题目
题型:不详难度:来源:
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive(有说服力的) description of goods, services and ideas by identified sponsors(明确的出资者) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards.
小题1:The existence(存在) of the privately owned mass media depends financially(经济上地) on _________.
A.the government | B.their owners?families | C.advertisements | D.the audience |
A.Companies. | B.Organizations. | C.Individuals. | D.All of the above. |
A.Newspapers. | B.The mail. | C.Magazines. | D.Films. |
A.Advertising must be honest and amusing. |
B.Advertising is meant for large groups of people. |
C.Advertising tells people to do something directly or indirectly. |
D.The sponsors are always mentioned in the advertisements. |
答案
小题1:C
小题2:D
小题3:B
小题4:A
解析
小题1:C。短文第二段提到 TV stations, newspapers, magazines, radio stations 等私立的大众传媒的资金来源于广告。
小题2:D。从 From the advertisement, we can see if the sponsor is a company, or an organization, or an individual 中可以找到答案。
小题3:B。Nontraditional media include the mail, matchbox covers, and billboards.已说得非常清楚。
小题4:A。B、C、D 在短文中已提到,A 未提及。故选 A
核心考点
试题【When you turn on the radio, you hear an advertisement. When you watch television】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
Zoo Lights
6pm---10pm Thursdays through Wednesdays, through Jan. 7. The Phoenix Zoo’s 15th-annual holiday light festival features more than 2 million lights and light displays throughout the zoo, as well as a new arctic exhibit and jingo, the talking giraffe. Phoenix Zoo, 455 N. Galvin Parkway, $7 ahead of time. Phoenix. $8 at gate. (602)273-1341. www.phoenixzoo.org.
Cowboy Christmas
5pm---9pm Thursdays, 5pm---10pm Fridays and Saturdays, 5pm---9pm Sundays through Wednesdays, through Jan 1. Rawhide’s Main Street will be lit with 150,000 lights, including a 100-foot tall “tree of lights” and nightly lighting ceremony. Rawhide at Wild Horse Pass, 5700 W. North Loop Road, Gila River Reservation. FREE. (480) 502—5600. www.rawhide.com.
Arizona Celebration of Lights
6pm---9pm Thursdays, 6pm---l0pm Fridays and Saturdays, 6pm---10pm Sundays through Wednesdays, through Jan.1. A 2-mile drive featuring 300 light displays with more than 5 million lights. Community Church of Joy, 21000 N. 75th Ave., Glendale. $12 per car, $8 for adults, free for kids aged 4 and younger, $2 discount with canned food or toy donations. (623)561—0500. www.joyonline.org.
Glendale Glitters Quiet Nights
6pm---10pm Thursdays through Wednesdays, through Jan.6. A display featuring 1.4 million lights decorates downtown Glendale. It also features an animated musical light show in the north part of town. The center of the display is at Murphy Park. Murphy Park, 5850 W. Glendale Ave. Glendale. FREE. (623)930—2820.
Valley of Lights
6pm---12pm Thursdays through Wednesdays, through Dec. 30. A one-mile drive through exhibits featuring more than 100,000 lights and animated displays. Donations accepted. Fain Park, 2200 N. Fifth St., Prescott Valley. FREE. 1一(928)一759—3090. www.pvchamber.org.
小题1:These ads are all about__________.
A.night light displays in the Phoenix Zoo | B.celebrations of lights |
C.Christmas activities all over the world | D.advertisements of some products |
A.www. pvchamber. org. | B.www. joyonline. org. |
C.www. rawhide.com. | D.www. phoenixzoo.org. |
A.$34. | B.$36. | C.$28. | D.$26. |
A.Zoo Lights & Cowboy Christmas. |
B.Valley of Lights & Cowboy Christmas. |
C.Zoo Lights & Arizona Celebration of Lights. |
D.Valley of Lights & Glendale Glitters Quiet Nights. |
A.To attract more visitors to these activities. |
B.To collect more donations from the visitors. |
C.To let kids have an interesting Christmas Day. |
D.To earn more money. |
64. According to Advertisement 1, the
小题1:According to Advertisement 1, the famous yearly competition is ______.
A.a music competition | B.an eating competition |
C.a cooking competition | D.a pleasure-taking competition |
A.get the best watching position | B.get the best food. |
C.watch whatever they want to | D.take good pictures |
A. The Vikings B. Reliving of the Vikings
C Frojel D. A Viking Reliving Society
小题4:From the advertisement we know that Frojel used to be ______.
A.a Viking club. | B.a family-based society |
C.a European island | D.a trading center |
THE BEST SHOPPING IN SYDNEY Sydney is one of the world"s biggest cities and has something for everyone when it comes to shopping. You will find excellent Australian products alongside the best that the world has to offer. At the bottom of Sydney Tower, you can shop in 160 of Sydney"s favorite stores including 16 jewellery stores and many gift and fashion shops. It"s all at Westfield Centrepoint. Tel: 9231 9300. | SOVEREIGN HILL This prize-winning living museum is where Australia"s history comes alive! Visit daily or stay for the night and experience life of the Gold Rush days. A wonderful nightly sound and light show, " Blood on the Southern Cross" tells the story of the famous Eureka Uprising. Enjoy shopping along with real life character and entertainment. 4-star hotel and breakfast. Tel: 5331 1944 |
ANCHORAGE RESTAURANT Come and enjoy our delicious Cantonese seafood right on the water"s edge in the historic fishing port of Williamstown with views of the city centre across Port Phillip Bay. Open 7 days a week Lunch: Sunday to Friday 11:00 am--2:00 pm Dinner: Monday to Saturday 5:00pm.--10: 30pm. Tel: 9397 6270 or 9397 7799 | COOK"S COTTAGE Built by James and Grace Cook, parents of Captain James Cook, Cook"s Cottage stands proud in the Fitzroy Gardens as a reminder of life in the eighteenth century, and as a celebration and commemoration of the life and travels of Captain James Cook. Open 9:00 am —5:00 pm daily, and until 5,: 30 pm during the summer. Information: 9419 4677. |
A.Cook"s Cottage. | B.Westfield Centrepoint. |
C.Sydney Tower: | D.Sovereign Hill. |
A.11:00 am--2:00 pm. | B.5:00 pm--10:30 pm. |
C.9:00 am--5:30 pm. | D.9:00 am--5:00 pm. |
A.in Williamstown | B.in the centre of the city |
C.in Anchorage | D.in a Cantonese fishing port |
A.9397 6270 | B.9231 9300 | C. 5331 1944 | D. 9419 4677 |
Welcome to our newly-opened Richards Cinema Bookstore!
Now let me introduce to you some of the new film books in our store.
Are you Chinese film fans? OK, here comes the latest 25 New Takes about Chinese films. It is a collection of 25 fresh readings of different Chinese films from the 1930s to the present. In recent years, Chinese films are very popular in the States, such as Crouching Tiger and Hidden Dragon, Hero, and Flowers of Shanghai.
Do you like French films? Well, here is The French Cinema Book. It covers French films from the 1890s to the beginning of the 21st century. It is written for all lovers of French cinema: students and teachers, specialists and fans, and so on.
Maybe you are Indian film fans and star-chasers. Then here is Encyclopedia ( 百科全书 ) of Indian Cinema. The book is a complete introduction to all the best Indian films. It also offers a full list of names of the famous and successful film stars in the past ten years. You know, the Indian film industry is the largest in the world after our Hollywood.
If you like British films, we have The British Cinema Book. It is a good review of British cinema. This book contains a good many nice pictures.
In our bookstore, you can also find books about Mexican, Japanese, Australian, German and Italian films..
Well, please help yourselves to some coffee or tea, and have a good time here!
60. The speaker of the passage is most probably _______.
A. the author of 25 New Takes
B. a tourist in the cinema bookstore
C. the manager of the cinema bookstore
D. a reader of Encyclopedia of Indian Cinema
61. How many Asian countries does the speaker refer to when he talks about the film books?
A. Two. B. Three. C. Four. D. Nine.
62. Which of the following statements is NOT mentioned in the passage?
A. Indian cinema is second only to Hollywood.
B. The British Cinema Book includes a complete list of names of stars.
C. Crouching Tiger and Hidden Dragon is well received in the States.
D. The French Cinema Book covers over a century"s French films.
63. The purpose of the speaker is_______.
A. to satisfy the customers" various tastes
B. to keep the authors in the cinema bookstore
C. to offer the tourists chances to meet the film stars
D. to mm the readers into film producers
Introduction A lot of crime is against bicycles.About 150 000 bicycles are stolen every year and most are never found.You can prevent this happening by following a few careful steps. Basic Security Do not leave your bicycle in out-of-the-way places.Always lock your bicycle when you leave.Secure it to lampposts or trees.Take off smaller parts and take them with you,for example lights and saddles(车座). Locks Get a good lock.There are many different types in the shops.Buy one that has been tested against attack.Ask for a recommendation from a bike shop. Marking Security making your bike can act as a deterrent to a thief.It can also help the police find your bicycle.It should be clearly written and include your postcode and your house or flat number.This will provide a simple way to identify your bicycle. Registration There are a number of companies who will security mark your bicycle for you.They will then put your registration number and personal details on their computer database.Then if your bicycle is found it will be easy to contact you. Finally Keep a record of the bicycle yourself:its make,model and registration number.You can even take a photograph of it.This will prove the bicycle belongs to you. |
A.Locks. | B.Marking. |
C.Registration. | D.Basic Security. |
A.help you recognize your bike |
B.help the police find your bicycle |
C.stop someone stealing your bicycle |
D.stop you worrying about your bike |
A.in the bike shop and your computer |
B.in a police station and a security company |
C.in a security company and your university |
D.by yourself and in a security company |
A.to tell you what to do if your bicycle is stolen |
B.to suggest ways of keeping your bicycle safe |
C.to give you advice on where to buy a good lock |
D.to say why you shouldn’t keep your bicycle in a quiet place |
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