题目
题型:不详难度:来源:
阅读下面短文,根据所读内容在表格中空白处填入恰当得单词。注意:每个空格只填一个单词。
Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate(刺激) their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to improve product image by integrating(综合) style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” (Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
Main comparisons | Contexts |
Different aspects ____66___about by people when they are shopping. | In the past, people think more about the __67__of the goods. |
People today are more easily ___68___by the ___69___ of product and the buying atmosphere. | |
Different ____70__ to promote sales | Traditionally, producers may focus more on the functional utilities of goods. |
Nowadays, product image should be __71__and there should be more effective ___72____with customers. | |
The___73__ for image-centered behavior | Influenced by computer games and Hollywood movies, people’s ___74___is virtualized. |
___75____are given to prove the importance of image | Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas |
答案
解析
核心考点
试题【任务型读写(共10小题,每小题1分,满分10分)阅读下面短文,根据所读内容在表格中空白处填入恰当得单词。注意:每个空格只填一个单词。Traditionally,】;主要考察你对题材分类等知识点的理解。[详细]
举一反三
Stephen then went on to Cambridge to do research in Cosmology (宇宙论). After gaining his Ph.D. (哲学博士)he became first a Research Fellow, and later on a Professorial Fellow at Gonville and Caius College. After leaving the Institute of Astronomy in 1973, Stephen came to the Department of Applied Math and Theoretical Physics (理论物理), and since 1979 has held the post of Lucasian Professor of math.
Stephen Hawking has worked on the basic laws which rule the universe. With Roger Penrose he showed that Einstein’s General Theory of Relativity implied space and time would have a beginning in the Big Bang and an end in black holes. These results show it was necessary to unify(统一)General Relativity with Quantum Theory (量子论). One result of such a unification that he discovered was that black holes should not be completely black, but should give off radiation and disappear in the end.
59. Which of the following is NOT suitable for describing Stephen Hawking?
A. He once studied at the same college that his father studied at.
B. At one time he did research in Cosmology in Oxford.
C. He preferred math to medicine at college.
D. He contributed to the unification of General Theory of Relativity and Quantum Theory.
60. The underlined word “available” in the first paragraph probably means “________”.
A. able to be had B. allowed to study
C. easy to understand D. limited to learn
61. Why did Stephen Hawking’s parents move to Oxford from North London?
A. Because they liked it better than North London.
B. Because there was a world-famous university there.
C. Because they were tired of living in North London.
D. Because it was safer to give birth to a baby in Oxford.
62. Which of the following would be the best title for the passage?
A. Einstein and Stephen Hawking
B. Big Bang, a great theory
C. Stephen Hawking, a great British scientist
D. The unification of two theories
SECTION B (18%) Directions: For each blank in the following passage there are four words or phrases marked A. B. C. and D. Fill in each blank with the word or phrase that best fits the context.
Michelle Obama celebrates her forty-fifth birthday Saturday, just 3 days before she becomes America’s First Lady. She has had many 36 in her life. She graduated with honors from Chicago public schools, Princeton University and Harvard University Law School. She 37 a top law firm in Chicago 38 she met her future husband. She was also outstanding in a public service organization and on the University of Chicago.
Michelle Obama says her daughters are the source of her greatest pride. She says raising Malia, age ten, and Sasha, age seven will continue to be her most important job. 39 , the next First Lady has called her White House position, “Mom-in-chief.”
Malia and Sasha will be taken good care of by another person at their new Washington home. Last week, the Obamas 40 that Marian Robinson would move into the White House with the Obamas and help take care of the girls.
Malia and Sasha started their new school, Sidwell Friend School, on January 5, 2009. Chelsea Clinton also attended this private school 41 her father was president. Malia attends the middle school in Washington. Sasha is in elementary school in nearby Bethesda, Maryland.
There is one future 42 of the Obama family we have not yet talked about. This one has four legs and fur. Maybe you 43 Barack Obama’s victory speech on election night, November 4. He said his daughters had “ 44 the new puppy that’s coming with us to the White House.” This week , the Obamas said that they has narrowed their dogs 45 to two kinds. They are working with animals shelters to find 46 a Portuguese water dog or a Labradoodle.
47 breeds (品种) generally have less fur to fall off than some other kinds of dogs. They are better dogs for people who suffer from allergies (过敏), like Malia Obama.
36. A. experiences B. adventure C. successes D. methods
37. A. found out B. worked out C. set up D. worked for
38. A. where B. that C. what D. until
39. A. Otherwise B. On the country C. In fact D. At last
40. A. announced B. reminded C. advertised D. presented
41. A. before B. though C. unless D. when
42. A. plan B. member C. guest D. visitor
43. A. forget B. have C. remember D. appreciate
44. A. abandoned B. bought C. found D. earned
45. A. search B. interest C. market D. adviser
46. A. neither B. either C. whether D. not
47. A. All B. Many C. Both D. Some
阅读下面短文,掌握其大意,然后从36-55各题所给的四个选项(A、B、C和D)中选出最佳选项,并在答题卡上将该项涂黑。
He drove after drinking alcohol, having a severe accident and had to get his arms removed. Since then, he has had to rely on his younger brother, who became his shadow, never 36 him alone for years. Except for 37 with his toes, he was totally unable to do anything else. As the two brothers grew up together, they had their own problems and would often 38 . Eventually, his younger brother went away and lived separately, leaving him heartbroken and 39 a loss what to do.
40 , a misfortune happened to a girl. One night she was preparing dinner when the kerosene(煤油) light on the stove was overturned, resulting in a fire which took her 41 away. Having decidedly 42 her sister’s willingness to help her, she determined to be thoroughly 43 . At school, she always studied hard. Most of all, she learned to be self-reliant. “I am lucky. 44 my arms are broken, my heart can still fly.” She wrote in her blog.
One day, the young man and the girl were both invited to a(n) 45 program. The boy told the television hostess about his uncertain future, whereas the girl was full of 46 for her life. They were both asked to write something on a piece of paper with their 47 . The boy: My younger brother’s arms are my arms. The girl: Broken wings, 48 heart.
They had both gone through the same ordeal(痛苦的折磨), but their different 49 determined the nature of their lives. As seems the case, unexpected disasters can strike our life at any time. How you handle 50 when faced with it is the true 51 of your character. If you choose to 52 or escape from the ordeal, it will follow you wherever you go. 53 , if you decide to be strong, the 54 will turn out to be a fortune on which new 55 will arise.
36. A. having left B. to leave C. left D. leaving
37. A. walking B. writing C. cleaning D. playing
38. A. quarrel B. share C. communicate D. disagree
39. A. on B. under C. in D. at
40. A. Unfortunately B. Unexpectedly C. Similarly D. Seriously
41. A. hair B. hands C. happiness D. possessions
42. A. turned on B. turned up C. turned off D. turned down
43. A. helpless B. free C. independent D. respected
44. A. Though B. Unless C. Whether D. Since
45. A. interview B. entertainment C. contest D. donation
46. A. calmness B. enthusiasm C. patience D. excitement
47. A. wisdom B. strength C. toes D. mouths
48. A. promising B. inspiring C. flying D. advancing
49. A. characters B. attitudes C. opinions D. ambitions
50. A. emergency B. misfortune C. opportunity D. defeat
51. A. test B. value C. meaning D. function
52. A. complain B. struggle C. fight D. suffer
53. A. However B. Though C. But D. Therefore
54. A. accidents B. carelessness C. failures D. hardship
55. A. solutions B. impressions C. hopes D. rewards
He gave the two-foot-tall Charles a name, General Tom Thumb. He taught Tom how to sing, dance, act and tell jokes. When he felt Tom was ready to perform on stage, he made up ads. To stir up great interest, he said that Tom was eleven years old and had come from England.
During the show, Tom fought battles pretendedly with tall people. He also danced upon a wooden plate held by a person who was eight feet tall. Tom’s act was very popular and brought in a lot of money. By the time Tom was an adult, he had grown very rich. He had become a billionaire at the age of twenty five.
Fortunately for Tom, Mr. Barnum added more little people to his show, and Tom became lucky in love as well. One of the little people was Lavinia Warren, a schoolteacher. Tom was able to win her love, and they married.
The ceremony and reception were the talk of the town. They were attended by many rich and famous people and by about 2000 guests. Crowds filled the streets of New York to have a look at their tiny wedding marriage. The couple even met with President on their honeymoon just before going to live in Tom’s house in Connecticut.
Their wedding, which took place during the Civil War, provided a welcome escape from the sad problems of war. Not willing to let this bit of sunshine fade, communities throughout the country sponsored (发起) “Tom Thumb” weddings. In these weddings, small boys and girls, all dressed up, went through marriage ceremony for fun.
56. Which of the statements is TRUE according to the passage?
A. Charles’ parents supported him and performed together with him.
B. Charles was found and hired by the famous showman.
C. Charles put lots of advertisements to arouse interest.
D. Charles’ success was largely due to Mr. Barnum’s help.
57. Tom would dance on a wooden plate held by an eight-foot-tall person probably because ______________.
A. the wooden plate would make it sound as if Tom was dancing
B. it made Tom look taller
C. the eight–foot–tall man was the only tall person Tom trusted
D. the difference between them would make Tom look even smaller
58. The underlined words “talk of the town” in the second paragraph from the bottom means ______________.
A. it was in the newspaper B. people spread bad rumors about it
C. it was the most popular topic D. it was discussed in a city meeting
59. What does the author think about Tom’s wedding?
A. It helped people cheer up in a dark time. B. People gave it too much of their attention.
C. It was funny and ridiculous. D. Tom and Lavinia were stupid.
In fact, every year, 10 percent more girls graduate from high school than boys. “I think that there’s a tendency to focus on boys as problems at this point, rather than recognizing that boys have problems,” says Joanne Max, PhD. Experts say the problems start in grade school, where there’s often an emphasis on sports instead of reading, for example. “I think that with boys there’s some idea that it’s not masculine(男子汉的)to read,” says Rob Jenkins, an English professor.
There’s also a shortage of male teachers as role models. “I think boys need role models, so if you’re a boy and you don’t have a dad in your home and then you have one male teacher and he’s your athletic coach, then I don’t think you have a message that education is very important,” says Carol Carter, another expert. In addition, classrooms often have too little activity and too much passive listening, which is not conducive (有益的) to boys’ learning.
Experts say parents can fight back in many ways. Read to your sons early and often; show by your action that you value their education. Ask them about their schoolwork, offer help, drop by their classroom and, finally, appeal to their competitive spirit, challenge them to do better and help them understand that their future depends on it.
60. According to the passage, boys have the problem that they think _____________.
A. reading is more important than sports B. it is shameful for boys to read
C. boys should not work as a teacher D. boys lack the gift for reading
61. Carol Carter’s words in the third paragraph implies that ______________.
A. parents play an important role in education
B. athletic coaches contribute a lot to education
C. lack of role model affects boys’ attitudes to school work
D. classrooms lack enough activities that are suitable for boys
62. The passage is written mainly for _____________.
A. parents B. boys C. teachers D. experts
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