理解。 The United States government has started a website to help children th】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
阅读理解。
Directions: Read the following passage. Fill in the numbered blanks by using the information for the
passage. Write NO MORE THAN 3 WORDS for each answer.
(GHG), namely, carbon dioxide into the biosphere (生物圈). Recently, most of the scienti sts and the public
hold the opinion that the climate is changing because there is such an accumulation of CO2 in the atmosphere
due to human activities. The over-concentration of these gases is producing global warming that affects
long-term climate, with negative impacts on humanity in the foreseeable future. LCE, therefore, is proposed
as a means to avoid catastrophic climate change.
All nations which are considered carbon intensive societies and societies which are heavily populated
should become zero-carbon societies and economies. Several of these countries have promised to become
"low carbon" but not entirely zero carbon, and claim that emissions will be cut by 100% by balancing emissions
rather than ceasing all emissions.
Nuclear power and the strategies of carbon capture and storage (CCS) have been proposed as the primary
means to achieve a LCE while continuing to exploit non-renewable resources. Scientists are afraid, however,
whether the spent-nuclear-fuel can be stored, and whether it is secure. Also they are not certain about the
costs and time needed to successfully implement CCS worldwide and whether the stored emissions will leak
into the biosphere or not. Alternatively, many have proposed renewable energy should be the main basis of a
LCE, but, they have their associated problems of high-cost and inefficiency; this is changing, however, since
investment and production have been growing significantly in recent times. Furthermore, it has been proposed
that to make the transition to an LCE economically attractive we would have to attach a cost (per unit output)
to GHGs through means such as emissions trading and/or a carbon tax .
A LCE is aimed to integrate all aspects of itself from its manufacturing, agriculture, transportation to
power-generation around technologies that produce energy and materials with little GHG emission and thus
around populations, buildings, machines and devices which use those energies and materials efficiently and
dispose of or recycle its wastes so as to have a minimal output of GHGs.
I. 2 : an economy with a minimal output of GHG
II. 3 of the present economy:
● global warming
● long-term climate change
● 4 on humanity
III. 5 :
● to produce energy and materials with little GHG emission
● to use those energies and materials efficiently
● to have 6 of GHGs
IV. 7 to achieve a LCE:
● nuclear power
● the strategies of carbon capture and storage
● renewable energy
● 8
● a carbon tax
V. 9 :
● spent-nuclear-fuel storage / storage of spent-nuclear-fuel
● 10
● uncertainty about the costs and time needed
first spoken words, the first independent steps, or the beginning of reading and writing. It is often tempting
to hurry the child beyond his natural learning rate, but this can set up dangerous feelings of failure and states
of worry in the child. This might happen at any stage. A baby might be forced to use a toilet too early, a young
child might be encouraged to learn to read before he knows the meaning of the words he reads. On the other
hand, though, if a child is left alone too much, or without any learning opportunities, he loses his natural
enthusiasm for life and his desire to find out new things for himself.
Parents vary greatly in their degree of strictness towards their children. Some may be especially strict in
money matters, others are sever over times of coming home at night or punctuality for meals. In general, the
controls imposed represent the needs of the parents and the values of the community as much as the child"s
own happiness.
As regards the development of moral standards in the growing child, consistency is very important in
parental teaching. To forbid a thing one day and excuse it the next is no foundation for morality (道德). Also,
parents should realize that "example is better than precept". If they are not sincere and do not practice what
they preach (说教), their children may grow confused and emotionally insecure when they grow old enough
to think for themselves, and realize they have been to some extent fooled. A sudden awareness of a marked
difference between their parents" principles and their morals can be a dangerous disappointment.
B. is universal among parents
C. sets up dangerous states of worry in the child
D. will make him lose interest in learning new things
B. not expect too much of them
C. encourage them to read before they know the meaning of the words they read
D. create as many learning opportunities as possible
B. parental controls reflect only the needs of the parents and the values of the community
C. parents should be strict with their children
D. it"s parents"and society"s duty to control the children
B. punishment
C. instruction
D. behaviour
B. be aware of the marked difference between adults and children
C. forbid things which have no foundation in morality
D. observe (遵守,奉行) the rules themselves
is not too great. In other 2 , a lot of students have to 3 public buses and trains, often changing lines several
times in order to reach their 4 . It is common for some students to 5 two or more hours each day on 6
transportation. After junior high school, students attend schools based 7 standardized high school entrance
examination scores. As a result, some students travel a great distance to 8 the school. The school day begins
at 8:30, so students may leave home 9 6:30. While some students sleep or study during their long travel, public
transportation also 10 a chance for socializing with peers (同龄人). Students 11 to school are regulated by
school policies. These policies may prohibit 12 activities in public -chewing gum, consuming snacks, 13
books while walking - anything that might reflect 14 on the reputation of the school. Each school has a unique 15 that makes its students easily identifiable to 16 . School policies often require students to 17 on buses
and trains, 18 seats open for other passengers in order to show thoughtfulness towards others. In practice,
19 , students tend to relax 20 they move farther away from school.
( )1. A. but ( )2. A. cases ( )3. A. go ( )4. A. homes ( )5. A. take ( )6. A. public ( )7. A. in ( )8. A. go ( )9. A. as early as ( )10. A. gives ( )11. A. on the way ( )12. A. sure ( )13. A. carrying ( )14. A. worse ( )15. A. uniform ( )16. A. the teachers ( )17. A. silence ( )18. A. having ( )19. A. however ( )20. A. which | B. or B. schools B. have B. destinations B. cost B. private B. at B. leave B. as late as B. offers B. in the way B. certain B. taking B. well B. hairstyle B. the students B. sit B. getting B. but B. as | C. and C. areas C. take C. companies C. spend C. school C. on C. attend C. as hurry as C. sends C. by the way C. special C. holding C. badly C. schoolbag C. the public C. seat C. putting C. even C. that | D. nor D. countries |
阅读理解。 | |||
National Family Week-an event that encourages families to spend more time together-carried out a study among 8-15 year olds. The study found 40% of girls thought Facebook was one of the most important things in their lives-compared with 6% of boys. Parents were found to underestimate (低估) the importance of Internet technology. The role of social networking was particularly important in families with a single mother as parent. The survey was carried out last month and based on 3,000 parents and 1,000 children across the UK. The survey shows that girls are using social networking as something central to their social and family life. Girls saw websites such as Facebook as much more influential (有影响力的) than television, magazines, famous people and even their own brothers and sisters. Asked to name the three most important things in their lives, the most popular choices for girls were friends, family and then Facebook and MSN. Girls are also more likely to believe that technology-in the form of social networking and mobile phones-plays an important role in their lives. While 41% of girls think technology is one of their biggest influences, only 17% of boys believe this. Girls see their big influences as parents, teachers and technology, while boys choose parents, friends and school as their big influences. The survey says that parents have failed to keep up with their children"s use of technology, overestimating (高估) their own importance in their children"s lives. The survey also looked at how children thought about their relationships with their parents. It found that both boys and girls would much rather have stories read to them by their mothers. However, girls felt closer to their fathers, while boys felt closer to their mothers. | |||
1.What can we know from the first paragraph? | |||
A. The study was carried out by the government. B. The researchers studied more girls than boys. C. Boys liked to surf the Internet more than girls. D. Parents didn"t think the Internet was so important. | |||
2. How many people were included in the survey last month? | |||
A. 1,000. B. 2,000. C. 3,000. D. 4,000. | |||
3. Which of the following is NOT among the three most important things for girls? | |||
A. Teachers. B. Family. C. Facebook and MSN. D. Friends. | |||
4. According to the passage, the survey shows _____. | |||
A. girls felt closer to their mothers B. children are better at using technology than their parents C. televisions are much more influential in girls than magazines D. more boys regard technology as one of the biggest influences than girls | |||
阅读理解。 | |||
Sheela spent three days memorizing a poem for an oral test, but her friend Nisha merely scanned a new poem twice before reciting it from memory! Why then was there a difference? Nisha just knew how to learn better than Sheela. She had increased the ability of her brain by using some skills. Here are some steps to better learning. Preview the matter first: That is, don"t plunge headlong into reading new, unfamiliar material. You can understand more if you first scan it or skim over it quickly. Read the first sentence of each paragraph, and glance at the table of contents and the preface. Slow down and read it aloud to yourself: Speed reading is fine for easy material but for more complex works, slower reading is much more effective. Good learners vocalize (发声), either loudly or in their minds, listening to each word as they read. They also actively think about what they read and take in it. Organize facts into categories: For instance, if you have to memorize a jumbled list containing names of animals, types of transport, items of clothing and kinds of jobs, it is easier if you divide them into groups or categories. Dividing it into smaller, meaningful parts makes it easier to learn. Be focused: To improve concentration (专心) and focus, fix a particular time and place for studying. Use a variety of methods, like writing down what you"ve read or taping it and then listening to it, or making an outline. Follow your own learning style: Each person has his own way of learning. lf given the pieces of an object to assemble (集合), each of us uses a different method to arrive at the same result. Analyze your approach and follow the method that you feel most comfortable with. | |||
1. The passage mainly tells us _____. | |||
A. some ways to listen carefully B. some new memorizing skills C. some methods for reading complex works D. some good learning skills | |||
2. The example of Sheela and Nisha is used to _____. | |||
A. show the difference between people in learning ability B. explain the difficulty in memorizing poems C. teach people how to memorize a poem quickly D. introduce the main topic - learning skills | |||
3. The underlined sentence in the passage probably means " _____". | |||
A. don"t read new, unfamiliar material at all B. don"t read new, unfamiliar material without thinking carefully C. don"t read material with your head forward D. don"t read new, unfamiliar material that is too long | |||
4. The underlined word "jumbled" in the passage probably means "_____ ". | |||
A. mixed B. detailed C. divided D. related | |||
5. Which of the following is advised by the author? | |||
A. Listening to whatever you are reading. B. Reading all passages at slow speed. C. Taking an active part in your reading. D. Reading the last sentence of each paragraph |