题目
题型：不详难度：来源：
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额) .
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
小题1:Which was one of the problems Sparrow faced before Pearson became CEO?
| A．The number of its customers was declining |
| B．Its customers found the food unhealthy |
| C．It was in need of financial support |
| D．Most of its restaurants were closed |
| A．Customers of Sparrow restaurants | B．Sparrow restaurants |
| C．Customers of other fast-food chains | D．other fast-food chains |
| A．To build a good relationship with the public |
| B．To stress the unusual tradition of Sparrow |
| C．To lean about customers’ spending power. |
| D．To meet the challenge from Marcy’s restaurants. |
| A．changed people’s views on pop stars |
| B．amused the public with original songs |
| C．focused on the superiority of its products |
| D．influenced the eating habits of the audience |
| A．He managed to pay off Sparrow’s debts. |
| B．He made Sparrow much more competitive |
| C．He helped Sparrow take over a company |
| D．He improved the welfare of Sparrow employees |
答案
小题1:C
小题2:D
小题3:A
小题4:B
小题5:B
解析
小题1:细节理解题。根据首段末句“And to make matters worse, its new owner had no plans to give it the funds it required”可知答案为C。
小题2:词义猜测题。根据单词所在的语境句“consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them”可知，while表示对比，前后句结构相似：那些Sparrow的顾客对Sparrow连锁很支持，而其他快餐食物连锁的顾客却不愿意离开它们。显然，此处的它们即是指其他快餐连锁。
小题3:细节理解题。根据第三段话“Such an attempt to establish a positive relationship between a company and the general public was unusual for that time”可知，他所做广告的目的是建立公司与公众的良好关系。故选A。
小题4:细节理解题。根据倒数第三段话“The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars”可知答案为B。
小题5:细节理解题。根据文章末段“These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated”可知，他的努力是成功的，使公司更具竞争力。故答案选B
核心考点
试题【Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to 】；主要考察你对题材分类等知识点的理解。[详细]
举一反三
I say clever because anti-slavery fiction had been the important part of the literature in the years before the Civil War. H. B. Stowe’s Uncle Tom’s Cabin is only the most famous example. These early stories dealt directly with slavery. With minor exceptions, Twain planted his attacks on slavery and prejudice into tales that were on the surface about something else entirely. He drew his readers into the argument by drawing them into the story.
Again and again, in the postwar years, Twain seemed forced to deal with the challenge of race. Consider the most controversial, at least today, of Twain’s novels, Adventures of Huckleberry Finn. Only a few books have been kicked off the shelves as often as Huckleberry Finn, Twain’s most widely read tale. Once upon a time, people hated the book because it struck them as rude. Twain himself wrote that those who banned the book considered the novel “trash and suitable only for the slums (贫民窟).” More recently the book has been attacked because of the character Jim, the escaped slave, and many occurences of the word nigger. (The term Nigger Jim, for which the novel is often severely criticized, never appears in it.)
But the attacks were and are silly—and miss the point. The novel is strongly anti-slavery. Jim’s search through the slave states for the family from whom he has been forcibly parted is heroic. As J. Chadwick has pointed out, the character of Jim was a first in American fiction—a recognition that the slave had two personalities, “the voice of survival within a white slave culture and the voice of the individual: Jim, the father and the man.”
There is much more. Twain’s mystery novel Pudd’nhead Wilson stood as a challenge to the racial beliefs of even many of the liberals of his day. Written at a time when the accepted wisdom held Negroes to be inferior (低等的) to whites, especially in intelligence, Twain’s tale centered in part around two babies switched at birth. A slave gave birth to her master’s baby and, for fear that the child should be sold South, switched him for the master’s baby by his wife. The slave’s lightskinned child was taken to be white and grew up with both the attitudes and the education of the slave-holding class. The master’s wife’s baby was taken for black and grew up with the attitudes and intonations of the slave.
The point was difficult to miss: nurture (养育), not nature, was the key to social status. The features of the black man that provided the stuff of prejudice—manner of speech, for example— were, to Twain, indicative of nothing other than the conditioning that slavery forced on its victims.
Twain’s racial tone was not perfect. One is left uneasy, for example, by the lengthy passage in his autobiography (自传) about how much he loved what were called “nigger shows” in his youth—mostly with white men performing in black-face—and his delight in getting his mother to laugh at them. Yet there is no reason to think Twain saw the shows as representing reality. His frequent attacks on slavery and prejudice suggest his keen awareness that they did not.
Was Twain a racist? Asking the question in the 21st century is as wise as asking the same of Lincoln. If we read the words and attitudes of the past through the “wisdom” of the considered moral judgments of the present, we will find nothing but error. Lincoln, who believed the black man the inferior of the white, fought and won a war to free him. And Twain, raised in a slave state, briefly a soldier, and inventor of Jim, may have done more to anger the nation over racial injustice and awaken its collective conscience than any other novelist in the past century.
小题1: How do Twain’s novels on slavery differ from Stowe’s?
| A．Twain was more willing to deal with racism. |
| B．Twain’s attack on racism was much less open. |
| C．Twain’s themes seemed to agree with plots. |
| D．Twain was openly concerned with racism. |
| A．target readers at the bottom |
| B．anti-slavery attitude |
| C．rather impolite language |
| D．frequent use of “nigger” |
| A．Jim’s search for his family was described in detail. |
| B．The slave’s voice was first heard in American novels. |
| C．Jim grew up into a man and a father in the white culture. |
| D．Twain suspected that the slaves were less intelligent. |
| A．slaves were forced to give up their babies to their masters |
| B．slaves’ babies could pick up slave-holders’ way of speaking |
| C．blacks’ social position was shaped by how they were brought up |
| D．blacks were born with certain features of prejudice |
| A．The attacks. | B．Slavery and prejudice. |
| C．White men. | D．The shows. |
| A．Twain had done more than his contemporary writers to attack racism. |
| B．Twain was an admirable figure comparable to Abraham Lincoln. |
| C．Twain’s works had been banned on unreasonable grounds. |
| D．Twain’s works should be read from a historical point of view. |
That was why she was alone on the 39 , wearing an expensive swimsuit. It has taken a massive tantrum to 40 her parents to buy it. They were back at the beach-house, 41 from the tantrum she had thrown when they told her that it was too dangerous to go diving 42 . “Dangerous?” she had said. “You just don’t want me to have 43 . I’m going and if you try to stop me, I’ll scream.”
“What are you doing ?” a voice asked. Diane jumped. She did not know that the man was there 44 he spoke .
“I’m going diving, ” she answered.
“You shouldn’t swim that day, ” the man 45 . “There is a storm coming up.”
“You should mind your own 46 !” Diane replied and walked into the gentle waves.
“If you go out there you’ll be 47 ,” the man called after her. She did not bother to reply.
Diane slipped into the water and dived 48 until white caps began rolling in and it became harder to 49 against the current (水流). Saltwater hit against her face, making it 50 to breathe. Oh, why had she not listened to advice.
Panicking, she began to 51 . Then, just as it seemed as if she would slip beneath the surface, she heard a 52 voice. “Hold on ! I’m coming.” With 53 , she saw the old man rowing an ancient-looking boat towards her. “I hope you’ve learned a lesson. You put us both in 54 , ” he shouted angrily, as he dragged her over the side of the 55 . Gratefully, Diane thanked him and ran towards the beach-house.
| 小题1: |
|
| 小题2: |
|
| 小题3: |
|
| 小题4: |
|
| 小题5: |
|
| 小题6: |
|
| 小题7: |
|
| 小题8: |
|
| 小题9: |
|
| 小题10: |
|
| 小题11: |
|
| 小题12: |
|
| 小题13: |
|
| 小题14: |
|
| 小题15: |
|
| 小题16: |
|
| 小题17: |
|
| 小题18: |
|
| 小题19: |
|
| 小题20: |
|
“So,” Martin asked as they sat watching the hot coals. “How did this place get its name?”
“Are you sure you want to hear it ? It’s a scary story,” warned Jack.
“Of course!” cried out Tom. “If there were anything to be scared of, you wouldn’t have chosen this place!”
“Ok, but don’t say I didn’t warn you,” said Jack, and he began this tale.
“Way back in time, a man called Dennis tried to start a farm here. He built that cottage over there to live in. In those days, the area looked quite different ---- it was covered with tall trees and the swamp was a crystal-clear river. After three hard years, Dennis had cleared several fields and planted crops. He was so proud of his success that he refused to listen to advice.
“‘You are clearing too much land,’ warned one old man. ‘ The land is a living thing. It will hit back at you if you abuse it. ’
“‘Silly fool,’ said Dennis to himself. ‘If I clear more land, I can grow more crops. I’ll become wealthier. He’s just jealous!’”
“Dennis continued to chop down trees. Small animals that relied on them for food and shelter were destroyed. He was so eager to expand his farm that he did not notice the river flowing slowly towards his door. He did not notice salt seeping to the surface of the land. He did not notice swamp plants choking all the native plants.”
“What happened?” Martin asked. It was growing colder. He trembled, twisting his body closer to the fire.
“The land hit back ---- just as the old man warned,” Jack shrugged. “Dennis disappeared. Old folks around here believe that swamp plants moved up from the river and dragged him underwater. His body was never found.”
“What a stupid story,” laughed Tom. “Plants can’t …” Before he had finished speaking, he screamed and fainted (晕倒). The other two boys jumped up with fright, staring at Tom. Suddenly, they burst out laughing. Some green swamp ivy (常春藤) had covered Tom’s face. It was a while before Tom could appreciate the joke.
小题1:The underlined word “dare” in Paragraph 1 is closed in meaning to ________.
| A．courage | B．assistance | C．instruction | D．challenge |
| A．To frighten them. |
| B．To satisfy their curiosity. |
| C．To warn them of the danger of the place. |
| D．To persuade them to camp in the swamp. |
| A．The old man envied him. | B．The old man was foolish |
| C．He was too busy to listen to others. | D．He was greedy for more crops. |
| A．He saw Dennis’s shadow | B．He was scared by a plant |
| C．His friends played a joke on him. | D．The weather became extremely cold. |
| A．Grasp all, lose all |
| B．No sweat, no sweet. |
| C．It is no use crying over spilt milk |
| D．He who makes no mistakes makes nothing. |
Perri notes with amazement how closely her own life has mirrored her mother’s: both have full-time careers； both have published books, articles, and stories； each has three children； they both love to read. They also love to travel—in fact, they often take trips together. But in truth, the harder they look at their lives, the more they acknowledge their big differences in circumstance and basic nature.
A child of the Depression (大萧条), Sheila was raised in Brooklyn by parents who considered education a luxury for girls. Starting with her college education, she has fought for everything she’s ever accomplished. Perri, on the other hand, grew up privileged in the New Jersey suburbs of the 1960s and 1970s. For Sheila, wasting time or money is a crime, and luxury is unthinkable while Perri enjoys the occasional small luxury, but has not been successful at trying to persuade her mother into enjoying even the tiniest thing she likes.
Each writing in her own unmistakable voice, Perri and Sheila take turns exploring the joys and pains, the love and bitterness, the minor troubles and lasting respect that have always bonded them together. Sheila describes the adventure of giving birth to Perri in a tiny town in Trinidad where her husband was doing research fieldwork. Perri admits that she can’t sort out all the mess in the households, even though she knows it drives her mother crazy. Together they compare thoughts on bringing up children and working, admit long-hidden sorrows, and enjoy precious memories.
Looking deep into the lives they have lived separately and together, Perri and Sheila tell their mother-daughter story with honesty, humor, enthusiasm, and admiration for each other. A written account in two voices, Every Mother Is a Daughter is a duet (二重奏) that produces a deep, strong sound with the experiences that all mothers and daughters will recognize.
小题1:Why does Perri think that her own life has mirrored her mother’s?
| A．They both have gone through difficult times. |
| B．They have strong emotional ties with each other. |
| C．They have the same joys and pains, and love and bitterness. |
| D．They both have experiences as daughter, mother and writer. |
| A．something rare but not pleasant |
| B．something that cannot be imagined |
| C．something expensive but not necessary |
| D．something that can only be enjoyed by boys |
| A．The content of the book. | B．The purpose of the book. |
| C．The influence of the book. | D．The writing style of the book. |
| A．In a musical form. | B．Through field research. |
| C．With unique writing skills. | D．From different points of view. |
Every doctor has had to try their best to calm down patients who’ve come into their surgery waving an Internet print-out, convinced that they have some rare incurable disease, say, throat cancer. The truth is usually far more ordinary, though: they don’t have throat cancer, and it’s just that their throats are swollen. Being a graduate of the Internet “school” of medicine does not guarantee accurate self-health-checks.
One day Mrs. Almond came to my hospital after feeling faint at work. While I took her blood sample and tried to find out what was wrong, she said calmly, “I know what’s wrong；I’ve got throat cancer. I know there’s nothing you doctors can do about it and I’ve just got to wait until the day comes.”
As a matter of routine I ordered a chest X-ray. I looked at it and the blood results an hour later. Something wasn’t right. “Did your local doctor do an X-ray?” I asked. “Oh, I haven’t been to the doctor for years,” she replied. “I read about it on a website and the symptoms fitted, so I knew that’s what I had.”
However, some of her symptoms, like the severe cough and weight loss, didn’t fit with it—but she’d just ignored this.
I looked at the X-ray again, and more tests confirmed it wasn’t the cancer but tuberculosis (肺结核)—something that most certainly did need treating, and could be deadly. She was lucky we caught it when we did.
Mrs. Almond went pale when I explained she would have to be on treatment for the next six months to ensure that she was fully recovered. It was certainly a lesson for her. “I’m so embarrassed,” she said, shaking her head, as I explained that all the people she had come into close contact with would have to be found out and tested. She listed up to about 20, and then I went to my office to type up my notes. Unexpectedly, the computer was not working, so I had to wait until someone from the IT department came to fix it. Typical. Maybe I should have a microwave sausage while I waited?
小题1:Mrs. Almond talked about her illness calmly because ______.
| A．she thought she knew it well |
| B．she had purchased medicine online |
| C．she graduated from a medical school |
| D．she had been treated by local doctors |
| A．to have contacted many friends |
| B．to have recovered in a short time |
| C．to have her assumption confirmed |
| D．to have her disease identified in time |
| A．she had distrusted her close friends |
| B．she had caused unnecessary trouble |
| C．she had to refuse the doctor’s advice |
| D．she had to tell the truth to the doctor |
| A．it’s a must to take a break at work |
| B．it’s vital to believe in IT professionals |
| C．it’s unwise to simply rely on technology |
| D．it’s a danger to work long hours on computers |
最新试题
- 1It never occurred to me _____ you could succeed in per- suad
- 2读漫画《坐着说话不腰疼》。有人说，“漫画中的两位男女青年是没有‘文化’的”，这里的“文化”是指( )A．人类全部精神活
- 3下列关于文学常识表述错误的一项是( )A．小说是一种文学作品，它的三要素是人物、情节、环境。B．《秋水》选自《庄
- 4People are encouraged to speak openly, but careless words ar
- 5如图所示，在磁感强度为B的匀强磁场中，有半径为r的光滑半圆形导体框架，OC为一能绕O在框架上滑动的导体棒，OC之间连一个
- 6阅读下面材料，按要求作文。 “成长”是一个关乎教育、人才乃至整个社会的话题。每个学生都渴望知道自己该如何走向成功，每位
- 7在检测某处细菌、真菌时，要准备两套培养皿，原因是：A．一套培养皿万一不能采集到细菌、真菌，可用另一套备用的再采集B．两套
- 8下列简图依次表示互利共生、寄生、竞争、捕食的是图注：A、B代表两种生物，C代表生活条件，箭头代表营养流动方向。[
- 9一种笔记本售价为2.3元/本，如果买100本以上（不含100本），售价为2.2元/本，列式表示买n本笔记本所需钱数（注意
- 10下列能说明中华文化博大精深的是( )①我国的文学艺术在世界文学艺术中独树一帜②中华民族创造的灿烂文化都是用汉字记
热门考点
- 1在探究种子萌发的环境条件时，满足所有环境条件后，一些种子仍不能萌发，其原因在于（ ）A．没有适量的水分B．种子自身条件
- 22008年11月，海南博物馆免费对公众开放。博物馆作为人类遗产的保护和传播机构是一个国家、一个民族传播和展示其文明成就和
- 3The shorts are _________ of all, but they are _________．A．be
- 4强电解质和弱电解质的本质区别在于（ ）A．强电解质易溶于水，弱电解质不溶于水B．相同浓度时，溶液导电能力的强弱C．电解
- 5读我国地形图写出数字代表的地理事物名称山脉①______②______③______高原B______D______平原
- 6鸦片战争后，中国社会的主要矛盾是[ ]A、地主阶级和农民阶级的矛盾B、无产阶级和资产阶级的矛盾C、封建主义和人民
- 7如图，在△ABC中，∠C＝90°．若BD∥AE，∠DBC＝20°，则∠CAE的度数是 ．
- 8关于我国气温的叙述，错误的是A．影响我国冬季南北温差大的主要因素是纬度位置和冬季风B．冬季，越往北去气温越低，南北气温相
- 92010年4月以来，我国人民币又一次面临升值压力。人民币升值[ ]①有利于提升我国出口商品的市场竞争力②有利于我
- 10下列氯化物中，既能由金属和氯气直接反应制得，又能由金属和盐酸反应制得的是（ ）A．FeCl2B．FeCl3C．CuCl