题目

题型：不详难度：来源：

阅读填词 (共10小题，每题1分，满分10分)
阅读短文，根据所读内容在短文后图表中的空格里填入一个恰当的单词
Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unluckily, however, just this advice isn’t enough for consumers (消费者) these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper advertisements. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and improved!” or “All Natural” on the front of a package (包装) influence you. Instead, read the list of ingredients (原料) on the back. Third, compare prices: that is, you should examine the prices of both different brands(商标、牌子) and different size of the same brand.
Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands. Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.
The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing room, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores(百货商店).
Wise consumers read magazine ads and watch TV commercial (广告), but they do this with one advantage: knowledge of the psychology (心理) behind the ads. In other words, well-informed(消息灵通的) consumers watch for information and check for misinformation. They ask themselves questions. Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answer to these questions, consumers can make a wise choice.

Main topic: suggestions for   小题1:
Suggestions	Never go into a supermarket when you 小题2: hungry!	Need an education in how and how not to buy things at the store.	Buy ordinary items instead of famous 小题3:	Read ads with   小题4:  of the psychology behind the ads.
小题5: for the suggestions	It is 小题6: to buy more than you plan to	Consumers can make a wise小题7:	The prices of  小题8:   items are lower because producers spend   小题9: money on packaging.	Advertisers sometimes don’t tell the  小题10:

 

答案

小题1:consumers / customers /shopping
小题2:Are/ feel
小题3:Brands
小题4:knowledge
小题5:Reasons
小题6:probable
小题7:choice
小题8:Ordinary
小题9:less
小题10:truth

解析

试题分析：这篇短文主要讲述了一些在超市购物的常识，告诉我们如何才能既买的物美价廉的商品，又能节约资金。
小题1:根据Never go into a supermarket hungry! This is a good piece of advice. 及下文描述，可知本文是提供顾客的一些建议，故填consumers / customers /shopping，消费者/顾客/购物。
小题2:根据第一段Never go into a supermarket hungry!描述，可知填Are/ feel，感觉。
小题3:根据第二段Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands.描述，可知填Brands，牌子。
小题4:根据最后一段but they do this with one advantage: knowledge of the psychology (心理) behind the ads 描述，可知填knowledge，知识。
小题5:根据右栏内容，可知此处指的是提出这些建议的原因。故填Reasons，原因。
小题6:根据第一段If you go shopping for food before lunchtime, you’ll probably buy more than you plan to.描述，可知填probable，很可能的。
小题7:根据最后一段With the answer to these questions, consumers can make a wise choice.描述，可知填choice，选择。
小题8:根据第二段Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.描述，可知填Ordinary，普通的，平常的。
小题9:根据第二段Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.描述，可知填less，更少的。
小题10:根据最后一段Is there any real information in the commercial,可知此处指的是，广告有时讲述的并不是事实。故填truth，事实，真实。
点评：本题中个别小题不能直接从文中找到答案，需要自己根据相关内容分析总结。一定要弄懂全文后再动手解答问题。书写答案时，注意首字母大写。为避免不必要的错误，只要能使用原文的就尽量使用原文回答问题，自己总结的答案注意人称和数的变化，要符合语法规则。