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The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” –-- and many other brands are following suit. The BBC’s iPlayer --- which allows Web users to watch TV programs on the Internet ---used the title in 2008. A lovely bear --- popular in the US and UK --- that plays music and video is called “iTeddy”. A slimmed-down version(简装本) of London’s Independent newspaper was started last week under the name “i”.
In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce(电子商务) first came into use.
Most “i” products are targeted at (针对)young people and considering the major readers of Independent’s“ i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition(定义),” he says.
“However, thanks to Apple, the term is now connected with portability (轻便) .”adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade(十年).
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was connected with all things advanced and modern. However, as we entered the new century, the fashion disappeared.
小题1:People use iPlayer to __________.
A.listen to musicB.make a call
C.watch TV programs online D.read newspapers
小题2:We can infer that the Independent’s “i” is designed for _________.
A.young readersB.old readersC.fashionable womenD.engineers
小题3:The underlined word “ambiguous” means “__________”.
A.popularB.uncertainC.clear D.unique
小题4: Nowadays, the “i” term often reminds people of the products which are __________.
A.portableB.environmentally friendlyC.advancedD.recyclable
小题5:The writer suggests that __________.
A.“i” products are often of high quality
B.iTeddy is alive bear
C.the letter “b” replaces letter “i” to name the products
D.the popularity of “i” products may not last long

答案

小题1:C
小题2:A
小题3:B
小题4:A
小题5:D
解析

试题分析:本文为说明文。苹果公司推出的带有i­前缀的产品销售得异常火爆,你知道为什么吗?本文就介绍了这方面的取名知识。CABAD  
小题1:细节理解题。根据第一段的The BBC’s iPlayer --- which allows Web users to watch TV programs on the Internet判断选C。
小题2:推理判断题。根据第三段的内容可判断Independent"s “i”主要针对的读者群是年轻人。故选A。
小题3:词义推测题。根据第四段最后两句所讲的例子可以判断ambiguous是“不明确的,模棱两可的”意思。故选B。
小题4:解析:细节理解题。根据第五段的However, thanks to Apple, the term is now associated 
with portability(轻便可知带有i­前缀的产品通常与轻便联系在一起。故选A项。
小题5:推理判断题。根据最后一段第一句But as history shows, people grow tired of ads以及后面的例子可推知作者认为带有i­前缀的产品的盛行也维持不了太长的时间。故选D。
核心考点
试题【The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
It is found that American students spend less than 15% of their time in school. While there’s no doubt that school is important, a number of recent studies reminds us that parents are even more so. A study published earlier this month by researchers at North Carolina State University, for example, finds that parental involvement — checking homework, attending school meetings and events, discussing school activities at home — has a more powerful influence on students’ academic performance than anything about the school the students attend. Another study, published in the Review of Economics and Statistics, reports that the effort put forth by parents (reading stories aloud, meeting with teachers) has a bigger impact on their children’s educational achievement than the effort devoted by either teachers or the students themselves. And a third study concludes that schools would have to increase their spending by more than $1,000 per pupil in order to achieve the same results that are gained with parental involvement.
So parents matter. But it is also revealed in researches that parents, of all backgrounds, don’t need to buy expensive educational toys or digital devices for their kids in order to give them an advantage. They don’t need to drive their offspring (子孙,后代)to enrichment classes or test-preparation courses. What they need to do with their children is much simpler: talk.
But not just any talk. Recent research has indicated exactly what kinds of talk at home encourage children’s success at school. For example, a study conducted by researchers at the UCLA School of Public Health and published in the journal Pediatrics found that two-way adult-child conversations were six times as potent in promoting language development as the ones in which the adult did all the talking. Engaging in this reciprocal(双向的) back-and-forth gives children a chance to try out language for themselves, and also gives them the sense that their thoughts and opinions matter.
The content of parents’ conversations with kids matters, too. Children who hear talk about counting and numbers at home start school with much more extensive mathematical knowledge, report researchers from the University of Chicago. While the conversations parents have with their children change as kids grow older, the effect of these exchanges on academic achievement remains strong. Research finds that parents play an important role in what is called “academic socialization” — setting expectations and making connections between current behavior and future goals. Engaging in these sorts of conversations has a greater impact on educational accomplishment.
小题1:Parents are even more important than schools because ______.
A.parental involvement makes up for what schools are not able to do
B.teachers and students themselves do not put in enough effort
C.parental involvement saves money for schools and the local government
D.students may well make greater achievements with parents" attention
小题2:It can be inferred from the 2nd paragraph that ______.
A.educational toys are unaffordable nowadays
B.digital devices can give children an advantage
C.some parents believe in enrichment classes
D.talking with children is a very simple task
小题3:The word "potent" is closest in meaning to ______.
A.powerfulB.difficultC.necessaryD.resistant
小题4:Which of the following will more encourage children"s success at school according to the passage?
A.Parents order their children to stop playing video games.
B.Parents discuss with their children the possible future career.
C.Parents lecture their children on getting too low marks on tests.
D.Parents introduce colleges around the US to their children.

题型:不详难度:| 查看答案
Disease, poverty, hate, love-Charles Dickens" stories opened his readers" eyes to the most important themes of his age.Two hundred years on, his stories still speak volumes across the world, proving that Dickens" legacy (遗产) was far greater than just "great literature".
February 7 marks the 200th anniversary of the writer"s birthday.To mark this date, BBC writer Alex Hudson listed six things Dickens gave the modern world.Let"s take a look at two of them.
A while Christmas
Dickens is described as "the man who invented Christmas" -not the religious festival, but the cultural aspects that we associate with the festive (喜庆的) season today.
In the early 19th century, Christmas was barely worth mentioning, according to critic and writer Leigh Hunt.The committee which ran the Conservative Party even held ordinary business meetings on Christmas Day - unthinkable in the West nowadays, when everyone, but the most necessary workers takes at least three days off.
Many people believe that Dickens" popular depictions(描绘) of the festive period became a blueprint for generations to come.In his classic novel, A Christmas Carol, he not only put forward the idea of snow at Christmas,but also painted a picture of glowing warmth-“home enjoyments, affections and hopes".
In his biography of Dickens, Peter Ackroyd wrote, "Dickens can be said to have almost single-handedly created the modern idea of Christmas."
"Dickensian" poverty
Dickens was one of the first to take an honest look at the underclass and the poor of Victorian (the period during British Queen Victoria"s reign from 1837 to 1901) London.
He helped popularize the term "red tape" to describe situations where people in power use needless amounts of bureaucracy (官僚作风) in a way that particularly hurts the weaker and poorer members of society.
"Dickensian" has now become a powerful word for describing an unacceptable level of poverty.In 2009, when the president of the Association of Teachers and Lecturers in the UK wanted to talk about deprivation in some areas, of Britain, she did not use words like "terrible" or "horrific", but rather described it as "life mirroring the times of Dickens".
小题1:What is the main idea of the article?
A.Charles Dickens" impact on the world.
B.An introduction to Charles Dickens" classic novels.
C.Charles Dickens" amazing characters.
D.Why Charles Dickens is popular across the world.
小题2:Why is Dickens called "the man who invented Christmas"?
A.Because he created the religious festival.
B.Because one of his novels helped to shape Christmas celebrations.
C.Because many of his novels have something to do with Christmas.
D.Because he was the first man to have proposed celebrating Christmas.
小题3:According to the article, the phrase “red tape” refers to __.
A.rules or procedures that are required to accomplish a task
B.a situation in which poor members of society are hurt
C.conflict between people in power and weaker people
D.pointlessly time-consuming official procedures
小题4:What can we infer from the passage?
A.Dickens is still popular today in Britain.
B.everyone takes at least three days off at Christmas.
C.Dickens invented Christmas
D.Dickens gave the modern world six things.

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A towering South American plant that is believed to kill animals with its spikes(尖刺) and use their rotting bodies as fertilizer is about to bloom(开花) in England. A rare Puya chilensis was planted at a greenhouse in Surrey, a county in the southeast of England about 15 years ago. However, despite its frightening description, the tall, spiked plant is considered a threatened species.
The Royal Horticultural Society has been feeding the plant a diet of liquid fertilizer. “In its natural habitat in the Andes it uses its razor sharp spikes to snare and trap sheep and other animals, which slowly starve to death and rot at the base of the plant, providing it with a bag of fertilizer,” reads a description on the RHS website, which adds that the plant gives off a “gruesome scent.”
But does the plant actually trap and eat sheep? Other sources have simply said it is “believed” that the plant traps small animals with its spikes. After the animals die of starvation, the plant is "believed" to then use their rotting bodies as fertilizer to feed itself.
"I"m really pleased that we"ve finally persuaded our Puya chilensis into producing flower," horticulturalist Cara Smith said in a press release on the RHS site. Regardless of whether it actually traps sheep, the plant does have sharp spikes that can grow up to 12 feet high and 5 feet wide. However, it’s not all death and danger for this plant. Its flowery blooms reportedly provide nectar(花蜜) for bees and birds.
The Puya chilensis blooms annually in its native land of Chile, but this is the first time it has done so after more than a decade of cultivation efforts from the RHS. "We keep it well fed with liquid fertilizer as feeding it on its natural diet might prove a bit problematic,” Smith said. "It"s growing in the dry section of our glasshouse with its deadly spines well out of reach of both children and sheep alike."
小题1:From the passage we learn that in England the Puya chilensis _____.
A.feeds on man-made liquid fertilizer
B.often kills sheep and other animals
C.has once bloomed 15 years before
D.uses animals" rotting bodies as fertilizer
小题2:The underlined word “snare” in the second paragraph probably means“_________”.
A.catch B.stop C.fight D.kill
小题3:We can infer from the passage that _____.
A.it"s dangerous to feed the plant
B.it"s certain that the plant kills sheep
C.it"s difficult for the plant to bloom in England
D.it"s rare for the plant to bloom in South American
小题4:What does the writer mainly tell us?
A.A new plant is discovered in Chile.
B.How a rare plant is fed in England.
C.A rare plant is going to bloom in England.
D.How a plant traps animals in South America.

题型:不详难度:| 查看答案
The environmental group 350.org has launched a new campaign called Climate Name Change that proposes to revise to how hurricanes are named: call them after policymakers who say that humans are not to blame for global warming.
This will save the Katrinas and Sandys of the world from the injustice of having their names attached to major disaster, the group says. And, as a bonus, it will produce some peculiar weather reports.
“Rick Perry leaves trail of death,” appears under a broadcast titled “Rick Perry: The Tragedy.”
“Michelle Bachman is incredibly dangerous. If you value your life, please seek shelter from Michelle Bachman,” says an official while addressing a news conference.
The campaign is unlikely to influence the World Meteorological Organization, which has since 1954 named Atlantic tropical storms from an official list.
But the campaign’s goal seems less to actually name a hurricane after the speaker of the house, and more to call attention to an issue that this month has reached an alarming level of seriousness. The campaign comes just a month before the Intergovernmental Panel on Climate Change will release its most recent report on the state of global warming and a week after a draft(草稿)of the report was given away to Reuters.
In the draft, scientists concluded with near certainty – about 95 percent sure – that humans are to blame for the worldwide temperature hikes over the last few decades. That was a revision from the 2007 report, which put scientific certainty that human activities were driving global climate change at about 90 percent.
And global warming, the report said, is not slowing down – it, actually, is accelerating. That means that sea levels could balloon upward as much as three feet by the end of the century, if emissions(排放量) continue at their current pace.
Still, as the Washington Post Climate notes, hurricanes are not the best sign of global warming. Though current data suggests that global warming will in the future stir up terrible super storms, there is still not enough evidence to support the idea that climate change strengthens the recent hurricanes that have torn at the US’s eastern coastline.
小题1:It can be inferred that__________ is one of the policymakers who believe that humans are not to blame for global warming.
A.KatrinaB.Rick PerryC.FlossieD.Sandy
小题2:350.org has launched the campaign with the real purpose of _________________.
A.changing the ways of naming hurricanes
B.introducing the methods of naming hurricanes
C.reminding policymakers to change their attitudes
D.calling attention to the coming report on global warming
小题3:The draft of the global warming report tells us that _____________.
A.global warming is speeding up at the same rate
B.it is human beings that have caused global warming
C.the new report has a more accurate data than the one in 2007
D.human beings are not the only one to blame for global warming
小题4:The writer of the passage seems to believe that______________.
A.policymakers should be blamed for the global warming
B.the campaign will cause the change of naming hurricanes
C.global warming has no necessary relation to terrible hurricanes
D.global warming will surely cause terrible super storms in the future

题型:不详难度:| 查看答案
The only survivor of one of the two Sandy Hook Elementary School first-grade classrooms where Adam Lanza shot and killed 20 children tricked the gunman by playing dead,the girl’s pastor(牧师)said.
“She ran out of the school building covered from head to toe with blood and the first thing she said to her mom was,“Mommy,I’m OK but all my friends are dead” Pastor Jim Solomon told ABC News’ Lara Spencer this weekend
“Somehow,at that moment, by God’s grace,she was able to act as she was already dead.”he said.
The girl, a 6-year-old whose name is not being announced for privacy(隐私)reasons,was the first student to appear from the lockdown(封锁)at Sandy Hook,Solomon said.He said the young girl described the shooter to her mom in a way that only a young child can.
“Well, she saw someone who she felt was angry and someone she felt was very mad,”Solomon said. “I think it"s impossible without the help of God. She has wisdom beyond her years, for sure’’
Of the 20 children killed on Friday in the Newtown,Conn., school, eight were boys and l2 were girls Six staff members,all female, were also killed. The gunman,whose mother was also killed by him before he went to the schoo1 classrooms, was found dead at the present spot.
“The mom told me—and I thought this was very insightful(有深刻见解的)—that she was suffering from what she felt was survivor’s guilt because so many of her friends no longer have their children but she has hers,” Solomon said how the girl’s mother and father are handling the trauma(伤害).“I don’t know whether l would have the type of faith that they have if the same thing happened to me.”
小题1:How did the girl manage to avoid being shot?
A.She pretended to be dead
B.She hid herself under the desk
C.She rushed out of the school building in time
D.She persuaded the shooter into not shooting her.
小题2:Which of the following best describes the girl ?
A.Talented and innocentB.Serious and insightful
C.Active and happyD.Clever and brave
小题3:The killing case which happened in Sandy Hook Elementary School         .
A.ended up with the shooter being killed
B.was a shooting by a group of people
C.was due to the gunman getting angry with the pupils
D.was not open to the public for the moment
小题4:Which of the following is TRUE about the girl’s mom?
A.She was disappointed with the pastor
B.She felt very dissatisfied with other parents
C.She felt terribly sorry for those who had lost their children
D.She strongly condemned the police.
小题5:What can we know from the text?
A.It is not difficult for the parents to handle the trauma.
B.The girl’s parents have asked for help from their pastor.
C.The girl has helped the police in catching the gunman.
D.The gunman has worked in the school.

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